2. Webinar Agenda
1. Goal for access: Driving enrollment
2. Process for obtaining access
3. Instructions for logging in
4. Data definitions
5. Instructions for basic analysis in Excel
6. Q&A
3. Webinar Agenda
Goal: By obtaining access to zip-level enrollment data,
partners will be able to:
1) Assess enrollment for their communities, including
analyzing enrollment in particularly high-risk areas.
2) View, in real-time, how specific outreach initiatives
and marketing efforts are impacting enrollment.
3) Use real-time feedback to enhance outreach efforts
to drive enrollment in text4baby.
4. Process
If you…
Submitted a Data Use Agreement, via fax or email, in the last
week, you will receive an email from evalintern@hmhb.org
within the next week containing instructions and credentials.
Submitted a DUA sometime before the last two weeks and
have NOT RECEIVED an email with instructions and log-in
credentials, please email jbushar@hmhb.org
Are looking to conduct a formal evaluation on text4baby and
need more data than available to you now, please contact
Jessica for a Data Request Form. There is a separate process
for these requests.
8. Gives total ever enrollment for this state. If
filters are added (e.g., to show only people To protect user PHI,
in Philadelphia or only Active users), this zip codes are not
number will change and reflect the total for shown if there are 5
that specific category. Partner can filter or fewer users in that
down to the zip code level, and can filter on zip
multiple variables at once.
9. Gives the URL that was used to enroll.
Gives total URLs such as this one:
enrollment across all http://www.text4baby.org/index.php/sig
states (national-level) n-up-widget?url=santaclaracounty
via the web since indicate the user enrolled using an
7/7/2011 . Must use enrollment button that has been placed
filter function to get on an Outreach Partner website.
total number of users
who enrolled via the
web from your state
since 7/7/2011.
10. Data Definitions: Unique User
Unique User
An individual who has completed an enrollment form (SMS or
web) using a unique phone number.
There will only be one Unique User in text4baby associated
with a unique phone number.
11. Data Definitions: Enrollment Date
The date that a Unique User first enrolled in the
text4baby program, via text or web.
This is a date value in the format (Mon DD, YYYY) with
timestamp in EST.
12. Data Definitions: Protocol
The message protocol that the Unique User is enrolled in is based on either
the due date or birth date provided during the most recent interaction with
the system.
If the date provided is in the past (relative to date of enrollment or
update), it is considered a birth date and user is enrolled in the New
Baby protocol.
If the date is in the future (relative to date of enrollment or update), it is
considered a due date and user is enrolled in the Pregnancy protocol.
The date provided cannot be more than 9 months in the future (for
Pregnancy) or more than 12 months in the past (for New Baby), or an
error message is sent during enrollment. A user cannot enroll without a
valid date.
Value can be “Pregnancy” or “New Baby.” This is a text value.
Note: If the user is cancelled, the value displayed will reflect the protocol
the user was in when they cancelled. This value is present for all Unique
Users since program launch (2/2/2010).
13. Data Definitions: Status
This is the current status of the user at that point in time.
Values can be:
• Active: User is currently being sent messages in a
protocol OR user has completed a protocol, defined as
follows:
For Pregnancy: User reaches and/or passes the
most recent Due Date provided without cancelling.
For New Baby: User reaches baby’s first birthday
(calculated as 1 year from most recent Birth Date
provided) without cancelling.
• Cancelled: User has texted in the word STOP (has
opted out of the service).
14. Data Definitions: Language
The message protocol the Unique User is enrolled in based on
the keyword (BABY for English and BEBE for Spanish) submitted
during the most recent interaction with the system. If the
Unique User has a status of Cancelled, this represents the
language protocol they were in upon most recent cancellation.
Value is English or Spanish. This is a text value.
All English protocol messages are provided in English. All
Spanish protocol messages are provided in Spanish.
This value is present for all Unique Users since program launch
(2/2/2010).
15. Data Definitions: Type
*New*
The type of text4baby user reported by the Unique User during
enrollment (web or SMS). Options include: (1) Pregnant, (2)
New Mom, (3) Dad/Parent, (4) Relative/Friend, and (5)
Healthcare Provider/Observer.
This question was implemented starting with users who
enrolled on 2/29/2012. Please note that these data may be
shown for some users who have Enrollment Dates prior to
2/29/2012 if they quit the service and re-enrolled after
2/29/2012; this is because upon subsequent enrollment, they
would have in fact been asked this question.
16. Data Definitions: Zip Code
The five-digit zip code value that a Unique User entered during first
enrollment.
This data must be entered in five-digit format for a user to complete
registration and enroll in text4baby.
This is a numeric value. (Note: formatting errors in Excel may cause
the number to appear as a four-digit value if it begins with or ends
with “0”. Please format the cell to “Special – Zip Code”.)
Note: For zip codes in which there are five or fewer enrollees, the zip
code value will be hidden. This is to meet requirements around
protecting the Personal Health Information of the users.
17. Data Definitions: Referring URL
*NEW*
Referring URL captures the URL used by Unique Users who enroll in
text4baby via the web. If no URL is displayed then the Unique User
enrolled in text4baby via SMS (not via the web). These data are only
available for users who enrolled on or after 7/7/2011.
Values can be:
• http://text4baby.org/ = A Unique User who enrolled using the
shadow box on the text4baby website.
• http://www.text4baby.org/index.php/sign-up?url= A Unique User
who enrolled using the enrollment button on the text4baby
website.
• http://www.text4baby.org/index.php/sign-up?url= [insert
Outreach Partner website URL] = A Unique User who enrolled
using an enrollment button that has been placed on an Outreach
Partner website.
18. North Carolina Promotional Efforts
PSAs launch
Number of 7/26/11
New Unique
Users
Date (January 1, 2011 through August 11, 2011)
NC moved from 28th place in the State Contest on 7/19 to 1st on 8/29
In the week from 7/26 to 8/2, 451 people in NC enrolled; for the week between 7/19 and 7/26, only 110
people enrolled in NC. This is an increase of 400%.
Enrollment spikes were concentrated around specific times, corresponding with when the PSAs were being
shown.
19.
20. Q&A and Contact
Contact Instructions and Information:
Please contact Jessica Bushar at jbushar@hmhb.org only for requests and questions regarding data.
Please contact your account manager, per the chart below for all other questions related to the program, including
for promotional materials. If you are ever unsure who to contact, please email partners@text4baby.org and we
will route your request.
Lindsay Handelsman Kathleen Murphy Luisa Soaterna-Castaneda
Lhandelsman@hmhb.org kmurphy@hmhb.org luisa@hmhb.org
Connecticut Alaska Alabama
Delaware California Arizona
Georgia Illinois Arkansas
Idaho Kentucky Colorado
Indiana Louisiana Washington D.C.
Kansas Maine Florida
Minnesota Maryland Hawaii
Montana Michigan Iowa
Nevada Missouri Massachusetts
New Hampshire Nebraska Mississippi
North Carolina New Jersey New Mexico
North Dakota New York Pennsylvania
Ohio Oklahoma Puerto Rico & US territories
Rhode Island Oregon South Carolina
South Dakota Vermont Tennessee
Utah Wisconsin Texas
Washington Wyoming Virginia
West Virginia
