The BBFC is a non-governmental organization in charge of classifying and censoring films, DVDs, and video games for British audiences. They assign ratings based on how issues like discrimination, drugs, sex/nudity, offensive language, and violence are portrayed. In some cases, they may give lower ratings if the portrayal of these issues has contextual justification. Their mission is to protect the public, especially children, from harmful content, empower viewers to make informed choices, recognize adult freedom of choice within the law, and respond to changing social attitudes through consultation and research.