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Textual Analysis of Music Videos

You need to fully understand the conventions of music videos - and prove to
the examiner that you do – before making your own.

You must analyse at least three music videos from the genre you are
going to make in detail, with links to the artist’s website/Twitter feed etc
embedded in the blog.
The videos themselves need to be embedded from YouTube in your blog with
written description.

For each music video comment on:

Mise-en-scene

   •   Connotations (props, locations, people)

   •   Iconography

Camera

   •   The camera shots used (Close ups, long shots etc)

   •   The camera movements (zoom, pan, tilt, track)

Encoding/Decoding:

   •   Audience reception- preferred reading of the text

   •   Audience gratifications and pleasures offered

   •   Representation of groups

   •   Dominant Ideologies

Editing

   •   Pace of shots

   •   Continuity editing

   •   Montage sequences

   •   Special effects

   •   The transitions used

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Textual analysis of music videos

  • 1. Textual Analysis of Music Videos You need to fully understand the conventions of music videos - and prove to the examiner that you do – before making your own. You must analyse at least three music videos from the genre you are going to make in detail, with links to the artist’s website/Twitter feed etc embedded in the blog. The videos themselves need to be embedded from YouTube in your blog with written description. For each music video comment on: Mise-en-scene • Connotations (props, locations, people) • Iconography Camera • The camera shots used (Close ups, long shots etc) • The camera movements (zoom, pan, tilt, track) Encoding/Decoding: • Audience reception- preferred reading of the text • Audience gratifications and pleasures offered • Representation of groups • Dominant Ideologies Editing • Pace of shots • Continuity editing • Montage sequences • Special effects • The transitions used