Leading up to 2019, design has fought its way to a "seat at the table." Designers are in a position to make important decisions that shape the business. But design leads are ill-equipped to tie their design decisions to business outcomes, jeopardizing their seat at the table. This talk prepares designers to succeed when they join the table. It focuses on a few key things: How to tie design decisions to measurable business outcomes. How to define which metrics you should be tracking, based on your business model and company stage How to drive team agreement on the one metric that matters