A presentation emphasizing the need to focus on skill development in occupations that people have already trained in rather than relying on the creation of new green jobs.
Yes, My Iguana Loves to Cha-Cha: Improv, Creativity and CollaborationSteve Portigal
Improv is not "stand-up comedy." It's a series of games with rules that offer huge degrees of freedom within a set of constraints. In these games we bring out a lot of basic, quickly understood and communicated rules of culture that are implicit, not explicit. The activities of design (collaboration, creativity, and design research, for starters) have interesting similarities with improv: All have in-the-moment aspects; we learn upon reflection; there's enormous unspoken interaction and there is often an "aha" moment. Design and improv also have important similarities: the need to collaborate and brainstorm, the importance of breakthrough thinking, the balance between process, structure, and unfettered creativity.
Playing with improv can make us more mindful of the power of listening, and can be harnessed to create a more collaborative work culture, as a way to develop one's own creativity, or to help warm up teammates and clients in workshops and design sessions. In this interactive presentation you will learn more about improv, listening, creativity, and how they all connect together to support one another. No iguanas will be harmed.
Hallmark's Journey into Social Media | Hallmark @ MRMW 2011ResearchShare
Using social media for market research and new product development: the case of Hallmark:
- Evaluating the use of social media data as a research tool.
- Sharing what we learned and observed from a specific project: what worked and what didn’t.
- Highlighting paradigms of traditional research that are seriously challenged by the use of social media data.
A guide to generating insight through research for product development
Research is the primary risk management tool you have in product development. It is also the biggest driver of insight and breakthrough ideas. The challenge many people face is doing it in a way that retains creativity and objectivity. Balancing the technical and human centred approaches can be a challenge but the results are worth it.
Understanding people’s needs and requirements is the key to unlocking insights, but is not enough on its own. It must be coupled with a broader understanding of the
business, product, and technical context; the product system.
This presentation sets out a practical approach to undertaking research for product development. It provides guiding principles for primary research and how to interpret information and create insights. Our approach has been developed from a range of other approaches and our own experiences. It provides a common approach that can be applied across all types of research.
Data vs Hunch - Beyond Lecture at Hyper Island 2015Beyond
How do you strike a balance between data and creative hunch in a digital marketing world obsessed with metrics and ROI? Slides from a session with the Hyper Island Digital Data Strategy class of 2015, at the school's Stockholm campus.
How do you strike a balance between data and creative hunch in a digital marketing world obsessed with metrics and ROI? Slides from a session with the Hyper Island Digital Data Strategy class of 2015, at the school's Stockholm campus.
A presentation emphasizing the need to focus on skill development in occupations that people have already trained in rather than relying on the creation of new green jobs.
Yes, My Iguana Loves to Cha-Cha: Improv, Creativity and CollaborationSteve Portigal
Improv is not "stand-up comedy." It's a series of games with rules that offer huge degrees of freedom within a set of constraints. In these games we bring out a lot of basic, quickly understood and communicated rules of culture that are implicit, not explicit. The activities of design (collaboration, creativity, and design research, for starters) have interesting similarities with improv: All have in-the-moment aspects; we learn upon reflection; there's enormous unspoken interaction and there is often an "aha" moment. Design and improv also have important similarities: the need to collaborate and brainstorm, the importance of breakthrough thinking, the balance between process, structure, and unfettered creativity.
Playing with improv can make us more mindful of the power of listening, and can be harnessed to create a more collaborative work culture, as a way to develop one's own creativity, or to help warm up teammates and clients in workshops and design sessions. In this interactive presentation you will learn more about improv, listening, creativity, and how they all connect together to support one another. No iguanas will be harmed.
Hallmark's Journey into Social Media | Hallmark @ MRMW 2011ResearchShare
Using social media for market research and new product development: the case of Hallmark:
- Evaluating the use of social media data as a research tool.
- Sharing what we learned and observed from a specific project: what worked and what didn’t.
- Highlighting paradigms of traditional research that are seriously challenged by the use of social media data.
A guide to generating insight through research for product development
Research is the primary risk management tool you have in product development. It is also the biggest driver of insight and breakthrough ideas. The challenge many people face is doing it in a way that retains creativity and objectivity. Balancing the technical and human centred approaches can be a challenge but the results are worth it.
Understanding people’s needs and requirements is the key to unlocking insights, but is not enough on its own. It must be coupled with a broader understanding of the
business, product, and technical context; the product system.
This presentation sets out a practical approach to undertaking research for product development. It provides guiding principles for primary research and how to interpret information and create insights. Our approach has been developed from a range of other approaches and our own experiences. It provides a common approach that can be applied across all types of research.
Data vs Hunch - Beyond Lecture at Hyper Island 2015Beyond
How do you strike a balance between data and creative hunch in a digital marketing world obsessed with metrics and ROI? Slides from a session with the Hyper Island Digital Data Strategy class of 2015, at the school's Stockholm campus.
How do you strike a balance between data and creative hunch in a digital marketing world obsessed with metrics and ROI? Slides from a session with the Hyper Island Digital Data Strategy class of 2015, at the school's Stockholm campus.
Handout for "Proven Presentation Techniques", an InfoComm approved workshop b...Thomas Zangerle
This workshop will show you how you can transform your ideas into convincing interactive presentations. The most important elements of successful presentations, training sessions and meetings are straightforward to name, but not always quite so easy to implement. It's essential for the presenter to capture and maintain the attention of the audience, to present effectively, create interest, encourage excitement and to captivate the participants. In this training session we will explore how you can increase understanding and retention in a presentation. You will receive background information based on scientific research, about improving communication techniques and about the workings of the brain. You will also see examples of best practices, effective communication, and presentation designs, all of which contribute to the creation of long-lasting impressions.
Key Note of the EHMA 2016 Annual Conference in Porto
In this key note, Rob Briner and Eric Barends from the Center for Evidence Based Management will discuss the basic principles of EBMgt and consider why while most people agree with the principles of EBMgt, few organisations are able to take advantage of its potential benefits. Utilising interactive social media tools
Rob and Eric will demonstrate how EBMgt can be used to separate the wheat from the chaff.
Investigating focus groups as a research alternative, thinking about moderating, or looking for material to teach about focus groups, read on and copy what's valuable!
This is a presentation based on the concept, what each hat represents, few cases and how to apply six thinking hat in scenario based cases, the sequence of hats
Neuroscience offers some new insights into the challenge of change and strategy execution in organisations. This article, part 1 of a three part series, explores why people cannot see the future as clearly as the change leader expects.
Unfinished Business Workshop: Working with user research dataSteve Portigal
In this workshop, Steve will show you how producers of "stuff" (products, services, and beyond) - can work with user research data to identify new businesses opportunities. One of the most persistent factors limiting the impact of user research in business is that projects often stop with a cataloging findings and implications rather than generating opportunities that directly enable the findings. As designers (in the broadest sense of the word) increasingly become involved in using contextual research to inform their design work, they may find themselves holding onto a trove of raw data but with little awareness of how to turn it into design.
The emphasis in this workshop (including an exercise in the days and weeks beforehand) will be on strengthening the creative link between "data" and "action." By the end, participants will have developed a range of high-level concepts that respond to a business problem and integrate a fresh, contextual understanding of that problem.
Handout for "Proven Presentation Techniques", an InfoComm approved workshop b...Thomas Zangerle
This workshop will show you how you can transform your ideas into convincing interactive presentations. The most important elements of successful presentations, training sessions and meetings are straightforward to name, but not always quite so easy to implement. It's essential for the presenter to capture and maintain the attention of the audience, to present effectively, create interest, encourage excitement and to captivate the participants. In this training session we will explore how you can increase understanding and retention in a presentation. You will receive background information based on scientific research, about improving communication techniques and about the workings of the brain. You will also see examples of best practices, effective communication, and presentation designs, all of which contribute to the creation of long-lasting impressions.
Key Note of the EHMA 2016 Annual Conference in Porto
In this key note, Rob Briner and Eric Barends from the Center for Evidence Based Management will discuss the basic principles of EBMgt and consider why while most people agree with the principles of EBMgt, few organisations are able to take advantage of its potential benefits. Utilising interactive social media tools
Rob and Eric will demonstrate how EBMgt can be used to separate the wheat from the chaff.
Investigating focus groups as a research alternative, thinking about moderating, or looking for material to teach about focus groups, read on and copy what's valuable!
This is a presentation based on the concept, what each hat represents, few cases and how to apply six thinking hat in scenario based cases, the sequence of hats
Neuroscience offers some new insights into the challenge of change and strategy execution in organisations. This article, part 1 of a three part series, explores why people cannot see the future as clearly as the change leader expects.
Unfinished Business Workshop: Working with user research dataSteve Portigal
In this workshop, Steve will show you how producers of "stuff" (products, services, and beyond) - can work with user research data to identify new businesses opportunities. One of the most persistent factors limiting the impact of user research in business is that projects often stop with a cataloging findings and implications rather than generating opportunities that directly enable the findings. As designers (in the broadest sense of the word) increasingly become involved in using contextual research to inform their design work, they may find themselves holding onto a trove of raw data but with little awareness of how to turn it into design.
The emphasis in this workshop (including an exercise in the days and weeks beforehand) will be on strengthening the creative link between "data" and "action." By the end, participants will have developed a range of high-level concepts that respond to a business problem and integrate a fresh, contextual understanding of that problem.
2. Agenda 1:30 pm Welcome and Introductions Collecting anomalies - the foundation of inference - What to collect - defining the characteristics of useful anomalies. - How to observe anomalies while scanning the business environment. Group work sessions – In groups of 3 to 5 we will investigate a selection of current Williams themes in depth. 3 – 3.20 pm Afternoon Tea/Coffee Weaving – Groups practice pulling the pieces together and drawing inferences - Finding the context of change – careful use of historical perspective - The use of symbols - The use of research (uncovering the unintended message) Using discoveries Questions/Discussion 4:30 pm Adjourn
3.
4. Inferring from a limited data set and recognizing patterns of change
8. Observation “It is not what you look at, but rather what you see.” Henry David Thoreau Danger and Opportunity The “new” has no experts Old knowledge can be a hindrance Minimize the data so decisions are more accurate
9.
10. Surprises – growth more than 20%, outpacing a leader, unintended messages
14. Anecdotes Led by anomaly and symbol Observations in one instance can be extrapolated to a larger cultural significance Important to stimulate creative response to an inference Emerge from discussion and relationships
15. Inferences Making hypotheses beyond cause/effect relationships Inclusive of an awareness of the relative danger/opportunity Need a broad perspective, yet a specific lens (limited data set) Early warning, predictive, but not timed Corollaries often surface with time