The Content Evolution | Benchmark Search Conference 2015
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From Click Consult's Benchmark Search Conference 2015, Bridgewater Hall, 30th June. Presented by Shyam Dattani, Searchmetrics, @StillShyam - The Content Evolution. #benchmarksearchconf
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The Content Evolution | Benchmark Search Conference 2015
- 1. Digital Strategy Specialist EMEA/APAC @StillShyam @Searchmetrics Shyam Dattani AKA TBC
- 27. Stock
- 29. $2.000. 000.00
- 36. ... bars, beer garden, lounge night club, mini bar, bar stool, tavern, pub, beer, wine, whiskey…
- 44. Query SERP C SERP A SERP B Pre- SERP Y SERP J SERP I SERP H SERP G SERP F SERP L SERP K SERP M SERP N SERP O SERP P SERP Q SERP R SERP S SERP T SERP U SERP V SERP Z SERP X 44 7/1/2015 SERP w
- 46. boiled egg hard boiled egg recipe how long does it take to boil an egg
- 47. June 2013
- 48. April 2014
- 49. March 2015
- 59. 464 #1
- 61. March 2015
- 96. A 1 second delay in page load time equals 11% fewer page views Stats from Aberdeen Group. A 16% decrease in customer satisfaction and a 7% loss in conversions
Editor's Notes
- George McFly was an SEO. And he’s dead. Murdered. And we are all guilty of his death. I plead guilty as well. In my past I have been a George McFly. Looking for the short game, the quick wins, the fast glory. But it was a dead end. And that grinds my gears. You know what really grinds my gears these days? … Skeletons in the closet.
- = Keyword + Keyword Variations
- = Keyword + Keyword Variations
- More Focussed. -> Relevance …. Precise. Fast. Diversity decreases – more Competition !
- 3/3 = 0 2/3 = 4x Same Domain, other URL: 1x
- 3/3 = 0 2/3 = 4x (grün – ohne Rahmen) Same Domain, other URL: 1x (gelb)
- 3/3 = 20% 2/3 = 3x (grün – ohne Rahmen) Same Domain, other URL: 2x
- 3/3 = 40% 2/3 = 2x (grün – ohne Rahmen) Same Domain, other URL: 1x
- 3/3 = 40% 2/3 = 2x (grün – ohne Rahmen) Same Domain, other URL: 1x
- suite.searchmetrics.com/en/projects/optimization/content/analysis?&p=21115&crawl=121611
- Wir haben über 1000 Rankings für diese URL in der Datenbank, davon 464 Platz-1-Rankings !!!!
- 3/3 = 40% 2/3 = 2x (grün – ohne Rahmen) Same Domain, other URL: 1x
- Roman emperors knew all too well about giving the people what they want…
- If they want cute and cuddley give it to them
- If they want a cold beer give it to them
- People are impatient and don’t want to wait for what they want so you can give it to them.
- Look at these people they all ended up in the apple store but with different intentions
- A bad user experience really grinds my gears
- When you get to a store and the navigation looks like this that’s not giving the user what they want
- When you go to a store and ask for coke
- Keep links and buttons far enough away from each other so that users can easily navigate around without clicking things they don’t want to.
- Page speed is one of the most important mobile ranking factors as stats from Gomez show that 74% of users will abandon after waiting 5 seconds. 46% of people wouldn’t return to a poor performing site. According to the Aberdeen Group, “A 1 second delay in page load time equals 11% fewer page views, a 16% decrease in customer satisfaction and a 7% loss in conversions” (In monetary terms this means if your site typically earns £10,000 a day you could lose £250K a year in Sales)
- Page speed is one of the most important mobile ranking factors as stats from Gomez show that 74% of users will abandon after waiting 5 seconds. 46% of people wouldn’t return to a poor performing site. According to the Aberdeen Group, “A 1 second delay in page load time equals 11% fewer page views, a 16% decrease in customer satisfaction and a 7% loss in conversions” (In monetary terms this means if your site typically earns £10,000 a day you could lose £250K a year in Sales)
- We can tell you how the future of search will look