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A brief history of social media at IBM

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This presentation was given at a GLAAD event in New York City on 08 Dec 2009. It gives a brief history of the use of social media at IBM and offers suggestions on using social media to reach a gay, lesbian, bisexual and transgender (GLBT) audience.

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A brief history of social media at IBM

  1. 1. A brief history of social media at IBM<br />Christopher Wyble<br />christopherwyble.com<br />
  2. 2. In the beginning, there was Blog Central.<br />
  3. 3. But wait. All these people are just blogging?<br />2009Version 4 launched79,000 users15,000 blogs 162,000 entries 155,000 comments<br />
  4. 4. Make some rules.<br />Empower all employees… they are the brand.<br /><ul><li>Behave professionally and ethically.
  5. 5. Take personal responsibility.
  6. 6. Include a disclaimer: your opinions are yours, not IBM’s.
  7. 7. Don’t pick fights.</li></ul>“Use social media as a means to expose IBM’s experts—and expertise—to the world.”<br />Adam Christensen<br />Manager, Social Media Communications<br />http://www.ibm.com/blogs/zz/en/guidelines.html<br />
  8. 8. Then along came Lotus Connections.<br />594,000<br />Profiles<br />10,000<br />Communities<br />15,000<br />Blogs<br />911,000<br />Bookmarks<br />101,000<br />Activities<br />47,000<br />Files<br />30,000<br />Wikis<br />
  9. 9. We’re constantly looking for ways to break through the firewall.<br />BlueTwit<br />IBM Media Library<br />
  10. 10. So how does social software help the GLBT community?<br />
  11. 11. Preaching to the choir?<br />
  12. 12. Find common ground with a wider audience.<br />
  13. 13. People all over the country? The world?<br />http://www.sxc.hu/photo/679773<br />
  14. 14. Use video when you can’t be there in person.<br />http://www.facebook.com/video/video.php?v=550205771156<br />
  15. 15. Unable to identify your community?<br />http://www.sxc.hu/photo/1146670<br />
  16. 16. Let them self-identify, or let them lurk.<br />http://www.facebook.com/group.php?gid=2460105414<br />http://www.facebook.com/group.php?gid=47746096283<br />
  17. 17. Trouble getting the word out?<br />
  18. 18. Catch different people different ways.<br />
  19. 19. A brief history of social media at IBM<br />and that was…<br />Christopher Wyble<br />christopherwyble.com<br />

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