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The Database

The Power of Relationships in
Big Data
Leon Guzenda - Objectivity, Inc.
Silicon Valley NoSQL Meetup - 1/23/14

© Objectivity, Inc. 2014
Overview
• The Problem

• Current Big Data Analytics

• Relationship Analytics

• Leveraging NoSQL

• Big Data Connection Platform

• Solution Use Case Demo
© Objectivity, Inc. 2014

!2
Objectivity, Inc.
• Headquartered in San Jose, CA
• Over two decades of NoSQL and Big Data experience
• Enables complex data virtualization and Big Data
solutions for the enterprise
• Software products:
• Objectivity/DB
• InfiniteGraph
• InfiniteGraph Social App
• Embedded in hundreds of enterprises, government
organizations and products, with millions of
deployments.
© Objectivity, Inc. 2014

!3
A Typical Deployment

© Objectivity, Inc. 2014

!4
Current Big Data Analytics

© Objectivity, Inc. 2014

!5
The Problem
Information Overload!

• Making sense of it all takes time and $$$

• Which lead to a rush to Big Data Analytics

© Objectivity, Inc. 2014

!6
Current Big Data Analytics

© Objectivity, Inc. 2014

!7
Leveraging NoSQL

© Objectivity, Inc. 2014

!8
Not Only SQL - Four Main Technologies

Simple
© Objectivity, Inc. 2014

Highly
Interconnected
!9
Hadoop?
Hadoop:


Objectivity/DB & InfiniteGraph


• Parallel processing using a
divide and conquer or split and
merge paradigm


• Distributed processing with
multithreading client processes
and simple servers*


• Sharded, distributed file system








• Distributed, segmented
Federated Database with a
Single Logical View down to
fine grain objects


• Tuned for sequential scans and
simple queries


• Tuned for random access and
powerful parallel queries


• Not suitable for highly
interconnected data sets
(graphs)

• Excel at handling very large
graph structures with built-in
relationship analytics
* Process workflow could be driven using MapReduce

© Objectivity, Inc. 2014

!10
Incremental Analytic Improvements Aren’t Enough

• All current solutions use the same basic architectural
model.
• None of the current solutions has an efficient way to
store connections between entities in different silos.
• Most analytic technology focuses on the content of the
data nodes, rather than the many kinds of connections
between the nodes and in those connections.
• Why? Because most DBMSs are bad at handling
relationships.
• Object and Graph Databases can efficiently store,
manage and query the many kinds of relationships
hidden in the data.
© Objectivity, Inc. 2014

!11
Relationship Analytics…
A SQL Shortcoming
Table_A

Table_B

Table_C

Table_D

Table_E

Table_F

Table_G

There are some kinds of complex relationship handling problems that SQL
wasn't designed for.

© Objectivity, Inc. 2014

!12
…Relationship Analytics
A SQL Shortcoming
Table_A

Table_B

Table_C

Table_D

Table_E

Table_F

Table_G

InfiniteGraph - The solution can be found with a few lines of code
A3

© Objectivity, Inc. 2014

G4

!13
Graph Terminology
●

VERTEX: A single node in a graph data structure


●

EDGE: A connection between a pair of VERTICES


●

PROPERTIES: Data items that belong to a particular Vertex or Edge


●

WEIGHT: A quantity associated with a particular Edge


●

GRAPH: A network of linked Vertex and Edge objects




Vertex 1
City: San Francisco

Pop: 812,826

© Objectivity, Inc. 2014

Edge 1
Road: I-101

Miles: 47.8

Vertex 2
City: San Jose

Pop: 967,487

!14
Example 1 - Relationship Analytics
MARKET ANALYSIS

SOCIAL NETWORK ANALYSIS

LOGISTICS

HEALTHCARE INFORMATICS

© Objectivity, Inc. 2014

!15
Finding The Links…
Events/Places

People/Orgs

Situation X

Combatant A

A Called P

A Seen Near X

P Emailed S

Situation Y

Bank X

P Called Q

Q Seen Near T

X Paid S

Target T

Civilian P

P Called R

R Seen Near T

Cafe C

Civilian Q

A Banks at X

S Seen Near T

Facts

Civilian R
Civilian S
© Objectivity, Inc. 2014

A Seen At Y
A Eats At

!16
…Finding The Links…
EDGES

VERTICES
Events/Places
People/Orgs

Facts

Situation X

Combatant A

A Called P

A Seen Near X

P Emailed S

Situation Y

Bank X

P Called Q

Q Seen Near T

X Paid S

Target T

Civilian P

P Called R

R Seen Near T

Cafe C

Civilian Q

A Banks at X

S Seen Near T

Civilian R
Civilian S
© Objectivity, Inc. 2014

A Seen At Y
A Eats At

!17
…Finding The Links…
Situation X

Seen Near

Eats At
Cafe C

Combatant A

Seen At

Called

Banks At
Bank X

Civilian P
Called

Civilian Q

Called

Emailed

Civilian R

Seen Near

Seen Near

Situation Y

Paid
Civilian S

Seen Near

Target T
© Objectivity, Inc. 2014

!18
…Finding The Links…
Situation X

Seen Near

Combatant A

Seen At

Called

Situation Y

Banks At

SUSPECTS
Bank X

Civilian P
Called
Civilian Q

Called
Civilian R

Seen Near

Seen Near
Target T

© Objectivity, Inc. 2014

Emailed

Paid
Civilian S

Seen Near
NEEDS PROTECTION
!19
…Finding The Links
OTHER
DATABASE(S)

GRAPH DATABASE

© Objectivity, Inc. 2014

!20
Example 2 - Finding Patterns in Open Source Data

The Challenges
●

Data Volumes


●

Fast-Changing Data


●

Sensitivity of Data


●

Significance of Data

© Objectivity, Inc. 2014

!21
Example 3 - Cybersecurity

© Objectivity, Inc. 2014

!22
Big Data Connection Platform

© Objectivity, Inc. 2014

!23
Objectivity’s Disruptive Big Data Architecture
Uses Data Virtualization to hide the nodes and focus on the connections

© Objectivity, Inc. 2014

!24
InfiniteGraph
Distributed Parallel Load and Queries

Powerful Graph Queries

X
Start

Start

X
Computational and Visualization Plugins
Distributed Parallel Link Finding
Latency Exceeded

Start
Start

© Objectivity, Inc. 2014

Finish

Custom Visualizer

!25
Solution Use Case Demo…
Let’s see InfiniteGraph coupled with Oracle’s
NoSQL Solution…

© Objectivity, Inc. 2014

!26

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PowerOfRelationshipsInBigData_SVNoSQL

  • 1. The Database The Power of Relationships in Big Data Leon Guzenda - Objectivity, Inc. Silicon Valley NoSQL Meetup - 1/23/14 © Objectivity, Inc. 2014
  • 2. Overview • The Problem
 • Current Big Data Analytics
 • Relationship Analytics
 • Leveraging NoSQL
 • Big Data Connection Platform
 • Solution Use Case Demo © Objectivity, Inc. 2014 !2
  • 3. Objectivity, Inc. • Headquartered in San Jose, CA • Over two decades of NoSQL and Big Data experience • Enables complex data virtualization and Big Data solutions for the enterprise • Software products: • Objectivity/DB • InfiniteGraph • InfiniteGraph Social App • Embedded in hundreds of enterprises, government organizations and products, with millions of deployments. © Objectivity, Inc. 2014 !3
  • 4. A Typical Deployment © Objectivity, Inc. 2014 !4
  • 5. Current Big Data Analytics © Objectivity, Inc. 2014 !5
  • 6. The Problem Information Overload!
 • Making sense of it all takes time and $$$
 • Which lead to a rush to Big Data Analytics © Objectivity, Inc. 2014 !6
  • 7. Current Big Data Analytics © Objectivity, Inc. 2014 !7
  • 9. Not Only SQL - Four Main Technologies Simple © Objectivity, Inc. 2014 Highly Interconnected !9
  • 10. Hadoop? Hadoop:
 Objectivity/DB & InfiniteGraph
 • Parallel processing using a divide and conquer or split and merge paradigm
 • Distributed processing with multithreading client processes and simple servers*
 • Sharded, distributed file system
 
 
 
 • Distributed, segmented Federated Database with a Single Logical View down to fine grain objects
 • Tuned for sequential scans and simple queries
 • Tuned for random access and powerful parallel queries
 • Not suitable for highly interconnected data sets (graphs) • Excel at handling very large graph structures with built-in relationship analytics * Process workflow could be driven using MapReduce © Objectivity, Inc. 2014 !10
  • 11. Incremental Analytic Improvements Aren’t Enough • All current solutions use the same basic architectural model. • None of the current solutions has an efficient way to store connections between entities in different silos. • Most analytic technology focuses on the content of the data nodes, rather than the many kinds of connections between the nodes and in those connections. • Why? Because most DBMSs are bad at handling relationships. • Object and Graph Databases can efficiently store, manage and query the many kinds of relationships hidden in the data. © Objectivity, Inc. 2014 !11
  • 12. Relationship Analytics… A SQL Shortcoming Table_A Table_B Table_C Table_D Table_E Table_F Table_G There are some kinds of complex relationship handling problems that SQL wasn't designed for. © Objectivity, Inc. 2014 !12
  • 13. …Relationship Analytics A SQL Shortcoming Table_A Table_B Table_C Table_D Table_E Table_F Table_G InfiniteGraph - The solution can be found with a few lines of code A3 © Objectivity, Inc. 2014 G4 !13
  • 14. Graph Terminology ● VERTEX: A single node in a graph data structure
 ● EDGE: A connection between a pair of VERTICES
 ● PROPERTIES: Data items that belong to a particular Vertex or Edge
 ● WEIGHT: A quantity associated with a particular Edge
 ● GRAPH: A network of linked Vertex and Edge objects
 
 Vertex 1 City: San Francisco
 Pop: 812,826 © Objectivity, Inc. 2014 Edge 1 Road: I-101
 Miles: 47.8 Vertex 2 City: San Jose
 Pop: 967,487 !14
  • 15. Example 1 - Relationship Analytics MARKET ANALYSIS SOCIAL NETWORK ANALYSIS LOGISTICS HEALTHCARE INFORMATICS © Objectivity, Inc. 2014 !15
  • 16. Finding The Links… Events/Places People/Orgs Situation X Combatant A A Called P A Seen Near X P Emailed S Situation Y Bank X P Called Q Q Seen Near T X Paid S Target T Civilian P P Called R R Seen Near T Cafe C Civilian Q A Banks at X S Seen Near T Facts Civilian R Civilian S © Objectivity, Inc. 2014 A Seen At Y A Eats At !16
  • 17. …Finding The Links… EDGES VERTICES Events/Places People/Orgs Facts Situation X Combatant A A Called P A Seen Near X P Emailed S Situation Y Bank X P Called Q Q Seen Near T X Paid S Target T Civilian P P Called R R Seen Near T Cafe C Civilian Q A Banks at X S Seen Near T Civilian R Civilian S © Objectivity, Inc. 2014 A Seen At Y A Eats At !17
  • 18. …Finding The Links… Situation X Seen Near Eats At Cafe C Combatant A Seen At Called Banks At Bank X Civilian P Called Civilian Q Called Emailed Civilian R Seen Near Seen Near Situation Y Paid Civilian S Seen Near Target T © Objectivity, Inc. 2014 !18
  • 19. …Finding The Links… Situation X Seen Near Combatant A Seen At Called Situation Y Banks At SUSPECTS Bank X Civilian P Called Civilian Q Called Civilian R Seen Near Seen Near Target T © Objectivity, Inc. 2014 Emailed Paid Civilian S Seen Near NEEDS PROTECTION !19
  • 20. …Finding The Links OTHER DATABASE(S) GRAPH DATABASE © Objectivity, Inc. 2014 !20
  • 21. Example 2 - Finding Patterns in Open Source Data The Challenges ● Data Volumes
 ● Fast-Changing Data
 ● Sensitivity of Data
 ● Significance of Data © Objectivity, Inc. 2014 !21
  • 22. Example 3 - Cybersecurity © Objectivity, Inc. 2014 !22
  • 23. Big Data Connection Platform © Objectivity, Inc. 2014 !23
  • 24. Objectivity’s Disruptive Big Data Architecture Uses Data Virtualization to hide the nodes and focus on the connections © Objectivity, Inc. 2014 !24
  • 25. InfiniteGraph Distributed Parallel Load and Queries Powerful Graph Queries X Start Start X Computational and Visualization Plugins Distributed Parallel Link Finding Latency Exceeded Start Start © Objectivity, Inc. 2014 Finish Custom Visualizer !25
  • 26. Solution Use Case Demo… Let’s see InfiniteGraph coupled with Oracle’s NoSQL Solution… © Objectivity, Inc. 2014 !26