SlideShare a Scribd company logo
Reinventing
          Financial
           Models:
      Revenue Mix,
            Pricing,
       Distribution
       Chris Skinner
www.thefinanser.com
The current banking
model is dead

80% of operational
costs are in
branches and staff

It should be in
technology
Banks today?
Facebook from 100 to 200 million users in less than eight months




March 2009: YouTube reaches
  100m monthly viewers




Twitter yearly growth rate: 1382%                     May 2009: 742m people worldwide
                                                      access a social networking website
150 bank channels in 25 countries
http://thefinanser.co.uk/fsclub/2009/03/jibun-bank-the-mobile-only-bank.html
Content is dead …



            …
context is all
684 Financial Institutions on
                Twitter in September 2009
                (compared to 54 in March)
                            in 38 Countries
                                        with
                         225,000 Followers


http://www.clanglois.blogs.com/internet_banking/blog_index.html
55
http://thefinanser.co.uk/fsclub/2008/07/bbva-the-first.html
The Precog Bank
CONCLUSIONS
Population of Earth:        6,676,120,288
Internet Users, Q2 2008:    1,463,632,361
 Internet Users, Q4 2000:      360,985,492
Mobile Users, Q2 2008:      3, 352,237,974
Population of Earth:        6,676,120,288
Internet Users, Q2 2008:    1,463,632,361
 Internet Users, Q4 2000:      360,985,492
Mobile Users, Q2 2008:      3, 352,237,974
The current banking
model is dead

80% of operational
costs are in
branches and staff

It should be in
technology
1975
2000
Today
2000
                          $800,000
         Meetings                             Mailing
          40 UK                             10,000 people
         8 Ireland                          Twice weekly
           6 CEE
                                            $300,000
       $150,000
       Newsletter                            Brochures
                                              10,000+
     1,000 people daily
                                            Annual update
         Text only           Website
       $100,000           Non-interactive   $150,000
                           Custom-build
                           $100,000
85
Today
                            Free
         Meetings                             Mailing
          40 UK                             10,000 people
         8 Ireland                          Twice weekly
           6 CEE
                                               Free
       $150,000
       Newsletter                            Brochures
                                              10,000+
     1,000 people daily
                                            Annual update
        Multimedia           Website
          $149            Non-interactive      Gone
                           Custom-build
                            $10,000
86
“We can move into a new
                               country with credit cards with
                               an investment of $1-$2 million,
                               mainly on marketing, because
                               we don’t have to build all that
                               infrastructure.”

Case Study: http://thefinanser.co.uk/fsclub/2008/12/-hsbc-banking-on-the-network.html
Summary

•   Be there               •   Be personal
•   Be everywhere          •   Be social
•   Be predictive          •   Be integrated
•   Be proactive           •   Be open
•   Be reactive            •   Be transparent
•   Be 24*7                •   Be honest

     Don’t be constrained by legacy
           (systems, thinking, people)
Thank you
http://thefinanser.co.
uk/fsclub/2009/04/
a-directory-of-social-
finance.html
Reinventing
          Financial
           Models:
      Revenue Mix,
            Pricing,
       Distribution
       Chris Skinner
www.thefinanser.com

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The Bank Model Is Dead

  • 1. Reinventing Financial Models: Revenue Mix, Pricing, Distribution Chris Skinner www.thefinanser.com
  • 2. The current banking model is dead 80% of operational costs are in branches and staff It should be in technology
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  • 17. Facebook from 100 to 200 million users in less than eight months March 2009: YouTube reaches 100m monthly viewers Twitter yearly growth rate: 1382% May 2009: 742m people worldwide access a social networking website
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  • 30. 150 bank channels in 25 countries
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  • 40. Content is dead … … context is all
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  • 47. 684 Financial Institutions on Twitter in September 2009 (compared to 54 in March) in 38 Countries with 225,000 Followers http://www.clanglois.blogs.com/internet_banking/blog_index.html
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  • 78. Population of Earth: 6,676,120,288 Internet Users, Q2 2008: 1,463,632,361 Internet Users, Q4 2000: 360,985,492 Mobile Users, Q2 2008: 3, 352,237,974
  • 79. Population of Earth: 6,676,120,288 Internet Users, Q2 2008: 1,463,632,361 Internet Users, Q4 2000: 360,985,492 Mobile Users, Q2 2008: 3, 352,237,974
  • 80. The current banking model is dead 80% of operational costs are in branches and staff It should be in technology
  • 81. 1975
  • 82. 2000
  • 83. Today
  • 84. 2000 $800,000 Meetings Mailing 40 UK 10,000 people 8 Ireland Twice weekly 6 CEE $300,000 $150,000 Newsletter Brochures 10,000+ 1,000 people daily Annual update Text only Website $100,000 Non-interactive $150,000 Custom-build $100,000 85
  • 85. Today Free Meetings Mailing 40 UK 10,000 people 8 Ireland Twice weekly 6 CEE Free $150,000 Newsletter Brochures 10,000+ 1,000 people daily Annual update Multimedia Website $149 Non-interactive Gone Custom-build $10,000 86
  • 86. “We can move into a new country with credit cards with an investment of $1-$2 million, mainly on marketing, because we don’t have to build all that infrastructure.” Case Study: http://thefinanser.co.uk/fsclub/2008/12/-hsbc-banking-on-the-network.html
  • 87. Summary • Be there • Be personal • Be everywhere • Be social • Be predictive • Be integrated • Be proactive • Be open • Be reactive • Be transparent • Be 24*7 • Be honest Don’t be constrained by legacy (systems, thinking, people)
  • 89. Reinventing Financial Models: Revenue Mix, Pricing, Distribution Chris Skinner www.thefinanser.com