The rules have changed on how to run a successful medical practice. With the advent of mobile devices, social media, online reviews and apps for everything, patients are better-informed and have higher expectations on their healthcare experience than ever before. Patient’s today appreciate interacting and being more engaged with their providers online. Successful healthcare practices today will take advantage of technology-enabled strategies to deliver a superior patient experience, increase practice-patient communication and improve patient outcomes. Forward thinking practices are using patient engagement to improve reimbursement across the board, including MIPS/MACRA and APM payment models.