Thailand is officially known as the Kingdom of Thailand, with Bangkok as its capital city. It has a population of around 67.6 million people and its national flower is the Rajapruek. The majority of Thai people practice Theravada Buddhism and the King is highly respected. Some of Thailand's main exports include automobiles, auto parts, rice, rubber and refined oil. The culture is strongly influenced by Buddhism and seen in the many temples located throughout the country. Business customs can also differ from Western cultures so understanding the importance of relationships and indirect communication is important.

1. Thailand

2. The capital city- Bangkok
• Krung Thep Mahanakhon Amon Rattanakosin Mahintara
Ayuthaya Mahadilok Phop Noppharat Ratchathani Burirom
Udomratchaniwet Mahasathan Amon Piman Awatan Sathit
Sakkathattiya Witsanukam Prast

3. Profile of Thailand
• Officially the Kingdom of Thailand
• Population:with around 67.6 million people
• National flower:Rajapruek
• Governance:Democracy under constituional nonarch with the constition as the
highest body of law
• Climate:Clear distinction between the rainy and dry seasons

4. The national anthem of Thailand

5. • Chronological Overview
National flag of Thailand

6. National flag of Thailand
• This flag was adopted as the
national flag in September 28,
1917.
• Colour stand for Nation-Religion
-King
• Land
• People
• Theravada
• Buddhism
• Monarchy
• Honors Thailand's WW1 allies

7. Map of Thailand

8. Religion-Buddhism
The majority of Thailand's 27,000 Buddhist temples are in the
countryside.
Most of Thai people are Buddhism

9. National animal-White elephant
• Elephants are an important part of Thai culture and the
Thai way of life.

10. Currency of Thailand-Baht

11. The King of Fruits – Durian
Sai Ua
Roti Saimai
Mango sticky riceTom Yum Gung Coconut ice cream

12. Traditional Thai Custumes
Female Male

13. Traditional Thai Custumes

14. Thai consonants

15. Useful Thai Phrases
• 1.Hello (sà-wàt-dee)
• 2 love Thailand ( pom/chan rak Meuang Thai )
• 3.Where is Siam Square? ( Siam Square yùu tîi-năi )
• 4.How to go there? ( pai tîi-nán yang-ngai )
• 5.What's your name? ( kun chêu a-rai )
• 6.Nice to meet you. ( yin-dii thîi dâai rú jàk)
• 7.No problem. ( mâi pen-rai )

16. Main festivals in Thailand
• It's the official Thai New Year,
celebrated on April 13th every year.
• Purpose is to bless others through
water. Water symbolizes the cleansing
of bad luck and misfortune among the
Thais and getting splashed signifies a
brand new beginning.
Songkran

17. • Marks the three important
incidents in the life of Lord
Buddha on the same day – the
full moon of the sixth lunar
month. The three significant
separate events are :1.The
Buddha's Birth 2. The
Enlightenment of Buddha3. The
Nibbana
Main festivals in Thailand
Wisakha Bucha Day
• Wisaka Bucha day is also
recognized by the UNESCO in
1999 as “World Heritage Day”

18. Main festivals in Thailand
Vegetarian Festival
• The Processions of the Phuket Vegetarian Festival.Devotees
participating as mediums.They believe that the gods skewer the
cheeks of the mah song with objects as a way to absorb bad
energy, to help other people by freeing them from bad karma,
illness or sorrow.

19. Main festivals in Thailand
Loy Krathong
On the evening of the festival, thousands
of people head to their local river or
canal to make a wish. People look
forward to going out and launching
Krathongs together to predict the
romance future by the direction the
Krathongs float. However, is also good
for strengthening relationship in family.

20. Main festivals in Thailand
The King’s Birthday, Father’s Day
• King Bhumipol Adulyadej
was born on December 5, and
this day is now celebrated as
Father’s Day across
Thailand. Thai people may
give a dok Buddha ruksa (also
known as a canna flower) to
their fathers and grandfathers
on this day.

21. Local Culture
1.Thai Amulets
• Amulets are believed to possess a variety of sacred powers such as the ability to
protect the wearer from accident or illness.

22. 2.(Mai pen rai)Never Mind
• Thai phrase Mai pen rai (never
mind) capturing locals' knack for
keeping cool in taxing or
annoying situations.
Local Culture

23. 3.The Thai Wai Greeting
Local Culture
• They place the palms and fingers
together as in a prayer position .
• 1) Giving a wai to Buddha images
and monks
• 2) Giving a wai to someone at
higher statues/older.
• 3) Giving wai to older people or
the same level

24. • Take your shoes off before entering the some places.
Local Culture
4.Take your shoes off

25. Top local products
• Thai rice
• Gems
• Rubber • Hand-Woven Silk materials
• Durian

26. Top Export Products
• Automobile
s
• Auto parts and components • Thai rice
• Rubber • Refined oil • Gems and ornaments

27. Top Import Products
• Crude oil • Electric engines• Machinery
• Precious stones • Silver bars and gold • Steel

28. 10 Tips in Doing Business in Thailand
• Starting a business requires a lot of planning and resarch.
• Tip 1:
• Tip 2:
• Starting a business in Thailand may not be cheap.

29. 10 Tips in Doing Business in Thailand
• Most Buddhist holidays are in April and May and most business people go on
vacation during these months. Therefore, the best time to do business in Thailand
is between November and March.
• Tip 3:
• Tip 4:
• Thailand’s markets are full of intense competition from both global and
domestic coampanies.

30. 10 Tips in Doing Business in Thailand
• Recommend to start a Thai limited-company rather than
operating as an offshore company.
• Tip 5:
• Tip 6:
• Requires you to hire several Thai workers and to have a place for them
to work.

31. 10 Tips in Doing Business in Thailand
• Thailand is a collectivist society,family in particular plays an important role
in Thai society.
• Tip 7:
• Tip 8:
• Negative comments about the country and King should be
avoided.

32. 10 Tips in Doing Business in Thailand
• You’ll have to learn English and Thai languages.
• Tip 9:
• Tip 10:
• Knowing that the religious influences on the way bussiness is
conducted.

33. Challenges of Doing Business in
Thailand
• 1.Thai culture has been influenced and shaped by a number of diverse
sources, such as Chinese culture and Buddhist and Hindu philosophies.
• 2.Challenges to understanding Thai business culture and society.
• 4.There are eight procedures involved with obtaining construction
permits, taking an average of 157 days to complete.
• 5.Companies are required to request the approval of a building controller.
• 3.Starting a business takes almost a month on average in Thailand, with
four procedures to navigate.

34. Challenges in Doing Business
• 6.The concept of saving face is important in Thai society. Thai people
will do anything to prevent loss of face.
• 7. Thai people avoid direct confrontation, and criticism, if given at all,
is delivered indirectly.
• 8.Collectivist society means the needs of the group are placed over
the individual, and indirect communications during negotiations.

35. Differences in the Chinese culture
• Thailand-Songkran Festival • China-Spring festival

36. Differences in the Chinese culture
• Thailand-Buddism • China- No official religion

37. Differences in the Chinese culture
• Thailand-Thai cuisine is the national
cuisine of Thailand.
• China- depend on regional
cuisines of China

38. Differences in the Chinese culture
• Thailand-Thailand as a Buddhist country
has numerous amazing temples or wats
• China- Chinese architecture is a miniature of
the long-standing history and culture of China

39. Cross-Cultural Management Concepts in Thailand
• Cross-culture management can be a huge competitive advantage to
the international companies.
• How can foreign managers overcome the key challenges of cross
culture management in Thailand? The empirical information was
gained through few indepth interviews with non-Asian managers in
Thailand.

40. Cross-Cultural Management Concepts in Thailand
• Cross-Culture Management comany is a Bangkok-based management
consulting company offering expatriates and Thais cross-cultural team
building and management-skills workshops
• Some of the companies they successfully worked with

41. Cross-Cultural Management Concepts in
Thailand
• Executives need to recognise diversity and have the skill to slove the
differences.
• Everybody in companies should try to understand others and bulid trust.
• Try to think globally and act locally.

42. Conclusion
• Bangkok is the longest name of a city in the world.
• The culture of Thailand is strongly influenced by Buddhism.
• Temples are evrywhere.
• Thai people are respect and love the king so much.
• When the anthem is played , everybody has to stand up.

43. Quiz
• Q1.What is national flower in Thailand?
• Q2 Can you tell me the colours of the Thai flag represent?
• Q3.Iist three of export products.
• Q4.What is different about Chinese and Thailand religion?
• Q5.Which day is Songkran festival?
• A. April 12th B. April 13th C. April 14th
• Q6. When is the King's bithday?
• A.March 5 B.Novermber 5 C.December 5
• Q7. When is the flag be designed?
• A.1900 B.1915 C.1917