Curious about how the startup world works? Check out our insightful infographic on the Australian startup landscape

1. T E C H S TA R T- U P S I N
A U S T R A L I A
A peek inside the Australian startup world

2. 55% OF AUSTRALIANS ARE
INTERESTED IN ENTREPRENEURSHIP.
19% OF THEM ACTUALLY GO FOR IT.
That’s the highest conversion rate
on the planet.
IN THE WORLD FOR POPULATION
MOST LIKELY TO ENGAGE IN
ENTREPRENEURSHIP

3. AGE
0.5%
<20
4.2%
20-25
16.5%
25-30
18.4%
30-35
20.5%
35-40
14.7%
40-45
11.7%
45-50
7.5%
50-55
2.8%
55-60
3.2%
>605.6%
VOCATIONAL
CERTIFICATE
DOUBLE
BACHELOR
GRADUATE DIPLOMA
OR CERTIFICATE
HIGH SCHOOL
MASTERS
PHD
BACHELOR
HONOURS
10.2%
9.6%
24.5%
6.3%
26.4%
7.8%
8.8%
EDUCATION
THE PEOPLE

4. EXPERIENCE
FIRST TIME ENTREPRENEURS
FOUNDED 1 STARTUP
FOUNDED 2 STARTUPS
FOUNDED 3 STARTUPS
FOUNDED 4 OR MORE STARTUPS
54.6%
25.4%
8.6%
6.4%
5%

5. GENDER
76%
MALE FEMALE
(and rising)
24%

6. EVENTS CRITICAL IN FOUNDING STARTUP
33.4%
DISSATISFACTION
WITH PREVIOUS
JOB
31.9%
EXPERIENCE FROM FOUNDING
A STARTUP PREVIOUSLY
27.9%
HAVING A SUPPORTIVE
PARTNER OR SPOUSE
23.7%
A FUN PROJECT THAT BECAME A
VIABLE BUSINESS
23.7%
CIRCUMSTANCES MADE HAVING MY
OWN BUSINESS DESIRABLE
23.3%
MEETING MY CO-FOUNDERS
21%
INSPIRATION FROM ATTENDING
STARTUP-RELATED EVENTS
20.2%
INSPIRATION FROM DIRECT
CONTACT WITH STARTUPS
16%
HAVING AN
ENTREPRENEURIAL FATHER
14.8%
INSPIRATION
FROM MEDIA
ABOUT STARTUPS
9.7%
INSPIRATION
FROM A BOOK
9.4%
HACKATHON
OR STARTUP
WEEKEND
7.4%
BEING SINGLE
7.1%
HAVING AN
ENTREPRENEURIAL
MOTHER
9.1%
A SHORT EDUCATIONAL
COURSE ON STARTUPS
6.5%
A UNIVERSITY-BASED
ENTREPRENURIAL
PROGRAM
6.2%
COMPETING FOR A
PRIZE
5.5%
GRADUATION FROM A
SCHOOL OR UNIVERSITY
5.5%
REDUNDANCY

7. THEIR WORLD
POPULAR STARTUP INDUSTRIES
FINTECH RETAIL CONTENT
/MEDIA
IOT EDUCATION MARKETING SOCIAL
MEDIA
MEDTECH FITNESS/
WELNESS
AITRAVEL TRAVELFOOD FOODWEAREBLES WEAREBLESA.R/V.R. A.R/V.R.GAMING GAMING
15.9% 14.8% 14.4% 12.7% 12.1% 11.7% 9.9% 9.3% 9.1% 6.4% 5.8% 5.4% 4.5% 4.2% 4%

8. TOP CITIES FO STARTUPS
SYDNEY SYDNEY
MELBOURNE MELBOURNE
HOBART HOBART
PERTH
CANBERRA CANBERRA
34.7%
13.9%
1.4%
7.2%
5.9%
BRISBANE BRISBANE
GOLD COAST GOLD COAST
ADELAIDE ADELAIDE
9.3%
4%
4.4%

9. STARTUP OFFER
NICHE PRODUCTS/SERVICES IN
EXISTING MARKETS
NEW PRODUCTS/SERVICES
THAT HAVE CREATED NEW
MARKETS
IMPROVED PRODUCTS/SERVICES
IN EXISTING MARKETS
42% 30% 22%
CHEAPER PRODUCTS/
SERVICES IN EXISTING
MARKETS
5%

10. STARTUP OFFER
SAID THEY COULDN’T
LAUNCH WITHOUT THEM
SAID THEY IMPROVED THE
QUALITY OF THEIR PRODUCT
SAID THEY GOT THEM TO
LAUNCH MORE QUICKLY
OF STARTUPS USED
ACCELERATORS/INCUBATORS
25%
40%
SAID THEY GAVE THEM ACCESS
TO INVESTORS THEY COULDN’T
HAVE REACHED OTHERWISE
39% 36% 25%
WOULD NOT RECOMMEND
THEM
2%

11. VENTURE CAPITAL INVESTMENTS IN STARTUPS
2011 2012 2013 2014 2015
800m
700m
600m
500m
400m
300m
200m
100m
0m
678m
That’s a 510% increase in 4 years

12. HOW MANY PEOPLE WILL WORK FOR STARTUPS?
9500
108.000 540.000
2013 2023 2033

13. Made with by
Kickstart your app idea with us at hyperapps.com.au