One of the biggest reasons some IT businesses fail is due to the lack of any systematic approach to generating enough high-quality, qualified Leads. However, the real battle is not getting the leads into the sales funnel, it’s an inability to turn these high-quality leads into clients...
White paper: Nine ways to communicate the value you offerPatricia McMillan
With shrinking budgets and increasing competition, it has never been more important to give your stakeholders a compelling reason to work with you: to subscribe to your service, select your product, fund your project, partner with you. This paper delivers a framework and a set of tools to help you communicate value and resonate with your stakeholders.
Searching for an independent company promoting thoughts? You have arrived at the ideal locations. We realize that not at all like enormous organizations with greater money vaults and surprisingly a greater number of promoting choices...
Email marketing is one of the oldest digital marketing tactics, yet it continues to deliver a higher ROI than just about any other online strategy. But this is not your father's email marketing anymore. That's right: this strategy has matured, and if you haven't revisited how you create email content since the early 2000's, you're most likely missing out on the major ROI and benefits of email. This topic takes an in depth look into six key areas of email marketing and how each has evolved. It's time to update your old email marketing strategy and move it to 2016 and beyond.
This is just a quick outline on part of a webinar I did for Lean Frontiers today. They will be uploading the webinar on their website. I made a quick introduction to what we may call Sales KAta that was derived from this previous post, Using the Coaching Kata in Sales. This is based on Mike Rother work on the subject of Toyota Kata. Toyota Kata is documented in his book Toyota Kata: Managing People for Improvement, Adaptiveness and Superior Results.
White paper: Nine ways to communicate the value you offerPatricia McMillan
With shrinking budgets and increasing competition, it has never been more important to give your stakeholders a compelling reason to work with you: to subscribe to your service, select your product, fund your project, partner with you. This paper delivers a framework and a set of tools to help you communicate value and resonate with your stakeholders.
Searching for an independent company promoting thoughts? You have arrived at the ideal locations. We realize that not at all like enormous organizations with greater money vaults and surprisingly a greater number of promoting choices...
Email marketing is one of the oldest digital marketing tactics, yet it continues to deliver a higher ROI than just about any other online strategy. But this is not your father's email marketing anymore. That's right: this strategy has matured, and if you haven't revisited how you create email content since the early 2000's, you're most likely missing out on the major ROI and benefits of email. This topic takes an in depth look into six key areas of email marketing and how each has evolved. It's time to update your old email marketing strategy and move it to 2016 and beyond.
This is just a quick outline on part of a webinar I did for Lean Frontiers today. They will be uploading the webinar on their website. I made a quick introduction to what we may call Sales KAta that was derived from this previous post, Using the Coaching Kata in Sales. This is based on Mike Rother work on the subject of Toyota Kata. Toyota Kata is documented in his book Toyota Kata: Managing People for Improvement, Adaptiveness and Superior Results.
While lead generation can be a frustrating and at times challenging process, the rewards can be extremely rewarding. The majority of companies will generate their leads to put them through their sales funnel, hoping that they buy into everything they come across en route to the final page.
While lead generation can be a frustrating and at times challenging process, the rewards can be extremely rewarding. The majority of companies will generate their leads to put them through their sales funnel, hoping that they buy into everything they come across en route to the final page.
Affiliate Marketing: A Complete Step By Step Guide For Beginners John Makris
Affiliate marketing: A Complete Step By Step Guide For Beginners Explaining The Basic Strategy, The Details And The Hidden Tricks To Make Money Online Fast
Let’s look at how business owners can write B2B sales emails. Please note that this article is dedicated to B2B emails specifically. All of the following recommendations are based on our B2B marketing experience.
https://belkins.io/how-to-write-b2b-sales-email
An experienced panel gives you the tools to be successful in B2B affiliate marketing, covering topics like in-house programs vs. networks, call tracking, search strategies, and social media.
Experience level: Advanced
Target audience: Affiliates/Publishers
Niche/vertical: B2B Affiliate Marketing
Brian Waldman, VP Marketing & Strategy, Merchant Warehouse (Moderator)
Adam Glazer, Managing Director, Partner Commerce (Twitter @adamglazer)
Don Schamber, V.P. of Marketing, SMART Agents Marketing
7 Marketing Automation Strategies That Actually Drive Business ResultsThree Deep Marketing
IBM Marketing Cloud and Three Deep Marketing have teamed up for a back-to-school marketing session! Join us as we chat about building bridges between Marketing and IT departments. Here's the slides from our panel discussion on September 22, 2016
At Global Red we encourage our clients to ask us 5 questions at the end of each campaign. They work for us, so we thought “Why don’t we share them with everybody?”
TL;DW (Too long; Didn’t watch)
Question 1: How do you set up a media campaign to succeed?
Question 2: How do I know you are being completely transparent as an agency?
Question 3: Why should I care about my ad’s viewability?
Question 4: How can you ensure I am achieving the maximum ROI?
Question 5: How do I even understand all the ad tech available out there?
We wanted to provide you with a brief summary of the webinar with some key takeaways to put into practice right away.
The entire theme was to ask your agency as many questions as possible – start with the five above, if you need more listen to the webinar for a few more tips and tricks. Tim’s first point in the webinar was to get your media data correct from the start by tagging everything and using the best tags available.
He spoke about the importance of aligning your campaign’s KPIs with your business goals. For example, 100% viewability should not be your goal unless your goal is purely to have your ads visible. Your goal should be to prioritise a KPI which delivers a real return. Tim introduced us all to the 4 Simple Steps to Success; tag everything, measure viewability, attribute accurately and optimise regularly.
Tim’s final point was directed at all the agencies out there: Let’s work together to reduce the industry wide transparency issues by making it our mission to educate and empower our clients.
Content is a team sport. In this quick read for content marketers and content strategists, you'll learn to ask the right questions about who should be on your team.
Improving Customer Engagement through Personalisation & Marketing AutomationAndy Lima
Workshop delivered for the Leeds business Week 2017 event with an emphasis on SMEs building a better customer engagement. Best practices for personalisation and marketing automation through data management, integrated IT architecture and creative content. We looked at how companies can improve their engagement through building personas, design customer journey, better customer interface through integrating IT support to core marketing activities.
Cut CAC, Raise Retention, and Supercharge Sales with Channel PartnersAllbound, Inc.
With more than 70% of all products worldwide sold through indirect sales channels, it's only a matter of time before most businesses turn to partners & resellers to help them grow faster.
Today, some of the world's fastest-growing SaaS companies have achieved success by focusing on a partner strategy early.
In this webinar, you'll learn how companies of all shapes and sizes can build cost-effective, content-driven channel programs to turbocharge their growth.
Digital Transformation Project Failures. Agrinatura 2017Andrea Vaccarella
Why do digital transformation projects fail? How can we avoid such failures? Examples of innovation problems in education, communication and agriculture sectors. Example of Robots in Agriculture and Lesson learned to avoid common mistakes when dealing with digital transformation projects. Seminar held During Agrinatura 2017.
4 Amazing Sales Tools I Use Every Day - Be Effective - Tools to Close Deals F...Daniel Nilsson
These are my four favourite sales tools that have helped me close the biggest deals of my life. The tools have helped me speed up my sales cycle and close more deals faster. Check them out!
Read this article to know the steps towards crafting the right B2B sales process. Find out the most common B2B Sales Negotiation Mistakes and how to avoid them.
Uncover the secrets to everything you've ever wondered about regarding making money online!
Find out how to easily get started with your own domain, hosting, blog, and more, even if you have no experience whatsoever!
Discover the easiest ways to find free and inexpensive tools, and how to use those tools effectively!
Learn about the best resources for internet marketers, including the best places to host your site, get a domain name and find legal images to use!
And much, much more!
Gerald
gerald-pilcher.com
Five simple marketing tips for newbie real estate agents. Instead of complicating things, here are simple things that'll get you results as a new real estate agent.
Lead Generation for Small Business: Experts Weigh In
Managing your sales using a simple CRM is critical. The question is how do you even generate leads in the first place? Lead generation is the lifeblood of small businesses. If done right, generating great quality leads can be a major catalyst for growth and revenue. But with so many lead generation tactics and approaches available out there, small businesses want to know which are the most effective to use.
To help answer this question, we’ve reached out to a panel of small business sales and marketing experts and asked them all a single question: “What is the most effective lead generation technique(s) for small businesses“?
While lead generation can be a frustrating and at times challenging process, the rewards can be extremely rewarding. The majority of companies will generate their leads to put them through their sales funnel, hoping that they buy into everything they come across en route to the final page.
While lead generation can be a frustrating and at times challenging process, the rewards can be extremely rewarding. The majority of companies will generate their leads to put them through their sales funnel, hoping that they buy into everything they come across en route to the final page.
Affiliate Marketing: A Complete Step By Step Guide For Beginners John Makris
Affiliate marketing: A Complete Step By Step Guide For Beginners Explaining The Basic Strategy, The Details And The Hidden Tricks To Make Money Online Fast
Let’s look at how business owners can write B2B sales emails. Please note that this article is dedicated to B2B emails specifically. All of the following recommendations are based on our B2B marketing experience.
https://belkins.io/how-to-write-b2b-sales-email
An experienced panel gives you the tools to be successful in B2B affiliate marketing, covering topics like in-house programs vs. networks, call tracking, search strategies, and social media.
Experience level: Advanced
Target audience: Affiliates/Publishers
Niche/vertical: B2B Affiliate Marketing
Brian Waldman, VP Marketing & Strategy, Merchant Warehouse (Moderator)
Adam Glazer, Managing Director, Partner Commerce (Twitter @adamglazer)
Don Schamber, V.P. of Marketing, SMART Agents Marketing
7 Marketing Automation Strategies That Actually Drive Business ResultsThree Deep Marketing
IBM Marketing Cloud and Three Deep Marketing have teamed up for a back-to-school marketing session! Join us as we chat about building bridges between Marketing and IT departments. Here's the slides from our panel discussion on September 22, 2016
At Global Red we encourage our clients to ask us 5 questions at the end of each campaign. They work for us, so we thought “Why don’t we share them with everybody?”
TL;DW (Too long; Didn’t watch)
Question 1: How do you set up a media campaign to succeed?
Question 2: How do I know you are being completely transparent as an agency?
Question 3: Why should I care about my ad’s viewability?
Question 4: How can you ensure I am achieving the maximum ROI?
Question 5: How do I even understand all the ad tech available out there?
We wanted to provide you with a brief summary of the webinar with some key takeaways to put into practice right away.
The entire theme was to ask your agency as many questions as possible – start with the five above, if you need more listen to the webinar for a few more tips and tricks. Tim’s first point in the webinar was to get your media data correct from the start by tagging everything and using the best tags available.
He spoke about the importance of aligning your campaign’s KPIs with your business goals. For example, 100% viewability should not be your goal unless your goal is purely to have your ads visible. Your goal should be to prioritise a KPI which delivers a real return. Tim introduced us all to the 4 Simple Steps to Success; tag everything, measure viewability, attribute accurately and optimise regularly.
Tim’s final point was directed at all the agencies out there: Let’s work together to reduce the industry wide transparency issues by making it our mission to educate and empower our clients.
Content is a team sport. In this quick read for content marketers and content strategists, you'll learn to ask the right questions about who should be on your team.
Improving Customer Engagement through Personalisation & Marketing AutomationAndy Lima
Workshop delivered for the Leeds business Week 2017 event with an emphasis on SMEs building a better customer engagement. Best practices for personalisation and marketing automation through data management, integrated IT architecture and creative content. We looked at how companies can improve their engagement through building personas, design customer journey, better customer interface through integrating IT support to core marketing activities.
Cut CAC, Raise Retention, and Supercharge Sales with Channel PartnersAllbound, Inc.
With more than 70% of all products worldwide sold through indirect sales channels, it's only a matter of time before most businesses turn to partners & resellers to help them grow faster.
Today, some of the world's fastest-growing SaaS companies have achieved success by focusing on a partner strategy early.
In this webinar, you'll learn how companies of all shapes and sizes can build cost-effective, content-driven channel programs to turbocharge their growth.
Digital Transformation Project Failures. Agrinatura 2017Andrea Vaccarella
Why do digital transformation projects fail? How can we avoid such failures? Examples of innovation problems in education, communication and agriculture sectors. Example of Robots in Agriculture and Lesson learned to avoid common mistakes when dealing with digital transformation projects. Seminar held During Agrinatura 2017.
4 Amazing Sales Tools I Use Every Day - Be Effective - Tools to Close Deals F...Daniel Nilsson
These are my four favourite sales tools that have helped me close the biggest deals of my life. The tools have helped me speed up my sales cycle and close more deals faster. Check them out!
Read this article to know the steps towards crafting the right B2B sales process. Find out the most common B2B Sales Negotiation Mistakes and how to avoid them.
Uncover the secrets to everything you've ever wondered about regarding making money online!
Find out how to easily get started with your own domain, hosting, blog, and more, even if you have no experience whatsoever!
Discover the easiest ways to find free and inexpensive tools, and how to use those tools effectively!
Learn about the best resources for internet marketers, including the best places to host your site, get a domain name and find legal images to use!
And much, much more!
Gerald
gerald-pilcher.com
Five simple marketing tips for newbie real estate agents. Instead of complicating things, here are simple things that'll get you results as a new real estate agent.
Lead Generation for Small Business: Experts Weigh In
Managing your sales using a simple CRM is critical. The question is how do you even generate leads in the first place? Lead generation is the lifeblood of small businesses. If done right, generating great quality leads can be a major catalyst for growth and revenue. But with so many lead generation tactics and approaches available out there, small businesses want to know which are the most effective to use.
To help answer this question, we’ve reached out to a panel of small business sales and marketing experts and asked them all a single question: “What is the most effective lead generation technique(s) for small businesses“?
Trust Equation Campaign Playbook and Checklist - Email Outreach and Sales Fo...Connect 365
We believe that small businesses, marketers, and sales professionals deserve better. We needed an automation system to build relationships with potential customers, clients, and strategic partners without requiring either a degree from MIT to implement or a massive budget. So we created it. And this document is our playbook.
Includes sales follow up email templates and outreach email templates.
You're Ready to Start Marketing. Now What? (Series: Digital Marketing Tips fo...Financial Poise
Business owners should certainly have a clear plan for their marketing and should understand which channels are the best fit for their marketing mix. However, there are a few more things that should be done, once it’s time to start marketing. As an example, it’s important to have Google Analytics setup on the company’s website. This will be incredibly beneficial for tracking success. It’s a free tool from Google, but it won’t work until it’s been added to the website’s coding. Upon completion of this episode, the business owner will discover a variety of marketing tips which will increase their online exposure and improve their ability to refine their marketing plan for greater results.
To listen to this webinar on-demand, go to: https://www.financialpoise.com/financial-poise-webinars/youre-ready-to-start-marketing-now-what-2020/
Content Marketing - What Big Business Discovered and How to Use ItSteve Faber
Content marketing is all the rage these days, with 2013 showing signs that even more marketers are embracing it. There is a good reason for that. Consumers, in both the B2B and B2C environments, respond very well to a properly run content marketing casmpaign. Large organizations have spent big money discovering what works and what doesn't. Use what they've learned about content marketing to power your organization's marketing strategy going forward. 49 pages
4 Ways to Emerge from COVID-19 Stronger!Dan Goldstein
Managed IT Service Providers are well-positioned to emerge from the COVID pandemic stronger than ever. It takes discipline and focus. These tips are designed to spark ideas on where MSPs should be focusing to come out of COVID-19 more successful than ever.
One of the biggest challenges a startup founder can face is getting the business development going. Business development has so many different factors to it. Different founders are good at different aspects. If you don’t get the leads then the whole process breaks down and you won’t get traction.
Designing Strategy: Realign Your Mission and Values With Your Digital PresenceBryan Merica
The idea behind “Designing Strategy” isn’t simply about building a slick-looking website with all the latest bells, whistles, and social media plug-ins. Instead, it’s about asking oneself all of the questions that need to be answered when building an online presence, and using those answers to form an outreach, engagement, or marketing game plan.
B2B Digital Marketing Playbook for the COVID EraRohas Nagpal
Customers have changed.
Spending patterns have changed.
People's priorities have changed.
How people spend their time has changed.
So naturally, marketing techniques
NEED TO CHANGE.
The "B2B Digital Marketing Playbook for the COVID Era" recommends an 11-point approach:
1. Understand what you are selling
2. Understand whom you are selling to
3. Design your digital marketing strategy
4. Optimize your website
5. Incentivize influencers
6. Optimize your digital marketing assets
7. Distribute your digital marketing assets
8. Make it easy for potential customers to contact you
9. Aim for a 60-second response time
10. Use dynamic QR codes
11. Use Artificial Intelligence
Rehashing offline copy or boring marketing collateral for your website just doesn't cut it anymore. Your website, blogs, webinars, video and podcasts, social media, and other online content all offer you tremendous opportunities to connect with your customers and drive business. Sounds great right? It is. But only if you do it well, and create the kind of content that both resonates with your customers and meets your business objectives.
There is a huge need for a coordinated approach to the adoption of social media by businesses as a whole with clear ROI (Return on Innovation) objectives.
We can help you adopt and adapt to social media in a holistic way, enabling true benefit.
Can your social media agency tell you the following....
Grow your small business or dental/medical practice with the 90day strategic ...clickconvertsell
Learn how to grow your business in 90days. Learn what you must focus on to grow your business / dental /medical practice. In this free training we discuss the click.convert.sell model designed to boost your small business. Includes Powerful Business Intelligence WorkSheet from founder Dr Aalok Y Shukla.
Multi-cluster Kubernetes Networking- Patterns, Projects and GuidelinesSanjeev Rampal
Talk presented at Kubernetes Community Day, New York, May 2024.
Technical summary of Multi-Cluster Kubernetes Networking architectures with focus on 4 key topics.
1) Key patterns for Multi-cluster architectures
2) Architectural comparison of several OSS/ CNCF projects to address these patterns
3) Evolution trends for the APIs of these projects
4) Some design recommendations & guidelines for adopting/ deploying these solutions.
This 7-second Brain Wave Ritual Attracts Money To You.!nirahealhty
Discover the power of a simple 7-second brain wave ritual that can attract wealth and abundance into your life. By tapping into specific brain frequencies, this technique helps you manifest financial success effortlessly. Ready to transform your financial future? Try this powerful ritual and start attracting money today!
1.Wireless Communication System_Wireless communication is a broad term that i...JeyaPerumal1
Wireless communication involves the transmission of information over a distance without the help of wires, cables or any other forms of electrical conductors.
Wireless communication is a broad term that incorporates all procedures and forms of connecting and communicating between two or more devices using a wireless signal through wireless communication technologies and devices.
Features of Wireless Communication
The evolution of wireless technology has brought many advancements with its effective features.
The transmitted distance can be anywhere between a few meters (for example, a television's remote control) and thousands of kilometers (for example, radio communication).
Wireless communication can be used for cellular telephony, wireless access to the internet, wireless home networking, and so on.
ER(Entity Relationship) Diagram for online shopping - TAEHimani415946
https://bit.ly/3KACoyV
The ER diagram for the project is the foundation for the building of the database of the project. The properties, datatypes, and attributes are defined by the ER diagram.
3. 3 From Surviving to Thriving
One of the biggest reasons IT businesses fail is due to the lack of any
systematic approach to generating enough high-quality, qualified Leads.
However, the real battle is not getting the leads into the sales funnel, it’s
an inability to turn these high-quality leads into clients.
4. 4 From Surviving to Thriving
Most small companies can go
from surviving to thriving with the
generation of 6-8 new clients.
Thriving
Surviving
5. 5 From Surviving to Thriving
Consider this
If you tasked yourself with getting a
defined number of appointments
each week and made this your
number one goal, rather than just
collecting email addresses. What
do you think would happen to your
client acquisition rate?
6. 6 From Surviving to Thriving
Company A, B and C have a goal to increase revenue by £250,000 in
12 months. Company A operates on a £500 per month retainer basis,
Company B operates on a £3,000 per month retainer basis and
Company C operates on a £5,000 per month retainer basis.
How many new clients would each company need in order to hit
their target increase of £250,000 in 12 months?
7. 7 From Surviving to Thriving
Company A
at £500/month
42
clients in total Company B
at £3,000/month
7
clients in total
Company C
at £5,000/month
4
clients in total
A
B
C
8. 8 From Surviving to Thriving
Which company are you most like? How many qualified appointments
would you need to close that many clients?
There is your focus.
10. 10
Strip away everyone you can help and focus on the people you
can help the most and the fastest.
Where to Start?
11. 11 Where to Start?
It can be done using your Lead
Generation Strategy or through a
bought in list. Even existing clients.
What about Facebook or
LinkedIn? It really doesn’t matter
how you build the list. The key
focus lies in the next step
12. 12 Where to Start?
Deliver Value
A content upgrade is offering content
which is highly attractive to your
target audience. When people view
that content, they are offered
something even more insightful and
even more valuable, so much so that
it drives them to complete a specific
action in order to get the upgrade.
13. 13 Where to Start?
If you’ve researched
your audience and
targeted them correctly,
then the likelihood is that
they are going to be
interested in what you
send them...
…and even
more interested
in getting the
free content
upgrade.
14. 14 Where to Start?
When they sign up for this
premium content – which
could be via a simple
“enter your email address
to download our template”,
they are signalling to you
that they are now even
more interested in what
you have to say.
John Smith
John.Smith@email.co.uk
Download
Fill out the form to download template
16. 16 So Far So Good?
For all of this to work, you need to do your research – ideally conduct
persona profiling so you can identify and address an obvious big
problem that your target customer has.
17. 17 So Far So Good?
Example:
Company C provides IT Consultancy
Services. They have identified
opportunities where they can help and
advise business with their IT processes
and systems. Company C has uncovered
a challenge surrounding issues relating to
the recent rise in Ransomware.
18. 18 So Far So Good?
The topic could be: How to stop your company from being held to
Ransom? A news article or short guide would be written around the
problem, making sure it’s packed full of valuable insights. Maybe even
provide an educational explainer video on the subject. Once the core
content communication has been created, then the upgrade can be
included. In this scenario, a free download tool could be offered as the
content upgrade.
19. 19 So Far So Good?
Once you have your content communication and content upgrade in
place, then promote the upgrade like crazy, through email or social
media.
20. 20 So Far So Good?
The conversions will soon
start to roll in. When they do,
qualify them rigorously to see
if you actually want to work
with this potential client. Do
they still meet the persona
profiling criteria of your ideal
client? If the answer is yes,
then respond to them
personally.
21. 21 So Far So Good?
Remember, we
are only talking
small numbers
here, so personal
is doable...
The response
needs to be crafted
in a way which
makes the recipient
feel like what you’re
offering is just for
them.
22. 22 So Far So Good?
This last step is to give them another value rich offer they can’t
refuse. Remember, these are people who have already signalled their
interest in the content upgrade, so it is highly likely that they are going
to be very interested in this next step. This final step is the only sure
way to move these leads along the sales pipeline from “interested” to
actual “clients”.
23. 23 So Far So Good?
So, ask them, “Would you
like me to show you how to
prevent your company from
being held to Ransom?”
24. 24 So Far So Good?
Put a disclaimer in “Even though I
know I can help you to put robust
systems and processes in place that
will help to combat any ransomware
threats, I need to warn you that I
can’t help everyone.
I can only help people who are
willing to invest a bit of time upfront
and work hard at getting a return on
what I ask them to do.”
25. 25 So Far So Good?
Then offer them a choice of 2-time
slots to secure the appointment.
Remember, these aren’t sales
appointments. These are
consultations where you offer an
hour of your valuable time to help
them build a plan of action,
specifically starting with the original
problem you identified in your
opening communication.
26. 26 So Far So Good?
Even if this contact doesn’t end up
becoming a client, this professional
and systematic approach will
distinguish you as someone who
has a reputation of delivering value,
whether you win them or not.
27. 27
Studiowide Ltd
24 Hardman Street,
Liverpool. L1 9AX
0151 708 5678
@studiowide
@studiowide
knockknock@studiowide.co.uk
Thank You!
Please let us know how else we can help.