This music video for "Ms. Jackson" by Outkast departs from the typical hip hop music video in several ways. Instead of focusing on expensive cars, jewelry, and half-naked women, it features close-ups of the artists and tells a story through its imagery and lyrics. The video emphasizes the song's meaning and the artist's current despair over a relationship situation. It uses mis-en-scene and lighting effects to suggest the men are poor and unlucky, reinforcing the narrative structure and message to "Ms. Jackson".