Coca-Cola HBC Belarus has three strategic sustainability objectives: promoting health and wellness, minimizing environmental impact, and giving back to local communities. They promote health through science-based initiatives, innovation, choice, transparency, and responsible marketing. They minimize environmental impact across their value chain by reducing water and energy usage, decreasing greenhouse gas emissions, improving packaging recycling, and sustainable sourcing. They give back through job creation, community programs, education partnerships, and emergency relief. Coca-Cola HBC Belarus actively participates in energy and water conservation programs and adopted strict environmental standards to reduce their footprint.