Presentacion de power point del Marketing Mix de la clase de ingles de Nuria de Salvador sisisisisisisisis

1. Laura Campos
Veronica Campos

2. PROMOTION
 Promotion (Comunicación):
The short-term incentives,
consumers, members of the
distribution channel or sales teams
looking to increase the purchase or sale
Precio Distribución of a product or service.
Includes all functions performed for
the market to know the existence of the
product or brand.
- Promotion.
- Public Relations.
Comunicación Producto - Direct sales.

3. Promotion

4. Public Relations

5. Direct Sales

6. PLACE  Place (Distribution):
Distribution is a strategic controllable
variable that allows the buyer to have
easy access to the product at the right
time and with the guarantees of service,
owned and quantity required.
Precio Distribución
Includes:
- Material procurement functions
- Storage
- Contract this service to
specialized operators from
outside the company is called
Comunicación Producto outsourcing

7. PRODUCT  Product:
The product is the medium through which
to meet consumer needs
The change is a strategic nature
The product concept can be raised from
Precio two different approaches
Distribución
- Concept focused on the product itself
- Concept focused on customer needs
Comunicación Producto

8. Product

9. PRICE  Price:
Benefit the company gets in return for
product delivery.
Precio
Distribución
Comunicación Producto