SlideShare a Scribd company logo
The Art of Web
Design
Our web site should tell a story. How
much more interesting is it when you
read a story as opposed to just viewing
some facts and figures that is not really
connected to anything?

More info on:
http://www.4040creative.com.au/
When someone comes to our website, they
should feel that they belong, and not have the
feeling that they are just in an impersonal
place to buy something right off the bat.

More info on:
http://www.4040creative.com.au/
When people input a keyword or a keyword
phrase into the search engine box, they are
expecting an answer in return that gives
them specific content, an if that content is
engaging enough, it goes miles towards
forming a more permanent relationship with
that person.

More info on:
http://www.4040creative.com.au/
After all, your objective is to create those types
of relationships, so your website needs to be
designed with the customer in mind. People do
want to know about your product or your
service, but they also want to know about you.

More info on:
http://www.4040creative.com.au/
What is your connection to the
product? How and why are
you involved with it? What
obstacles have you had to
overcome in order to be
where you are today? And the
most important factor is what
are you going to do for your
customer now?

More info on:
http://www.4040creative.com.au/
You can design your website so that it will be
a welcoming and inviting place for people to
visit by adding points of interest that supports
the reason they visited in the first place. This
is done by adding appropriate photos,
snippets, and interesting practical applications
of the products and services that you are
offering.

More info on:
http://www.4040creative.com.au/
Yes, it is important to optimize your web site
for the search engines, but don't forget to
optimize your website for your customers, so
that once they visit, they will want to come
back.
More info on:
http://www.4040creative.com.au/

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The Art of Web Design

  • 1. The Art of Web Design
  • 2. Our web site should tell a story. How much more interesting is it when you read a story as opposed to just viewing some facts and figures that is not really connected to anything? More info on: http://www.4040creative.com.au/
  • 3. When someone comes to our website, they should feel that they belong, and not have the feeling that they are just in an impersonal place to buy something right off the bat. More info on: http://www.4040creative.com.au/
  • 4. When people input a keyword or a keyword phrase into the search engine box, they are expecting an answer in return that gives them specific content, an if that content is engaging enough, it goes miles towards forming a more permanent relationship with that person. More info on: http://www.4040creative.com.au/
  • 5. After all, your objective is to create those types of relationships, so your website needs to be designed with the customer in mind. People do want to know about your product or your service, but they also want to know about you. More info on: http://www.4040creative.com.au/
  • 6. What is your connection to the product? How and why are you involved with it? What obstacles have you had to overcome in order to be where you are today? And the most important factor is what are you going to do for your customer now? More info on: http://www.4040creative.com.au/
  • 7. You can design your website so that it will be a welcoming and inviting place for people to visit by adding points of interest that supports the reason they visited in the first place. This is done by adding appropriate photos, snippets, and interesting practical applications of the products and services that you are offering. More info on: http://www.4040creative.com.au/
  • 8. Yes, it is important to optimize your web site for the search engines, but don't forget to optimize your website for your customers, so that once they visit, they will want to come back. More info on: http://www.4040creative.com.au/