Most nonprofits have adopted email marketing as a main area of their marketing activities. Email marketing is not only good to maintain your supporters informed and engaged with your organization, but it is also great for raising funds! If your nonprofit is still using Outlook or Gmail to send plain text newsletters, you are missing out on the great opportunities of good email marketing. From choosing a platform to including effective call-to-actions, learn everything you need to know about building successful email campaigns to keep your supporters engaged.

1. Master the Art of Email for your Nonprofit
#CommitChange

2. Let’s Connect!
jason@commitchange.com
Twitter: @JasonNicosia1
Meet: Jason Nicosia
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3. About CommitChange
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Get your free account
at:
www.commitchange.com

4. Why Email Marketing is Great for
Nonprofits
It’s Fast
It’s Cost-Effective
It has Measurable ROI
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5. Why you shouldn’t be sending regular
text emails
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6. Building an Email Database
● Online
○ Sign-up Forms and
Landing Pages
○ Facebook Sign-ups

7. Building an Email Database
● Offline
○ Event Check-ins
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8. Building an Email Database
● Your Donor Management System
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9. Creating your Message
● Determine Campaign’s Objective
For example,
○ Keep current donors connected to increase loyalty
○ Furthering an offline campaign with an online ask
○ Strictly online fundraising campaign
○ Thanking donors immediately after their donation
○ Updating donors on any news concerning the organization
○ Inviting recipients of email to an event
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10. Creating your Message
● Create a schedule for communication
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11. Creating your Message
● Define your Nonprofit’s voice and target constituent
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12. #Email4NP
Creating Email Campaigns

13. Hard Asks & Soft Asks
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● Vary your content with every ask!
● Send out strategically to not overwhelm your
readers.
● Hard asks should be sent out in accordance with
your major fundraising campaigns
● Soft asks are best when they are accompanied
by a personal story with an emotional appeal.
● Remember, your call to actions in your other
campaigns will be asks too, so keep those varied as
well.

14. Thank Yous
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● The Immediate Thank You
● Showing Impact Thank You
● End of The Year Thank You

15. Newsletters
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● Keeps your donors engaged and up to date
● Should be sent on a consistent time frame
● Flexible environment to share updates as well as to ask for continued support

16. What to Include in Your Email
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17. Let’s get the discussion going!
Ask your Questions!
Get in Touch!
@CommitChange
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