The Audience
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The document discusses strategies for engaging youth audiences and measuring their behaviors and tastes in music. It notes that mobile devices and YouTube are very important to those aged 16-24. Research identified key themes in how youth find pleasure and master skills. Content is shaped based on these themes. Engaging audiences involves understanding that live music experiences are highly valuable and that audiences want to try before buying. Building appreciation and putting audiences first is important.
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My media product's target audience would be music fans aged 14 to 25 on YouTube, as this age range is most likely to access and use YouTube for listening to music. Both male and female fans would be included, as there is no gender discrimination in music, YouTube, or this age range. Similarly to Billboard and Blender magazines, the target audience would be teens and young adults aged 16 to 26, seeking music chart updates and using models/stars as role models on covers and in features. To maintain interest, each issue would include an exclusive article and involve readers through fan submissions to differentiate the product from others and keep it unique.
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The target audience for the magazine is predominantly female aged 16-25 from socioeconomic class ABC1. They enjoy a variety of music genres like indie, rock, r&b and electronic. They also like various film genres and shopping at stores like Topshop, Zara and Urban Outfitters. A typical audience member is a 19-year old university student studying photography who enjoys music, fashion, and films like Skins and The Breakfast Club. The magazine will appeal to this audience by focusing on music, fashion and films that match their interests through a modern design with alternative fonts and color schemes.
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The survey results show that the target audience for the magazine will be largely female, aged 16-22, who have interests in beauty, fashion, and films. The magazine should have a lively yet sophisticated style, focus on pop music as well as rock and indie genres, and include discounts and offers. It should be published monthly with a price of £2-£3 and feature both well-known and up-and-coming artists. The findings will help tailor the magazine's content and design towards this young, female audience interested in music and entertainment.
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The target audience of the media product is older teenagers and young adults of both genders, particularly students. The magazine has a low price of £1.50 to be affordable for students. It covers various music genres like rock, pop, and R&B that are popular on the UK charts, so the audience is mixed but mostly students who listen to those genres of music.
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