The document provides a test script for user testing of a Tourism BC Australian website prototype. It outlines segments of target Australian travelers, including keen skiers, older travelers seeking once-in-a-lifetime experiences, and independent travelers. The script details tasks for participants to complete on the prototype website to evaluate usability and usefulness for an Australian audience. Questions are provided to gather user feedback on site impressions, information finding, and booking travel products.

1. Test Script - Tourism BC Round 2
Tourism BC Australian Site (TB5001) January 2015
Test Script - Tourism WA Round 2
Project: Tourism WA Site (TB6001)
Date: Wednesday, 28 January 2015
Purpose Of User Testing Round Two
 To test the modified pages included the clickable prototype for usability and
usefulness to an Australian audience.
 To test the lower level content of the current North American version of
hellobc.com for usability & usefulness to the Australian audience.
 To investigate the Australian attitude towards advertising, sponsored links or
buying travel products online via an official unbiased information resource based
site.
 This feedback will be used to evolve the prototype for round 3 of user testing and
will eventually inform the final wireframe specification for the Australian Tourism
BC website
Target Audience
Segment 1 Segment 2 Segment 3
Keen & active skiers –
usually take at least one
local ski trip a year
Older traveller looking for
“once in a lifetime” travel
experiences
Independent traveller
looking for work
opportunities overseas
Round ONE: 3 participants
of this segment
14/12/05: 14:00PM
15/12/05: 16:00PM
16/12/05: 13.00PM
Round ONE: 3 participants
of this segment
14/12/05: 16:30PM
15/12/05: 12:00PM
16/12/05: 11:00AM
Round ONE: 3 participant
of this segment
14/12/05: 12:00PM
15/12/05: 12:00PM
Age range: 25 – 45 Age range: 60+ (possibly
retired)
Age range: 18 – 30
Have recently been on or Have recently been on or Have recently been on or

2. Test Script - Tourism BC Round 2
2Tourism BC Australian Site (TB5001) January 2015
Segment 1 Segment 2 Segment 3
are planning an overseas ski
holiday in the next year
(around two to three weeks
in duration
are planning a long haul
overseas holiday (around 6
weeks in duration)
are planning an extended
overseas trip including a
working holiday (more
than 3 months in duration)
Prefers outdoors/activity
based holidays
Prefers organised tour
based holidays
Prefers independent travel
50/50 Mix of Males to Females
All should be keen travellers – have recently been on or planning an overseas holiday
All should be Australians by birth or have lived in Australia for an extended period of
time (long enough to call Australia home).
None of the participants should be North American (from Canada or US) or Australians
that have lived in Canada or the States for an extended period of time
All participants should be reasonably comfortable online. They should use the internet to
conduct research for their holidays.

3. Test Script - Tourism BC Round 2
3Tourism BC Australian Site (TB5001) January 2015
Session Details
Location
All sessions will be held at the following location:
City Group Rooms
Level 11,
60 York Street,
Sydney, NSW 2000
Tel: Andrew or Patrick on (02) 9299 8907
Equipment
 Laptop with internet connection
 Prototype on desktop
 Morae Software to capture computer screen during sessions
 Web Cam
 Test plan/notes
 Incentive Payments (8 x $65 = $345.00)
Dates
 The sessions will be one-on-one, in other words, one facilitator and one
participant.
 Session duration 1 to 1.5 hours.
 Testing is scheduled to happen on Wednesday 14th
December (3 participants),
Thursday 15th
December (3 participants) & Friday 16th
December (2
participants)
Incentives
 Participant incentives have been budgeted at $65 per person.

4. Test Script - Tourism BC Round 2
4Tourism BC Australian Site (TB5001) January 2015
Test Script
Step 1: Introduction and signing release forms. (5
minutes)
 “First of all, I would like to thank you for coming. We’ve asked you to come along
today to discuss a website that we are currently working on for an overseas
tourism association. They have asked us to develop an Australian version of their
North American website. We want to talk to Australians travellers, like yourself, to
understand what your needs would be when planning a trip overseas so we can
create a website that you would want to use.”
 “Firstly we will ask you a few questions about yourself and how you use the
internet, and then we will spend a little time going through a mock-up of the
Australian website that we have created. The mock up, or prototype, includes high
level pages that have been created specifically for an Australian audience.
 We call it a prototype because not all the pages function as you would expect
normal website to work, for example, not all the links work and some of the pages
don’t contain real content, but even so it should give you a pretty good idea of how
we are planning to build these pages.
 Some of these mock up pages then link through to the real current North
American website, therefore sometimes you might notice small changes in the
design and website navigation – this will be because you’ve clicked out of the
prototype and into the North American website. Occasionally I might ask you to
click on this button here (point to bookmark at top of browser) to bring us back into
the Australian website pages.”
 As we go along through the website, I’m going to ask you to think out loud, to tell
me what’s going through your mind. This will help us to understand better what
problems you might be facing or things that you like or dislike about the website”
 “I want to make it clear right away that this session is to see how useful the
website design is, so it is important that you just do what you normally would. You
can’t do anything wrong here.”
 “We want to hear exactly what you think. We are independent evaluators, so you
can’t hurt our feelings. To make the best recommendations, we need to know
honestly what you think.”
 “If you have any questions, just ask. I may not be able to answer then right away,
since we’re interested in how people do when they don’t have someone sitting
next to them to help them through it, but I will try to answer any questions you still
have when we’re done”
 “if you need a break at any time, just let me know and we’ll stop the session”
 “Do you have any questions before we begin?”
 We would like to record this session to refer to later on when writing up the notes
of this session. They will not be used for market research or distributed to anyone
outside the project. Are you ok with this? Can you sign the permission form?

5. Test Script - Tourism BC Round 2
5Tourism BC Australian Site (TB5001) January 2015
Step 2: Find out about the person and their attitude
towards travel and the internet (10 minutes)
• Questions would be directed to all participants:
o How often do you use the internet?
o What kinds of things do you do on the internet?
o How often do you travel – domestically and overseas?
o Where and when was your last holiday?
o What kind of holidays do you enjoy most?
o Are you planning to travel in the next year or so? Where to?
o Do you use the internet to research your holidays?
o Think back to the last time you used the Internet to research or book a
holiday. What did you do?
o Is this typical, or would you normally do something else?
o Do you ever purchase travel products online? If so, what and when?
o What do you know about holidaying in Canada?
o Do the initials BC mean anything to you?
o What do you know about British Columbia?
o Where in Canada do you think British Columbia is located? (will take
print out of Canada map outline)
Step 3: Prototype Review (50 to 70 minutes)
The following questions will be directed to segment type: Keen & active skiers
Say that your want to start researching for a ski trip next year overseas somewhere.
You’ve heard good things about the ski resorts in Canada and you want to find out
more about which ones will be suitable for you and your travelling companions. How
do you start to find the information you want?
• What search engine do they use?
• What search terms do they input into the search engine?
• What makes them click on a particular link in search results?
• What information are they looking for?
You’ve heard from friends that the website of the official tourism organisation of
British Columbia is a great resource of ski resort information, how do you find this
website?
• What search terms to they enter?
• What makes them click on a particular link in the search results?
• What key words are they looking for?

6. Test Script - Tourism BC Round 2
6Tourism BC Australian Site (TB5001) January 2015
Ask the participant to select the prototype from the bookmarks link:
• What are your first impressions of this page?
How do you find out if British Columbia is a place you would like to visit?
• Do the participants complete the tasks easily without prompting? If not, what
are the main stumbling blocks?
• What links do they click on?
• Is this information what you would expect to find?
• Is there any additional information that you would require
What time of year would you most like to visit?
• How do they find the answer to this question?
• What links do they click on?
• Is this information what you would expect to find?
How do you find out if you need a visa to holiday in British Columbia?
• Do the participants complete the tasks easily without prompting? If not, what
are the main stumbling blocks?
• What links do they click on?
• Is this information what you would expect to find?
• Is there any additional information that you would require
What clothes would you need to bring if travelling to Northern BC in winter?
• Do the participants complete the tasks easily without prompting? If not, what
are the main stumbling blocks?
• What links do they click on?
Imagine that this will be your first ski trip to this part of the world and you’re
concerned that keeping safe on the mountain might be slightly different from
Australia or Europe – how do you find out about safety information on BC’s slopes?
• Do the participants complete the tasks easily without prompting? If not, what
are the main stumbling blocks?
• What links do they click on?

7. Test Script - Tourism BC Round 2
7Tourism BC Australian Site (TB5001) January 2015
Find a list of all the ski-resorts in British Columbia and view information about a
resort that you’ve heard may be interesting to visit?
• Do the participants complete the tasks easily without prompting? If not, what
are the main stumbling blocks?
• What resorts do they pick to view more details of?
• Is this information what you would expect to find?
• Is there any additional information that you would require?
You decide that you want to go to <Whistler> for your next ski trip. How do you find
out which airport to fly to?
• Is this information important to know before you go? How would you normally
figure out these details?
• Do the participants complete the tasks easily without prompting? If not, what
are the main stumbling blocks?
• Is this information what they would expect to find?
• Is there any additional information that they would require?
Imagine that usually your overseas ski trips contain more than one ski resort, as well
as the ski resorts in British Columbia, you’ve heard that the resorts in other parts of
Canada, for example, Alberta, are also just as good. How to do find out about
resorts in Alberta?
• Do the participants complete the tasks easily without prompting? If not, what
are the main stumbling blocks? How do they complete the task?
As your flying into Vancouver to get to Whistler, you decide to spend a weekend there
before heading over to the ski resorts. Find a list of things to do in Vancouver?
• Do the participants complete the tasks easily without prompting? If not, what
are the main stumbling blocks? How do they complete the task?
• Is this information what you would expect to find?
• Is there any additional information that you would require?
How do you find out how to travel from Vancouver to the ski resort?
• Is this information important to know before you go? How would you normally
figure out these details?
• Do the participants complete the tasks easily without prompting? If not, what
are the main stumbling blocks?
You want to research what the accommodation options for Vancouver and whistler?
How would you find out about suitable accommodation for yourself and your
companions?
• Do the participants complete the tasks easily without prompting? If not, what
are the main stumbling blocks?

8. Test Script - Tourism BC Round 2
8Tourism BC Australian Site (TB5001) January 2015
• Is this information what they would expect to find?
• Is there any additional information that they would require?
So you’ve decided that BC is the place for your next ski holiday. How do you go
about booking using this website?
• Would you use this website to book accommodation? If not, why not? How
would you normally book accommodation on overseas ski holidays?
• How do you feel about Canadian or Australian travel companies advertising
on this website?
• Would you use this website to purchase other travel products if they were
available, such as resort ski passes?
General Debrief Questions:
• What are your impressions of the website?
• How did you find using the site to complete the tasks we set?
• What do you think about British Columbia?
• Do you trust the information provided on this site? Why?
• How can you tell who owns the website? Would you normally look for this
information?
• Would you use this site in the future, if so….what for, if not…why not?
• Are there any ways that we could improve the site to meet your needs?

9. Test Script - Tourism BC Round 2
9Tourism BC Australian Site (TB5001) January 2015
The following questions will be directed to segment type: Older “once in a
lifetime” travellers
Say that your want to research for a big trip next year overseas somewhere. You’ve
heard good things about Canada from your friends and you want to find out more
about what activities and places are there to do and see that interests you. How do
you start to find the information you want using the internet?
• What search engine do they use?
• What search terms do they input into the search engine?
• What makes them click on a particular link in search results?
• What information are they looking for? What are they interested in?
You’ve heard from friends that the Tourism British Columbia website is a great
resource for BC travel information, how do you find the Tourism British Columbia
website?
• What techniques do they use to find the website?
• What search terms do they input into the search engine?
Ask the participant to select the prototype from the bookmarks link:
• What are your first impressions of this page?
How do you find out if British Columbia is a place you would like to visit?
• Do the participants complete the tasks easily without prompting? If not, what
are the main stumbling blocks?
• What links do they click on?
• Is this information what you would expect to find?
• Is there any additional information that you would require
What time of year would you most like to visit?
• How do they find the answer to this question?
• What links do they click on?
• Is this information what you would expect to find?
How do you find out if you need a visa to holiday in British Columbia?
• Do the participants complete the tasks easily without prompting? If not, what
are the main stumbling blocks?
• What links do they click on?
• Is this information what you would expect to find?

10. Test Script - Tourism BC Round 2
10Tourism BC Australian Site (TB5001) January 2015
• Is there any additional information that you would require
What clothes would you need to bring if travelling to Northern BC in winter?
• Do the participants complete the tasks easily without prompting? If not, what
are the main stumbling blocks?
• What links do they click on?
Imagine that this will be your first trip to this part of the world and you’re concerned
that you may not be as fully aware of the different hazards of travelling in Canada
then you are back home in Australia. How do you find out about keeping safe whilst
travelling around British Columbia?
• Do the participants complete the tasks easily without prompting? If not, what
are the main stumbling blocks?
• What links do they click on?
Find out what airport you would fly into if visit BC from Australia?
• Do the participants complete the tasks easily without prompting? If not, what
are the main stumbling blocks? How do they complete the task?
As your flying into Vancouver, you decide to spend a weekend there before heading
off to other parts of Canada. Find a list of things to do in Vancouver?
• Do the participants complete the tasks easily without prompting? If not, what
are the main stumbling blocks? How do they complete the task?
• Is this information what you would expect to find?
• What activities are appealing?
• Is this information important to know before you go? How would you normally
figure out these details?
How would you find out how where to go next and how to get there?
• Do the participants complete the tasks easily without prompting? If not, what
are the main stumbling blocks? How do they complete the task?
• What travel options do they choose?
• Is there any additional information that you would require?
You’ve heard that there are some fantastic cruises on the Inside Passage – how do
you use the website to find information on them?
• Do the participants complete the tasks easily without prompting? If not, what
are the main stumbling blocks? How do they complete the task?
• Is there any additional information that you would require?

11. Test Script - Tourism BC Round 2
11Tourism BC Australian Site (TB5001) January 2015
You want to research what the accommodation options are available in your places of
interest? How would you find out about suitable accommodation for yourself and
your companions?
• Do the participants complete the tasks easily without prompting? If not, what
are the main stumbling blocks?
• Is this information what they would expect to find?
• Is there any additional information that they would require?
So you’ve decided that BC is the place for your next holiday. How do you go about
booking using this website?
• Would you use this website to book accommodation? If not, why not? How
would you normally book accommodation on overseas holidays?
• How do you feel about Canadian or Australian travel companies advertising
on this website?
• Would you use this website to purchase other travel products if they were
available, such as Cruise tickets?
General Debrief Questions:
• What are your impressions of the website?
• How did you find using the site to complete the tasks we set?
• What do you think about British Columbia?
• Do you trust the information provided on this site? Why?
• How can you tell who owns the website? Would you normally look for this
information?
• Would you use this site in the future, if so….what for, if not…why not?
• Are there any ways that we could improve the site to meet your needs?
The following questions will be directed to segment type: Independent traveller
looking for work opportunities overseas
Scenario 1: Say that you want to research for an extended working holiday next year
overseas somewhere. You’ve heard good things about Canada from your friends and
you want to find out more about what activities, place and work opportunities are
available that interest you. How do you start to find the information you want using
the internet?
• What search engine do they use?
• What search terms do they input into the search engine?
• What makes them click on a particular link in search results?
• What information are they looking for? What are they interested in?

12. Test Script - Tourism BC Round 2
12Tourism BC Australian Site (TB5001) January 2015
Scenario 2: You’ve heard from friends that the Tourism British Columbia website is a
great resource for BC travel information, how do you find the Tourism British
Columbia website?
• What techniques do they use to find the website
Ask the participant to select the prototype from the bookmarks link:
• What are your first impressions of this page?
How do you find out if British Columbia is a place you would like to visit?
• Do the participants complete the tasks easily without prompting? If not, what
are the main stumbling blocks?
• What links do they click on?
• Is this information what you would expect to find?
• Is there any additional information that you would require
What time of year would you most like to visit?
• How do they find the answer to this question?
• What links do they click on?
• Is this information what you would expect to find?
How do you find out if you need a visa to holiday in British Columbia?
• Do the participants complete the tasks easily without prompting? If not, what
are the main stumbling blocks?
• What links do they click on?
• Is this information what you would expect to find?
• Is there any additional information that you would require
What clothes would you need to bring if travelling to Northern BC in winter?
• Do the participants complete the tasks easily without prompting? If not, what
are the main stumbling blocks?
• What links do they click on?
Imagine that this will be your first trip to this part of the world and you’re concerned
that you may not be as fully aware of the different hazards of travelling in Canada
then you are back home in Australia. How do you find out about keeping safe whilst
travelling around British Columbia?
• Do the participants complete the tasks easily without prompting? If not, what
are the main stumbling blocks?

13. Test Script - Tourism BC Round 2
13Tourism BC Australian Site (TB5001) January 2015
• What links do they click on?
Find out what airport you would fly into if visit BC from Australia?
• Do the participants complete the tasks easily without prompting? If not, what
are the main stumbling blocks? How do they complete the task?
As your flying into Vancouver, you decide to spend a weekend there before heading
off to other parts of Canada. Find a list of things to do in Vancouver?
• Do the participants complete the tasks easily without prompting? If not, what
are the main stumbling blocks? How do they complete the task?
• Is this information what you would expect to find?
• What activities are appealing?
• Is this information important to know before you go? How would you normally
figure out these details?
How would you find out how where to go next and how to get there?
• Do the participants complete the tasks easily without prompting? If not, what
are the main stumbling blocks? How do they complete the task?
• What travel options do they choose?
• Is there any additional information that you would require?
You’ve heard that there are some fantastic hiking in the mountains– how do you use
the website to find information on this activity?
• Do the participants complete the tasks easily without prompting? If not, what
are the main stumbling blocks? How do they complete the task?
• Is there any additional information that you would require?
You want to research what budget accommodation options are available in your
places of interest? How would you find out about suitable accommodation?
• Do the participants complete the tasks easily without prompting? If not, what
are the main stumbling blocks?
• Is this information what they would expect to find?
• Is there any additional information that they would require?
So you’ve decided that BC is the place for your next holiday. How do you go about
booking using this website?
• Would you use this website to book accommodation? If not, why not? How
would you normally book accommodation on overseas holidays?
• How do you feel about Canadian or Australian travel companies advertising
on this website?

14. Test Script - Tourism BC Round 2
14Tourism BC Australian Site (TB5001) January 2015
• Would you use this website to purchase other travel products if they were
available, such as Cruise tickets?
General Debrief Questions:
• What are your impressions of the website?
• How did you find using the site to complete the tasks we set?
• What do you think about British Columbia?
• Do you trust the information provided on this site? Why?
• How can you tell who owns the website? Would you normally look for this
information?
• Would you use this site in the future, if so….what for, if not…why not?
• Are there any ways that we could improve the site to meet your needs?
Step 4: Thank-you and incentive hand over (5 mins)
People will be given their incentive payments, asked to sign the “incentive received”
form and thanked for their time.
- Close –