How to get the most from your agency | Benchmark Search Conference 2015
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From Click Consult's Benchmark Search Conference 2015, Bridgewater Hall, 30th June. Presented by David Tutin, Expedia, @DavidTutin - How to get the most from your agency #benchmarksearchconf
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How to get the most from your agency | Benchmark Search Conference 2015
- 1. How to get the most from your Agency @DavidTutin
- 2. 1
- 3. 2
- 4. 3
- 5. 4 SEO Manager PM 1 Agency AM Agency AM Agency AM PM 2 Agency AM Agency AM Agency AM CM IP 1 IP 2 CS Freelancer Freelancer Freelancer
- 6. 5 SEO Manager PM 1 AM AM AM PM 2 AM AM AM CM CS Freelancer Freelancer Freelancer
- 7. 6
- 8. 7
- 9. 8
- 10. 9 Communication
- 11. 10
- 12. 11
- 14. 13
- 15. 14
- 16. 15
- 17. 16 Clear Briefs?
- 18. 17
- 19. 18
- 20. 19 The Agency
- 21. 20
- 22. 21
- 23. 22
- 24. 23
- 26. 25
- 27. 26 Communicate
- 28. 27
Editor's Notes
- What type of agency are you? Do you always say yes.. Do you challenge or push back.. Are you
- What type of client are you? Demanding, pushy, always wanting things done out of scope? Because working with an agency is a lot like a relationship you need… great Communication
- Share with your agency.. Numbers etc updates business updates Next is What do you need?
- Have you made it clear what you need from the campaign or ask.. Next - Goals
- What defines success? Have clear goals from the outset Reporting clearly defined - Priorities
- Prio
- Give a clear brief… Its ok to leave it lose but Do SEO.. Is not
- Don’t under any circumstance tell them to think outside the box
- Goes without saying you work in a specific market you should beware of the influencers in that market.. Become a brand superhero Attend tradeshows, conferences in that industry.. Tbex, traverse, WTM, ATM, STS Hamburg, Travel Massive (Manchester and London chapters) That one show or event out of the office is worth more than a days researching…
- Become an ideas machine Better to bring 20 ideas and go away with 2 or 3 or coming up with 3 or 4 and going away with nothing and then going back it wastes time And clients don’t be scared to embrace new ideas
- Because its fun to experiment