Content Distributors: Amplifying Your Message Across Channels

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Content Distributors:
Amplifying Your Message
Across Channels
Meet the people responsible for getting your content out
there, from the search results to your social media feed.

Distribution maximizes content ROI.
Reach your target audience across platforms where they’re
most active.
Content is king, but distribution is
queen, and she wears the pants.
“
- Jonathan Perelman
Former VP of Agency Strategy at Buzzfeed

Understanding Each
Content Distributor Type

SEO Specialists
The Architects of Search Visibility
SEO specialists optimize content for the search engines,
ensuring articles, blog posts, and web pages rank high
in the results pages.
The top three Google search results
get 54.4% of all clicks.
“
- Backlinko

SEO Tactics and Tools:
● Tactics: Keyword research, on-page SEO, link
building, rich snippets and schema markup,
content refresh
● Tools: Semrush, Ahrefs, Moz, Google Keyword
Planner, Clearscope

Social Media Managers
Crafting Shareable Social Content
Social media managers oversee content sharing across
platforms, tailoring the message and engagement
techniques to each platform’s audience.
In 2023, Instagram and WhatsApp
were the favorite platforms of social
media users aged 16-64.
“
- DataReportal

Social Media Engagement Tactics:
● Polls, surveys, and quizzes
● User-generated content
● Live Q&A sessions
● Videos and infographics
● Influencer collaborations

Community Managers
Building and Engaging Online Communities
Community managers foster relationships, initiate
conversations, and build a community around the brand.
Marketers consider Instagram and
Facebook as the most effective social
media platforms for building active
communities.
“
- Statista

Strategies for Community Growth:
● Online events and meetups
● Referral programs
● Exclusive benefits
● Targeted promotion
● Partnerships and collaborations

Email Managers
Personalizing the Inbox Experience
Email managers implement best practices, including
segmentation and personalization, so the right messages
reach the right audiences at the right time.
Segmented emails drive 30% more
opens and 50% more click-throughs
than unsegmented ones.
“
- HubSpot

Email Campaign Strategies:
● List segmentation
● Newsletters
● Exclusive content offers
● Content sneak peek and teasers
● Drip campaigns

Content Specialists
Content Placement All-Rounders
Content specialists are the Swiss army knife of content
distribution. They mix and match content so it reaches the
right audience — and that it resonates on a meaningful level.
of marketers pay to
promote content.
“
- Content Marketing Institute
86%

Content Distribution Strategies:
● Social media amplification
● Content syndication
● Paid advertising and sponsored content
● Content aggregation and curation platforms
● Content repurposing

Ready for Your Content
to Shine?
Give your content the moment it deserves in the
spotlight. Leverage the unique skills of various
content distribution specialists.
To learn more, get in touch with ClearVoice.

Content Distributors: Amplifying Your Message Across Channels

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