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Textual Analysis of a Teaser Trailer
and Poster
Get Out
Mise en scene
The audience get a happy
and peaceful feel from this
shot as the two characters are
both smiling and look happy.
The shot is also visually
bright in terms of the outside
lighting and the car interior
being a light cream colour. I
believe this shot contrasts
with the films plot about
racism.
Editing
The shots before and after this
are very short and fast and there
is a slight jump scare as a deer
hits the windscreen just after this
shot. The scene goes from being
happy and light, to the audience
getting a shock. This is achieved
through the fast edits. This is a
catalyst shot for the trailer
because the shot after will bring
the audience into wanting to find
out more due to the sudden
change in the overall mood.
Continuity editing is used.
Camerawork
The type of shot used would be a two shot. This
shot shows the contrast of white and black people
being happy together. Black and white people
together is another social topic that the film
explores.
Sound
The non diegetic sound in this scene is calming
romantic music which would suggest that the film
would be a rom com or a romantic. There is also
diegetic laughter from the characters which makes
the audience believe that the film is going to be
focused on the relationship between the two
characters in the shot due to the non diegetic music
along with it.
Mise en scene
This shot shows the father
of the main characters
girlfriend hugging the main
character. There is still a
joyful mood created in this
scene but by this point the
audience get the feeling
that something isn't right.
The interaction between the
father and the main
character again shows that
white and black people
united with each other.
Editing
The scene of the trailer
starts with an
establishing shot of the
house and it then sharply
cuts into this shot.
Theses sharp, short cuts
again gives the audience
an edgy feel by this point
due to the sharp cuts
with the contrast of
bright lighting and the
short cuts.
Camerawork
All the characters In the
shot are framed in the
middle. The establishing
shot initially gives us a
feel for where everything
will take place. This is so
that the audience know
the surroundings.
Sound
The eerie electronic sound
before and after each scene is
what tells the audience that
something bad is going to
happen, despite all the
friendliness in the shot. All of
the brightness and happiness in
the shot mixed with the creepy
music gives the audience a
sense of tension building up in
the trailer.
Mise en scene
The lighting is very dark
compared to the other shots so
far. It is also shot at night which
makes the shot seem more scary.
This scene is where tension starts
to build and the audience realise
that something isn't right as
another black man sprints at the
main character. This makes the
audience want to discover more
as this scene is completely
random to the audience at this
point. Intrigue is created from
shot.
Editing
This shot is sharply cut
from the main characters
face to the man running
at him which makes the
audience jump. The
director has proved to
use fast, sharp cuts a lot
so far in the trailer.
Tension also builds as a
result of this.
Camerawork
The shot starts as an extreme long shot but due to
the fact that he character shown in the shot is
essentially sprinting at the camera, it becomes a mid
shot/close up. The camera also retracts slightly to
develop more of a tracking shot of the character.
The movement of the camera during this shot gives
the audience a very unique feel to the trailer
because a variety of different camera techniques are
used.
Sound
The typical tense build up non
diegetic sound for a thriller is used
in this scene. It is very loud and is
striking to the audience because
there was no non diegetic sound
or sound at all prior to this.
Mise en scene
The shot shows middle class
people pointing and looking at
something. They are all smiling
at something and as they are all
well dressed, the fact the father
in the middle is pointing at
something suggests that
everyone else is inferior to them.
The group come across as rude
and invasive in this shot.
Editing
This shot is one of many clips
during this part of the trailer. It is
shown briefly with some dialogue
over the top of it. In this section it
is more of a montage because
many shots from the particular
seen of the film are being shown.
Camerawork
This shot exclusively has more of
a handheld feel as the camera
shakes when it is filming the
group of people. They are
essentially looking straight at the
camera and as it is a handheld
shot, it is being shown as a POV.
This is fairly surprising and
unusual in films as often this can
be seen as braking the fourth
wall. It gives the audience the
impression that the group are
Sound
There is the same non diegetic sound
previously played throughout and it is
still being played every shot. A piece
of dialogue of the couple talking is
also being played over the top and as
this shot is played the main character
says "how bad can it be". This is
contrasting with the visuals of this
shot because the group are shown to
be patronising and intimidating as he
is saying this over the top.
Mise en scene
The main character appears to
"fist bump" another black man
but he in turn offers a
handshake. This shows a
difference between the two men
despite the fact that they have
the same skin colour. The other
character is wearing a suit jacket
while the main character is
wearing a casual denim jacket
which further differentiates the
two characters.
Sound
Creepy violin noises start to be
heard from this as a non
diegetic sound. Along with the
original sound played
throughout the trailer. The
overall creepy ambience of
noise builds up the tension of
the shot even further.
Camerawork
This shot is a close up and I believe
the director has focused on this
because he is trying to get across
the fact that everyone is different
regardless of appearances or
background. It also creates
confusion with the audience as the
other character offers him a
handshake instead of his fist. The
close up is intended focus on this
aspect.
Editing
In this section of the trailer the
shots have kept their pace and
have stayed at a fast and tense
pace. The two differences of the
men work well with the pace of the
cuts because one is very friendly
and the other seems more cold and
hostile therefore the audience do
not know wheat will happen next.
Sound
There is no sound at all in this part
apart from the man saying "get
out". The fact that there is no
sound or ambience makes the shot
more intriguing as you don’t know
what is going to happen next and
what type of sound is going to
come in. More non diegetic sound
only comes in as this character
becomes more tense and angry.
Camerawork
The camera is again set at a POV
for this shot. I believe that this is
more frightening for the
audience as it makes them feel
part of the film itself. He is also
looking directly down the
camera, making the audience feel
like he is looking at you.
Editing
A shot reverse shot is used and
the shots keeps getting faster and
faster as it switches from the main
character and the character in the
shot. The more it switches from
either character, the more intense
the character shown gets. This
allows for the tension to build up
until the end of the scene.
Mise en scene
During this shot, this part of the
trailer reaches its climax. The
mood becomes much darker as
the mans nose starts bleeding and
he starts to look unhappy, which
contrasts with his light clothing.
This part of the trailer is very
shocking to the audience as he
starts screaming "get out" to the
main character which adds to the
darker tone of the trailer.
Sound
The violins become slightly faster
and more aggressive which is
creepier for the audience. At this
point the violin noise has created a
tense and scary ambience as the
woman says "sink into the floor".
Camerawork
This is an extreme close up and it is also
very shocking for the viewer as no one is
expecting to see the main character cry
out of nowhere. This is effective because
this will make the audience go and watch
the film to find out more reasoning behind
why he is crying. They have made this an
iconic shot.
Editing
The short and fast cuts continue
with it now reversing between the
main character and the woman. At
this point the trailer is very
captivating as many unexplainable
things happen. A boy is shown
sinking into a bed and it then cuts
to him in another room. All of this
makes the audience carry on
watching because they wont know
what is going on.
Mise en scene
We see the main character crying
in this scene which would take
the audience by surprise because
the character had not shown that
much emotion by this point in
the trailer. His surrounding are
more dim than in previous shots
which reflects the pure emotion
he is showing.
Camerawork
This again an extreme close up,
this time of the cup and saucer.
This is used to show the
significance of the spoon and
tea cup so that the audience
get some idea of what is
occurring. It is also taken at a
slightly high angle shot can be
made fully aware that this is a
significant item.
Sound
It is eerily silent during this shot but
what follows Is the aggressive
electronic sound after she says
"sink". This would be quite scary for
the audience as they would not
have been expecting the scary, loud
ambience, non diegetic sound that
comes after this shot.
Editing
It is just after this shot that it
transitions into him sinking
into the ground and this is
don’t in a very sharply cut
way. As there is so much
going on at this moment in
the trailer, the audience will
not be able to look away
from the screen.
Mise en scene
The shot shows a china tea cup
being held with a spoon in it. This
is very creepy and unusual
because we don’t know why it is
significant or how it is being used.
It seems to show the woman have
powers by stirring what's inside
the cup.
Sound
Emphatic banging sounds are
used when the bingo card gets
lifted up and when the father
makes hand movements on the
stage. This type of non diegetic
sound is used to show how
shocking it is that something like
this Is in effect. It also realigns
with what the audience are
thinking at this moment in time.
Camerawork
This shot is almost an establishing
shot as it shows all the middle class
people together in what appears to
be an auction for the main
character. The camera also pans
out to give a full view of the
auction. The establishing shot
allows the audience to see that
white people are bidding to try
and buy/win the main character.
Editing
As the shots move fast, it takes a
look at a bingo card at a close up,
possibly to emphasize the plot of the
film. The transition between the man
and the bingo card may be crucial
for the audience as this scene is the
only way they can have an idea of
the plot from the trailer in my
opinion.
Mise en scene
This is perhaps the most interesting
shot because this shot finally gives us
an idea of the motive of the family.
The picture is of the main character
with all of the middle class people
seen before. Slightly after people are
shown to be holding up bidding
cards suggesting a racism aspect to
the film. I believe it gives the
audience a general plot idea of the
film.
 How long is the sequence? - The trailer is 2 minutes and 32 seconds long.
 What information is the audience given in terms of genre and narrative? What does this lead you to expect from the film?
- We learn very quickly that this film is going to be a thriller/psychological thriller. However at the beginning this is not the
case. The audience get the sense that this film is going to be a romance or rom-com due to the happy couple and the non
diegetic music playing over the top. However after a deer hits their car, that music stops and the non diegetic music turns
more creepy and sinister. This give the audience the impression that this will be a thriller/horror film. The fact that the
view of what genre the film is changes so quickly shows that the film is going to have very dramatic changes and twists.
 What questions does it leave the audience with? Enigma? - The audience will have so many questions by the end of the
trailer. They will be of the opinion that the film is based around racism but the hypnosis and the seemingly split
personalities in the black people will leave the audience very intrigued. All of the strange behavior and occurrences in the
trailer will definitely make the audience want to go an watch the film as there I never any real plot shown in the trailer as
it becomes more of a montage by the end of it.
 What is the USP (unique selling point) or key selling points? - I would say the unique selling point of the trailer is that
everything that is shown in the trailer leaves the audience intrigued as many different things happen that seem to be
supernatural and strange. This leaves the audience wanting more so I would say the way they have made the trailer is
their USP.
 · What type of audience is being addressed? You might like to think in terms of age, gender, background, cultural
experience and interests. It is useful to consider mode of address, what is represented and how characters are
represented in the trailer as part of this – The trailer is most likely aimed at late teens or young adults as it a
thriller/ horror film and all of these types of films are this type of age rating. However the film is possibly aimed
at black people specifically because they may be able to relate to some of the situations in the film of feeling
singled out or isolated. As well as this the films core focus is around racism and the social aspects of how black
people are conveyed in social situations, therefore it may be relatable. I think that the film is also aimed at a
wider audience and not just thriller or horror fans because the concept behind the film seems to be very
interesting. It doesn’t seem to be a typical horror film either because there aren't many jump scares so I think the
director has focused more on the story.
 I believe that this trailer analysis has helped me to decide on how to make a captivating and interesting trailer
that leaves the audience wanting to see more. This has allowed me to see the techniques used in order to make a
successful trailer as I believe that this trailer is very well made, even if the film doesn’t live up to expectations. I
liked the way they used creepy music between each title and scene/shot shown as this builds tension and it
would be useful for my group to use for our psychological thriller.
Title
Main image
Tagline
Director and Writer
Release information
The dark rough
background represents
how the film is a
thriller/horror, due to
black representing
darkness. However it
contrasts with the white
to show that there is a
split side in in the film,
hence the split down the
middle of the character.
The same black and
white element is used in
the title to show the
contrast and
representation between
the white and black
people in the film.
The characters facial
expression also
represents the film as a
horror/thriller because
his face is emotional and
he looks extremely
terrified.
The character is also
wearing a contrast of
light and dark clothing
which fits in with the
black and white colour
scheme.
The fact that the black and
white is split down the
middle may show that it is
black people against white
people in the film. The
50/50 split may represent
a fight against each other.
How the marketing team are trying to attract
the audience.
This poster may be useful to look at when we are creating our one. I like the simplistic yet effective
design and I think sometimes this is better than a more colourful and detailed poster because it can
be more hard hitting to the audience. We can relate to the split design of the poster because we
may do something like this ourselves as our main character lives in two separate realities so we may
well do a split design of a poster like this one. I also like the way each word of the title contrasts with
the opposite colour (black on white, white on black).
The poster is very easy on the eye therefore it will attract a wide audience due to its simplicity yet
eye catching and powerful. The USP is how different the film and trailer is to other thriller films.
They also say "from the mind of Jordan Peele" which is intriguing to the audience because it
suggests that the director actually has a connection with what he has created which I would also
say is the USP for the poster.

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Textual analysis of a teaser trailer - Get Out

  • 1. Textual Analysis of a Teaser Trailer and Poster Get Out
  • 2.
  • 3. Mise en scene The audience get a happy and peaceful feel from this shot as the two characters are both smiling and look happy. The shot is also visually bright in terms of the outside lighting and the car interior being a light cream colour. I believe this shot contrasts with the films plot about racism. Editing The shots before and after this are very short and fast and there is a slight jump scare as a deer hits the windscreen just after this shot. The scene goes from being happy and light, to the audience getting a shock. This is achieved through the fast edits. This is a catalyst shot for the trailer because the shot after will bring the audience into wanting to find out more due to the sudden change in the overall mood. Continuity editing is used. Camerawork The type of shot used would be a two shot. This shot shows the contrast of white and black people being happy together. Black and white people together is another social topic that the film explores. Sound The non diegetic sound in this scene is calming romantic music which would suggest that the film would be a rom com or a romantic. There is also diegetic laughter from the characters which makes the audience believe that the film is going to be focused on the relationship between the two characters in the shot due to the non diegetic music along with it.
  • 4. Mise en scene This shot shows the father of the main characters girlfriend hugging the main character. There is still a joyful mood created in this scene but by this point the audience get the feeling that something isn't right. The interaction between the father and the main character again shows that white and black people united with each other. Editing The scene of the trailer starts with an establishing shot of the house and it then sharply cuts into this shot. Theses sharp, short cuts again gives the audience an edgy feel by this point due to the sharp cuts with the contrast of bright lighting and the short cuts. Camerawork All the characters In the shot are framed in the middle. The establishing shot initially gives us a feel for where everything will take place. This is so that the audience know the surroundings. Sound The eerie electronic sound before and after each scene is what tells the audience that something bad is going to happen, despite all the friendliness in the shot. All of the brightness and happiness in the shot mixed with the creepy music gives the audience a sense of tension building up in the trailer.
  • 5. Mise en scene The lighting is very dark compared to the other shots so far. It is also shot at night which makes the shot seem more scary. This scene is where tension starts to build and the audience realise that something isn't right as another black man sprints at the main character. This makes the audience want to discover more as this scene is completely random to the audience at this point. Intrigue is created from shot. Editing This shot is sharply cut from the main characters face to the man running at him which makes the audience jump. The director has proved to use fast, sharp cuts a lot so far in the trailer. Tension also builds as a result of this. Camerawork The shot starts as an extreme long shot but due to the fact that he character shown in the shot is essentially sprinting at the camera, it becomes a mid shot/close up. The camera also retracts slightly to develop more of a tracking shot of the character. The movement of the camera during this shot gives the audience a very unique feel to the trailer because a variety of different camera techniques are used. Sound The typical tense build up non diegetic sound for a thriller is used in this scene. It is very loud and is striking to the audience because there was no non diegetic sound or sound at all prior to this.
  • 6. Mise en scene The shot shows middle class people pointing and looking at something. They are all smiling at something and as they are all well dressed, the fact the father in the middle is pointing at something suggests that everyone else is inferior to them. The group come across as rude and invasive in this shot. Editing This shot is one of many clips during this part of the trailer. It is shown briefly with some dialogue over the top of it. In this section it is more of a montage because many shots from the particular seen of the film are being shown. Camerawork This shot exclusively has more of a handheld feel as the camera shakes when it is filming the group of people. They are essentially looking straight at the camera and as it is a handheld shot, it is being shown as a POV. This is fairly surprising and unusual in films as often this can be seen as braking the fourth wall. It gives the audience the impression that the group are Sound There is the same non diegetic sound previously played throughout and it is still being played every shot. A piece of dialogue of the couple talking is also being played over the top and as this shot is played the main character says "how bad can it be". This is contrasting with the visuals of this shot because the group are shown to be patronising and intimidating as he is saying this over the top.
  • 7. Mise en scene The main character appears to "fist bump" another black man but he in turn offers a handshake. This shows a difference between the two men despite the fact that they have the same skin colour. The other character is wearing a suit jacket while the main character is wearing a casual denim jacket which further differentiates the two characters. Sound Creepy violin noises start to be heard from this as a non diegetic sound. Along with the original sound played throughout the trailer. The overall creepy ambience of noise builds up the tension of the shot even further. Camerawork This shot is a close up and I believe the director has focused on this because he is trying to get across the fact that everyone is different regardless of appearances or background. It also creates confusion with the audience as the other character offers him a handshake instead of his fist. The close up is intended focus on this aspect. Editing In this section of the trailer the shots have kept their pace and have stayed at a fast and tense pace. The two differences of the men work well with the pace of the cuts because one is very friendly and the other seems more cold and hostile therefore the audience do not know wheat will happen next.
  • 8. Sound There is no sound at all in this part apart from the man saying "get out". The fact that there is no sound or ambience makes the shot more intriguing as you don’t know what is going to happen next and what type of sound is going to come in. More non diegetic sound only comes in as this character becomes more tense and angry. Camerawork The camera is again set at a POV for this shot. I believe that this is more frightening for the audience as it makes them feel part of the film itself. He is also looking directly down the camera, making the audience feel like he is looking at you. Editing A shot reverse shot is used and the shots keeps getting faster and faster as it switches from the main character and the character in the shot. The more it switches from either character, the more intense the character shown gets. This allows for the tension to build up until the end of the scene. Mise en scene During this shot, this part of the trailer reaches its climax. The mood becomes much darker as the mans nose starts bleeding and he starts to look unhappy, which contrasts with his light clothing. This part of the trailer is very shocking to the audience as he starts screaming "get out" to the main character which adds to the darker tone of the trailer.
  • 9. Sound The violins become slightly faster and more aggressive which is creepier for the audience. At this point the violin noise has created a tense and scary ambience as the woman says "sink into the floor". Camerawork This is an extreme close up and it is also very shocking for the viewer as no one is expecting to see the main character cry out of nowhere. This is effective because this will make the audience go and watch the film to find out more reasoning behind why he is crying. They have made this an iconic shot. Editing The short and fast cuts continue with it now reversing between the main character and the woman. At this point the trailer is very captivating as many unexplainable things happen. A boy is shown sinking into a bed and it then cuts to him in another room. All of this makes the audience carry on watching because they wont know what is going on. Mise en scene We see the main character crying in this scene which would take the audience by surprise because the character had not shown that much emotion by this point in the trailer. His surrounding are more dim than in previous shots which reflects the pure emotion he is showing.
  • 10. Camerawork This again an extreme close up, this time of the cup and saucer. This is used to show the significance of the spoon and tea cup so that the audience get some idea of what is occurring. It is also taken at a slightly high angle shot can be made fully aware that this is a significant item. Sound It is eerily silent during this shot but what follows Is the aggressive electronic sound after she says "sink". This would be quite scary for the audience as they would not have been expecting the scary, loud ambience, non diegetic sound that comes after this shot. Editing It is just after this shot that it transitions into him sinking into the ground and this is don’t in a very sharply cut way. As there is so much going on at this moment in the trailer, the audience will not be able to look away from the screen. Mise en scene The shot shows a china tea cup being held with a spoon in it. This is very creepy and unusual because we don’t know why it is significant or how it is being used. It seems to show the woman have powers by stirring what's inside the cup.
  • 11. Sound Emphatic banging sounds are used when the bingo card gets lifted up and when the father makes hand movements on the stage. This type of non diegetic sound is used to show how shocking it is that something like this Is in effect. It also realigns with what the audience are thinking at this moment in time. Camerawork This shot is almost an establishing shot as it shows all the middle class people together in what appears to be an auction for the main character. The camera also pans out to give a full view of the auction. The establishing shot allows the audience to see that white people are bidding to try and buy/win the main character. Editing As the shots move fast, it takes a look at a bingo card at a close up, possibly to emphasize the plot of the film. The transition between the man and the bingo card may be crucial for the audience as this scene is the only way they can have an idea of the plot from the trailer in my opinion. Mise en scene This is perhaps the most interesting shot because this shot finally gives us an idea of the motive of the family. The picture is of the main character with all of the middle class people seen before. Slightly after people are shown to be holding up bidding cards suggesting a racism aspect to the film. I believe it gives the audience a general plot idea of the film.
  • 12.  How long is the sequence? - The trailer is 2 minutes and 32 seconds long.  What information is the audience given in terms of genre and narrative? What does this lead you to expect from the film? - We learn very quickly that this film is going to be a thriller/psychological thriller. However at the beginning this is not the case. The audience get the sense that this film is going to be a romance or rom-com due to the happy couple and the non diegetic music playing over the top. However after a deer hits their car, that music stops and the non diegetic music turns more creepy and sinister. This give the audience the impression that this will be a thriller/horror film. The fact that the view of what genre the film is changes so quickly shows that the film is going to have very dramatic changes and twists.  What questions does it leave the audience with? Enigma? - The audience will have so many questions by the end of the trailer. They will be of the opinion that the film is based around racism but the hypnosis and the seemingly split personalities in the black people will leave the audience very intrigued. All of the strange behavior and occurrences in the trailer will definitely make the audience want to go an watch the film as there I never any real plot shown in the trailer as it becomes more of a montage by the end of it.  What is the USP (unique selling point) or key selling points? - I would say the unique selling point of the trailer is that everything that is shown in the trailer leaves the audience intrigued as many different things happen that seem to be supernatural and strange. This leaves the audience wanting more so I would say the way they have made the trailer is their USP.
  • 13.  · What type of audience is being addressed? You might like to think in terms of age, gender, background, cultural experience and interests. It is useful to consider mode of address, what is represented and how characters are represented in the trailer as part of this – The trailer is most likely aimed at late teens or young adults as it a thriller/ horror film and all of these types of films are this type of age rating. However the film is possibly aimed at black people specifically because they may be able to relate to some of the situations in the film of feeling singled out or isolated. As well as this the films core focus is around racism and the social aspects of how black people are conveyed in social situations, therefore it may be relatable. I think that the film is also aimed at a wider audience and not just thriller or horror fans because the concept behind the film seems to be very interesting. It doesn’t seem to be a typical horror film either because there aren't many jump scares so I think the director has focused more on the story.  I believe that this trailer analysis has helped me to decide on how to make a captivating and interesting trailer that leaves the audience wanting to see more. This has allowed me to see the techniques used in order to make a successful trailer as I believe that this trailer is very well made, even if the film doesn’t live up to expectations. I liked the way they used creepy music between each title and scene/shot shown as this builds tension and it would be useful for my group to use for our psychological thriller.
  • 14. Title Main image Tagline Director and Writer Release information
  • 15. The dark rough background represents how the film is a thriller/horror, due to black representing darkness. However it contrasts with the white to show that there is a split side in in the film, hence the split down the middle of the character. The same black and white element is used in the title to show the contrast and representation between the white and black people in the film. The characters facial expression also represents the film as a horror/thriller because his face is emotional and he looks extremely terrified. The character is also wearing a contrast of light and dark clothing which fits in with the black and white colour scheme. The fact that the black and white is split down the middle may show that it is black people against white people in the film. The 50/50 split may represent a fight against each other.
  • 16. How the marketing team are trying to attract the audience. This poster may be useful to look at when we are creating our one. I like the simplistic yet effective design and I think sometimes this is better than a more colourful and detailed poster because it can be more hard hitting to the audience. We can relate to the split design of the poster because we may do something like this ourselves as our main character lives in two separate realities so we may well do a split design of a poster like this one. I also like the way each word of the title contrasts with the opposite colour (black on white, white on black). The poster is very easy on the eye therefore it will attract a wide audience due to its simplicity yet eye catching and powerful. The USP is how different the film and trailer is to other thriller films. They also say "from the mind of Jordan Peele" which is intriguing to the audience because it suggests that the director actually has a connection with what he has created which I would also say is the USP for the poster.