This document outlines a radio sweepstakes campaign to promote D'Usse cognac in the DC and MD areas. It involves having listeners of a popular local radio station tag Instagram photos of themselves embodying the D'Usse brand in order to win weekly afterparty tickets or a grand prize VIP package. The grand prize includes afterparty tickets for the winner and 3 friends, dinner, and transportation. The campaign aims to increase awareness of D'Usse through the radio station and Instagram accounts of DJ Quicksilva, who has over 130,000 followers, and leverage their presence in the market.

1. 1
LEGENDS TOUR
AMPLIFICATION
PLAN DC +MD

2. 2
G U I D I N G P R I N C I P L E S
AMPLIFY D’USSE
PRESENCE I N THE DC
& MD AREA
DRI VE CONSUMER
AWARENESS OF
ACCOUNT
AVAILABILITY
LEVERAGE TOUR
PRESENCE I N
MARKET TO DRI VE
D’USSE AWARENESS
AMPLIFY LOCAL D’USSE
PRESENCE ON SOCIAL
MEDIA

3. 3
R A D I O S W E E P S T A K E S
Leveraging heavily populated social media sites and the
local radio station’s most popular voice, we hope to gain further
awareness of D’ Usse cognac while also finding a winner for the
sweepstakes. D’ Usse is looking for someone who embodies the
brand: “bold, inspiring, and distinguished”
During the sweepstakes participants must:
•Follow DJ Quiksilva on Instagram then tag a photo of themselves embodying
D’ Usse’s image or of the D’ Usse bottle and tag the photo #dusselegends or
#dusseondoubles along with #wkys, or whatever the station prefers.
•Participants would have a chance to win 2 invite only after party tickets each
week from July 1st through August 2nd.
•Weekly winners will have their Instagram photo featured on the WKYS website
and twitter.
•Grand Prize winner will be announced on August 2nd on the station and will
win V.I.P package including:
• after party tickets for themselves and 3 friends
•dinner before the event
•roundtrip transportation.

4. 4
S W E E P S T A K E S A W A R E N E S S
•D’ Usse cognac has over 4,000 followers on instagram
•DJ Quicksilva has over 130,000 on Twitter and over 14,000
on Instagram.
•Quicksilva has over 28,000 followers on twitter.
•Quicksilva and WKYS should both tweet contest details to
their followers to gain more awareness.
•Along with twitter awareness, we would feature radio drops
announcing the contest guidelines to all listeners.
•Quicksilva will also post a photo on Instagram announcing
all contest details and deadlines for participants

5. 5
S W E E P S T A K E S P R I Z E S
Grand Prize winner will receive a V.I.P
package for 3:
• V.I.P after party access
•Dinner before the concert
•Round trip transportation
Weekly winners will receive a pair of after party tickets and will gain
social media awareness after having their photo posted on the WKYS
twitter and website

6. 6
S W E E P S T A K E S J O U R N E Y
Instagram
•User uploads
photo on Instagram
of themselves or of
the D’ Usse bottle
and tags
#dusselegends or
#dusseondoubles
along with #wkys
DJ Quicksilva &
WKYS
•DJ Quicksilva
will pick weekly
winners, then on
August 2nd pick
a grand prize
winner
•Winner along
with 3 other
friends attend
VIP after party.
This can also
help ‘Crack the
Bottle’ sampling.
Winner
Consumer will hear DJ
Quicksilva announce the
contest on the radio
Off premise demo
On premise demo
Trade Advocate
DJ Quicksilva
announcement