Reinventing
          Financial
           Models:
      Revenue Mix,
            Pricing,
       Distribution
       Chris Skinner
www.thefinanser.com
The current banking
model is dead

80% of operational
costs are in
branches and staff

It should be in
technology
Banks today?
Facebook from 100 to 200 million users in less than eight months




March 2009: YouTube reaches
  100m monthly viewers




Twitter yearly growth rate: 1382%                     May 2009: 742m people worldwide
                                                      access a social networking website
150 bank channels in 25 countries
http://thefinanser.co.uk/fsclub/2009/03/jibun-bank-the-mobile-only-bank.html
Content is dead …



            …
context is all
684 Financial Institutions on
                Twitter in September 2009
                (compared to 54 in March)
                            in 38 Countries
                                        with
                         225,000 Followers


http://www.clanglois.blogs.com/internet_banking/blog_index.html
55
http://thefinanser.co.uk/fsclub/2008/07/bbva-the-first.html
The Precog Bank
CONCLUSIONS
Population of Earth:        6,676,120,288
Internet Users, Q2 2008:    1,463,632,361
 Internet Users, Q4 2000:      360,985,492
Mobile Users, Q2 2008:      3, 352,237,974
Population of Earth:        6,676,120,288
Internet Users, Q2 2008:    1,463,632,361
 Internet Users, Q4 2000:      360,985,492
Mobile Users, Q2 2008:      3, 352,237,974
The current banking
model is dead

80% of operational
costs are in
branches and staff

It should be in
technology
1975
2000
Today
2000
                          $800,000
         Meetings                             Mailing
          40 UK                             10,000 people
         8 Ireland                          Twice weekly
           6 CEE
                                            $300,000
       $150,000
       Newsletter                            Brochures
                                              10,000+
     1,000 people daily
                                            Annual update
         Text only           Website
       $100,000           Non-interactive   $150,000
                           Custom-build
                           $100,000
85
Today
                            Free
         Meetings                             Mailing
          40 UK                             10,000 people
         8 Ireland                          Twice weekly
           6 CEE
                                               Free
       $150,000
       Newsletter                            Brochures
                                              10,000+
     1,000 people daily
                                            Annual update
        Multimedia           Website
          $149            Non-interactive      Gone
                           Custom-build
                            $10,000
86
“We can move into a new
                               country with credit cards with
                               an investment of $1-$2 million,
                               mainly on marketing, because
                               we don’t have to build all that
                               infrastructure.”

Case Study: http://thefinanser.co.uk/fsclub/2008/12/-hsbc-banking-on-the-network.html
Summary

•   Be there               •   Be personal
•   Be everywhere          •   Be social
•   Be predictive          •   Be integrated
•   Be proactive           •   Be open
•   Be reactive            •   Be transparent
•   Be 24*7                •   Be honest

     Don’t be constrained by legacy
           (systems, thinking, people)
Thank you
http://thefinanser.co.
uk/fsclub/2009/04/
a-directory-of-social-
finance.html
Reinventing
          Financial
           Models:
      Revenue Mix,
            Pricing,
       Distribution
       Chris Skinner
www.thefinanser.com

The Bank Model Is Dead