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Audience Summary Sep08

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Audience Summary Sep08

  1. 1. Consumer & Online Italy Audience Summary September 2008
  2. 2. Executive Summary <ul><li>MSN/Windows Live Network: still growing in September08 based on Nielsen data </li></ul><ul><ul><li>MSN/Windows Live brand with Internet Applications: 17.7M UU </li></ul></ul><ul><ul><li>MSN/Windows Live brand without Internet Applications: 14.2M UU </li></ul></ul><ul><li>Windows Live UU : </li></ul><ul><ul><li>WL Messenger up 13.8M (+13.2% MoM, +21.1% YoY) gaining 1.6pts in terms of market share (84.9%) </li></ul></ul><ul><ul><li>WL Hotmail is still at #1 in the ranking with an solid MoM growth (+13.6%) and has now 7.5M UU (+26.2% YoY) </li></ul></ul><ul><ul><li>WL Spaces up to 6.8M UU (+13.4% MoM, +34.8% YoY) but Blogger accelerated with a +22.5% MoM up to 7.4M UU </li></ul></ul><ul><ul><li>Search growing with now 13.8M SoV and 2.84% in terms of SoV share </li></ul></ul><ul><li>Application Unique Users: </li></ul><ul><ul><li>WL Messenger still at #1 with 13.8M UU, Windows Media Player still at #2 with 12.5M UU. </li></ul></ul>
  3. 3. MSN/Windows Live Network <ul><li>MSN/Windows Live Network: best result ever both in terms of UU and PV (Internal Data): </li></ul><ul><ul><li>2.0B PV (+60.1% MoM, +30.0% YoY) </li></ul></ul><ul><ul><li>41M UU (+32.0% MoM; +59.2% YoY) </li></ul></ul><ul><li>Looking at Nielsen data, MSN/WL is still growing: </li></ul><ul><ul><li>In the “All sites with Internet Applications” ranking: </li></ul></ul><ul><ul><ul><li>MSN/Windows Live brand up to 17.7M (+9.3% MoM, +19.1% YoY) </li></ul></ul></ul><ul><ul><ul><li>In terms of Reach%, MSN/WL gained 3pts reaching 63.9%; Google also growing up to 83.7% </li></ul></ul></ul><ul><ul><li>In the “All Sites without IA” ranking </li></ul></ul><ul><ul><ul><li>MSN/WL Network up to 14.2M UU (+11.5% MoM, +20.1% YoY) </li></ul></ul></ul><ul><ul><ul><li>Google growing as well (+5.9% MoM) and remains far at #1 with 23.1 UU </li></ul></ul></ul><ul><ul><ul><li>Virgilio (13.2M UU, +8.3%MoM), Yahoo (12.9M UU, +12.5% MoM) and Libero (11.6M UU, 8.3% MoM) competing for the 3rd position </li></ul></ul></ul>
  4. 4. Brand with Internet Applications – I Unique Users (NNR) Source: Nielsen Online
  5. 5. Brand with Internet Applications – III TimeSpent, Total UU, UU Growth YOY (NNR) N.B. Ball size indicates the total number of UU Transparent ball represent the same brand the year before Source: Nielsen Online
  6. 6. Brand without Internet Applications – I Unique Users (NNR) Source: Nielsen Online
  7. 7. Brand without Internet Applications – II TimeSpent, Total UU, UU Growth YOY (NNR) N.B. Ball size indicates the total number of UU Transparent ball represent the same brand the year before Source: Nielsen Online
  8. 8. Internet Applications Unique Users (NNR) Source: Nielsen Online
  9. 9. Instant Messaging Unique Users (NNR) Source: Nielsen Online
  10. 10. Instant Messaging – III TimeSpent, YoY UU Growth, Total UU (NNR) N.B. Ball size indicates the total number of UU. Transparent ball represent the same competitor the year before Source: Nielsen Online
  11. 11. Email – I <ul><li>NNR. WL Hotmail still at #1 with 7.5M UU: </li></ul><ul><ul><li>WL Hotmail up to 7.5M UU, +13.6% MoM, +26.2% YoY </li></ul></ul><ul><ul><li>Libero at #2 with 6.6M UU (+2.3% MoM, +12.1% YoY) </li></ul></ul><ul><ul><li>Slight slowdown for Virgilio that performed a -3.1% MoM down to 4.6M UU </li></ul></ul><ul><ul><li>In terms of time spent Google is at #1 </li></ul></ul><ul><ul><ul><li>WL Hotmail back at growing up to 32m per person (+37.5%MoM, -14% YoY) but still very far from the first position; </li></ul></ul></ul><ul><ul><ul><li>Gmail: 1h38m with a +21.8% MoM and +25% YoY) </li></ul></ul></ul><ul><ul><ul><li>Amazing September growth for Yahoo! Mail: at #2 with 1h11m (+55.3% MoM, +17% YoY) </li></ul></ul></ul>
  12. 12. Email – II Unique Users (NNR) Source: Nielsen Online
  13. 13. Email – III TimeSpent, YoY UU Growth, Total UU (NNR) N.B. Ball size indicates the total number of UU Source: Nielsen Online
  14. 14. Member Communities – I <ul><li>Windows Live Spaces growing (+13% MoM) still at #2 with 6.8M UU </li></ul><ul><ul><li>WL Spaces up to 6.8M UU (+13% MoM; +35% YoY) </li></ul></ul><ul><ul><li>Blogger still alternating acceleration and slowdown: in Sep08 up to 7.4M UU with a +22.5% MoM and a +87% YoY </li></ul></ul><ul><ul><li>In terms of PVs </li></ul></ul><ul><ul><ul><li>Spaces at #6 in the ranking with 235M PVs (+44.2% MoM, +14.4% YoY) </li></ul></ul></ul><ul><ul><ul><li>Amazing growth for Facebook: strongly at #1 with over 1,488M PVs (+122% MoM; +2440%YoY) </li></ul></ul></ul><ul><ul><ul><li>Netlog follows with 762M PVs (+31.8% MoM) slightly ahead than Badoo (721M PVs and +69% MoM) which is now in third position </li></ul></ul></ul><ul><ul><li>In terms of Time Spent per person </li></ul></ul><ul><ul><ul><li>Facebook at #1 with 2h44m (+34% MoM) followed by Badoo with 1h48m and Netlog with 1h42m </li></ul></ul></ul><ul><ul><ul><li>WL Spaces stable at 31m </li></ul></ul></ul>
  15. 15. Member Communities – II Unique Users (NNR) Source: Nielsen Online
  16. 16. Member Communities – III TimeSpent, YoY UU Growth, Total UU (NNR) Source: Nielsen Online N.B. Ball size indicates the total number of UU <ul><li>Facebook </li></ul><ul><li>+1100% YoY </li></ul><ul><li>2h44m Time Spent </li></ul>
  17. 17. Search Engines – I <ul><li>Live Search still having an unpredictable trend month after month: </li></ul><ul><ul><li>13.8M SoV (+34% MoM, +3% YoY) with a market share that went up to 2.84% from 2.72% (Slide 27); </li></ul></ul><ul><ul><li>Google up to 421M SoV (+30% MoM and +37% YoY) with a market share that grew up to 86.2% from 85.3%; </li></ul></ul><ul><ul><li>Alice stable in 2nd place: 26M SoV (+49% YoY) and a market share that decreased down to a 5.34% from 5.79% </li></ul></ul>
  18. 18. Search Engines – II Share of Visits (NNR) – Other players Source:Nielsen//NetRatings

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