The document discusses Amira Foods Group's campaign to build brand loyalty through creative consumer engagement and experiential selling. It explains that experiential selling offers an interactive brand experience to immerse consumers in a brand's values both in and away from the point of purchase. The campaign uses social and cultural events as a platform to showcase brands, directly engage customers, and make a high intensity impact. Sales pitches are designed to hit customers emotionally and blend into their buying character, while never underestimating or taking advantage of customers.

1. THE AMIRA FOODS GROUP CAMPAIGN
54,Prakriti Marg, M.G. Road , New Delhi – 110030. INDIA
T: +91 11 46057560 F: +91 11 460 57570 E: theamiragroup@theamiragroup.com
w:www.theamiragroup.com
FROM THE DESK OF CHAIRMAN
Events & Experiential - Modern Age Sales Pitch : Building Brand Loyalty through Creative Consumer
Engagement
Experiential selling offers an interactive brand experience to drive consumer engagement and immerse
them into the values of brand both in and away from point of purchase.
What's important is to keep in mind to be ableto deliver a creative strategy that is data led and driven by
insight.
The whole idea of using social cultural events as a platform is to showcase our brands, engage
customers - consumers directly and make a high intensity impact.
Our sales pitches are programmed in a manner that hits the target customer emotionally and blends
into their buying character. Its important to understand that the customer should never be under
estimated or taken for a ride. At Amira we ensure that we use the correct ratio of sales programme
design, consumer socio culture, select - train our front line sales promoters and ensure logistics of the
programme are well net worked. The launch of the campaign during high density cultural season is to
generate maximum eye ball and create brand awareness. This is what we call as the POWER of FOOD
Connect.