If you're committing any of these 7 big mistakes in your relationship marketing program, then chances are it's not working well. Find out how to fix it.
Customer loyalty in Indian Luxury Retail is a mythAbhay Gupta
Is the Incredible Indian Luxury Customer loyal to a Luxury Brand or does he seek others as well ?? As they experiment by hopping from one brand to another, the customer is enjoying his trip on luxury !
Increase Profits with an Effective Customer Retention Strategyeldonbroady
With the array of marketing opportunities and marketing analytics available to even the smallest businesses, it can be easy to get caught up in getting new customers. But focus too much on new customer acquisition and you might neglect one of the most important foundations of any successful company: your current clients. Customer retention is extremely important and enterprising businesses should strive to create an effective customer retention strategy.
Don't sell product, sell solutions. Your clients have problems and you can be the solution provider. Here are five areas that are keeping your customers awake at night.
5 Steps to Improve Subscription Customer RetentionVindicia
Read to know five steps on how to make customer retention efforts more effective.
In subscription billing business, customer retention is the next top important thing after acquiring customers so as to maximize recurring revenue. Customer retention significantly improves profits in the long run and is, therefore, important to have effective customer retention strategy.
Learn more about customer retention: https://www.vindicia.com/solutions/digital-customer-retention/
When you offer programs that stretch over six months to a year, you will encounter clients who want to drop out. Frequently, money is cited as the reason. What’s behind this excuse is usually one of two things. Occasionally, clients are not experiencing the value they anticipated, but this is not common.
Customer loyalty in Indian Luxury Retail is a mythAbhay Gupta
Is the Incredible Indian Luxury Customer loyal to a Luxury Brand or does he seek others as well ?? As they experiment by hopping from one brand to another, the customer is enjoying his trip on luxury !
Increase Profits with an Effective Customer Retention Strategyeldonbroady
With the array of marketing opportunities and marketing analytics available to even the smallest businesses, it can be easy to get caught up in getting new customers. But focus too much on new customer acquisition and you might neglect one of the most important foundations of any successful company: your current clients. Customer retention is extremely important and enterprising businesses should strive to create an effective customer retention strategy.
Don't sell product, sell solutions. Your clients have problems and you can be the solution provider. Here are five areas that are keeping your customers awake at night.
5 Steps to Improve Subscription Customer RetentionVindicia
Read to know five steps on how to make customer retention efforts more effective.
In subscription billing business, customer retention is the next top important thing after acquiring customers so as to maximize recurring revenue. Customer retention significantly improves profits in the long run and is, therefore, important to have effective customer retention strategy.
Learn more about customer retention: https://www.vindicia.com/solutions/digital-customer-retention/
When you offer programs that stretch over six months to a year, you will encounter clients who want to drop out. Frequently, money is cited as the reason. What’s behind this excuse is usually one of two things. Occasionally, clients are not experiencing the value they anticipated, but this is not common.
Know 5 s of digital marketing - Joe Elkind Ft Lauderdalejoeelkind
Joe Elkind Fort Lauderdale is a leading digital marketer who provides outstanding digital marketing solutions. He can assist you to increase your business sales by implementing the best digital marketing campaign and can create brand awareness for your business by implementing the right SEO and SMO strategies.
How frequently do you check in with current or previous customers or clients? Understanding the rule around customer contact could strengthen relationships and build customer loyalty!
Caroline Lee is the Community Developer polljoy. Follow here 6 hacks and build brand loyalty for your mobile game and your app. Make your users care, improve your retention and boost your revenue.
Discover what tools to use, some examples and lots more.
For more marketing hacks and tips for game & app developers, visit polljoy's blog : https://blog.polljoy.com and our website https://polljoy.com
Why Customer Feedback is Important, How to Collect it, and How to Convince Yo...Evan Hamilton
Customers are the ones who generate money so you can have a business. Yet there are few formalized programs for reacting to customer feedback. In this presentation I discuss why this is important, how to do it, and how to convince your boss that it's important.
Sebuah konsep tentang Customer Loyalty Ladder yang membagi tingkatan loyalitas konsumen sehingga pemasar bisa mengalokasikan sumber daya yang ada secara efektif di setiap tingkatan tersebut.
A concept about Customer Loyalty Ladder which divide the consumer's loyalty level so in the end, marketers can allocated their resources effectively for each of that level.
Inside the customer mind maze: 5 tips for navigating through your customer’s ...Digital Alchemy Limited
Capture your customer’s mind… and you capture their heart! As you know, it’s all about building the experiences and relationship throughout the customer’s journey. So start with these 5 tips and see how the mind is a maze - that can truly amaze!
Visit our website for more details and to subscribe to our eNewsletter
http://www.digitalalchemy.asia
Let’s connect…
http://www.facebook.com/DigitalAlchemyLimited
http://twitter.com/Digitl_Alchemy
http://www.youtube.com/user/DigitalAlchemyPtyLtd
http://www.linkedin.com/company/digital-alchemy
http://plus.google.com/109695231036450612270/posts
http://instagram.com/Digitl_Alchemy
Don’t forget to follow our SlideShare channel for more content in the world of database marketing!
Email Remarketing: Stop, Look and Listen Before You Cross-Sell or UpsellWebtrends
Improve online sales and create advocates for your brand through cross-sell and upsell email remarketing. Just follow these rules to send the best message at the best time to every customer.
10 DO's and DON'Ts in Customer Service for Hotels and RestaurantsBam Ramirez
Today, I would like to take you to the basics and share with you a short and clear list of customer service essentials. Most of them are fairly common knowledge, and they won’t take you much effort
to follow, but still they are absolutely critical to ensure you perform your job professionally and serve your customers right.
Know 5 s of digital marketing - Joe Elkind Ft Lauderdalejoeelkind
Joe Elkind Fort Lauderdale is a leading digital marketer who provides outstanding digital marketing solutions. He can assist you to increase your business sales by implementing the best digital marketing campaign and can create brand awareness for your business by implementing the right SEO and SMO strategies.
How frequently do you check in with current or previous customers or clients? Understanding the rule around customer contact could strengthen relationships and build customer loyalty!
Caroline Lee is the Community Developer polljoy. Follow here 6 hacks and build brand loyalty for your mobile game and your app. Make your users care, improve your retention and boost your revenue.
Discover what tools to use, some examples and lots more.
For more marketing hacks and tips for game & app developers, visit polljoy's blog : https://blog.polljoy.com and our website https://polljoy.com
Why Customer Feedback is Important, How to Collect it, and How to Convince Yo...Evan Hamilton
Customers are the ones who generate money so you can have a business. Yet there are few formalized programs for reacting to customer feedback. In this presentation I discuss why this is important, how to do it, and how to convince your boss that it's important.
Sebuah konsep tentang Customer Loyalty Ladder yang membagi tingkatan loyalitas konsumen sehingga pemasar bisa mengalokasikan sumber daya yang ada secara efektif di setiap tingkatan tersebut.
A concept about Customer Loyalty Ladder which divide the consumer's loyalty level so in the end, marketers can allocated their resources effectively for each of that level.
Inside the customer mind maze: 5 tips for navigating through your customer’s ...Digital Alchemy Limited
Capture your customer’s mind… and you capture their heart! As you know, it’s all about building the experiences and relationship throughout the customer’s journey. So start with these 5 tips and see how the mind is a maze - that can truly amaze!
Visit our website for more details and to subscribe to our eNewsletter
http://www.digitalalchemy.asia
Let’s connect…
http://www.facebook.com/DigitalAlchemyLimited
http://twitter.com/Digitl_Alchemy
http://www.youtube.com/user/DigitalAlchemyPtyLtd
http://www.linkedin.com/company/digital-alchemy
http://plus.google.com/109695231036450612270/posts
http://instagram.com/Digitl_Alchemy
Don’t forget to follow our SlideShare channel for more content in the world of database marketing!
Email Remarketing: Stop, Look and Listen Before You Cross-Sell or UpsellWebtrends
Improve online sales and create advocates for your brand through cross-sell and upsell email remarketing. Just follow these rules to send the best message at the best time to every customer.
10 DO's and DON'Ts in Customer Service for Hotels and RestaurantsBam Ramirez
Today, I would like to take you to the basics and share with you a short and clear list of customer service essentials. Most of them are fairly common knowledge, and they won’t take you much effort
to follow, but still they are absolutely critical to ensure you perform your job professionally and serve your customers right.
Presentation for the Small Business Development Center of Marketing your business effectively for very little money by taking advantage of low cost advertising and making your advertising more effective. Contact http://hausmanmarketresearch.org for more insights.
7 ways to use drip marketing in your businessLori Feldman
Presenter Bio for Lori Feldman, TheDatabaseDiva.com: Lori is founder and president of The Database Diva and is a 25-year veteran of direct marketing industry, where she received the prestigious Direct Marketer of the Year Award. She has a Bachelor of Journalism from the University of Missouri and is Editor of "The Database Marketing Hotwire," the company's e-newsletter editor (which you can sign up for on the home page of our website. It has won the APEX Award for Newsletter Writing Excellence 3 times.
Lori began to use drip marketing 9 years ago before most marketers even knew what it was. She has tested every component of a drip marketing campaign and shares her insight, trial and error in this presentation (she can tell you exactly what NOT to do!)
Lori has taught the company's 6-week Drip Marketing Camp several times a year for the last 6 years and has had over 300+ graduates. She is also the author or co-author of more than 200 revenue-generating drip marketing campaigns for firm clients. In 2011, The Database Diva was named the #1 Reseller Worldwide for Swiftpage Email, which purchased Sage ACT! Software in March.
How to launch a customer loyalty program that boosts your bottom lineDarren DeMatas, MBA
Shoppers love customer loyalty programs, but most ecommerce sites get it wrong. Learn how to launch a profitable rewards program that boosts your bottom line.
You'll understand why customer loyalty programs matter, how they contribute to long term profitability and how to launch an effective program
The customers overall commitment to the brand or service, in part because of an emotional attachment to that relationship, and the consistency of the brand that ensures an elite level of trust between the brand and the consumer.
The study "For Love or Money 2013 Consumer Study into Australian Loyalty Programs" surveyed over 1000 Australian consumers and found 88% of those aged over 16 belong to a loyalty progam.
http://www.chrispattas.com/business/2013/5/29/do-consumers-buy-more-from-a-business-with-a-loyalty-program
All rights belong to: www.directivity.com.au & www.citrus.com.au
While the pharma and healthcare world waits for the FDA to issue guidelines that may never come, there are still a lot of marketing activities that you can do today that are legal and appropriate (and might just be successful).
While pharma and healthcare companies may be limited by regulatory rules about what they can do with social media marketing, there is plenty they can and many companies have already jumped ahead. Here are some case studies of the best and why they work.
Communicating Drug Risk Using New Media Technologies--Dose Of DigitalJonathan Richman
What happens when a pharma or healthcare product suddenly needs to communicate a newly found risk? Can new media channels such as social media be more effective than traditional methods?
A handful of new information came out at the FDA pharma social media hearings, but quite a bit was missing as well. Here's my brief overview of what I learned and what I thought was missing
Dose of Digital FDA Pharma Social Media Hearing Testimony - Adverse Event Rep...Jonathan Richman
This is my testimony that I will present to the FDA at the upcoming hearings on the use of social communications in pharma. This specifically will address their question regarding adverse event monitoring and reporting
Dose of Digital FDA Pharma Social Media Hearing Testimony - Corrective Inform...Jonathan Richman
This is my testimony that I will present to the FDA at the upcoming hearings on the use of social communications in pharma. This specifically will address their question regarding "what parameters should apply to the posting of corrective information on Web sites controlled by third parties?"
Using the Pecha Kucha style (20 slides, 20 seconds each), this is a presentation on Marketing with Meaning and how it relates to pharma marketing. The pharma and healthcare industries have struggled to find a way to truly connect with customers, but continue to use the old, interruptive model of advertising. Using Marketing with Meaning could the answer. Unfortunately, the production company messed up my slides, so I had to improv a bit. Follow this link to my post and you’ll be able to get more details and see a video of my presentation.
TiVo, iPod, and blogging have something more in common than the right technology at the right time. They provide the same old media in new and interesting ways. This not only changes consumer behavior, but forever shifts consumer attitude. Greedy for content and equipped with almost magical abilities to control media delivery, we have armed a very intelligent consumer.
“If you build it they will come” may have worked in Field of Dreams, but times have changed. There is too much competition for consumers’ attention online allowing them to choose from any one of millions of other sites. Consumers now spend less and less time on “traditional” websites and instead find themselves spending hours with social media instead. These days, in order to ensure consumers receive, understand and are engaged in your brand message; you must bring it to them rather then hope they find you. No longer can pharmaceutical brand exist on just one site, have just one presence, one URL.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
If you're metrics for your program look like this, well, you can imagine that you're program isn't likely to be a success. While having more enrollments in your program doesn't mean that you're program is better than one with less, low enrollments (well below your target) does indicate a larger problem. This problem can be a number of things, but it usually points to a lack of commitment in the program by some function within the organization. Presumably, you set your targets based on solid estimates and extrapolations. Perhaps it was a certain percentage of people who visited your website. Well, if "corporate" pulls funding for all the traffic drivers to your website, then you aren't going to hit your target for enrollments either in this example. If you have a bunch of enrollments followed by a bunch of opt-outs, then your program just might be bad (or commit a number of the sins below). Figure out why and fix it.
Nothing annoys me more than this one. I enroll in your program and one of two things happen. Either you send me a welcome email or direct mail right away and then I don't hear from you for months or you don't send me anything initially and three months later send me the first correspondence. If you're doing this, then don't even bother continuing. Put yourself in your customers' position. They probably get a lot of email that appears to be junk everyday. If an email for a program they signed up for three months ago and have long forgotten shows up, how do they react? <DELETE>. And that's your best case. Worst case, they've literally completely forgotten about signing up for this program and think that your message is unsolicited spam. They report that spam to, say, Google (via their Gmail account) and before you know it, Google thinks you're a spammer. Not good.
This is somewhat related to number two above, but has an entire other component as well. If you never send me anything, I'm going to forget why I spent the time signing up in the first place. I've moved on. I probably signed up for your competitors' programs too and if one of them is taking care of me and I'm using their products too. And to illustrate why it's so simple to lose interest in your program, I'd like to show you a random day from my Gmail inbox. I chose July 16 because right now I miss the summer. Here's what it looked like: [slide image] Almost all of the emails I got that day were for programs I have signed up for at some point. You'll also notice that I didn't open a single one of the emails. That's what I mean by &quot;loss of interest.&quot; Why did I lose interest? Simple: if your offers and correspondence are always the same, people forget why they signed up in the first place. Something interested them. Something sparked a touch of excitement. That's long gone and they aren't even opening your emails anymore.
There's no better way to kill your program than to make the enrollment process a pain. Someone sent a screenshot to me of this form a while back It's a perfect example of what I like to call an &quot;are you kidding me?&quot; form (usually I put an expletive in there as well). An &quot;are you kidding me?&quot; form is one that a person takes one look at, says, &quot;are you kidding me?&quot; and clicks onto a different site. If your enrollment process makes someone say &quot;are you kidding me?&quot; then change it immediately. Keep in mind that you don't need to know everything about the person at the beginning. Think about it as though it's a first date. If you asked all the questions you ask on your &quot;are you kidding me?&quot; form, then you wouldn't have many second dates. Instead, get the basics now and later on collect more information. Remind people that the more they tell you, the more tailored your offers will be (they will be tailored, right?). Then deliver this. The more the customer sees this, the more information they'll share. And, by the way, you don't get a pass by making your two thousand, initial profile questions &quot;optional.&quot; Just the sight of them or the thought that one day they'll HAVE to answer them to get anything useful from this program, is enough to turn people off.
Hold onto your hats, this one's a bit technical. For those psychology experts out there, you'll love this one. The main idea here is that simply &quot;bribing&quot; your customers via more and more offers or discounts over time isn't likely to be a winning long-term strategy. The reason for this is simple. First, you have to keep increasing the offers to keep these people interested, which will eventually bankrupt you. If it doesn't bankrupt you, it's because you've withdrawn the best offers and likely lost a ton of very unhappy customers. So, why, you might ask yourself, do people who previously have been given so much instantly desert me when I stop the offers? This is simple and, ironically, it turns out that those who are offered less, will likely be the ones who stay with you forever even when you take away their small offers. It's a classic case of cognitive dissonance at work. In this case, your loss of customers is explained because you never changed their attitude towards your products. You only changed their behavior because of the money (or other offers) you gave them. When you take away the incentive, you're left with the same attitude they've always had, which means they go back to the original behavior (i.e., not buying your products). This phenomenon is called the Point of Minimum Justification (which is explained really well in one of my favorite books: Universal Principles of Design ). It's illustrated like this: [slide image] As you increase incentives, you change behavior (red line). This is the idea behind &quot;everyone has their price.&quot; That is, for the right amount of money, people will do almost anything. The blue line shows how attitude changes with increasing incentives. It too increases at first with increasing incentives, but eventually disappears. Attitude here is your attitude to the product or service (or situation). An increase in attitude on this chart symbolizes a positive change and you want people with a higher, positive attitude towards your product. Why does this graph look like it does? Simple. When you give people a lot of money to do something, they justify doing it because of the money and NOT because they think what they are doing is a good or enjoyable thing. On the other hand, if you give people very little incentive to do something and they they start doing it, they justify the reason for doing it because they believe that what they are doing is a good or enjoyable thing. It's all because of cognitive dissonance. In the case of a product being marketing through relationship marketing, increasing your incentives will get people to use your product because they are simply taking advantage of your incentives. When the incentives are gone, so are they. On the other hand, having just the right incentives causes people to truly consider why they are using your product. The become more invested and perhaps learn more about what makes it so great and even become advocates. Since they aren't justifying using your product because of incentives, they justify it in other ways. The point at which you can provide the smallest incentive with the greatest change in behavior AND attitude is the point of minimum justification. It's what you want to shoot for in your program. In the case of pharma, I see too many new adherence programs relying on incentives to keep people on the drug. This isn't a winning strategy. For people to truly want to continue their treatment, they need to understand why they are taking it and the risks and benefits. If they're just taking it to collect your incentives, then they aren't doing this. You're not changing attitude, which won't be effective over time. For more on where this concept was born, check out the Wikipedia article explaining Festinger and Carlsmith's classic experiment back in 1959.
If I have nothing invested in your program, then I'm not going to continue with it. My investment is usually my time and if I haven't given you this, then I'm not going to be a part of your program for long. However, be careful that you don't create this investment while you commit sin #4, Make it hard. Don't create work for people just so they waste their time. That'll get them to quit your program really quickly. Instead, find ways to ensure people's time investment yields them something of value. Consider the time people invest in tracking their runs via Nike+ . It would be hard for another competitor to come along and steal away any regular user of this program simply because they have so much invested. They'd have to start from scratch and they'd lose all the &quot;credit&quot; for all the runs they've done, lose all connections to people they've challenged, plus having to learn a new system. Nike+, of course, gives great information back in exchange, so people feel that their time investment is worthwhile and at the same time, they make it harder and harder for themselves to leave the program each day. Remember these things? They were everywhere for a long time. What made this so effective is that AOL realized the more free time they give, the more likely you are to stay with them when you run out of free time. Why? Simple. You've invested so much time into it by the time 1,000 hours (or 45 days) rolls around. You've got an email address you've shared with others, a profile that took a long time to get just right, friends who you IM...you're not leaving all of that. AOL used this concept perfectly and became the largest ISP almost overnight. Of course, if your service stinks, then no amount of investment will keep people forever.
People don't inherently care about your brand. The sooner you recognize that, the better. Certainly, this is true for most pharma brands. And, while some brands might have an almost cult following (Apple, Harley, etc.), most brands don't have this luxury. Because of this, your program has to offer more than just a connection with your brand. There are already so many other programs out there connected to specific brands and stores that people lose track. Instead of getting overwhelmed, they just drop everyone. Does your stack of loyalty cards look like this? [slide image] Do you think any of these stand out from any other? Is it any wonder why people never have their card when the cashier asks? To stand out, you program has to offer more. It has to be more than just the product. Nike+ isn't all about Nike's products. It comes with a valuable service that makes me (all right, makes other people) better runners and, in turn, healthier.