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The Best of … Luca Colombo  Marketing Director  Online Services Group – Microsoft Italia [email_address] [email_address] http://spaziolucacolombo.spaces.live.com
9.4 milioni di utenti unici 6.9 milioni di utenti unici 5.6 milioni di utenti unici 10.4 milioni di utenti unici 6.2 milioni di utenti unici
Why MSN Video ,[object Object],[object Object],[object Object],[object Object],[object Object]
Why MSN Video ,[object Object],[object Object],[object Object],[object Object],The European online video opportunity is forecasted to near $3 billion by 2011 The viewing of online video on TV has the  potential  to grow the market far beyond current forecasts  Internet video devices (IVD) are not yet mainstream and forecasts for future growth are mixed; however, over the next five years, as new devices hit the market and home networking penetration nears 50%, online video streams viewed on the TV will become material Dedicated devices have yet to gain traction and are still constrained by bandwidth of home networks TiVo   has 0.5m users but growth has been lower than expected; Diego is not considered competitive  Low penetration currently but internet features can cheaply be added to  STBs and consumers familiarity is high Consoles well positioned given position in living room and multi purpose; penetration growing rapidly Inclusion in Vista will increase MCE penetration but dedicated MCE device penetration remains limited Adoption likely to be constrained by high price point and rapidly developing network standards
What’s MSN Video ,[object Object],[object Object],[object Object],[object Object]
MSN Video Pillars ,[object Object],[object Object],[object Object],[object Object],[object Object],“ The goal is to make MSN Video a seamless experience for our users. By switching to time based advertising and incorporating Soapbox directly onto the Video channel, users get less interruptions and have a wider selection of videos to choose from.  We’ve also begun integrating MSN Video throughout the portal, further enhancing the consumer experience across all MSN channels.” Rob Bennett (GM Video, Entertainment and Sports –  MSN)
Copyright – UGC Principles Internet and Media Industry Leaders Unveil Principles to Foster  Online Innovation While Protecting Copyrights October 18, 2007—  Several of the world’s leading Internet and media companies today announced their joint support for a set of collaborative principles that enable the continued growth and development of user-generated content online and respect the intellectual property of content owners.    The principles serve as a comprehensive set of guidelines to help user-generated content (UGC) services and content creators work together towards their collective goal of bringing more content to more consumers through legitimate channels. The principles acknowledge a collective respect for protecting copyrights and recognize that filtering technologies must be effective and are only a part of what is necessary to achieve this goal.  The companies backing these principles believe that they can collectively find a path that fosters creativity while respecting the rights of copyright owners. Distributors of copyright-infringing content stifle both technological innovation and artistic creation in ways that ultimately will hurt the consumer and hinder the digital economy. The companies believe that adopting such principles is essential to achieving the enormous potential opened up by the Internet through UGC services. Widespread adoption of these principles will encourage innovation, enable new creative expression and further the goal of eliminating infringing content from UGC services. It will allow innovative business models to develop. Most importantly, it will benefit consumers by encouraging further cooperation between the creators of content -- from the largest entertainment company to the individual artist -- and the companies that distribute their works. http://www.ugcprinciples.com
Diverse Programming
Comm Services Integration
Internet Application in Italy
Comm Services Integration
One Stop Shop for Online Video ,[object Object],[object Object],[object Object]
New Advertising Model ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 

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The Best Of ... MSN Video

  • 1. The Best of … Luca Colombo Marketing Director Online Services Group – Microsoft Italia [email_address] [email_address] http://spaziolucacolombo.spaces.live.com
  • 2. 9.4 milioni di utenti unici 6.9 milioni di utenti unici 5.6 milioni di utenti unici 10.4 milioni di utenti unici 6.2 milioni di utenti unici
  • 3.
  • 4.
  • 5.
  • 6.
  • 7. Copyright – UGC Principles Internet and Media Industry Leaders Unveil Principles to Foster Online Innovation While Protecting Copyrights October 18, 2007— Several of the world’s leading Internet and media companies today announced their joint support for a set of collaborative principles that enable the continued growth and development of user-generated content online and respect the intellectual property of content owners.   The principles serve as a comprehensive set of guidelines to help user-generated content (UGC) services and content creators work together towards their collective goal of bringing more content to more consumers through legitimate channels. The principles acknowledge a collective respect for protecting copyrights and recognize that filtering technologies must be effective and are only a part of what is necessary to achieve this goal. The companies backing these principles believe that they can collectively find a path that fosters creativity while respecting the rights of copyright owners. Distributors of copyright-infringing content stifle both technological innovation and artistic creation in ways that ultimately will hurt the consumer and hinder the digital economy. The companies believe that adopting such principles is essential to achieving the enormous potential opened up by the Internet through UGC services. Widespread adoption of these principles will encourage innovation, enable new creative expression and further the goal of eliminating infringing content from UGC services. It will allow innovative business models to develop. Most importantly, it will benefit consumers by encouraging further cooperation between the creators of content -- from the largest entertainment company to the individual artist -- and the companies that distribute their works. http://www.ugcprinciples.com
  • 12.
  • 13.
  • 14.