1) The document discusses how companies need to evolve their branding and advertising strategies to connect with informative and time-starved audiences in today's digital world. 2) It notes that the economy has shifted from supply and demand to one of abundance, where consumer decisions are based more on emotion than rational thought. 3) Companies can no longer rely on empty brand promises and traditional advertising approaches, but must integrate online and offline branding to ignite creative concepts that enhance their business and reinforce their brand.

1. News
N Flash
®
The brand evolution
will not be advertised!
So just

2. As we are witnessing a major economic and media PARADIGM SHIFT

3. Moving from the industrial & knowledge age into the CONCEPTUAL AGE

4. How may I
help you?
From broadcasting and searching information to SERVING INFORMATION

5. Where technology enables people to be in control and EMPOWERED

6. Companies need to take it to the next level in order to captivate and connect
with their INFORMATIVE & TIME STARVED AUDIENCE

7. Evolving from an economy based on supply & demand into an
ECONOMY OF ABUNDANCE and endless choice

8. Where consumer decisions are no longer governed by rational
An
thought but (more and more) by emotion and GUT FEELING

9. Companies can no longer afford to advertise EMPTY BRAND PROMISES

10. Because in the abundance economy when people are confronted with endless
An
choice and very limited time...YOU WILL BE IGNORED

11. Unfortunately most consulting and advertising agencies still see branding
/ advertising as a GOAL on its self

12. Instead of just one of the many VEHICLES

13. To help their clients reach their BUSINESS GOALS

14. Online
Apparently having a really tough time understanding the DIGITAL WORLD

15. Offline
Online
Cross media
And how to integrate and benefit from the TWO WORLDS AS ONE

16. Which is actually a PIECE OF CAKE (for some of us)

17. The real challenge is integrating this on a much higher level from DAY ONE

18. Bridging the gap between brand & business by branding through innovation
and IGNITING THE CREATIVE LEAP!

19. So whatʼs THE SECRET to igniting the creative leap?

20. Business
(logic)
Brand
(emotion)
Not to develop brand and business as INDIVIDUAL MOLECULES

21. But as A SINGLE ELEMENT creating a dynamic “FLOW”! Igniting brand concepts
that enhance the business with business concepts that reinforce the brand (and
vice versa).

22. For more information about
Global HQ
Amsterdam,
The Netherlands
and our full capabilities or collaboration
opportunities, please contact:
Jason Simmonds
Managing Partner / Creative Strategy Director
+31 (0)6 110 44 574
jason@weareflow.com
Or visit our website: We are FLOW.com