A presentation on Kraft Foods and the role of sales from the management perspective. A Bschool presenatation. Educational.

1. -
A Presentation by Students of SPJCM for educational purpose , Information collected
from secondary sources.

2. Kraft Foods Inc. is the world's second largest
food and beverage company in the world.
Kraft had revenues of over $34 billion in 2005.
Kraft is an American owned company with
brands that include global market leaders.
Kraft Foods is classified as a Fast Moving
Consumer Goods (FMCG) company.
Kraft worldwide currently has over 100,000
employees, operating in 150 different countries

3. The staying power
of these brands is
undisputed - some
already have over
100 years of sales
behind them.
The company's major
brands include:
• Maxwell House®
coffee
• Terry's All Gold®
• Toblerone®

4. Stakeholders are individuals and
groups with an interest in a
company and its activities. They have
a key influence on decisions that
modern companies make.
Employees They take pride in working for a well-
respected company and look to have a secure job,.
Customers Organizations such as supermarkets
and other retail outlets that buy Kraft products.
Consumers Purchasers and users of Kraft
products..
Shareholders People and institutions who own
shares in companies
Suppliers Firms that supply Kraft with its
production requirements

5. What types of products are
consumers looking for ?
What price are they willing to pay
?
Where do they want to buy these
products ?
What tome of advertising
and promotional activity will attract them.

6. The sales team is Category Planning Category Development
further split into teams ensures that sales use the market
, of which look after targets are met by research information
specific customers This overseeing the provided by Marketing
role is known as promotional plans for to create a 'sales
'Account Management‘. each customer. rationale'.

7. high product
distribution
agreement of
successful
correct
launches of
new
In order to range for
products. achieve Sales each
customer
objectives, the
Sales team at
Kraft needs to
ensure:
maximum organisation
space on the of
shelf promotions

8. Creating
concepts for new
products
Communicating
Evaluation the final
concept to Sales
Presenting the
Product arrives opportunity to
in store customers
Working with Year plan for the
Supply Chain product

10. Innovation – Satisfying real-life needs with unique
ideas
Quality – Fulfilling a promise to deliver the best
Safety – Ensuring high standards in everything we
make
Respect – Caring for people, communities and the
environment
Integrity – Doing the right thing
Openness – Listening to the ideas of others and
encouraging an open dialogue

11. By: Apurva C | Saurabh D | Tanvi S | Divya T