The document provides an overview of findings from a survey of book purchasing behavior among Canadians. Some key findings include:
- 1 in 3 Canadians purchase a book each month, buying an average of 2.87 books per month.
- The typical Canadian book buyer is most likely a female, university-educated professional between $50,000-$75,000 income.
- Most books are purchased from book retailers (37%) and non-book retailers (33%), while online purchases account for 27%.
- Print books remain the most popular format at 86-88% of purchases, though ebooks have grown from 15-21% of purchases between 2012 quarters.
- The average price paid is
The Collective Vision of Publishing Innovators - Steve Paxhia, The Gilbane GroupBookNet Canada
From BookNet Canada's Tech Forum 2009 - Using real-world examples gathered by The Gilbane Group’s recent survey of leaders in the media sector, Steve Paxhia will give a foundation to the day’s events by identifying important trends, and evolving business models, best practices for integrating social media and user-generated content, and examining the impact of emerging devices and delivery methods on the creation process.
The Collective Vision of Publishing Innovators - Steve Paxhia, The Gilbane GroupBookNet Canada
From BookNet Canada's Tech Forum 2009 - Using real-world examples gathered by The Gilbane Group’s recent survey of leaders in the media sector, Steve Paxhia will give a foundation to the day’s events by identifying important trends, and evolving business models, best practices for integrating social media and user-generated content, and examining the impact of emerging devices and delivery methods on the creation process.
Understanding the Children's Book Consumer in the Digital AgeBookNet Canada
A focused look at activities, purchasing influences, and behaviours of today's book consumer.
Chuck Lamantia (Bowker) presents on reading and purchasing habits of parents and children. The findings are based on Understanding the Children’s Book Consumer in the Digital Age, Bowker’s ongoing biannual survey that tracks attitudes, drivers, and trends in the children’s book market in the US.
SAAL C - 09:25 - What We’ve Learned From One Billion Abandoned Shopping Carts...PerformanceIN
In the last five years, SaleCycle has captured the data of just over one billion abandoned shopping carts.
Widely regarded as one of the biggest challenges facing online sellers, cart abandonment will be analysed by SaleCycle’s head of product, Michael Barber, who lifts the lid on what we can learn from our data and how online purchasing behaviour is changing with each passing day.
This presentation looks at the reasons why and where customers abandon their purchases, and how the likes of Sony, Ralph Lauren, IKEA and Hertz have used these insights to improve the customer experience online.
Michael looks at which brands are getting mobile right and what impact newer devices like smartwatches will have in the next 12-18 months.
A must-see for anyone in e-commerce.
Building and Implementing a Healthy Fundraising ProgramMarc A. Pitman
These are the slides from a 2-hour training I gave in Seattle for the Community Health Plan of Washington. I aimed to give a broad overview of fundraising AND practical tips on how to get started today.
2008 Montreal Conference Asking Without FearMarc A. Pitman
My basic fundraising seminar as given at the Blackbaud conference in Montreal. Here's a description:
Asking for money is as scary for people as death and public speaking. But it doesn’t have to be! Learn a simple “R.E.A.L.” method that takes much of the fear out of the process. This workshop is perfect for nonprofit employees and volunteers and will give you proven techniques to improve your fundraising skills
Among what you’ll learn is:
* the 7 most common mistakes people make
* a simple 3-step tool to help you articulate your message
* and a simple 4-part system to structure your solicitation
Understanding the Children's Book Consumer in the Digital Age- Australian Pub...Kristen McLean
These are the slides from Kristen McLean's presentation "Understanding the US Children's Book Consumer in the Digital Age" at the Australian Publishers' Click on Kids Conference in Sydney on 8-1-13.
This is a presentation of the survey results I attained of ten (a mixture of demographic and psychographic) questions regarding my target audience for my music magazine.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Transcript: #StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024BookNet Canada
BookNet Canada’s representative in the BISG Subject Code Committee, Lauren Stewart, updates us on the recent additions and changes made to the BISAC list in the 2023 update, which are particularly important to publishers of Indigenous content.
Link to video recording and slides: https://bnctechforum.ca/sessions/standardsgoals-for-2024-whats-new-for-bisac/
Presented by BookNet Canada on April 25, 2024, with support from the Department of Canadian Heritage.
Understanding the Children's Book Consumer in the Digital AgeBookNet Canada
A focused look at activities, purchasing influences, and behaviours of today's book consumer.
Chuck Lamantia (Bowker) presents on reading and purchasing habits of parents and children. The findings are based on Understanding the Children’s Book Consumer in the Digital Age, Bowker’s ongoing biannual survey that tracks attitudes, drivers, and trends in the children’s book market in the US.
SAAL C - 09:25 - What We’ve Learned From One Billion Abandoned Shopping Carts...PerformanceIN
In the last five years, SaleCycle has captured the data of just over one billion abandoned shopping carts.
Widely regarded as one of the biggest challenges facing online sellers, cart abandonment will be analysed by SaleCycle’s head of product, Michael Barber, who lifts the lid on what we can learn from our data and how online purchasing behaviour is changing with each passing day.
This presentation looks at the reasons why and where customers abandon their purchases, and how the likes of Sony, Ralph Lauren, IKEA and Hertz have used these insights to improve the customer experience online.
Michael looks at which brands are getting mobile right and what impact newer devices like smartwatches will have in the next 12-18 months.
A must-see for anyone in e-commerce.
Building and Implementing a Healthy Fundraising ProgramMarc A. Pitman
These are the slides from a 2-hour training I gave in Seattle for the Community Health Plan of Washington. I aimed to give a broad overview of fundraising AND practical tips on how to get started today.
2008 Montreal Conference Asking Without FearMarc A. Pitman
My basic fundraising seminar as given at the Blackbaud conference in Montreal. Here's a description:
Asking for money is as scary for people as death and public speaking. But it doesn’t have to be! Learn a simple “R.E.A.L.” method that takes much of the fear out of the process. This workshop is perfect for nonprofit employees and volunteers and will give you proven techniques to improve your fundraising skills
Among what you’ll learn is:
* the 7 most common mistakes people make
* a simple 3-step tool to help you articulate your message
* and a simple 4-part system to structure your solicitation
Understanding the Children's Book Consumer in the Digital Age- Australian Pub...Kristen McLean
These are the slides from Kristen McLean's presentation "Understanding the US Children's Book Consumer in the Digital Age" at the Australian Publishers' Click on Kids Conference in Sydney on 8-1-13.
This is a presentation of the survey results I attained of ten (a mixture of demographic and psychographic) questions regarding my target audience for my music magazine.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Transcript: #StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024BookNet Canada
BookNet Canada’s representative in the BISG Subject Code Committee, Lauren Stewart, updates us on the recent additions and changes made to the BISAC list in the 2023 update, which are particularly important to publishers of Indigenous content.
Link to video recording and slides: https://bnctechforum.ca/sessions/standardsgoals-for-2024-whats-new-for-bisac/
Presented by BookNet Canada on April 25, 2024, with support from the Department of Canadian Heritage.
#StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024BookNet Canada
BookNet Canada’s representative in the BISG Subject Code Committee, Lauren Stewart, updates us on the recent additions and changes made to the BISAC list in the 2023 update, which are particularly important to publishers of Indigenous content.
Link to video recording and transcript: https://bnctechforum.ca/sessions/standardsgoals-for-2024-whats-new-for-bisac/
Presented by BookNet Canada on April 25, 2024, with support from the Department of Canadian Heritage.
New from BookNet Canada for 2024: BNC BiblioShare - Tech Forum 2024BookNet Canada
BookNet Canada Project Manager Tim Middleton recaps the highlights from 2023 for the BNC BiblioShare project, including the addition of two new team members, the exciting APIs the team is working on, usage stats, and more.
Link to presentation recording and transcript: https://bnctechforum.ca/sessions/new-from-booknet-canada-for-2024-bnc-biblioshare/
Presented by BookNet Canada on April 22, 2024, with support from the Department of Canadian Heritage.
Transcript: New from BookNet Canada for 2024: BNC BiblioShare - Tech Forum 2024BookNet Canada
BookNet Canada Project Manager Tim Middleton recaps the highlights from 2023 for the BNC BiblioShare project, including the addition of two new team members, the exciting APIs the team is working on, usage stats, and more.
Link to presentation recording and slides: https://bnctechforum.ca/sessions/new-from-booknet-canada-for-2024-bnc-biblioshare/
Presented by BookNet Canada on April 22, 2024, with support from the Department of Canadian Heritage.
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024BookNet Canada
Join BookNet Canada Associate Product Manager Vivian Luu for this presentation all about what’s new with BNC CataList over the last year. Learn about quick actions, multi-selection of titles in a catalogue, performance improvements, and more. Watch to the end to see what’s ahead for CataList in 2024.
Link to presentation slides and recording: https://bnctechforum.ca/sessions/new-from-booknet-canada-for-2024-bnc-catalist/
Presented by BookNet Canada on April 18, 2024, with support from the Department of Canadian Heritage.
New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024BookNet Canada
Join BookNet Canada Associate Product Manager Vivian Luu for this presentation all about what’s new with BNC CataList over the last year. Learn about quick actions, multi-selection of titles in a catalogue, performance improvements, and more. Watch to the end to see what’s ahead for CataList in 2024.
Link to presentation recording and transcript: https://bnctechforum.ca/sessions/new-from-booknet-canada-for-2024-bnc-catalist/
Presented by BookNet Canada on April 18, 2024, with support from the Department of Canadian Heritage.
Transcript: New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024BookNet Canada
In this presentation, BookNet Canada’s Kalpna Patel shares what 2023 brought for the Loan Stars program, and what’s in store for 2024.
Link to slides and transcript: https://bnctechforum.ca/sessions/new-from-booknet-canada-for-2024-loan-stars/
Presented by BookNet Canada on April 15, 2024, with support from the Department of Canadian Heritage.
New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024BookNet Canada
In this presentation, BookNet Canada’s Kalpna Patel shares what 2023 brought for the Loan Stars program, and what’s in store for 2024.
Link to recording and transcript: https://bnctechforum.ca/sessions/new-from-booknet-canada-for-2024-loan-stars/
Presented by BookNet Canada on April 15, 2024, with support from the Department of Canadian Heritage.
Transcript: New from BookNet Canada for 2024: BNC SalesData and LibraryData -...BookNet Canada
Lily Dwyer updates us on what 2023 brought for SalesData and LibraryData. Learn about subject trends we’ve seen, new features and upgrades, and what’s in store for 2024.
Link to video and slides: https://bnctechforum.ca/sessions/new-from-booknet-canada-bnc-salesdata-librarydata-2024/
Presented by BookNet Canada on April 8, 2024 with support from the Department of Canadian Heritage.
Transcript: Green paths: Learning from publishers’ sustainability journeys - ...BookNet Canada
Join us as Karina Stevens, Production Director at Nosy Crow Ltd, Norm Nehmetallah, Publisher at Invisible Publishing, and Sandra Shaw, Director for Editorial and Production at the University of Toronto Press, provide insights into their unique sustainability journeys. Delve into their successful strategies, challenges, and lessons learned, to uncover a roadmap for fellow publishers keen on engaging in a collective effort to shape a sustainable future for the publishing industry. Moderating the conversation will be EJ Hurst, Sales Manager at New Society Publishers, a leader in sustainable publishing in Canada.
Link to video and slides: https://bnctechforum.ca/sessions/green-paths-learning-from-publishers-sustainability-journeys/
Presented by BookNet Canada on March 26, 2024 with support from the Department of Canadian Heritage.
Green paths: Learning from publishers’ sustainability journeys - Tech Forum 2024BookNet Canada
Join us as Karina Stevens, Production Director at Nosy Crow Ltd, Norm Nehmetallah, Publisher at Invisible Publishing, and Sandra Shaw, Director for Editorial and Production at the University of Toronto Press, provide insights into their unique sustainability journeys. Delve into their successful strategies, challenges, and lessons learned, to uncover a roadmap for fellow publishers keen on engaging in a collective effort to shape a sustainable future for the publishing industry. Moderating the conversation will be EJ Hurst, Sales Manager at New Society Publishers, a leader in sustainable publishing in Canada.
Link to video and transcript: https://bnctechforum.ca/sessions/green-paths-learning-from-publishers-sustainability-journeys/
Presented by BookNet Canada on March 26, 2024 with support from the Department of Canadian Heritage.
Transcript: Book industry state of the nation 2024 - Tech Forum 2024BookNet Canada
An in-depth presentation of the most recent data on Canadian book buyers, readers, and consumers.
Link to video and slides: https://bnctechforum.ca/sessions/book-industry-state-of-the-nation-2024/
Presented by BookNet Canada on April 2, 2024, with support from the Department of Canadian Heritage.
Book industry state of the nation 2024 - Tech Forum 2024BookNet Canada
An in-depth presentation of the most recent data on Canadian book buyers, readers, and consumers.
Link to video and transcript: https://bnctechforum.ca/sessions/book-industry-state-of-the-nation-2024/
Presented by BookNet Canada on April 2, 2024, with support from the Department of Canadian Heritage.
Trending now: Book subjects on the move in the Canadian market - Tech Forum 2024BookNet Canada
This webinar will use the most up-to-date data to reveal the emerging trends in the types of books Canadians are buying. Are Canadians still into Comics & Graphic Novels? What about Travel and Romance? BookNet Canada SalesData & LIbraryData team, Lily Dwyer and Kalpna Patel, dig deep into the data to show you the book subjects on the move.
Link to video and transcript: https://bnctechforum.ca/sessions/trending-now-book-subjects-on-the-move-in-the-canadian-market/
Presented by BookNet Canada on February 27, 2024 with support from the Department of Canadian Heritage.
Transcript: Trending now: Book subjects on the move in the Canadian market - ...BookNet Canada
This webinar will use the most up-to-date data to reveal the emerging trends in the types of books Canadians are buying. Are Canadians still into Comics & Graphic Novels? What about Travel and Romance? BookNet Canada SalesData & LIbraryData team, Lily Dwyer and Kalpna Patel, dig deep into the data to show you the book subjects on the move.
Link to presentation slides and video: https://bnctechforum.ca/sessions/trending-now-book-subjects-on-the-move-in-the-canadian-market/
Presented by BookNet Canada on February 27, 2024 with support from the Department of Canadian Heritage.
Transcript: New stores, new views: Booksellers adapting engaging and thriving...BookNet Canada
Chris (Little Ghosts Books), Nena Rawdah (Cross & Crows Books), Chandler Jolliffe (Cedar Canoe Books), and Penny Warris (Analog Books Inc.) get together for a panel where they share insights into their bookselling journeys, collaborative strategies with various partners, and their approach to online vs. in-person bookselling. Learn how they enhance customer engagement, tackle challenges, and prepare for the future.
Link to recording: https://bnctechforum.ca/sessions/new-stores-new-views-booksellers-adapting-engaging-and-thriving/
Presented by BookNet Canada on January 26, 2024, with support from the Department of Canadian Heritage.
Show and tell: What’s in your tech stack? - Tech Forum 2023BookNet Canada
Margaret Bryant (Orca Book Publishers), Jason Farrell (University of Toronto Press), Andrew Faulkner (Assembly Press), Brendan Flattery (HarperCollins), Tamara Mair-Wren (Ampersand Inc.), and Lauren Stewart (BookNet Canada) come together to share the hi- and lo-tech tools that drive efficiency in their daily work. Gain access to a wealth of time-tested tips and tricks honed through years of practice and, in the process, improve your professional toolkit.
Link to recording and transcript: https://bnctechforum.ca/sessions/show-and-tell-whats-in-your-tech-stack/
Presented by BookNet Canada on December 5, 2023, with support from the Department of Canadian Heritage.
Transcript: Show and tell: What’s in your tech stack? - Tech Forum 2023BookNet Canada
Margaret Bryant (Orca Book Publishers), Jason Farrell (University of Toronto Press), Andrew Faulkner (Assembly Press), Brendan Flattery (HarperCollins), Tamara Mair-Wren (Ampersand Inc.), and Lauren Stewart (BookNet Canada) come together to share the hi- and lo-tech tools that drive efficiency in their daily work. Gain access to a wealth of time-tested tips and tricks honed through years of practice and, in the process, improve your professional toolkit.
Link to recording and slides: https://bnctechforum.ca/sessions/show-and-tell-whats-in-your-tech-stack/
Presented by BookNet Canada on December 5, 2023, with support from the Department of Canadian Heritage.
Transcript: Redefining the book supply chain: A glimpse into the future - Tec...BookNet Canada
Supply chains are built and updated by design, with goals set by the stakeholders on the ground. Those goals reflect the era and the tools available when the supply chains were created. As needs and capabilities evolve, old designs can start to limit functionality and limit new idea generation. Join Book Industry Study Group Executive Director Brian O’Leary as he suggests visionary ideas about the book industry as it could be.
In this talk, O’Leary reflects on the goal of promoting growth in the industry, offering ideas to accelerate revenue streams for business development, identify efficiencies, and improve insights. Referencing trends and insights evident today, O’Leary shares his vision of an emerging book industry supply chain and offers advice for professionals working today to future-proof their skills. This webinar will include a longer Q&A session, please bring your questions for Brian O’Leary.
Link to recording and slides: https://bnctechforum.ca/sessions/redefining-the-book-supply-chain-a-glimpse-into-the-future/
Presented by BookNet Canada on November 30, 2023 with support from the Department of Canadian Heritage.
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...Dr. Vinod Kumar Kanvaria
Exploiting Artificial Intelligence for Empowering Researchers and Faculty,
International FDP on Fundamentals of Research in Social Sciences
at Integral University, Lucknow, 06.06.2024
By Dr. Vinod Kumar Kanvaria
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
Safalta Digital marketing institute in Noida, provide complete applications that encompass a huge range of virtual advertising and marketing additives, which includes search engine optimization, virtual communication advertising, pay-per-click on marketing, content material advertising, internet analytics, and greater. These university courses are designed for students who possess a comprehensive understanding of virtual marketing strategies and attributes.Safalta Digital Marketing Institute in Noida is a first choice for young individuals or students who are looking to start their careers in the field of digital advertising. The institute gives specialized courses designed and certification.
for beginners, providing thorough training in areas such as SEO, digital communication marketing, and PPC training in Noida. After finishing the program, students receive the certifications recognised by top different universitie, setting a strong foundation for a successful career in digital marketing.
Acetabularia Information For Class 9 .docxvaibhavrinwa19
Acetabularia acetabulum is a single-celled green alga that in its vegetative state is morphologically differentiated into a basal rhizoid and an axially elongated stalk, which bears whorls of branching hairs. The single diploid nucleus resides in the rhizoid.
2. why
consumer
analy/cs
Deliver
higher
returns
on
marke9ng
and
promo9ons
Increase
sales
force
effec9veness
by
targe9ng
qualified
prospects
Improve
the
channel
mix
to
lower
cost
to
serve
Lower
customer
acquisi9on
and
reten9on
costs
Increase
sales
to
new
and
exis9ng
customers
Friday, 8 March, 13
7. Methodology
• Online
survey
• Approximately
1000
English
speaking
book
buyers
across
Canada
are
surveyed
each
quarter
(333
per
month)
• Respondents
had
to
purchase
at
least
1
book
in
the
proceeding
month
to
qualify
• Ques9ons
are
asked
about
all
books
purchased
• Par9cipants
are
compensated
for
par9cipa9on
• Same
base
ques9onnaire
being
asked
each
quarter
• Ability
to
ask
custom
ques9ons
with
each
quarterly
fielding
Friday, 8 March, 13
11. the
Canadian
book-‐buyer
•
female
•
born
in
Canada
•
have
a
household
income
of
$50,000
to
$74,999
•
a
professional
or
execu9ve
•
employed
full-‐9me
•
have
a
university
degree
•
live
in
a
city
or
urban
area
•
good
chance
they
didn’t
buy
their
book
in
a
‘bookstore’
Friday, 8 March, 13
22. devices
they
own
27%
of
book
buyers
own
a
dedicated
e-‐reader
20%
of
book
buyers
own
a
tablet
Friday, 8 March, 13
23. How
do
book
buyers
discover...
Friday, 8 March, 13
24. awareness
game...
#1
-‐
In
store
#2
-‐
RecommendaJon
from
a
friend
#3
-‐
Read
a
review
#4
-‐
Read
an
excerpt
#5
-‐
Bestseller
List
all
formats
Friday, 8 March, 13
25. awareness
that
results
in
a
sale
*
47%$
31%$
22%$
4%$
1%$
22%$
In*person$
Online$
Print$$
TV$
Radio$
Other$
*
Respondents
can
make
more
than
one
selecJon
%
of
all
books
purchased
in
2012
Friday, 8 March, 13
26. in
person
awareness
*
Respondents
can
make
more
than
one
selecJon
Received'recommenda-on'
from'a'friend/rela-ve,'25.5%'
Book'Club/reading'group,'
2.3%'
Book'Fair,'3.1%'
Saw'author'talk'about'the'
book,'2.9%'
Recipient'Asked'For'Item,'
4.0%'
Received'as'a'GiK,'3.4%'
At'School,'7.0%'
At'the'library,'9.2%'
InNStore'Sales'Clerk,'4.8%'
InNStore'Display/On'Shelf/
Spinning'Rack,'37.8%'
Other,'20.5%'
Friday, 8 March, 13
30. awareness
game...
#1
-‐
RecommendaJon
from
a
friend
#2
-‐
Read
an
excerpt
#3
-‐
Bestseller
List
#4
-‐
Retailer
recommendaJon
#5
-‐
Author’s
website
digital
formats
Friday, 8 March, 13
31. awareness
vs.
subject
Adult
Fic9on...
Adult
Non-‐Fic9on...
Bestseller
Lists,
In-‐Store,
Excerpts
Recommenda9ons,
See/Hear
the
Author,
School
or
Library
Friday, 8 March, 13
32. Going
to
the
store/browser...
25% of book purchases are impulse buys
ebooks tend not to be impulse purchases
Friday, 8 March, 13
33. #1
-‐
I
like
the
topic/subject
#2
-‐
I
like
the
author
#3
-‐
Price
#4
-‐
I’ve
read
other
books
in
the
series
#5
-‐
I
looked
though
the
book
and
liked
it
Why
did
you
purchase
this
book?
N
=
8665
All
Books...
Friday, 8 March, 13
34. #1
-‐
I
like
the
author
#2
-‐
I
like
the
series
#3
-‐
Price
#4
-‐
I
like
the
character
#5
-‐
Intrigued
by
book
Jtle
Why
did
you
purchase
this
book?
N
=
1005
FicJon
-‐
Mystery
Friday, 8 March, 13
36. the
joy
of
the
‘other’
answer
My niece is named Zoe and I couldn't resist the
colourful pictures and glitter on the book and so it
was an impulse buy as a gift
There was a good review in a magazine I read (sorry,
you'll have to actually generate a decent survey to find
out which magazine ;o)
When i wait somewhere for a rendez-vous
your survey gave me information on
other ereader/book sites i didn't know
about. thank-you.
Why
did
you
buy
this
book?
Where
are
you
going
to
read
this
book?
Our
Survey...
Friday, 8 March, 13
37. the
joy
of
the
‘other’
answer
I LOVE BOOKS!
Friday, 8 March, 13