ThinDesk provides thin computing managed services to small and medium businesses to reduce IT costs and improve productivity. Their services are powered by TELUS and provide an Always On Guarantee for reliability. ThinDesk targets the healthcare, financial services, education and business services sectors. Their messaging framework outlines consistent themes around cost savings, security, and reliability to use across all marketing communications.

1. ThinDesk Inc. Messaging Framework July, 2008

2. Agenda Framework Purpose & Use Positioning Summary Differentiators Target Markets Boilerplates Full Framework

3. Messaging Framework Play Book for ThinDesk Corporate and Marketing Communications Repeat, repeat, repeat… Use consistently across all media and materials Story and themes for all marketing communications and PR Lead and headlines for collateral, Web copy, case studies, marketing programs etc. Update to reflect opportunities/threats etc

4. Positioning Summary Thin Computing Managed Services Differentiated as new category Clear and descriptive Brand carry-over Tag line: Just Turn IT On  Powered by TELUS Always On Guarantee

5. Benefits of ThinDesk Approach Reduces the total cost of computing Improves business continuity and worker productivity Ensures data security and compliance Supports Green Computing

6. ThinDesk Differentiation ThinDesk has the expertise, technical skills and knowledge to audit, plan, deploy and support enterprise-class thin computing operations. ThinDesk thin computing managed services are powered by TELUS for enterprise-class reliability, bandwidth, speed and support. ThinDesk delivers an Always On Guarantee  to ensure your business is up and running when you need it ThinDesk employs a consultative approach to understand your business and provide cost-effective, reliable and secure thin computing managed services to meet your current and future business needs.

7. Target Sectors in SMB Health Care – private and NFP health care service providers Financial Services – credit unions, insurance brokers, financial planners Public Sector – municipalities, fire departments, libraries Education – school boards, colleges, universities Business Services – legal, real estate brokers

8. Boilerplates - SHORT ThinDesk Inc. provides enterprise-class thin computing managed services to significantly reduce computing costs for small and medium-sized business. ThinDesk Inc. provides enterprise-class thin computing managed services to small and medium-sized business for reliable, secure computing at a fraction of the cost to manage IT on your own.

9. Boilerplates - MEDIUM ThinDesk Inc. provides reliable, secure thin computing managed services to Canadian small and medium-sized business at significantly lower costs than managing IT on your own. ThinDesk is powered by TELUS delivering enterprise-class reliability, security and support with an Always On Guarantee  to ensure your business is running 7/24.

10. Boilerplates - LONG ThinDesk Inc. provides reliable, secure thin computing managed services to small and medium-sized business at significantly lower costs than managing computing on your own. Thin computing solutions can save up to 40% of the annual total cost of ownership of standard PC environments. ThinDesk supports your entire IT environment, from the desktop to the back office, across wide area networks and the Internet – for all locations and mobile workers. ThinDesk’s thin computing platform is hosted by TELUS delivering enterprise-class reliability, security and support with an Always On Guarantee  to ensure your business is running 7/24. Canadian small and medium-sized businesses in the health care, financial services, education and business services industries trust in ThinDesk managed services. To learn more about ThinDesk visit www.thindesk.com or call 1-877-613-1212.

11. Business Issues Business Challenges High cost of computing Limited IT staffing, skills and consistency Data security & privacy compliance Hardware upgrade, replacement & theft Workforce productivity Growth, M&A Business Requirements Reduce cost of computing Enable business continuity and worker productivity Secure proprietary data Comply with privacy regulations Focus on core business functions rather than IT complexity

12. Technology Issues Technology Challenges HW and SW maintenance , support costs and staffing Data security and compliance Software licensing Network bandwidth and reliability Hardware upgrades / obsolescence Growth in mobile users and Web applications Multiple and New locations Technology Requirements Reduce TCO of computing Ensure reliability (up time) of systems, network and connectivity Enable serviceability and support across locations and mobile workers Ensure data and network security Manage software licensing Provide scalability as users and locations grow or are consolidated Green Computing

13. Next Steps HP Call Campaign Readiness Edit call script based on messaging Create supporting materials Case study Solution brochure Review Website for updates to messaging