The document provides lessons on how to structure and deliver an effective 3-minute pitch presentation. It discusses starting with the opportunity or problem, including key elements like the team, solution, technology, market, and requesting financing. It emphasizes using consistent and simple design with 2 fonts and 2-3 colors, as well as clear communication through tone of voice, eye contact, and body language. The goal is to tell a persuasive story in a concise yet memorable way.

1. 18TH
September 2015 - B.E.S.T. ENTREPRENEURIAL EXPERIENCE - Bertinoro - Lucia Rampanti - lucia@spoon.city - @therampup
THE CALIFORNIAN PITCH

2. 18TH
September 2015 - B.E.S.T. ENTREPRENEURIAL EXPERIENCE - Bertinoro - Lucia Rampanti - lucia@spoon.city - @therampup
LESSON LEARNT by
VITALY GOLOMB
SF based designer,
public speaker,
500 startups mentor
BETH SUSANNE
Pitch and Cross-Cultural
Coaching for US Market entry
(Silicon Valley)
NANCY DUARTE
Author “Slideology”,
public speaker,
founder at Duarte

3. 18TH
September 2015 - B.E.S.T. ENTREPRENEURIAL EXPERIENCE - Bertinoro - Lucia Rampanti - lucia@spoon.city - @therampup
LESSON LEARNT by
my personal experience

4. 18TH
September 2015 - B.E.S.T. ENTREPRENEURIAL EXPERIENCE - Bertinoro - Lucia Rampanti - lucia@spoon.city - @therampup
LESSON LEARNT by
1 year of incubation (TREATABIT - I3P)
2 acceleration programs (CHANGEMAKERS, TECHPEAKS)
6 months in Silicon Valley (B.E.S.T. PROGRAM)

5. 18TH
September 2015 - B.E.S.T. ENTREPRENEURIAL EXPERIENCE - Bertinoro - Lucia Rampanti - lucia@spoon.city - @therampup
LESSON LEARNT by
1 year of incubation (TREATABIT - I3P)
2 acceleration programs (CHANGEMAKERS, TECHPEAKS)
6 months in Silicon Valley (B.E.S.T. PROGRAM)
+
STARTUP WEEKEND, LEAN STARTUP MACHINE, STARTUP SCHOOL BY YC, TALENTI PER L’IMPRESA

6. 18TH
September 2015 - B.E.S.T. ENTREPRENEURIAL EXPERIENCE - Bertinoro - Lucia Rampanti - lucia@spoon.city - @therampup
why we pitch?

7. 18TH
September 2015 - B.E.S.T. ENTREPRENEURIAL EXPERIENCE - Bertinoro - Lucia Rampanti - lucia@spoon.city - @therampup
why we pitch?
go to the next level

8. 18TH
September 2015 - B.E.S.T. ENTREPRENEURIAL EXPERIENCE - Bertinoro - Lucia Rampanti - lucia@spoon.city - @therampup
why we pitch?
90s
get the attention

9. 18TH
September 2015 - B.E.S.T. ENTREPRENEURIAL EXPERIENCE - Bertinoro - Lucia Rampanti - lucia@spoon.city - @therampup
why we pitch?
90s
3m
get the attention
get the meeting

10. 18TH
September 2015 - B.E.S.T. ENTREPRENEURIAL EXPERIENCE - Bertinoro - Lucia Rampanti - lucia@spoon.city - @therampup
90s
get the attention
get the meeting
get the money3m
20m
why we pitch?

11. 18TH
September 2015 - B.E.S.T. ENTREPRENEURIAL EXPERIENCE - Bertinoro - Lucia Rampanti - lucia@spoon.city - @therampup
why we pitch?
90s
get the attention
get the meeting
get the money3m
20m

12. 18TH
September 2015 - B.E.S.T. ENTREPRENEURIAL EXPERIENCE - Bertinoro - Lucia Rampanti - lucia@spoon.city - @therampup
THREE MINUTES PITCH
1 - structure and contents
2 - design
3 - communication

13. 1 STRUCTURE AND CONTENTS

14. 18TH
September 2015 - B.E.S.T. ENTREPRENEURIAL EXPERIENCE - Bertinoro - Lucia Rampanti - lucia@spoon.city - @therampup
1
WHERE TO START?

15. 18TH
September 2015 - B.E.S.T. ENTREPRENEURIAL EXPERIENCE - Bertinoro - Lucia Rampanti - lucia@spoon.city - @therampup
1
WHERE TO START?
Problem

16. 18TH
September 2015 - B.E.S.T. ENTREPRENEURIAL EXPERIENCE - Bertinoro - Lucia Rampanti - lucia@spoon.city - @therampup
1
WHERE TO START?
Opportunity
Problem

17. 18TH
September 2015 - B.E.S.T. ENTREPRENEURIAL EXPERIENCE - Bertinoro - Lucia Rampanti - lucia@spoon.city - @therampup
1
WHERE TO START?
Opportunity
Problem
Team

18. 18TH
September 2015 - B.E.S.T. ENTREPRENEURIAL EXPERIENCE - Bertinoro - Lucia Rampanti - lucia@spoon.city - @therampup
1
WHERE TO START?
Opportunity
Problem
Team
Traction

19. 18TH
September 2015 - B.E.S.T. ENTREPRENEURIAL EXPERIENCE - Bertinoro - Lucia Rampanti - lucia@spoon.city - @therampup
1
WHERE TO START?
your strenght

20. 18TH
September 2015 - B.E.S.T. ENTREPRENEURIAL EXPERIENCE - Bertinoro - Lucia Rampanti - lucia@spoon.city - @therampup
1
PITCH INGREDIENTS
COVER
SUMMARY
TEAM
PROBLEM
SOLUTION
TECHNOLOGY/UNFAIR ADVANTAGE

21. 18TH
September 2015 - B.E.S.T. ENTREPRENEURIAL EXPERIENCE - Bertinoro - Lucia Rampanti - lucia@spoon.city - @therampup
1
PITCH INGREDIENTS
MARKETING
SALES
COMPETITION
MILESTONES
CONCLUSION
FINANCING

22. 18TH
September 2015 - B.E.S.T. ENTREPRENEURIAL EXPERIENCE - Bertinoro - Lucia Rampanti - lucia@spoon.city - @therampup
1
HOW TO BE PERSUASIVE?
tell your story

23. 2 DESIGN

24. 18TH
September 2015 - B.E.S.T. ENTREPRENEURIAL EXPERIENCE - Bertinoro - Lucia Rampanti - lucia@spoon.city - @therampup
2
few rules
consistency and semplicity

25. 18TH
September 2015 - B.E.S.T. ENTREPRENEURIAL EXPERIENCE - Bertinoro - Lucia Rampanti - lucia@spoon.city - @therampup
2
fonts
max two

26. 18TH
September 2015 - B.E.S.T. ENTREPRENEURIAL EXPERIENCE - Bertinoro - Lucia Rampanti - lucia@spoon.city - @therampup
2
fonts
max two
that have sense together

27. 18TH
September 2015 - B.E.S.T. ENTREPRENEURIAL EXPERIENCE - Bertinoro - Lucia Rampanti - lucia@spoon.city - @therampup
2
fonts
max two
that have sense together

28. 18TH
September 2015 - B.E.S.T. ENTREPRENEURIAL EXPERIENCE - Bertinoro - Lucia Rampanti - lucia@spoon.city - @therampup
2
fonts
max two
that have sense together

29. 18TH
September 2015 - B.E.S.T. ENTREPRENEURIAL EXPERIENCE - Bertinoro - Lucia Rampanti - lucia@spoon.city - @therampup
2
fonts
fontpair.co

30. 18TH
September 2015 - B.E.S.T. ENTREPRENEURIAL EXPERIENCE - Bertinoro - Lucia Rampanti - lucia@spoon.city - @therampup
2
colors
min two max three

31. 18TH
September 2015 - B.E.S.T. ENTREPRENEURIAL EXPERIENCE - Bertinoro - Lucia Rampanti - lucia@spoon.city - @therampup
2
colors
that work together
min two max three

33. 18TH
September 2015 - B.E.S.T. ENTREPRENEURIAL EXPERIENCE - Bertinoro - Lucia Rampanti - lucia@spoon.city - @therampup
2
colors
color.adobe.com

34. 18TH
September 2015 - B.E.S.T. ENTREPRENEURIAL EXPERIENCE - Bertinoro - Lucia Rampanti - lucia@spoon.city - @therampup
should be self-explanatory
2
pictograms

35. 18TH
September 2015 - B.E.S.T. ENTREPRENEURIAL EXPERIENCE - Bertinoro - Lucia Rampanti - lucia@spoon.city - @therampup
and coordinated
2
pictograms
should be self-explanatory

36. 18TH
September 2015 - B.E.S.T. ENTREPRENEURIAL EXPERIENCE - Bertinoro - Lucia Rampanti - lucia@spoon.city - @therampup
2thenounproject.com
pictograms

38. IMMERSive

39. IMMERSive beautiful

40. IMMERSive beautiful high quality

41. 18TH
September 2015 - B.E.S.T. ENTREPRENEURIAL EXPERIENCE - Bertinoro - Lucia Rampanti - lucia@spoon.city - @therampup
2
CONSISTENCY & semplicity
one concept per slide

42. 3 communication

43. 18TH
September 2015 - B.E.S.T. ENTREPRENEURIAL EXPERIENCE - Bertinoro - Lucia Rampanti - lucia@spoon.city - @therampup
3
TONE OF VOICE

44. 18TH
September 2015 - B.E.S.T. ENTREPRENEURIAL EXPERIENCE - Bertinoro - Lucia Rampanti - lucia@spoon.city - @therampup
3
TONE OF VOICE

45. 18TH
September 2015 - B.E.S.T. ENTREPRENEURIAL EXPERIENCE - Bertinoro - Lucia Rampanti - lucia@spoon.city - @therampup
3
TONE OF VOICE
TEDtalks
The Secret Structure of Great Talks

46. 18TH
September 2015 - B.E.S.T. ENTREPRENEURIAL EXPERIENCE - Bertinoro - Lucia Rampanti - lucia@spoon.city - @therampup
3
LOOK IN THE EYES
not at your slides

47. 18TH
September 2015 - B.E.S.T. ENTREPRENEURIAL EXPERIENCE - Bertinoro - Lucia Rampanti - lucia@spoon.city - @therampup
3
know the flow
not every single word by heart

48. 18TH
September 2015 - B.E.S.T. ENTREPRENEURIAL EXPERIENCE - Bertinoro - Lucia Rampanti - lucia@spoon.city - @therampup
3
USE YOUR BODY
not too much

49. 18TH
September 2015 - B.E.S.T. ENTREPRENEURIAL EXPERIENCE - Bertinoro - Lucia Rampanti - lucia@spoon.city - @therampup
3
LEVERAGE YOUR emotion
breath

50. 18TH
September 2015 - B.E.S.T. ENTREPRENEURIAL EXPERIENCE - Bertinoro - Lucia Rampanti - lucia@spoon.city - @therampup
3
CONCLUSION
make it evident

51. THANK YOU!
Lucia Rampanti
@therampup
www.spoon.city
credits icons: Leonardo Schneider, Pietre J. Smits, Garrett Knoll, Ilkebrs from thenounproject.com