This document discusses what public relations (PR) is and is not. It explains that PR cannot be ordered like a pizza and requires fuel in the form of marketing, word of mouth, social media, or influencers to be effective. PR is not the same as advertising and does not involve being in cahoots with journalists. The document provides tips for businesses to get PR, including demonstrating expertise, giving the media useful information, developing a PR strategy using multiple channels to tell their story, getting customer testimonials, and creating engaging content. It stresses using data to understand audiences and gauge the effectiveness of calls to action.

1. THE
BOTTOM
LINE
aboutpr

2. PR
DOESN'T
COME PRE-
PACKAGED

3. YOU
CAN'T
ORDER IT
LIKE
YOU'D
ORDER A
PIZZA

4. AND IT
DOESN'T RUN
WITHOUT
FUEL

5. THE
FUEL
CAN BE...

6. MARKETING

7. WORD
of
MOUTH

8. SOCIAL
MEDIA

9. OR
INFLUENCERS

10. TIMING
IS
EVERYTHING

11. IFWARBREAKSOUT,WHO
CARESABOUTYOUR
LATESTGIZMO?
WAITTORELEASEIT

12. WHAT
PR IS
NOT

13. PR
IS NOT
ADVERTISING

14. PR IS
NOT
BEINGIN
CAHOOTS
WITH
JOURNALISTS

15. PRIS
NOT
JUST...

17. AND PR
IS
NOT

18. JUSTTACTICS

19. ?
SOHOWDO
IGET
SOMEOF
THATPR
FORMY
BUSINESS?

20. DEMONSTRATE
YOUR EXPERTISE
INSTEAD OF
SHOUTINGITFROM
THERAFTERS

21. GIVE
THE MEDIA
WHAT
THEY NEED
TO BE
INFORMED
and
ACCURATE
Written
recapsof
interviews
Q&Aorfact
sheets
Visualsto
tellyour
story

22. DEVELOP
A
PRSTRATEGY
AND USE IT

23. articles
webinars
speaking
socialmedia
video
whitepapers
ebooks
SlideShares
podcasts
newsletters
blogs
infographics
TELLYOUR
STORY
THROUGH
MULTIPLE
CHANNELS

24. GETYOUR
HAPPYCLIENTS
TOTELLYOUR
STORY

25. INCLUDE
CUSTOMER
TESTIMONIALS,
EVEN IF
THEY'RE
ANONYMOUS; IT
STILL BEATS
YOUR BLUSTER

26. CREATE
CONTENT
THAT
PEOPLE
WANTTO
CONSUME
Showthatyoucare
andunderstand
theirchallenges
Havedialog,not
monologue

27. USE
DATA TO
GET
SMARTER
whichsubjectsgetthe
mostlinkbacks,views,
comments,andshares?
whichcallstoaction
garnerthemosttraffic
andleads?
whichtopicsgetpeople
engaged?
whichsitesaredriving
themosttrafficand
leads?

28. SO NEXT
TIME YOU
THINK
YOU
CAN
ORDER PR
LIKE A
PIZZA...

29. REMEMBER:
PRDOESN'T
COMEOUTOF
ANOVEN,
BUTOUTOF
STRATEGY,
CREATIVITY,
ANDSMARTS!

30. GETSOMEOFTHATSTRATEGY,CREATIVITY,
ANDSMARTSFORYOURSELF:
PR BOOST.90 DAYS.
GET RESULTS.
CLICK HERE