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The 2011 IBM
Tech Trends Report
Tech Trends of today.
Skills for tomorrow.
IBM developerWorks is the award-winning
network for IT professionals

• Four million developers, IT
  professionals, and students in 195
  countries use developerWorks
  each month.
• The IT industry’s most
  comprehensive source of
  technical content since 1999.
• Focused on IBM software
  products and open-standards
  technologies such as
  Java, Linux, XML, Web
  development, and more.



2                      ibm.com/developerworks/techtrendsreport
developerWorks by the numbers
• 39,000+ technical resources
• 1500 new community members daily, 1M+ total
• 100+ software trials
• 27 product images available in the Cloud
• 1000+ podcasts and 300+ videos on dW and
  YouTube, with 3-4 new ones each week
• 300+ demos on both products and technologies
• 1500+ forums
• 3 dozen awards—from the industry and from readers
  and users


3                ibm.com/developerworks/techtrendsreport
As the planet gets smarter,
 finding skills gets tougher




                                                                         Industry   Shaped
                                                                         context    Employee

                                                          IT skills as
                                                          building
                                                          blocks




“While the overall unemployment rate remains over 9 percent, employers are having trouble
filling specific positions because they could not find applicants with the rightskills… [which]
projects a shortage of 1.5 million workers with college degrees by 2020.”
                                                               — McKinsey & Company, June 2011
 4                             ibm.com/developerworks/techtrendsreport
Deliver web-based resources and expertise
              to help IT practitioners,
          university faculty, and students
           understand, adopt, and prefer
          the products and technologies
                 advanced by IBM.



5               ibm.com/developerworks/techtrendsreport
The annual Tech Trends survey connects
developerWorks to its audience


                               Building
                                skills



                Creating
                content


                                      Engaging with
                                         users




6             ibm.com/developerworks/techtrendsreport
The survey builds upon what we know from
previous research

                                     IBM
                                    brand
                 2010                reps
                results

                               dW
                              editors




           Over 4,000 responses
7             ibm.com/developerworks/techtrendsreport
The 2011 survey focused on key topics areas
uncovered in the 2010 survey




         Business analytics                 Mobile computing




          Cloud computing                     Social business

8                ibm.com/developerworks/techtrendsreport
Business analytics




9            ibm.com/developerworks/techtrendsreport
Mobile computing




10          ibm.com/developerworks/techtrendsreport
Cloud computing




11          ibm.com/developerworks/techtrendsreport
Social business




12           ibm.com/developerworks/techtrendsreport
The report has been well received and widely
covered
• “What I found interesting wasn't necessarily
  the report: we get plenty of surveys each
  week by various vendors. But the openness
  and the way that IBM is trying to engage
  you to talk about its results…. you can
  download the results as an SPSS dataset
  to do your own analysis, along with a
  detailed report on the demographics of
  the respondents, both of which is the first
  time I have seen that with one of these
  reports.” – ReadWriteWeb

• “Students interested in a fruitful career as
  developers have ripe opportunities right
  now in the fields of data analytics, mobile,
  cloud, and social business.” – T.H.E.
  Journal

13                     ibm.com/developerworks/techtrendsreport
We continue to engage with the audience, so
that we continue to learn

• New findings are
  released on dW blogs
• Users can download
  the data and analyze it
  in SPSS or Cognos
• We present and
  discuss the report
  in various forums

14             ibm.com/developerworks/techtrendsreport
We create content and training on
developerWorks based on survey results


• 37 targeted paths
  allow you to develop
  deep skills in trending
  areas
• Track your progress
  and resume where
  you left off                               ibm.com/developerworks/training/k
                                             nowledgepath


15              ibm.com/developerworks/techtrendsreport
Thank you. Questions?

Christopher Wyble
@sparklingwit
christopherwyble.com
Want these charts?




     slideshare.net/sparklingwit




17           ibm.com/developerworks/techtrendsreport

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The 2011 IBM Tech Trends Report

  • 1. The 2011 IBM Tech Trends Report Tech Trends of today. Skills for tomorrow.
  • 2. IBM developerWorks is the award-winning network for IT professionals • Four million developers, IT professionals, and students in 195 countries use developerWorks each month. • The IT industry’s most comprehensive source of technical content since 1999. • Focused on IBM software products and open-standards technologies such as Java, Linux, XML, Web development, and more. 2 ibm.com/developerworks/techtrendsreport
  • 3. developerWorks by the numbers • 39,000+ technical resources • 1500 new community members daily, 1M+ total • 100+ software trials • 27 product images available in the Cloud • 1000+ podcasts and 300+ videos on dW and YouTube, with 3-4 new ones each week • 300+ demos on both products and technologies • 1500+ forums • 3 dozen awards—from the industry and from readers and users 3 ibm.com/developerworks/techtrendsreport
  • 4. As the planet gets smarter, finding skills gets tougher Industry Shaped context Employee IT skills as building blocks “While the overall unemployment rate remains over 9 percent, employers are having trouble filling specific positions because they could not find applicants with the rightskills… [which] projects a shortage of 1.5 million workers with college degrees by 2020.” — McKinsey & Company, June 2011 4 ibm.com/developerworks/techtrendsreport
  • 5. Deliver web-based resources and expertise to help IT practitioners, university faculty, and students understand, adopt, and prefer the products and technologies advanced by IBM. 5 ibm.com/developerworks/techtrendsreport
  • 6. The annual Tech Trends survey connects developerWorks to its audience Building skills Creating content Engaging with users 6 ibm.com/developerworks/techtrendsreport
  • 7. The survey builds upon what we know from previous research IBM brand 2010 reps results dW editors Over 4,000 responses 7 ibm.com/developerworks/techtrendsreport
  • 8. The 2011 survey focused on key topics areas uncovered in the 2010 survey Business analytics Mobile computing Cloud computing Social business 8 ibm.com/developerworks/techtrendsreport
  • 9. Business analytics 9 ibm.com/developerworks/techtrendsreport
  • 10. Mobile computing 10 ibm.com/developerworks/techtrendsreport
  • 11. Cloud computing 11 ibm.com/developerworks/techtrendsreport
  • 12. Social business 12 ibm.com/developerworks/techtrendsreport
  • 13. The report has been well received and widely covered • “What I found interesting wasn't necessarily the report: we get plenty of surveys each week by various vendors. But the openness and the way that IBM is trying to engage you to talk about its results…. you can download the results as an SPSS dataset to do your own analysis, along with a detailed report on the demographics of the respondents, both of which is the first time I have seen that with one of these reports.” – ReadWriteWeb • “Students interested in a fruitful career as developers have ripe opportunities right now in the fields of data analytics, mobile, cloud, and social business.” – T.H.E. Journal 13 ibm.com/developerworks/techtrendsreport
  • 14. We continue to engage with the audience, so that we continue to learn • New findings are released on dW blogs • Users can download the data and analyze it in SPSS or Cognos • We present and discuss the report in various forums 14 ibm.com/developerworks/techtrendsreport
  • 15. We create content and training on developerWorks based on survey results • 37 targeted paths allow you to develop deep skills in trending areas • Track your progress and resume where you left off ibm.com/developerworks/training/k nowledgepath 15 ibm.com/developerworks/techtrendsreport
  • 16. Thank you. Questions? Christopher Wyble @sparklingwit christopherwyble.com
  • 17. Want these charts? slideshare.net/sparklingwit 17 ibm.com/developerworks/techtrendsreport

Editor's Notes

  1. Talking to the Fordham Entrepreneur Society, 2 Feb 2012. FES is an extracurricular group for graduate business students.
  2. So what is developerWorks?“The World’s Geekiest Social Network” (http://www.readwriteweb.com/archives/ibm_launches_worlds_geekiest_social_network.php) with over 1 million registered members.
  3. Highlight entrepreneurial spirit of dW.Serves IT professionals (and increasingly, business professionals) who want to grow their skills and understanding.It’s free education, and it’s not just on IBM topics.
  4. This is the developerWorks mission statement.But we’re here to talk about Tech Trends. So where’s the connection?
  5. Goal is to continually engage with users through social media and traditional means.The Tech Trends survey is one annual way that we do this.Certainly not the only way… @developerWorks, newsletters, blogs, the usual gamut of tools.
  6. So what did we learn in each area?
  7. Who hasn’t heard of big data?Did anybody watch Watson on the Jeopardy! IBM Challenge?This is exactly what we’re talking about: driving action (decisions) from insight by being able to see patterns and understand huge volumes of data.This is no longer the responsibility of techies. Business professionals need to be able to use data more effectively to make decisions.BA is most adopted technology in the survey, showing the least adoption resistance and the clearest potential.Goes beyond playing a game, and has real implications in health care and education.BRIC hugely interested in automating; more mature markets are using it for insight and integration with other tools.
  8. How many of you have a smartphone in your hand, pocket, purse or bag?How many Android, iOS, other?Again, this isn’t just a technical challenge, even though these questions were asked of a primarily technical audience.Mobile technology is changing the way we engage users, the way we measure users, and the way we secure their data and privacy.IT professionals are telling us it’s a struggle to stay up to speed with all the different platforms. Education and convergence (via standards) will be key to the future.This is huge in India and China, where mobile networks are often more reliable (and pervasive) than wired ones.
  9. The word cloud is becoming somewhat cliché, but the concept is just beginning to hit its stride.How many of you are using cloud technology? How many of you aren’t sure?iCloud, Pandora, Google Music, Gmail, Dropbox, Google Docs, Google Calendar, Hotmail, Yahoo mail.Where are you storing your data?Do you worry about how safe it is, and how secure? Cloud provides both challenges and opportunities, but IT pros say it’s a real concern for them.Cost savings and scalability are driving serious interest.
  10. This isn’t just Facebook. It’s Twitter, LinkedIn, Pinterest. It’s conversations in unlikely places, with unknown participants, at an uncanny depth.And sometimes it takes shockingly simple, everyday things and makes them easier (sharing files, information and knowledge, calendars).Tie this to the others, and it becomes your glue.You analyze the social data, which you obtained via mobile devices and stored in the cloud.And it’s not just being used personally. It’s big business.IBM defines a social business as one that embraces networks of people to create business value. An effective social business embodies a culture characterized by sharing, transparency, innovation and improved decision making. Such a culture enables deeper relationships with customers and business partners.Examples of SB? @comcastcares, Zappos, who else? Who isn’t out there?Huge cultural components to consider here as well. Western (individualist) societies adopt SB more easily than eastern ones do, and tend to be far more public with information. The same holds true for more open governments, with communist and former communist countries adopting SB more slowly than democratic countries.In our study, India is demonstrating huge growth in this space.
  11. Free online learning. That’s great for startups (and big companies too)!It’s not just for techies. There is introductory content on BA, cloud, mobile and SB that anyone can study.