Ancestry.com is the largest for-profit genealogy company with a network of genealogical websites focused on the US and other countries. As the largest in the field, regularly acquiring new users is a key goal. They wanted to improve performance across digital channels and messaging to move potential subscribers through the marketing funnel more effectively. Using the Trueffect People-Based Marketing Platform allowed Ancestry.com to leverage their first-party user data through sophisticated profile development and dynamic, personalized creative and messaging, improving performance while protecting user data security.