Jack Crawford, CEO of datalog.ai, emphasizes the growing importance of natural language interactions in technology, noting that consumers are increasingly preferring messaging over voice communication. He outlines the benefits of conversational AI, such as improved customer engagement and the ability to understand customer needs, and suggests a three-step process: understanding customer desires, designing chat experiences, and integrating AI solutions. Crawford concludes that conversation will bridge the gap to more human-like digital interactions.

1. Conversational AI
with
everything around us
Jack Crawford
Chief Executive Officer, Datalog.ai

2. “ Natural-language
interactions will soon
become the norm in terms
of how people expect to
interact with technology ”
~ Gartner Research

4. Human conversation is evolving
Verbal communication
Text messaging
Consumer chatbots
Enterprise virtual assistants
Talking THINGS

5. In person

6. 6

7. Mobile
messaging

9. 75%
of millennials would rather
lose the ability to talk
versus using
TEXT
Source: 2017 OpenMarket survey

10. Humans chatting with each other
10

11. Consumer
chatbots

14. Enterprise
chatbots

17. Things …

21. 51%
Source: LIMRA 2016 Insurance Barometer Study
Image: Fitbit, Inc.
of Millennials
will share activity
tracker results in
return for
recognition of
healthy behaviors

22. Chat is a simulation of
human-like behavior

24. Advantages of chat over other forms
of engagement
š Immediate and
always available
š Easier to support
and integrate
š More natural
interaction 24

25. Benefits of embedded chat platforms
š Enhanced customer engagement
š Improved staff experiences
š Elimination of monitoring by cloud
services (Google, et cetera)
š Fresh content in real-time
š Offline chat for mobile
Chat
Agents
Core
Systems
Custom
AI
Models
Natural
Language

26. Three steps

27. ①
Understand the
customer’s wants and
needs

28. Gain Creators
Pain Relievers Pains
Gains
Products
& Services
Customer
Job(s)
Value Proposition Customer Segment
copyright: Strategyzer AG
The makers of Business Model Generation and Strategyzer
The Value Proposition Canvas
strategyzer.com

29. Pains
Gains
Customer
Job(s)
Customer Segment
strategyzer.com
GAINS
PAINS
JOBS

30. ②
Design the chat
experience to satisfy
the customer

31. Gain Creators
Pain Relievers Pains
Gains
Products
& Services
Custom
Job(s
Value Proposition Customer Segment
copyright: Strategyzer AG
The makers of Business Model Generation and Strategyzer
The Value Proposition Canvas
s
Value
Creators
Pain Relievers
Solution

32. A chatbot
can learn
…
what your
customer
wants 32

33. ③
Incorporate your
conversational AI into
your new solutions

34. “Anticipation is a
huge plus of what AI
can do …
and how we work
with and create
experiences for
guests”

37. In closing …

38. “Conversation
is the bridge
to human-like
devices and
apps”
~ Jack Crawford

39. LinkedIn.com/in/jackcrawford

40. THANK YOU
Jack Crawford, Chief Executive Officer
Datalog.ai