The document discusses using experiential selling and creative consumer engagement strategies to build brand loyalty. It recommends delivering data-driven and insight-led creative strategies that use social and cultural events to showcase brands, engage customers directly, and make a high impact. The document emphasizes understanding customers to program sales pitches that hit them emotionally while blending into their buying character, without underestimating or taking advantage of them.

1. THE AMIRA GROUP
54,Prakriti Marg, M.G. Road , New Delhi – 110030. INDIA
T: +91 11 46057560 F: +91 11 460 57570 E: theamiragroup@theamiragroup.com
w:www.theamiragroup.com
FROM THE DESK OF CHAIRMAN
Events & Experiential - Modern Age Sales Pitch : Building Brand Loyalty through Creative Consumer
Engagement
Experiential selling offers an interactive brand experience to drive consumer engagement and immerse
them into the values of brand both in and away from point of purchase.
What's important is to keep in mind to be ableto deliver a creative strategy that is data led and driven by
insight.
The whole idea of using social cultural events as a platform is to showcase our brands, engage
customers - consumers directly and make a high intensity impact.
Our sales pitches are programmed in a manner that hits the target customer emotionally and blends
into their buying character. Its important to understand that the customer should never be under
estimated or taken for a ride. At Amira we ensure that we use the correct ratio of sales programme
design, consumer socio culture, select - train our front line sales promoters and ensure logistics of the
programme are well net worked. The launch of the campaign during high density cultural season is to
generate maximum eye ball and create brand awareness. This is what we call as the POWER of FOOD
Connect.