The document discusses building a campaign framework and developing a strong marketing plan. It covers profiling audiences using personas, the value of personas, using purchase funnels for planning, and developing a marketing plan. The overall framework focuses on understanding audiences, modeling their purchase journeys, and creating a marketing plan to reach audiences at each stage.

1. Campaign Framework Building the Campaign Framework

2. Developing a Strong M a rketing Plan © Qais Consulting, 2007. Confidential. All rights reserved

3. Developing a Strong M a rketing Plan © Qais Consulting, 2007. Confidential. All rights reserved

4. Profiling Your Audience Using Personas © Qais Consulting, 2007. Confidential. All rights reserved

5. The Value of Personas © Qais Consulting, 2007. Confidential. All rights reserved

6. Using Purchase Funnels For Planning © Qais Consulting, 2007. Confidential. All rights reserved

7. The Value of Personas © Qais Consulting, 2007. Confidential. All rights reserved

8. A Purchase Funnel for a Persona © Qais Consulting, 2007. Confidential. All rights reserved

9. A Purchase Funnel for a Persona © Qais Consulting, 2007. Confidential. All rights reserved

10. Developing the Marketing Plan © Qais Consulting, 2007. Confidential. All rights reserved

11. Building the Campaign Framework © Qais Consulting, 2007. Confidential. All rights reserved