This document discusses user experience design documentation capabilities including competitive analysis, concept modeling, content audits, experience mapping, functional specifications, gap analysis, information architectures, mental modeling, persona development, user research, site heuristics reviews, user scenarios, process flows, and wireframes. It provides an example of documentation for finding and friending other users on a social platform, including exploring recommended users, searching, accepting or declining friend requests, and removing other users as friends. The example discusses notification of friend requests and the access privileges associated with friend status.

1. USER
EXPERIENCE
DESIGN
ARCHITECTURE
INDUSTRIAL DESIGN
HUMAN FACTORS
SOUND DESIGN
HUMAN-COMPUTER INTERACTION
INFORMATION
ARCHITECTURE
VISUAL DESIGN
INTERACTION DESIGN
USABILITY TESTING
CONTENT
Perception
Cognition
Semiotics
Behavioralism
Psycho-Linguistics
mister_davis@hotmail.com | All Rights Reserved | © Jef Davis 2014
Information Architecture + User Experience DocumentationInformation Architecture + User Experience Documentation
Jef Davis
Portfolio of IA + UX Documentation.pdf
COMING
PLATFORMS
Android: Native & Responsive
Desk-Top Services
In-Flight Entertainment Systems
iOS: Native & Responsive
Kiosks
Mobile Readers
Operating Systems (Android/ Apple/ Be/ MS)
Proprietary Dashboard Software
Proprietary Trading Platforms
INDUSTRIES Fortune 100 | Start-Up | Non-Profit
Academia
Computer Hardware
Consumer Goods
e-Commerce
Education
Electronics
Entertainment
Finance
Gaming
Genetics
Government
Health & Beauty
Pharma
Publishing
Real Estate
Social Media
Software
Technology
Portfolio of IA + UX Documentation.zip
ˊJef Davis Curriculum Vitæ.doc
Anthropology
TAIL

2. Executive Summary.........................................................
SCHOLASTIC Social Media, Education, Game Theory
User-Flow: Social Engagement Rules.................................
Data Model: Widget…..……..…………………………..…….
Wire-Frame: Color-Based Finder.........................................
PROCTOR & GAMBLE Consumer, Pharma, Facebook App
Sketches: Ideation………….…………..................................
Sketches: Ideation………….…………..................................
MEDIALETS Real-Time Bidding Platform, Mobile Advertising
Landscape Diagram: Digital Marketplace..……...................
Process-Flow: RTB…..….……………….….…………..…….
Wire-Frame: Plan Builder …………….….….………..………
Wire-Frame: Campaign Manager Dashboard .……..………
GENEPEEKS Consumer, Medical, e-Commerce
Wire-Frame: Customized Catalogue…….............................
Wire-Frame: Individual Candidate …..….….…………..……
Wire-Frame: Responsive: Individual Candidate …..….…...
Site Map: With Primary Function Block-outs……….………
Information Architecture: e-Commerce….…………..………
Experience Map: Overview….…………..…………………...
SCHOLASTIC EMS e-Reader, Bug-Reporting, Publishing
Process-Flow: Order Management…..................................
Process-Flow: Title Assignment………................................
Wire-Frame: Web Order Management.................................
Wire-Frame: Title Assignment………...................................
BLOCKBUSTER Entertainment, Social, e-Commerce
Wire-Frame: Movie Details Page……..................................
Wire-Frame: Queue …..………………….….…………..……
Wire-Frame: Cart ……………..……….….….………..………
Wire-Frame: Check-out Page…...…….….…………..………
Process Flow: Get-it...………………….….…………..………
CORCORAN Real Estate, Mobile, iPad, Social Media
Wire-Frame: List/ Map-view……………………………..……
Wire-Frame: Photo-view…..................................................
BRISTOL-MYERS SQUIBB Pharma, Finance, Gaming
Personae………………..…..................................................
Persona w/ Natural Language Data Mining….....................
Mobile Interaction Modeling……..........................................
Mobile Navigational Gestures…..........................................
Mobile Interaction Toolset…..…...........................................
Table of Contents
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CLEARCHANNEL Mobile Entertainment, Social
Wire-Frame: Home Page: Subscriber..................................
Wire-Frame: Home Page: Unauthenticated.........................
Wire-Frame: Collections: Subscriber…................................
Wire-Frame: Artists Page: Searched: Subscriber…............
Wire-Frame: Artists Page: Album........................................
BAILEY’S Online Multi-User Gaming, Consumer, Social
Wireframe: Sweepstakes……………...................................
User Flow: Registration………………..................................
SCIENCE CHICAGO Academia, Social
Site Map………………..…....................................................
Wire-Frame: Calendar-Based Navigation….…………..……
Mental Model………………..................................................
NATURA Health & Beauty, Social, e-Commerce
Site Map w/ Ecommerce Logic..………...............................
Wire-Frame: Registration……….……….….……….…..……
Wire-Frame: Product Description Page..……….…...………
Wire-Frame: Check-out Page…………….…………..………
MCDONALDS ASIA PACIFIC Mobile, e-Commerce
User-Flow: Systemic View...................................................
Wire-Frames: Shopping Carts..………….……………..…….
SAMSUNG Mobile Devices, F’king Awesomeness
The Loop: Show………..…..................................................
The Loop: Trek..………..…..................................................
The Loop: Game………..…..................................................
The Loop: Flight.………..…..................................................
The Loop: Home………..…..................................................
PUBMATIC RTB, Mobile, Advertising Dashboard, Geo-Loc
Wire-Frame: Geo-Targeting I …...........................................
Wire-Frame: Geo-Targeting II …..........................................
Wire-Frame: Geo-Targeting III ….........................................
PEPPERIDGE FARMS Consumer, Mobile, Social Media
Delivery Architecture……...……………………………..……
Wire-Frame: Create……………............................................
Wire-Frame: Step 1……………............................................
Wire-Frame: Step 2……………............................................
Wire-Frame: Step 3……………............................................
Revision History...............................................................
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맥도날드
PubMatic

3. This document illustrates SOME of the more typical Information Architecture +
User Experience Documentation capabilities that I deliver for my clients.
FULL UCD DELIVERABLES INCLUDE (but are not limited to):
• Competitive Analysis Matrices
• Concept Model Development
• Content Audits
• Experience Mapping
• Functional Specs
• Gap Analysis
• Global IA, UX, IxD Solutions
• IA, UX, IxD Guidelines Development
• Information Architectures/ Site Maps
• Mental Modelling
• Persona Development
• Primary and Secondary User Research (Card Sorts, Eye-Tracking, Nomenclature, A|B/ Multivariate Testing, etc.)
• Site Heuristics Review, Analysis, Reporting and Recommendations.
• User Scenarios/ Process Flows
• Wire Frames
This is a working document used to capture general Interaction Design, Information Architecture,
Information + Structural Design issues. Not all work requires the exact same spatial needs so page
layout parameters are determined on an individual-basis.
Content is for placement only.
Executive Summary
User Decision Point
For more information about this document please contact:
Jef Davis: Experience Architect, Extraordinaire
e. mister_davis@hotmail.com | preferred contact method

4. Annotations
Recommendations
Finding and Friending
Explore:
Browsing the Urule “Universe”, seeing a profile the user likes, knows or simply identifies
with; can click add to friends, add to favorites, send a message.
Recommended (people you may know, people most like you):
Friends of friends, other people at school, girl scouts, soccer team, rocket club, etcetera; can
click add to friends, add to favorites, send a message.
Featured:
Users who are pushed to the front door of the site and are “featured” - a social reward for
actively engaging with the community, earning points, contributing, et cetera; can click add to
friends, add to favorites, send a message.
Search:
Users can search the site by typing the name (handle) of a user they may know into a
search field. Auto-suggest will render results that may be known to the user.
Invitation:
Users can choose to be notified with an email as well as a notification on the their space;
can click add to friends, add to favorites, send a message.
Accepting
- Add a friend, and she shows up automatically on your friend list.
- You can now receive updates on the befriended user's activity (following) but can't directly
message that user yet.
- Upon addition as friend, a message is sent to the befriended user alerting her to the fact
that she was added to your friend list. She has two options:
- add you as a friend to her own list
- opt to be removed from your friend list ("I'm not really his friend!")
Users can be notified directly on the URule site once user is logged in. She can see who’s
new, who recently visited her page, who stole any of her objects, who left a message for her,
and other users who have requested friendship from her. She sees a photo of the user
issuing the request, a link to their URule page, a standard invitation request copy or a
personalized version written by the user issuing the request. She may accept imply clicking
on ACCEPT. Once she has clicked on the accept button, she receives notification that she is
now friends with the requester. The user requesting friendship receives notification that her
friendship request has been accepted. Both users now have all access privileges associated
with “Friend” status.
Declining
A user may decline a friendship request simply by clicking the DECLINE button. Up clicking
the decline button, the user gets confirmation that the friendship request has been declined
and no personal information has been shared with the person requesting friendship. No
message is sent to the requester alerting them that the request has been declined. From the
requesters POV, all they see in their friends requested list is a status message reading
“pending.” another issue request may not be issued. The user requesting the friendship will
have explicitly granted the person whose friendship they have requested full access to their
profile until the offer has been declined.
De-Friending
- If your are on a friend’s list and she is on your list, you two can now exchange messages
- At any time, you can remove a friend from your list
- At any time, you can also remove yourself from another user's friend list - though that
action has to be taken from the offending user's profile page
- If you remove yourself from a former friend's list, she does not receive a notification.
Rather, you just disappear.
The user may select REMOVE and when they select the remove button, a dialogue window
asking them to confirm if they would like to proceed. Options are simply DELETE (YES) and
CANCEL (NO). A confirmation window confirms the user had been de-friended. The user who
has been de-friended is not notified and her access privileges associated with friendship are
revoked. She no longer appears in the user’s friend list. If friendship is requested after being
de-friended, the same rules apply as above – the request will remain in pending status until
accepted. The user who has received a friend request may decide to keep the request in
history so that they may accept the request at a later time should they decide to do so. A
deleted request is never identified as such nor is any information regarding requests being
received or read. Requests only have 2 states: accepted and pending.
Online Now | Recent | Linked To Me | Invite | Find your friends
1
2
3
4
5
My People
Other People &
Other People’s People
W00kie
Message | Add Friend
W00kie has been added to your
Friends List and a friend request
has been sent to W00kie. She will
receive it the next time she logs
in. Go to Friends List now?
Chako has requested
to be added to your
friend list.
2 friends in common
You are now friends
with Chako.
Chako’s request has
been declined. She will
not be informed of this.
Chako has been
blocked. She will not
be informed of this.
You can unblock her
at anytime.
Chako
Accept Decline
Message Block
Send a message to: Chako
From: W00kie
ChakoTo:
Message: Hey, Chako… this is W00kie; you look
familiar - how do we know each other?
Invites will be sent in English (US)
View All Invites
Send a message to: Chako
Find your friends on Urule
Type in your friend’s user name
Find your friends on Urule
Email Address:
I confirm that I would like to provide URule access to
my Contacts. You can then select which contacts to invite
as friends.
Or find friends by their email addresses
Your Name
13+ years and older
Email Find
Non-disclosure Find
X
Are you sure you want to remove
Chako from your friends list? She
will not be informed of this. This
cannot be undone.
Chako has been removed from
your friends list. She was not
informed of this.
Chako
Message | 45 Friends
W00kie
Message | 24 Friends
Invite your friends to join the fun on URule
From: Jef Davis <mister_davis@hotmail.com>
Type in your friend’s email addressTo:
Message:
Optional
Invites will be sent in English (US)
View All Invites
Find your friends on Urule
Type in your friend’s user name
Your Friends (44)
All
1
View...
Online Now
Recent
Linked To Me
All My Friends
Friendship Request / Recommended
Standard -13 years and under
Highlights:
- Add a friend, and she shows up automatically on your friend list.
- A user may decline a friendship request simply by clicking the DECLINE button.
- At any time, you can remove a friend from your list.
TBD: Access Control Lists
At some point in the future we may include ACLs to permit a more granular level of control
over what specific degree of access a user may bestow up someone who has been
friended.
© 2014 Jef Davis, All Rights Reserved.
Material is Jef Davis/ Client Confidential. All Copy is For Placement Only.
Author
Jef Davis
Filename
davis_portfolio_13.12.16.vsd
Page Number
4 of 66
Client
Scholastic
Project
Urule/ This is Teen
Page
Friending
URule: Social Engagement Modeling
“Friending” Process Flow (Exploded View)
Author: Jef Davis
X
X
X
X
X
X
X
X
X
X
XX
@urule.com
SENDCANCEL
GO
YEP!NAH
DELETECANCEL
SENDCANCEL
GO
FIND FRIENDS
GO

5. WIDGETS
UI
MESSAGES
Are composed of
May have
Are composed of
METADATA
ASSETSAre composed of
CONTENT
FEED
ACTIONS
SWF
DESIGN
SWF
DISPLAY
SWF
Design mode assets (SWF)
Actions assets (SWF)
Locked features are built into the
design-mode SWF
Messages are generated through the
following activities on URule:
- Someone steals your widget
- Someone gives you a widget
- Someone takes an action on your
widget
Properties of widgets are managed by
the design-mode SWF for widgets.
Property Definitions
UI properties
Property Name Default when served in db
Assets
Property Name Default
Metadata
Property Name Default
Messages
Property Name Default
Urule: Data Model
Widget Model
Binary set to 1 if widget is currently in user’s stash
Binary set to 1 if widget is currently on user’s profile
Records the position of the widget in the user’s profile in X-Y coordinates.
Records the Z-layer position of the widget on the profile.
Records the number of messages associated with the widget.
The average color value. Used for searching by color.
If the widget is stolen from another user, the user ID of the person from whom the widget was
stolen appears there.
If the widget is visible to another user, this is set to 1.
Actions are interactions that other users can have with your widget.
Display-mode is what the other users see when they view my widgets on my profile.
If the widget has content (i.e. is more than just decorative), then the content feeds are listed
here.
ID of the widget as stored in the database.
Name of the widget (visible to users).
Category (or categories) related to this asset (used by the personality index).
Weights assigned to the category relationships (used by the personality index).
Number of points required to get this widget.
Date widget was created.
Keywords and phrases that describe the widget (used by search).
If the widget is featured, this will be set to 1. Featured items receive preferred treatment.
If the widget is sponsored, the ID of the sponsoring organization appears here.
If the widget is active, this is set to 1. Active objects are visible on the front-end.
Date the widget was deployed (or will be deployed in the future).
Date the object expires. If no expiration date, this field is blank.
ID of the message, as stored in the database.
ID of the user who sent the widget.
Date the message was sent.
The actual image asset; could be a GIF, PNG, or JPG.
If the widget has a locked feature, this is set to 1. Built into design-mode.
If the widget has a locked feature price, this is set to 1. Built into design-mode.
If the widget has an interaction mode, this is set to 1.
Contain animations or applets of varying degrees of interactivity and function.
General-purpose specification for creating custom markup languages.
Is currently in your stash
Is currently on your profile
X-Y position
Z-index
Messages
Average color (HEX)
Stolen from
Is visible to visitors
Has actions
Has design mode
Has content feed
Message ID
Sender ID
Date sent
Widget ID
Widget name
Categories
Has actions
Weights
Price points
Date created
Tags
Featured
Sponsor ID
Active
Deploy date
Expiry date
Has locked feature
Locked feature price
Is currently in your stash
Is currently on your profile
X-Y position
Z-index
Messages
Average color (HEX)
Stolen from
Is visible to visitors
Has actions
Has display mode
Has content feed
0
0
0.0
0
0
0
Image (JPG, GIF, PNG)
SWF
XML
Message ID
Sender ID
Date sent
Has content feed
Has design mode
Has display mode
Has actions
Content feed (XML)
External feed (XML)
Display mode assets (SWF)
Trigger
Widget ID
Widget name
Categories
Weights
Price/ points
Date created
Tags
Featured
Sponsor ID
Active
Deploy date
Expiry date
auto
Evenly
distributed
0
timestamp
0
0
0
timestamp
timestamp
Has locked feature
Locked feature price
Has actions
Design-mode is what the other users see when they interact with their widgets in design-
mode.Has design mode
0000
0
0.0
0
0
0
auto
Evenly
distributed
0
timestamp
0
0
0
timestamp
timestamp
© 2014 Jef Davis, All Rights Reserved.
Material is Jef Davis / Client Confidential. All Copy is For Placement Only.
Author
Jef Davis
Filename
davis_portfolio_13.12.16.vsd
Page Number
5 of 66
Client
Scholastic
Project
Urule/ This is Teen
Page
Widget Data Model
Conformance
Design Goals
Requirements
Widget Resource Packaging
Packaging Format
MIME Type
File Extension
Internal Abstract Structure
Reserved Resources and Directory
Names
Addressing Scheme
Multilingual Resource Names
Localization Guidelines
Automatic Localization
Device Independence Delivery
Data Compression
Configuration Document
Format and Schema
Widget Metadata
Authorship and Widget Metadata
Copyright Notice and License
Metadata
Visual Rendering Dimensions
Declarative Bootstrap
Automated Bootstrap
Iconic Representations
Configuration Parameters
Security Declarations
Configuration Document
Independence
Scripting Interfaces
Instantiated Widget API
Web IDL Definitions
Configuring Runtime Properties
Storage of Instance Specific
Preferences
Widget State Change Events
Network State Change Events
Modal Priority
Device Specific APIs and Services
XMLHttpRequest
Cross-Widget Communication
Icon API
Configuration Document Data
Open Default System Web Browser
User Interface Language
Language Accessibility
User Agents
Automatic Updates
Multiple Widget Instances
Persistent Storage of Preferences
Runtime Security Exceptions
Security and Digital Signatures
Digital Signatures
Multiple Signatures and Certificate
Chains
Signature Document Independence
Support for Multiple Message
Digest Algorithms
Support for Multiple Signature
Algorithms
Key Lengths
Key Usage Extension
Inclusion of Revocation Information
Default Security Policy
Widget Black/White Listing
YES! Basically, what you’re looking at is a far more sophisticated version of

6. URule: UniverseColor Browsing Wire-frame
Konnichiwa, Sachi!
1250 points | 3 messages
profile universe uplay news
your universe » find friends
EXPLORE BY COLOR
In the explore by color section, the user is presented
with a color-spectrum bar above a results area. By
dragging the slider to the left or right, the user is able to
explore her friends or the universe via color. The system
captures and organizes user-profiles according to a
cumulative color capture of each profile that is stored
and referenced in a color look-up table.
When the user explores her friends or universe using the
color exploration tool, she selects the slider and begins
dragging it. The slider’s default location is in the center of
the color-spectrum bar. Results are not processed until
the slider is activated so that there are no default results
associated with the center of the spectrum. As the slider
is activated, the system immediately begins to
dynamically update the results area accordingly. The
results are presented in the area just below the bar and
the reveals are liquid in their “flow”, with newer results
“flowing” from the source where the slider is currently
indicating on the color-spectrum bar. The resulting “flow”
is color-mapped exactly (as long as there is significant
results) as the slider’s path on the color-spectrum bar.
The results here are represented in such a way as to
suggest the “liquidity” of the flow.
If the user – as is inevitable – goes back over a section
of the color-spectrum, the results - yellow, for example -
would simply re-orient from wherever their current
location in the results flow is to the “source”. This
prevents multiple identical results.
There is a re-set button so that the user may clear the
results space and begin afresh. Clicking on the refresh
button re-orients the slider head to the default center
again (white).
Perhaps at some point down the road, we may consider
using a dual-headed slider so that the user may seek
results within a particular range of the color-spectrum –
all results between blue and yellow, for example. This is
probably over-kill and could actually be achieved with the
single-headed slider, anyway.
Search/Browse Interaction Models Considered
Etsy: Time Machine 2
(http://www.etsy.com/time_machine2.php)
Etsy: Who Hearts This Shop?
(http://www.etsy.com/
hearts_me.php?listing_id=17190980)
Amazon WindowShop
“What One Word Describes Your Current State of Mind?”
(NYTimes interactive graphic)
Mii Parade (Wii)
iTunes cover flow and album browser
Aiko Hiragana
2450 points
AboutMeMyFriendsCommentsforMe
Find Friends
Use our amazing search tools to find old and new friends on URule
Explore with Colors
Search for URule profiles by color – just click a spot on the rainbow and start browsing!
My Friends URule Universe
Newest Friends
Newest Comments
Sakura Sato Keiko Endo
Misaki Yoko Riko Yamanashi
Leave a Comment
Aiko must add you as a friend
before you can leave a comment.
Misaki Yoko
Thanks for the add! :D
Manami Hiro
I saw that on her
Samsung Loop. Kawai!
Yesterday, 18.00h
2 day ago: 15:13h
Keiko Endo
Check out Mayumi’s link:
Dir En Grey
3 days ago: 19:22h
Aiko Hiragana
2450 pts
Last login: June 9, 2011
54 friends
X
Most Like Me | Least Like Me | Color-Finder | Sticker-Finder
Type URule username
© 2014 Jef Davis, All Rights Reserved.
Material is Jef Davis/ Client Confidential. All Copy is For Placement Only.
Author
Jef Davis
Filename
davis_portfolio_13.12.16.vsd
Page Number
6 of 66
Client
Scholastic
Project
Urule/ This is Teen
Page
Color_Surfing
POST IT
Add As Friend
VISIT
RESET
GO
?
see more
Annotations

7. © 2014 Jef Davis, All Rights Reserved.
Material is Jef Davis/ Client Confidential. All Copy is For Placement Only.
Author
Jef Davis
Filename
davis_portfolio_13.12.16.vsd
Page Number
7 of 66
Client
P&G
Project
MeYou Facebook App
Page
My MeYou DP
Proctor & Gamble: MeYou: Fitness & Well-Being Expert Facebook App
A Brief Anatomy of the Design Process

8. © 2014 Jef Davis, All Rights Reserved.
Material is Jef Davis/ Client Confidential. All Copy is For Placement Only.
Author
Jef Davis
Filename
davis_portfolio_13.12.16.vsd
Page Number
8 of 66
Client
P&G
Project
MeYou Facebook App
Page
My MeYou DP
Proctor & Gamble: MeYou: Fitness & Well-Being Expert Facebook App
A Brief Anatomy of the Design Process

9. © 2014 Jef Davis, All Rights Reserved.
Material is Jef Davis/ Client Confidential. All Copy is For Placement Only.
Author
Jef Davis
Filename
davis_portfolio_13.12.16.vsd
Page Number
9 of 66
Client
Medialets
Project
Campaign Flow
Page
Overview
MOBILE NETWORK PLATFORMS
Android
iOS (iPad)
iOS (iPhone)
DELIVERY METHODS
NA or WAW w/ Medialets SDK
NA or WAW w/ 3rd
Party SDK
NA or WAW w/ no SDK
WA or WS
DISPLAY ENVIRONMENTS
Medialets Rich Ad
Video
MRAID
Static
3rd
Party Rich Ad (MCAPI)
AD FORMATS
Medialets Blueprint™
Medialets Adaptables
Medialets Banner
Medialets Expandables
Medialets Interstitials
FEATURES
Accelerometer (Shake, Tilt, Etc)
App Download
Audio
Click to Call
Data Collection
Drawable Ad
Embedded Browser
Image Gallery
In-App Shopping Bag
Quizzes and Games
SMS
Social Media
Store Location
Survey
Tap to iTunes (or Music Store)
Tap to Shop or Buy
Touch
Transparent Overlay
Vibrate
Video
8
KICKOFF
Annotations
1
2
3
4
5
7
8
9
10
Media Brief
Owner: Agency/ Brand
Output: The Media Brief document
KPI
Owner: Agency
Output: Key Performance Indicators
RFP
Owner: Agency
Output: Request for Proposal
document
Media Plan
Owner: Medialets / Marketplace
Manager
Output: Mediaplan document
Media Authorization
Owner: Publisher/ Medialets AM +
Sales
Output: Media Authorization
Proposal
Owner: Agency/ Medialets AM +
Sales
Output: Proposal document
Purchase Order
Owner: Publisher/ Medialets AM +
Sales
Output: Purchase Order document
Internal Kickoff
Owner: Publisher/ Medialets AM +
Sales
Output: Gathering of objectives,
timeline, creative needs
Campaign Kickoff
Owner: Publisher/ Creative Partner,
Media Agency/ Medialets AM + Sales
Output: ML obtains key campaign
details from publisher
Creative Kickoff
Owner: Publisher/ Creative Partner,
Medialets
Output: review timeline, assets,
specs, file size limits + campaign
goals
Concepting
Owner: Medialets/ Client
Output: ML provides concept based
on client direction or client provides
ideas for ML to review/ adapt.
Timing: 1 week
Design
Owner: Medialets/ Client
Output: ML can provide storyboards
based on client direction or clients can
provide storyboards for Medialets to
review
Timing: 1-2 weeks
Development
Owner: Medialets/ Creative Partner/
Client
Output: IF Client: ML to provide
creative documentation and
instructions for using Medialytics/
IF Medialets: all assets for build must
be delivered with instructions for build.
Timing: 2-3 weeks
QA Testing
Owner: Medialets/ Creative Partner/
Client
Output: Ads approved by Medialets,
Creative Partner and Client
Timing: 2-3 days
AdOperations
Owner: Medialets/ Publisher
Output: Traffic sheet review. If first
party served: ML AdOps will furnish a
creative tag for the publisher to traffic
in its ad server.
Timing: 3-5
Reporting
Owner: Medialets
Output: Standard and custom ad
reporting is being set up.
11
12
13
14
15
16
6
Medialets Services
- Manage Process
- Act as a publisher or an agency (know all of the client needs)
- Manage the network and optimize vulnerabilities
- Process “and/or” state of all deals
- Inefficiencies in pricing
- Media performance
- Where is inventory open/ fulfilled?
- Act on behalf of the market (sending nudges to clients)
- Allow publishers and agencies to become 100% self-sufficient (to
xallow them to control all aspects of a campaign w/out Medialets).
Publisher Needs
- List inventory
- Define pricing
- Review/ respond to agencies
- See reporting
- Value relationships
Agency Needs
- Find/ discover inventory
- Purchase both publishing and audience
- View historical data
- Benchmark (and comparisons and possibilities)
- Value publishers/ media sources
- Build creative
- Understand and share media specs
- Optimize spending/ shift $ mid-campaign
- Manage media and creative processes
- Incorporate 3rd
party data into campaigns
- Plan far in advance and strike immediately w/out a plan.
Brand
1
Account
Executive
Document Purpose
provides a schematically-oriented overview of the
media and creative procurement/ delivery process.
Author: Jef Davis
Version: 1.8
Date: 12. 01. 31
Campaign Landscape Diagram
Key for Datatypes
Email
Verbal
Data
Feedback
Rejected
DOCUMENTATION
STAGE IV: Live Reporting
- Live Reporting
Document Evolution
Traffic Sheet
IV
SETS CAMPAIGN LIVE
Monitors & Optimization
ADOPS
Account
Executive
External
Agency
External
Agency
Communicating
Live Ad Issues
STAGE III: Trafficking
- Campaign Live
Document Evolution
Traffic Sheet
III
14 ADOPS
ADOPS
? NO
YES
QA APPROVAL
Reviews & Approvals
Campaign
Manager
16
SETS UP REPORTS
TO SEND TO AE
ADOPS QA
15
REPORTS
Send tags to Publisher
Publisher
ADOPS
Communicating ad issues
- Are all pixels firing?
- Is this recorded in the system?
- Is the placement correct?
PDM
?NO YES
TRAFFIC SHEET
STAGE II: Development
- Incorporating client revisions + gathering additional information
- Revised, late-stage plan with client for review
- Client Sign-off on plan
- Finalizing buys with vendors
- IO(s) signed
Infrastructure of the Campaign
Document Evolution
Plan
II
CAMPAIGN
APPROVED AND PURCHASED MEDIA & CREATIVE
Development
100%
DEVELOPMENTDESIGNCONCEPT
75%
50%
25%
0%
100%
75%
50%
25%
0%
100%
75%
50%
25%
0%
CLIENT APPROVAL
11
LEVELOFENGAGEMENT
LEVELOFENGAGEMENT
LEVELOFENGAGEMENT
CREATIVE INVOLVEMENT
Level
Of
Engagement
10
? ? ?
YES
NO NO NO
? YESNO
FEEDBACK LOOP
CLIENT APPROVAL
? YESNO
FEEDBACK LOOP
CLIENT APPROVAL
? YESNO
FEEDBACK LOOP
Off-The-Shelf
Creative
Builder
12 13
CREATIVE QA
QA APPROVAL
? NO
Producer Delivers
Creative Assets to
Campaign Manager
PRODUCER
Campaign Manager
Delivers Media Specs
to Producer
YES
9
APPROVED
PLAN
FROM HAYLEY
TO CAMPAIGN
MANAGER
MEDIA
SPECS
internal
external
EXECUTING THIS? EXECUTING THIS?EXECUTING THIS?
CAMPAIGN MANAGER
TRAFFIC
SHEET
ü
APPROVED
PLAN
FROM HAYLEY
TO CAMPAIGN
MANAGER
BECOMES
CAMPAIGN
MANAGER
KPI APPROVALYES YES
- Gathering information
- Reviewing information/Competitve Differentiation
- Early Stage Media Plan with client for review
- Client Provided feedback on early stage media plan
MOBILE NETWORK PLATFORMS
DELIVERY METHODS
DISPLAY ENVIRONMENTS
AD FORMATS
FEATURES
Medialets
Marketplace
Manager
External
Agency
Hayley!
RFP
Account
Executive
MARKETPLACE MEDIA PUBLICATIONS
Media
Pub Reps ?
Document Evolution
Proposal
I
Media Proposal
- Campaign Goals?
- Target Audience(s)?
- Target Platform(s)?
- Budget Allocation?
- Success Metrics?
- Kick-off Call
- Translating Client Needs
- Analytics
- Optimization Recommendations
- Final Reports
PROPOSAL CREATION
Only Mockup Deck is Needed
Have
sufficient info
to proceed?
Copy deck
needed?
YESNO
Producer Assigns Copy Deck
Deliverable to Copywriter
YES
CD+AD
approve copy
deck?
Producer Assigns Mockup
Deliverable to Art Director
CD+AD
approve
mockup
deck?
NO
NO
YES
Producer
Mock Process
Creative Process
Copywriter collaborates with AD
+ CD to compose Copy Deck
Creative Process
Art Director collaborates with
Copywriter and CD to compose
Mockup Deck
YES
APPROVED
PROPOSAL
TO:
HAYLEY
A B
PROPOSAL
Purchased Plan
APPROVED
PLAN
FROM
AGENCY
TO HAYLEY
ü
TBD
2
3
4
5
6
7
- Publisher
- App/Site
- Device Type
- Platform
- AdServer
- Category
- Audience/Rational
- Ad Unit
- Initial Size
- Expanded Size
- Placement
- Approx Monthly Imps
- Approx CPM Range
- Impression Range
- CPM
STAGE I: Pre-Sales
Agency communicates to
ML what it is that they’d
like to measure: KPI, etc
Proposed Pending Purchased
Removed Countered
Seller
Expired
Buyer
Expired
Terminated
Buyer
Seller
Submit Approve Buy
Resubmit
Add to Plan
Resubmit CounterReject
Line items with placements of
Type “direct” will be submitted
But auto-approved. They can
Never be purchased.
Submitted line items can be auto-
approved by the system if they fit a
seller criteria or are of type “direct.”
Data connected to each transition:
- Comment
- Inv
- Price
Purchased directly from pending is by
the buyer when the publisher has
countered. This is them accepting
and buying the counter.
Resubmit
Declined
Timebomb TimebombTimebomb
Approved
1 2
1 2
Medialets Admin
7 Days
3
3
2 Days
Deliverables & Roles
MEDIABRIEF(Brand)
KPI
REQUESTFORPROPOSAL
MEDIAPLAN
MOCKS
MEDIAAUTHORIZATION
PROPOSAL
CREATIVESERVICESORDER
CAMPAIGNREPORTS
TRAFFICKSHEET
MEDIASPECS
BUILDTAGS
TRACKTAGS
FINALREPORT&PRESENTATION
AGENCY
AGENCY
PRODUCER
AGENCY / BRAND
CM
CAMPAIGN
MANAGER
ADOPS /
PRODUCER
ADOPS /
PRODUCER
MARKETPLACE
MANAGER
PUBLISHER
CREATIVE PRODUCER
MARKETPLACE
MANAGER
ADOPS
CAMPAIGN
MANAGER
ADOPS
MARKETPLACE
MANAGER
CAMPAIGN
MANAGER
CAMPAIGN
MANAGER

10. - Targets
- Dates
- Trends
- Creative
Agency/
Media
Planner
RFP
Creative
PUBLISHERS
Pub Reps
Demand Side
Platform
BID
Brand
Trading
Desk RFP
Approval
Audience Plan
Audience by KPI
Creative Quality
Assurance
BID BID
MEDIALETS YAHOO
GOOGLE
AdOps sets up
Process Flow: RTB (Real-Time Bidding)
Purpose: This screen provides the user with a snapshot of a real-time bid.
Annotations
1
2
3
4
RTB Process Flow
Brand sends an RFP to The Agency/
Media Planner.
The Agency/ Media Planner Goes to
the Trading Desk with an Audience by
KPI RFP.
Trading Desk responds with an
Audience Plan
Upon approval by the Agency, the
Audience Plan is sent to Creative and
the QA’d creative package is sent to
the Trading Desk.
The Trading Desk send metrics such
as targets, dates, trends, and creative
to the DSP (Demand-Side Platform).
The bids are then distributed from the
DSP to the Media Exchanges
(Medialets, Google, Yahoo!, etc)
Once in house, AdOps sets up the
campaign and it is distributed to the
Publishing reps/ Publishers.
© 2014 Jef Davis, All Rights Reserved.
Material is Jef Davis/ Client Confidential. All Copy is For Placement Only.
Author
Jef Davis
Filename
davis_portfolio_13.12.16.vsd
Page Number
10 of 66
Client
Medialets
Project
Campaign Flow
Page
Real Time Bidding
5
1
2
3
4
6
7
5
6
7

11. PUBLISHER DEVICE
MORE
RATEAVAILS IMPS
600K Shown
START END TOTAL
4,000,000 1,250,000
4,000,000 1,250,000
1,000,000 1,250,000
4,000,000 1,250,000
4,000,000 1,250,000
4,000,000 1,250,000
11/ 01/ 2012 11/ 30/ 2012
11/ 01/ 2012 11/ 30/ 2012
11/ 01/ 2012 11/ 30/ 2012
11/ 01/ 2012 11/ 30/ 2012
11/ 01/ 2012 11/ 30/ 2012
11/ 01/ 2012 11/ 30/ 2012
1,000,000 250,00011/ 01/ 2012 11/ 10/ 2012
$27,500
$27,500
$27,500
$27,500
$27,500
$27,500
$27,500
Select All
New York Times
New York Times
New York Times
New York Times
New York Times
New York Times
New York Times
Times
Times
Times
Times
Times
Times
Times
Tablet
Tablet
Tablet
Tablet
Tablet
Tablet
Tablet
DIR
$20
$22
$14
$16
MKT
$22
Wireframe: Plan Builder: Detailed View
Purpose: This screen provides the user the ability to plan mobile advertising campaigns.
DATE: 2012. 03. 15
© 2014 Jef Davis, All Rights Reserved.
Material is Jef Davis/ Client Confidential. All Copy is For Placement Only.
Author
Jef Davis
Filename
davis_portfolio_13.12.16.vsd
Page Number
11 of 66
Client
Medialets
Project
MUSE
Page
Plan Builder
Plan Builder
CAMPAIGN MANAGER CREATIVE BUILDER | REPORTING | APP MANAGER | ASSETS Your Account | Downloads | Help | Customize | Sign Out
http://muse.medialets.com/plan_builder/?rmbr=1
Chrome File Edit View History Bookmarks Window Help
Dashboard x Website x Website x Website x Website xWebsite x Website x Website x Website x +
START: END:RUNNING FROM:
Publisher ViewPlacement View
11/ 01/ 2013 11/ 30/ 2013
AUDI 11/12 NYTNAME
Select All
New York Times
New York Times
New York Times
New York Times
New York Times
New York Times
New York Times
Tablet
Tablet
Tablet
Tablet
Tablet
Tablet
Tablet
APP/SITE PUB DEVICE PLATFORM
Publisher field matches against pub name as
well as app/site names.
All input fields are multi-select except for
dates.
As users scroll right, any additional fields are
shown (as defined for that placement) including
a doc icon to download any docs associated
with this app/site (repeats for each placement
on that app/site)
If a buyer is blocked for a given placement it
does not show uniques, avails or pricing info
but a button to request pricing. This request
emails the publisher and Medialets rep to
optionally provide them pricing.
Clicking on Imps, Rate or Total places cursor
input in that field so the user can type; if any of
those values are changed, it auto-calcs the
corresponding fields: imps* (rate/1000)=total.
Tooltip appears when you edit the imps and
rate cells.
Scrollable area (akin to Excel freeze panes)
but w/o scrollbars; icon is on the dividers.
Dates default to what is shown in the date filter.
If date is changed, avails are updated.
User can enter in imps and have the total
calculated based off rate or visa versa. If any of
these three fields are changed, there is a
recalc.
Icon appears if: manual approval needed for
rate change, imps greater than avails, pub
always requires manual approval; rollover
shows message.
Submit button is disabled until a campaign is
selected and all editable values are filled in on
marketplace buys (direct are…)
1
2
3
4
5
6
7
8
9
10
11
AnnotationsPB_V.01
SIZE FORMATS
NEW CAMPAIGN
CREATE
X
v.PB_01_nc
NAME
ADVERTISER
VERTICAL
AGENCY
CAMPAIGN
SUMMARY & KPI
New Campaign
ACME
News
CAMPAIGN START
CAMPAIGN END
CREATIVE KICKOFF
SALES PERSON
03/01/12
03/31/12
Bob Smith
CREATE W/ MEDIA PLAN
ADD ANOTHER
ADD RFP OR OTHER DOC
Details
Overview: Multiple Selections
Select days in which the ad is not to run
29 30 31 1 2 3 4
6 7 8 9 10 11
13 14 15 16 17 18
20 21 22 24 25
27 28 29 30 1 2
23
Su Mo Tu We Th Fr Sa
Nov 2013
11 2 3 4 5 6 7
8 9 10 11 12 13
15 16 17 18 19 20 21
22 23 24 25 27 28
29 30 31 1 2 3 4
Su Mo Tu We Th Fr Sa
Oct 2013
14
26
30
12
19
26
5
New York Times/ Main Page/ News
START
END
AVAILS
RATE
IMPS
TOTAL
Today Start Off End
AUDI CampaignAUDI CAMPAIGNADVERTISER
Delivery Chart SKIP PLAN/ GO TO CAMPAIGN
New York Times
New York Times
New York Times
New York Times
New York Times
New York Times
New York Times
New York Times
New York Times
New York Times
New York Times
New York Times
New York Times
New York Times
Tablet
Tablet
Tablet
Tablet
Tablet
Tablet
Tablet
Tablet
Tablet
Tablet
Tablet
Tablet
Tablet
Tablet
Tablet
Submit/Reserve
YOUR RESERVATION WILL
BE GOOD UNTIL: 10/31/2012
Save w/o Res.
YOU CAN SUBMIT NOW
& RESERVE THIS LATER
Set Targeting
Additional Fields
Filters
Audience
Content
Placement
Category News, WeatherX X
Geo New York Metro, D.C.X X
Device X Tablet X Platform iOS X
SECTION
Main Page: Top
Main Page: Top
Main Page: Top
Main Page: Top
Main Page: Top
Main Page: Top
Main Page: Top
Main Page: Top
Main Page: Top
Main Page: Top
Main Page: Top
Main Page: Top
Main Page: Top
Main Page: Top
Main Page: Top
Main Page: Top
Main Page: Top
Main Page: Top
Main Page: Top
Main Page: Top
Main Page: Top
CAT.
News
News
News
News
News
News
News
News
News
News
News
News
News
News
News
News
News
News
News
News
News
News
AVAILS
600K Shown
4.25M
4.25M
4.25M
4.25M
4.25M
4.25M
4.25M
4.25M
4.25M
4.25M
4.25M
4.25M
4.25M
4.25M
4.25M
4.25M
4.25M
4.25M
4.25M
4.25M
4.25M
4.25M
Banner, Expandable
Banner, Expandable
Banner, Expandable
Banner, Expandable
Banner, Expandable
Banner, Expandable
Banner, Expandable
Banner, Expandable
Banner, Expandable
Banner, Expandable
Banner, Expandable
Banner, Expandable
Banner, Expandable
Banner, Expandable
Banner, Expandable
Banner, Expandable
Banner, Expandable
Banner, Expandable
Banner, Expandable
Banner, Expandable
Banner, Expandable
Banner, Expandable
320X50
320X50
320X50
320X50
320X50
320X50
320X50
320X50
320X50
320X50
320X50
320X50
320X50
320X50
320X50
320X50
320X50
320X50
320X50
320X50
320X50
320X50
Remove Selected
APP/SITE
Audience View
RATE
$22
$22
$22
$22
$22
$22
$22
$22
$22
$22
$22
$22
$22
$22
$22
$22
$22
$22
$22
$22
$22
iOS
iOS
iOS
iOS
iOS
iOS
iOS
iOS
iOS
iOS
iOS
iOS
iOS
iOS
iOS
iOS
iOS
iOS
iOS
iOS
iOS
iOS
Times
Times
Times
Times
Times
Times
Times
Times
Times
Times
Times
Times
Times
Times
Times
Times
Times
Times
Times
Times
Times
11/ 01/ 2013
11/ 30/ 2013
1,000,000
$22
2,250,000
$2,250,200
............
............
............
............
X
No
We can haz comments
Geo, Keyword, Device
Alcohol & Firearms:
Comment:
Targeting Support:
MORE
BACKGROUND
- Background Color: FFFFFF
- Background Mode: Solid/ Transparent/ Image/ Gradient
GENERAL
- Center In Browser: True/ False
- Character Set: US/ Western European (ISO-8859-1)
- Document Type: HTML5
- Favorites Icon: attach
- File Extensions: .HTML, .CSS, .XML, .ASP.NET (C#), .JS,
.PHP, .JSON, .GIF, .PNG, .JPG, .JPEG, .RB, ETC
- Height: 800+
- Page Language: English (United States)
- Title: Plan Builder UI
- Width: 1280, Responsive
LINKS
- Link Color: TBD
- Link Color Active: TBD
- Link Color Hover: TBD
- Link Color Visited: TBD
- Underline Mode: Always/ Never
META TAGS
- Author: Medialets
- Categories: TBD
- Description: TBD
- Generator: TBD
- Keywords: TBD
KEYWORDS
Enter keywords used by search engines to index this web
page
4
2
3
1
Attributes
5

12. UPCOMING CAMPAIGNS
COMPLETED CAMPAIGNS
Annotations
Wireframe: Campaign Manager Dashboard: 1280 X 800
Purpose: This screen provides the agency-side user with a snapshot of their active, upcoming and recently completed mobile advertising campaigns.
DATE: 2012. 02. 06
© 2012 Medialets, All Rights Reserved.
Material is Medialets Confidential. All Copy is For Placement Only.
Author
Jef Davis
Filename
davis_portfolio_13.12.16.vsd
Page Number
12 of 66
Client
Medialets
Project
Campaign Manager Dashboard
Page
CM_Dash
1
Media Buyer
*** What campaigns require action by me
* Campaign Performance
** Impressions, expand rate, engagement rate, CTR, eCTR, eCPM
** Custom metrics by pub and by ad campaign-to-date
** Cost/Price???
* Pan-Campaign Performance
** Performance by publisher
- Campaign Status
- How many campaigns are in each status (i.e. proposal, xplan, creative, QA, live,
ended, etc.)
- What is the status of a given campaign
- What campaigns require action
- What campaigns require action by me
- Campaign Performance
- Impressions, expand rate, engagement rate, CTR, eCTR
- Custom metrics by pub and by ad campaign-to-date
- Cost/Price???
- Pan-Campaign Performance
- Performance by publisher
- Performance vs category (benchmark)
- Cost/Price???
CAMPAIGN MANAGER CREATIVE BUILDER | REPORTING | APP MANAGER | ASSETS Your Account | Downloads | Help | Customize | Sign Out
2
3
4
5
Search Specific Campaign
http://muse.medialets.com/placement_editor/?rmbr=1
Chrome File Edit View History Bookmarks Window Help
TOP CAMPAIGNS Q4
Dashboard x Website x Website x Website x Website xWebsite x Website x Website x Website x +
Wed., February 8, 2014 18.19.53
ACTIVE CAMPAIGNS
CNN Campaign I
50%
START: 02.01.12
PERFORMANCE BY PUBLISHER
Do you need
immediate
assistance from
Medialets?
DELIVERED
CNN Campaign III
48%
START: 02.01.12
DOWNLOAD
DELIVERED
CNN Campaign IV
47%
START: 02.01.12
DOWNLOAD
DELIVERED
CNN Campaign V
46%
START: 02.01.12
DOWNLOAD
DELIVERED
CNN Campaign II
49%
START: 02.01.12
DOWNLOAD
DELIVERED
Publisher
- Campaign Status
- How many campaigns are in each status (i.e. proposal, xplan, creative, QA, live,
ended, etc.)
- What is the status of a given campaign
- What campaigns require action (approvals)
- What campaigns require action by me
- Campaign Performance (only on properties I own)
- Impressions, expand rate, engagement rate, CTR, eCTR
- Custom metrics by ad campaign-to-date
- Cost/Price???
- Pan-Campaign Performance
- Performance by advertiser
- Performance vs category (benchmark)
- Cost/Price???
DOWNLOAD
x x
1
“Active Campaigns” is the default open window. This unit works on an
accordion interaction model: when the user clicks on “Upcoming
Campaigns” it spring-loads open to the top to reveal the underlying content.
The tics are merely suggestive of the behavior as the entire bar is
actionable. Bars also may be dragged open as suggested by the gripper.
Hierarchical orientation is a function of preferences. Upon selection of a
given campaign, the other campaigns fade-to-back (but are still actionable
and visible). The fundamental initial window displays primary information
that the user is concerned with such as campaign name, maturity and
prosperity. All of the data captured by the system may be captured in a
download that may be saved in variable formats. Closely associated alerts
are signified in two ways: there is a primary alert status (in red, at top) that
is also numerically encoded with the underlying number of alerts since last
check-in. Secondarily, there are also local alerts that are specific to
individual campaigns. These are attached to the campaign bars
themselves and are color coördinated (red=high, yellow=medium, etc) and
these are also a function of both preference and chronology (anything
impending=yellow; past due=red).
Secondary, more granular, data associated with the actively-selected
campaign is to the immediate right and its default state, upon-click, is open
under the default tab of “Top Campaigns of Q4” (for example) [user-
defined], which displays the “Performance by Publisher.” The user may,
additionally, add other tabs and manually select the pre-defined scope from
verticals, etc. (as seen in the drop-down menu). These may remain active
and used in combination or closed or set to “null/none” for a broader scope.
The graph data may be clicked upon at which point it light-boxes to an
expanded state (not currently shown).
The tier-three work-space allows the user to manipulate information on a
more imaginative, meaningful and granular level. Example: blended metrics
in the form of CTR, CPE, platform, etc. which can also be constrained (or
even extrapolated) through time utilizing either the calendar or slider. On-
slide=reveals pop-up feedback hover when utilizing date-range feature.
“Performance Comparison” permits the user to conduct real-time A|B
performance testing with multiple publishers. User selects from the pre-
slotted drop-downs of publishers and can scroll through the campaign
timeline to evaluate performance and, when deficiencies are identified,
make suggestions as to how to reallocate assets to higher yielding
properties. Analysis can also included blended metrics and is easily
actionable either via drag-n-drop or simply by rendering the pre-selection of
blended matrices. This data may also be saved in other formats.
There is also a more humanistic element to the Medialets Campaign
Dashboard in that there is the low-key but visible companion piece at the
bottom left that permits a real time chat interface should the user have any
issues or questions. Other global features include faceted search and the
ability to expand the dashboard to full-screen mode.
2
5
Armed Forces
Automotive
B2B
Beauty & Fashion
Business
Consumer Packaged Goods
Dating
Education
Entertainment
Finance
Food & Beverage
Healthcare
Luxury Goods
News
Pharma
Real Estate
Restaurants
Retail
Sports
Technology
Telecommunications
Travel
Business
PDF
XLS
XML
DAYS: 01-10
CAMPAIGN: 60%
DAY: 06-10
PERFORMANCE: +20%
DOWNLOAD
PRINT
DELIVERY METHODSNETWORK PLATFORMS +
PUBLISHER ALPHA
AD SIZE
PLACEMENT
INDUSTRY BENCHMARK
24
GRAPH
DATA
PAN-CAMPAIGN PERFORMANCE
GRAPH
DATA
GRAPH
DATA
GRAPH
DATA
GRAPH
DATA
GRAPH
DATA
GRAPH
DATA
GRAPH
DATA
GRAPH
DATA
GRAPH
DATA
IMPRESSIONS EXPAND RATE ENGAGEMENT RATE
CTR eCTR eCPM
CUSTOM PUB METRICS PUBLISHER PERF. COST/PRICE
GRAPH
DATA
AD CAMPAIGN-TO-DATE
PERFORMANCE COMPARISON
SAVEDAY 6/10
PUBLISHER ALPHA
PUBLISHER BRAVO
PUBLISHER: ALPHA PUBLISHER: BRAVO
PUBLISHER ALPHA
PUBLISHER BRAVO
X
120%
SUGGESTED REALLOCATION:
113%
SUGGESTED REALLOCATION:
INVENTORY
Select All
CTR
CPE
M
30
February 12
T W T F S S
31 1 2 3 4 5
6 7 8 9 10 11 12
13 14 15 16 17 18 19
20 21 22 23 24 25 26
27 28 29
X
SAVE
DELIVERY
FORMAT
DISPLAY FEATURE
PLATFORM
BLENDED
METRICS
CHART
< >
12
BLENDED METRICS
BLENDEDMETRICSPERFORMANCECOMPARISON

13. GenePeek_01.gif
© 2014 Jef Davis,
All Rights Reserved.
Author
Jef Davis
Filename
davis_portfolio_13.12.16.vsd
Page Number
13 of 66
Client
MCB
Project
GenePeeks
Page
Customized Catalog

14. © 2014 Jef Davis,
All Rights Reserved.
Author
Jef Davis
Filename
davis_portfolio_13.12.16.vsd
Page Number
14 of 66
Client
MCB
Project
GenePeeks
Page
Donor Page

15. © 2014 Jef Davis,
All Rights Reserved.
Author
Jef Davis
Filename
davis_portfolio_13.12.16.vsd
Page Number
15 of 66
Client
MCB
Project
GenePeeks
Page
Donor Responsive

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All Rights Reserved.
Author
Jef Davis
Filename
davis_portfolio_13.12.16.vsd
Page Number
16 of 66
Client
MCB
Project
GenePeeks
Page
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17. © 2014 Jef Davis,
All Rights Reserved.
Author
Jef Davis
Filename
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Page Number
17 of 66
Client
MCB
Project
GenePeeks
Page
eCommerce Logic © 2014 Jef Davis,
All Rights Reserved.
Author
Jef Davis
Filename
davis_portfolio_13.12.16.vsd
Page Number
17 of 66
Client
MCB
Project
GenePeeks
Page
Map Targeting

18. People choose GenePeeks because it is
safe and instills trust and confidence.
GenePeeks Experience Map
Guiding Principles
Customer Journey
Opportunities
STAGES
GENEPEEKS
DOING
THINKING
FEELING
EXPERIENCE
GenePeeks is only one part of a couples’
family-making decision process.
People plan their families over the course
of intense thought and communication.
People value services that are trustworthy,
respectful and personable.
Research Planning Consultation Criteria Selection Post-Selection
Communicate a clear value
proposition.
STAGES: Global
Make our clients into better,
more savvy consumers.
STAGES: Global
Help people get the help
they need.
STAGES: Global
Engage in social media with
explicit purposes.
STAGES: Global
Support people in creating
their own solutions.
STAGES: Global
STAGES: Global
Connect research, planning,
selection, purchase, and
support on the web.
STAGES: Investigating
Visualize the experience and
possible outcomes.
STAGES: Investigating
Aggregate process into a
reasonable timeline.
STAGES: Investigating
Arm clients with information
for making decisions.
STAGES: Investigating
STAGES: Investigating
Proactively help people deal
with change.
STAGES: Post-selection | Reflection
Accommodate genetic
planning and selection.
STAGES: Action | Reflection
Communicate status clearly
at all times.
STAGES: Post-selection | Reflection
Input & Wait for Test Results to Arrive
What to Expect
Medical evaluation, Match Criteria with Donor
Preparation, Medical Check-ups
Share Experiences, Post-Natal Follow-throughReviewing / Comparing Results
Understanding FeesCriteria Confirm
Process
Delivery
Options
Payment
Options
Review &
Confirm
Enjoyability of Genepeeks
Relevance of Genepeeks
Helpfulness of Genepeeks
Enjoyability of Genepeeks
Relevance of Genepeeks
Helpfulness of Genepeeks
Enjoyability of Genepeeks
Relevance of Genepeeks
Helpfulness of Genepeeks
Enjoyability of Genepeeks
Relevance of Genepeeks
Helpfulness of Genepeeks
Enjoyability of Genepeeks
Helpfulness of Genepeeks
Enjoyability of Genepeeks
Relevance of Genepeeks
GLOBAL
Information
Sources
Stakeholder Interviews
Cognitive Walk-throughs
Customer Experience Surveys
Existing GenePeeks Documentation
ONGOING/
NON-LINEAR
LINEAR
PROCESS
NON-LINEAR/
CHRONOLOGICAL
SELECTION / POST-SELECTION
Improve the gene selection
process.
STAGES: Action | Reflection
EDUCATION / CONSULTATION
Enable people to plan over
time.
STAGES: Investigating
Exploratory Research, Competitive Analysis, Cost/
Benefits Analysis, Alternative Strategies, Opting Out.
© 2014 Jef Davis,
All Rights Reserved.
Author
Jef Davis
Filename
davis_portfolio_13.12.16.vsd
Page Number
18 of 66
Client
MCB
Project
GenePeeks
Page
Experience Map
• How do we identify and prioritize undesirable traits?
• What are we looking for in a health care provider?
• How do we ascertain and evaluate criteria?
• We want the best price but are willing to pay more.
• How much is the total cost?
• Are there any hidden charges?
• Insurance coverage?
• Have we both had a complete medical checkup?
• Medical inventories of our respective families?
• External resources?
• To whom can we turn to when we have a concern?
• Expectation management.
• What if we change our minds?
• What if the donor is no longer participating?
• How to best maintain a healthy physical and
emotional status throughout the process?
• How can we share our discovery, insights and
joy with friends, family and colleagues?
Experience Map for GenePeeks | 2014
• We are excited about this opportunity!
• We want to know everything we can.
• What if we can’t afford this?
• We don’t want to make the wrong choice.
• It’s hard to trust Web forums. Everyone is
so negative.
• Keeping track of all the different options and
opinions is confusing.
• Are we sure this is the option we want to take?
• Website experience is easy and friendly.
• Communication, feedback and information is
all very warm, informative, and inviting.
• Happy to discover such wonderful donor options!
• Stressed about a donor choice suddenly not being
available or willing.
• We are feeling anxious about such a
monumental decision.
• Calmness in knowing this decision is the
smartest and kindest gift to ever bestow upon
another. We are so fortunate.
• Excited to share our story with our friends and
families.
• A bit stressed at the additional layers of testing
on top of normal post-natal procedures.
May contact if difficulties occur
Relevance of Genepeeks
Live chat for
questions
Wikipedia
Blogs
Forums
Google
Discussions
and Discovery
Trait-Builder
Trait-Libraries
Create
Account
Friends, Family
& Professionals
White Papers
User Decision Point
Profile
Photos
Videos
Narrative Audio
Share online
Write reviews
Helpfulness of Genepeeks
Share with friends

19. SSO Engine
Browser WebServer
Commerce Engine
(COOL)
Enterprise
Message Bus
ScholasticPlatformOrderReconProcessCloudServices(Amazon,EC2)
User Info,
eISBN, eBook
Format, Price
SSO
Queue
COOL Queue
Retrieve eBook messages,
transform MQ messages to SOAP
messages & invoke LD eBook
Web Services (WSO2)
LD eBook Web
Services (WS
security compliant)
Digital Fulfillment
Services
Update user
bookshelf
Recon message
sender
Daily stats
Alert
monitoring
Archive/
Clean
Admin GUI
WOI
Web Services
interface
Purchase Message (Req
copy & Res) Listener –
parse and persist in the
DB
VPNTunnel
Recon Job
Recon
Message
Center
Copy of
eBook
purchase
message
Response
message
from LD
RECON DB
Various eBook channels &
send purchase messages
to LD through ESB in pre-
defined formats
eBook Purchase Order Recon Process
eBook purchase
message
eBook
purchase
message
response
(success +
errors)
EMS: Process Flow I: Order Management/ Purchase Orders + Finding Customers
Purpose: provides a schematically-oriented overview of the process of locating a customer once an order alert has been issued.
7
Confirmation
page
N
O
YE
S
VALI
D?
ORDER NUMBER
RESTRICTED
NO
YES
VALID
?
TEACHER
PARENT
CSR
8
9
System Decision
Point
Confirmation Page
(assets
downloading)
In teachers cart, there is a
notification of the transaction (class
activation code = ID. UCN of parent
is also detected).
Searching for parents UCN#
CONFIRMATION
Customer Info
Shipping Info
Payment info
SUBMIT
CONFIRMATION
Customer Info
Payment info
SUBMIT
WTF?!
Track Order
Status
Track Order
Status
Pre-defined Set:
Teachers Book Club Members
12
11
10
0.1.2x
Registration
Confirmation
0.1.1x
Missing/ Invalid
Submission Info
xConditional
branch
Concurrent
set
email notification
(non-validated)0.1.2x
Registration
Confirmation
0.1.1x
Missing/ Invalid
Submission Info
x
email notification
(non-validated)
TEACHER
Sets up a book club
for parents
1
Catalogues
&
eBooks
Book Club Chooses catalogues
& eBooks
2
3
0.1
USER_AUTH
REGISTRATION
ACTIVATION CODE
0.1 4
5
6
PARENTS
Selects, groups and
alerts parents (in the
class education zone)
Book Club
1
Understanding the relationship between parent and teacher (Because it effects “Bonus Points*)
Teacher sets up a book club for parents
Choose catalogues & eBooks
Select, group and alert parents (in the class education zone)
Parent logs in
Registers child
Enters activation code
Fills shopping cart/ enters CC/ add wallet/ purchase now.
PROBLEM: order number restricted.
In teachers cart, there is a notification of the transaction (class activation code = ID. UCN of parent is also detected).
Searching for parents UCN#
Go to WOI
Find all parents in the teachers book club.
Identify which ones placed orders and did not receive.
Place alert for orders.
*Bonus Points
Scholastic currency associated with teachers and parents. What happens when a parent places an order outside of a P/
T association or they use an out-dated class activation code?
Flow Annotations (Finding Customers)
2
3
4
5
6
7
9
8
10
11
12
13
Application Scope
WOI to OM: WOI as the entrance point to OM
Context
Parent complained about not getting an ordered eBook
Primary Actor
Level 2 CSR
Stakeholders
Customer, Development
Preconditions
Parent is linked to a teacher in COOL and has placed an eBook purchase, identifying information for parent and/or the
order is available, a link exists between WOI and OM based on an order_id common to both systems
Main success scenario summary
Level 2 CSR can verify if the problem with the order lies within what the order management system can tell us about the
order
Steps to success via parent profile information
1. Locate parent profile in WOI, via profile search
2. Locate parent order in WOI, via advanced order search
3. Click on link to reveal details of order in WOI
4. Click on link to reveal details of eBook order in OM
5. Click on a link to reveal the details of order item in OM
Result
Details of eBook order in OM provides sufficient detail to determine appropriate next steps for customer and/or
development
Steps to success via order ID
1. Click on a link in WOI to access OM
2. Enter order id in OM search interface
3. View search results from OM search
4. Click on link to view details of eBook order in OM
5. Click on a link to reveal the details of order item in OM
Results
Details of eBook order in OM provides sufficient detail to determine appropriate next steps for customer and/or
development
For any given order item, the following should appear the order item detail level
Received (the order/order item was acknowledged as received for processing)
In-flight (the order/order item is in various stages of processing)
Rejected (the order/order item has been rejected by the monitored systems for processing)
Active Hold (the order/order item is being held by some automated or manual process)
Expected Hold Release Time (the time the hold is expected to be released)
Delivered (the order/order item has completed its journey in the monitored systems)
Next to each characteristic detail information should be available
Recieved: Datetime recieved, source channel
In-flight: Datetime entered inflight, appropriate sub step indicator, datetime exited inflight
Rejected: rejected reason
Active Hold: Yes or no
Expected hold release time: datetime of expected release
Delivered: datetime delivered
Note: Active Hold and expected hold release time are mutually exclusive of rejected. If an item is rejected, any holds should not be considered for
communication purposes and thus removed from the display.
The distinction between order and order item may require more detailed thought.
For any given error, there should be a link to particular error code and detailed explanation.
13
© 2014 Jef Davis, All Rights Reserved.
Material is Jef Davis/ Client Confidential. All Copy is For Placement Only.
Author
Jef Davis
Filename
davis_portfolio_13.12.16.vsd
Page Number
19 of 66
Client
Scholastic
Project
eBOMS
Page
Order Management Flow

20. EMS: User Flow: “Title Assignment” / Manual Process
Title Assignment2
SCRIPT
© 2014 Jef Davis, All Rights Reserved.
Material is Jef Davis/ Client Confidential. All Copy is For Placement Only.
Author
Jef Davis
Filename
davis_portfolio_13.12.16.vsd
Page Number
20 of 66
Client
Scholastic
Project
EMS
Page
Process Flow I
1 The title assignment process will begin with
the business completing an excel spreadsheet
with the relevant title and login information.
The business will need to check with the
authors / publishers to see if they already
have an SPS ID.
If they do not have an ID a business person
will have to login into WOI and create an ID.
If one exists then it is manually updated on the
Excel file and emailed to the DBA
Once the spreadsheet is completed it will be
emailed to the database group for processing
After the request message is loaded into the
database and moved into the message queue,
two things happen:
Libre Digital receives the updates...
An email is sent to Business for CSRT
verification.
The business checks the author / publisher
bookshelf to confirm that the title is present.
Corp Comm team informs authors and
publishers of their login credentials and the
process to download their titles. .
Annotations
2
3
4
5
6
7
8
BUSINESSSUPPORT
SPS ID
LOGIN ID
PWD
eISBN
VCN
9
Publish/Author access will have to be set up
for all titles that we currently have. Publishers
will have outside email addresses.
XLS
Excel File
Create
SPS ID
Excel File
Profile
Check
WOI
MANUALLY UPDATE .xls
0.0.0.0
XLS
Profile
Exist?
NOYES
BusinessSupport
23
TRADE
1
DBA
SUPPORT
POST TO
MSG TABLE
PARSE
DATABASE
JAVA
LISTENER
Q
MANAGER
LIBRE
DIGITAL
IT-SUPPORTSIDE
4 5
6
7
NOTIFY BUSINESS
“ALL PROCESSED”
Business
WOI
CSRT
Verification
Verified?NO YES
Excel File
0.0.0.0
XLS Corp Comm
Team
(Nelson Wakefield)
Email w/ .xls to CCT
Notifies authors &
publishers with
download instructions
8
9

21. Annotations
REJECTED ORDERS SUMMARIES (8)
Wireframe: Order Management: 1280 X 800
Contact us
Order Management
Purpose: This screen provides the user with a snapshot of order statistics for a given period of time.
REJECTED CONFIRMED UNVERIFIED SUBMITTED
8 4 1 12
1 Day ALL CHANNELS ALL FIELD CRITERIA Enter search term(s)
© 2014 Jef Davis, All Rights Reserved.
Material is Jef Davis/ Client Confidential. All Copy is For Placement Only.
Author
Jef Davis
Filename
davis_portfolio_13.12.16.vsd
Page Number
21 of 66
Client
Scholastic
Project
EMS
Page
Order Management
Title AssignmentOrder Management
V.1.0
Select Order To Reconcile
UCN_ID CH. ORDER_ID CORP_ID Ord Create Date Source Sys
ORDER LIST
SPSID12344 09128734765 09128734765 09128734765 11: 09: 29 09128734765
Welcome: SPS ID | Log out
SPS_ID
RESUBMITTED
1
Status
REJECTED
SPSID12345 09128734766 09128734766 09128734766 11: 09: 29 09128734766 REJECTED
Filter By Search By
Resubmit
History Bookshelf
Update Resubmit
History Bookshelf
Update
Order Details
eISBN:
1234567890123
ISBN: 1234567890123 QTY ORDER: 12
Pontchartrain
Beignet
9876543210
GMT+5
User input error
Source Sys………….
Source Host………...
Time Zone…………..
Error Code……….….
Error Reason….……
8675309
8675309
Submitted
8675309
2011-07-21
Order Number………..
Corp ID…………..…….
Order Status………….
Bundle eISBN….……..
Order Create Date…...
FORMAT: PDF
Two Main OM Functions
Order Management
- status
- summary
- transaction details (bookshelf content: invokes CSRT)
- resubmit (as is) updated on back-end
- search (pop-up)?
- Update (eBooks order update screen)
- eBook order update
- search eISBN (call to DAM)
- all fields are editable
- nomenclature needs evaluated here.
- search orders: submit new message.
Title Assignment
- customer look-up (does author exist?)
- customer creation screen
- title search/ title multiple eISBN
- title assignment (single & batch)
- UI search-box (paste in eISBN & list)
- one author at-a-time
1 Customer clicks on a drop-down menu and selects “Book Clubs” channel under “All Channels
Selects the intersection of “1 Day” and “confirmed” (transactions that have been confirmed
within the previous 24 hours – of which there are 4 in this example)
On-click, a “Transaction Summary” screen is spawned and populated with the summaries of
the aforementioned 44 examples, highlighted by 8 ordered categories.
There is the ability to select none-to-all as well as the option the have more summary examples
displayed.
[Get Details]: “On-click spawns a window of the “Transaction Details” that functions in
virtually the exact same way as the “Transaction Summary” window but has different fields
and variables displayed.
Inasmuch as possible, all interactions are direct manipulation with real-time dynamic results.
Ex.: Field data-entry is achieved by plac-ing the cursor directly into the field and the text is
directly manipula-ted with the text wand. Once a modification has been transacted, it is
complete on the screen (there may be instances where the DB needs a [RESUBMIT] or
[UPDATE] to modify the stored data.
Once modifications have been made, the client can then validate the veracity of the transaction
in the customer’s bookshelf.
Flow Annotations (non-search)
2
3
4
5
6
7
9
8
Book Clubs
Get Details
Update
Resubmit
Bookshelf Content
Customer Lookup

22. © 2014 Jef Davis, All Rights Reserved.
Material is Jef Davis/ Client Confidential. All Copy is For Placement Only.
Author
Jef Davis
Filename
davis_portfolio_13.12.16.vsd
Page Number
22 of 66
Client
Scholastic
Project
EMS
Page
Title Assignment
Wireframe: Title Assignment: 1280 X 800
Purpose: This screen provides the user with a snapshot of order statistics for a given period of time.
Contact us
Title AssignmentOrder Management
Title Assignment
User Name Last Name First Name SPS_ID Email UCN BCOE
SPS Contributor Search List Results
J.K. Rowling Rowling J.K. J.K.xyz123 J.K.@Rowling.com J.K.xyz123 J.K.xyz123
Search By:
SPS Contributor
Title / ISBN
Saved SPS
Contributor
Searches Go Here
Saved SPS Contibutors
Saved Title
Searches Go Here
Saved Titles
ASSIGN
SEARCH
Email
SPS ID
User UCN
BCOE
Exact match
Starts with
Contains
School UCN
School Zip/ Postal Code
V.1.0
Welcome: Chris Gilles | Log out
Search | Advanced Search | Clear Fields
Last Name
First Name
User Name
ASSNS
View
J.K. Rowling X
Clear
Clear J.K. Rowling Rowling J.K. J.K.xyz123 J.K.@Rowling.com J.K.xyz123 J.K.xyz123 View
ISBN Title Author(s) Publisher Published Date
Harry Potter/ Deathly Hallows J.K.Rowling Scholastic Press 2007-06-21
Harry Potter/ Philosopher’s Stone
Harry Potter/ Goblet of Fire
J.K.Rowling Scholastic Press 2005-06-21
J.K.Rowling Scholastic Press 2003-06-21
All
12345678901234
12345678901234
12345678901234
Illustrator
Mary GrandPre
Mary GrandPre
Mary GrandPre

23. RATINGS & REVIEWSMEDIAOVERVIEW RELATEDNEWSDETAILS
Wire-frame:
Blockbuster Digital
Jef Davis
Movies | Your Queue | Games | Kids | Gifts | Stores
Movie Details
Mission statement for movie details:
Help you make decisions about this movie
MOVIE TITLE
BOX ART
Rent | Buy | Download
Director
Christopher Nolan
Cast
Christian Bale
Heath Ledger
Maggie Gyllenhaal
Gary Oldman
Morgan Freeman
Aaron Eckhart
Anthony Michael Hall
William Fichtner
Michael Caine
Eric Roberts
Michael Jai White
Melinda McGraw
Nestor Carbonell
more...
Genres
Action & Adventure
Comic Books and Superheroes
Action Sci-Fi & Fantasy
Action Thrillers
Blu-ray
Collections
AFI
Batman: Mystery of the Batwoman
Batman: Holy Batmania
Batman: Tales of the Dark Knight
Batman Beyond: The Movie
more...
Awards
Golden Trailer
Best Action
Best Motion Graphics
Links
Official Site >
IMDB >
Show times & Tickets
AFI 37
HOT
100 Synopsis
(Spoiler free) Bruce Wayne/Batman (Christian Bale) continues to
eliminate crime in Gotham City with the help of Lt. Jim Gordon
(Gary Oldman) and District Attorney Harvey Dent (Aaron Eckhart).
The Dark Knight wants to finally get rid of organized crime for good and
be free of their corruption. Batman soon finds that a new psychopathic
mastermind known as the Joker (Heath Ledger) has taken over organized
crime. After the fall of Carmine Falcone, the remaining crime bosses try to
pick up the pieces. However, the Joker is killing them off one by one.
The Joker's plan is to terrify the citizens and throw the city into chaos, and
then kill Batman.
average user rating:
See more ratings
Add to a list
Recommend
Check availability
Related Stuff
Actors
Pierce Brosnan
Nicolas Cage
George Clooney
Matt Damon
Johnny Depp
Leonardo DiCaprio
Angelina Jolie
Nicole Kidman
Jennifer Lopez
Uma Thurman
Catherine Zeta-Jones
Is preceded by:
Batman Begins (2005)
Graphic Novels
Batman: Gotham
Knight (2008)
Posters
Batman: The Dark
Knight (2008)
MORE
Similar Movies
Heat (1995)
The Departed (2006)
The Untouchables (1987)
Batman: Gotham Knight (2008)
Iron Man (2008)
Lists
Groups
The Batmen (99 MEMBERS)
Bats@TheBatLab (8 MEMBERS)
The Batman Legacy (19 MEMBERS)
Michael Keaton as Batman (10 MEMBERS)
NEW! Val Kilmer as Batman (1 MEMBER)
News
Joker's dozen: the best moments of
Batman's nemesis
July 7, 2008 at 9:27 am.
Should Batman kill the Joker?
July 7, 2008 at 9:27 am.
Batman star Christian Bale's brush with
the law
July 7, 2008 at 9:27 am.
Holy box office, Batman! To the cinema
July 7, 2008 at 9:27 am.
My Favorite Car-chases
BY bATcHASE00
VIEWED BY 100 PEOPLE
GURU
Top Special Effects
BY VFX_NYC
VIEWED BY 7800 PEOPLE
My Favorite Lines
BY scriptease
VIEWED BY 788 PEOPLE
FOR FUN
Quizes
What were the names of Bruce
Wayne's parents?
Choose Your Answer:
A: James & Elizabeth
B: Wayne & Alice
C: George & Elaine
D: Thomas & Martha
BB Blog
Does ‘Batman: The Animated
Series’ Have The Best Joker?
Published by Shawn Adler on Monday, July 7,
2008 at 9:27 am.
Joker in 'Batman: The Animated Series'Writers
have disagreed throughout the years over what
makes the Joker the Joker. (Read about the
history of the Joker, from “Batman” #1 to Heath
Ledger here.) Is it his laugh, his menace, his
ironic absurdity? But few today argue over who
did it the best:
Blogs
"The Dark Knight" is the number one title currently at Blockbuster… 1,037 people searched for "The Dark Knight" on Blockbuster in the past 24 hours … There are 265 reviews ofMovie Details
The Dark Knight (2008)
Rated PG-13 For Intense sequences of violence and some menace. for 14+ (more)
Length: 150 minutes
Heathen999 2.05PM An exceptional follow-up to "Batman Begins."
Munkie420 1.05PM Sinister thrilling mandatory dark complex art
Se7en22 12.05PM Everyone should watch The Dark Knight
Meatlessoul 11.05AM A depressing sketch of human character
BonBonChicken 10.05AM Transcends its origins and is recommended
x00xieNYC 9.05AM Sinister thrilling mandatory dark complex art
Silver22 8.05AM Wow! A richly thrilling crime saga
DonLaFontaine 7.05AM A depressing sketch of human character
Like it?: Yes6 Word Reviews
The Dark Knight Text Size: A A A
Critic's Pick 34 Comments | Add Yours
By Christopher Tookey
Daily Mail [UK]
Published Aug 2, 2008
Even if the death of Heath Ledger hadn’t already draped it in a funeral shroud, The Dark Knight
would be a morbid affair: It could only be darker if Batman died. (He does die a little, on the inside.)
The director, Christopher Nolan, has decided to get real with the thing. Forget Gotham City—or
Anton Furst’s splendid Gothic Gotham of Tim Burton’s Batman, which summoned up the freaky
superhero’s inner landscape of vaulted arches and gargoyles. We’re now in a modern,
untransformed Manhattan, where the Joker’s opening bank heist unfolds in a tense, realistic style
with multiple point-blank shootings. It’s a shock—and very effective—to see a comic-book villain
come on like a Quentin Tarantino reservoir dog. But then the novelty wears off and the lack of
imagination, visual and otherwise, turns into a drag. The Dark Knight is noisy, jumbled, and sadistic.
Even its most wondrous vision—Batman’s plunges from skyscrapers, bat-wings snapping open as
he glides through the night like a human kite—can’t keep the movie airborne. There’s an anvil
attached to that cape. MORE
1 - 20 (critics sorted by usefulness) 1 2 3 4 5 6 7 8 9 10 11
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Movie Critic Review
© 2014 Jef Davis, All Rights Reserved.
Material is Jef Davis/ Client Confidential. All Copy is For Placement Only.
Author
Jef Davis
Filename
davis_portfolio_13.12.16.vsd
Page Number
23 of 66
Client
BlockBuster
Project
Site Redesign
Page
Movie_Deets
PLAY TRAILER
SEE MORE
SEE MORE
BLOCKBUSTER.comTM
Get It
4 5321
SEE MOREWRITE A REVIEW
SEE MORE
SEE MORE
SUBMIT
Save Search
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New Releases What are you looking for? Get It Now

24. SAVED (4)SHOPPING CART (4)YOUR QUEUE (531) DOWNLOADS (4)
1
2
3
“Queue Tabs”
Master user can create, name, edit, move, save, delete, restrict or enable
access to an unlimited number of tabs. Furthermore, within the privacy settings
associated with each tab, the master user can restrict and enable title MPAA
ratings, billing details and all social settings. The tabs auto-indicate the number
of titles within that tab.
“Titles at Home”
User can instantly access this list to see when a title has shipped, estimated
arrival, report a problem (either with the DVD, the delivery or the service). The
user can write a review, share and rate any of these titles
“Master Order Bar”
All columns can be reordered in the standard fashion by clicking on the column
header. Conversely, re-clicking on the header will reverse order the column.
“List Order”
User can can change the list order by one of several methods: 1) by physically
renumbering the titles then clicking the “update queue” button or hitting “enter”
on their input device. 2) by hovering over the title row with the cursor and
clicking on the title row, the user can then drag-n-drop the title to a different
location within the same page. If the title is to be moved below the visible
screen, the screen scrolls automatically to afford ease-of-moment. 3) by clicking
on the “TOP” button, the user can instantly, with a single click, move that title to
the top spot in the queue. This also results in the remaining titles in the queue
being re-ordered down one unit. 4) clicking on the master order bar. 5) removing
a title.
“Drag-n-Drop”
During a hover-state, the row changes color (brighter to reinforce “ON”) when a
row is in an active state (being dragged), it highlights and has a reduction in
opacity so that the drag-n-drop operation is made easier by enabling the user to
see through the row being moved. Also, during this operation, pointers highlight
off the left and right sides of the row to reinforce visually that the user is
engaged in the operation. Furthermore, during a drag-n-drop operation, the title
will not reduce in opacity but will actually become more prominent visually.
“Star Ratings”
Star ratings are presented in several forms and serve several functions. There
are five stars and each star can be “half-clicked” so that the rating scale that it
represents is 1-10 (this is TBD). On-hover, the stars present rollovers that
verbally represent in English, each of the ten different possible ratings. They
range, from L-R:
½ - I really hated this movie
1 - I hated this movie
1½ - I really didn’t like this movie
2 - I didn’t like this movie
2½ - this movie was just so-so
3 - this movie was okay
3½ - I liked this movie
4 - I really liked this movie
4½ - I loved this movie
5 - I really loved this movie
Finally, at the far LEFT is a “do not” symbol. On-hover, the rollover reads, “do
not show me this again”
“Grouping”
Collections are automatically grouped together but can be unbundled so that
they are treated as individual units, independent of one another. When a
collection is bundled – as in the “Godfather” example to the right, the four-disk
compilation is represented visually by the master file line at the top, “The
Godfather Collection: 4-Disc Coppola Restoration.” the individual disks are not
active but are illustrated visually as distinct entities and are numbered thusly.
Each individual title may be ranked, rated, commented upon, ordered, shared,
shipped, saved, purchased, downloaded or otherwise experienced
independently, despite their bundled status. Conversely, the entire collection
may be ranked, rated, commented upon, ordered, shared, shipped, saved,
purchased, downloaded or otherwise experienced collectively. To unbundle any
grouped collection (and it should be noted that any disparate group of titles may,
in fact, be bundled into a unique, user-generated group of any variety of
parameters) the user clicks on the button marked, “ ” (FPO) and this is
immediately fully activate every title within the group as separate and individual
titles. When a collection is grouped and the user clicks and drags the collection
or clicks on the “TOP” button, the entire collection is effected.
“Recommendations”
Based on your queue choices, the user can see “more like this” if there are
interested in a title but wanted to browse into that deeper. If a title is available in
more than a single format, that format is also offered as an option via a simple
drop-down. DVD is the default. Other options may include, but are not limited to,
DVD HD, Blu ray and download.
“Get it faster”
If a user decides that she wants to view the title on a more immediate basis, the
the option to download or reserve a title is available, when applicable. The
options include: “Rent a download”, “Buy a download” and “Reserve at store.”
The first 2 options would take the user to the movie details page page where the
user could then advance the download process.
“Multiple Queues”
“Your queue” is the default queue and is the account holder’s queue. The
account holder can add new “sub queues” simply by using the tab as a drop-
down, clicking on “add new”, naming and saving a new queue. Each queue has
it’s own unique settings. The master account holder is sets the access controls
regarding sub queue management. To access a sub-queue, the user simply,
clicks on the drop-tab, rolls over to the target account and releases the click.
The target account becomes the active account and the child tabs associated
with that parent tab change to reflect the new account (different titles in
“download”, “saved” or “cart” for example.
“Downloads Queue”
“Downloads Queue” is, again, a split view of “recently watched” and “what’s
coming.” In the “recently watched” queue the user can see the date the file was
downloaded, give it a star rating, see how much longer the file will remain active
prior to expiration (assuming the file downloaded was being rented and not
purchased). Discuss: should they also be able to re-launch the file from here
and would it have a pin on the last viewed time-stamp (assuming it was
previously viewed) that would give them the option to jump back to that point in
the title. Same scenario in the case of a series (season II, episode III, 17
minutes into run-time, for example). In the “instant queue” view below that, users
can sort titles just as in a regular queue (for ease-of-use in viewing titles and title
management). User can view the file size and see and change the way that they
wish to consume the media (rent or buy the download), they can get it now or
delete the title (instantly – without having to checkbox then click “update queue”.
“Shopping Cart”
Similar to above but with the additional functionality to change all formats (Rent
DVD, Buy DVD, Rent Blu-Ray, Buy Blu-Ray, and Buy and Rent Downloads or
reserve at their store of choice). Titles can be deleted and there is a link to
previously viewed billing activity.
“Saved”
Titles can be added to queue, added to the top of the queue, downloaded,
reserved at store added to cart, or added to the top of a cart (again, this is
mainly for ease- of-use in title management)
4
5
6
7
8
9
10
11
12
13
© 2014 Jef Davis, All Rights Reserved.
Material is Jef Davis/ Client Confidential. All Copy is For Placement Only.
Author
Jef Davis
Filename
davis_portfolio_13.12.16.vsd
Page Number
24 of 66
Client
BlockBuster
Project
Site Redesign
Page
BB_Q
Queue
Mission statement for Queue:
Help you manage your titles and strengthen the sense of community through shared experiences
List Order Movie Title Availability Format Get It Faster Remove
SETTINGS
Queue Update: ask me
Privacy Settings: viewable by all
SHARE
Print
Export
Send Email
Send Mobile
RSS
Widgets
Queue Help and Tips
1 My Name Is Earl: The Complete First Season – Disk 1
2 TOP
My Name Is Earl: The Complete First Season – Disk 2
3 TOP
My Name Is Earl: The Complete First Season – Disk 3
4 TOP
Cook, The Thief, His Wife & Her Lover, The
5 TOP
The Treasure of the Sierra Madre
6 TOP
Chinatown
7 TOP
Some Like It Hot
8 TOP
The French Connection
9 TOP
The Corporation
10 TOP
I'm Not There
11 TOP
My Name Is Earl: The Complete First Season – Disk 4
12 TOP
Who's Afraid of Virginia Woolf?
> Ashes of Time
> Midnight Cowboy
> Twin Falls Idaho
have been moved to the Saved section.
We are not able to ship it at this time.
We apologize for the inconvenience.
1 2 3 4 51
All Title History
Recently Viewed (110)
Shopping Cart (10)
Recently Shipped (4)
Merchandising/ Party Pack
Your Reviews
Items You've Tagged
Recommended For You
Your Recommendations
Your Account
Track Your Shipments
13 The Dark Knight
14 TOP
Pineapple Express
15 TOP
Mummy: Tomb of the Dragon Emperor, The
16 TOP
Sisterhood of the Traveling Pants 2, The
17 TOP
Step Brothers
18 TOP
Mamma Mia!
19 TOP
Journey to the Center of the Earth
20 TOP
Hancock
21 TOP
WALL-E
22 The Godfather Collection: Disc 1 Coppola Restoration
23 The Godfather Collection: Disc 2 Coppola Restoration
24 The Godfather Collection: Disc 3 Coppola Restoration
The Godfather Collection: Disc 4 Coppola Restoration25
TOP
VIEW ALL
Add New Title To Queue
The Godfather Collection: 4-Disc Coppola Restoration
TOP
TOP
TOP
TOP
TOP
Shipped Problem? Star Rating
Titles At Home (4)
Movie Title
My Left Foot: Special Edition
Persepolis
The Kingdom
My Name Is Earl: The Complete First Season – Disk 4
Titles in Queue (105) Display
Very Long Wait
Short Wait
Now
Now
Now
Now
Now
Short Wait
Now
Now
Short Wait
Now
Very Long Wait
Short Wait
Now
Now
Now
Now
Now
Short Wait
Now
DVD
Blu Ray
Blu Ray
Blu Ray
DVD
DVD
DVD
DVD
DVD
DVD
DVD
DVD
DVD
Blu Ray
Blu Ray
Blu Ray
DVD
DVD
DVD
DVD
DVD
Now Blu Ray
Aug. 8 Report
Aug. 8 Report
Aug. 8 Report
Aug. 8 Report
Now Blu Ray
Now Blu Ray
Now Blu Ray
Now Blu Ray
Meet Bill
In Cart
TOP
My Mom's New Boyfriend
RECOMMENDATIONS
Harold and Kumar Escape
from Guantanamo Bay
Jimmy Neutron: Boy Genius
1
2
3 4
5
6
7
8
In Cart
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
RENT DOWNLOAD
BUY DOWNLOAD
RESERVE AT STORE
ADD TO CART
RENT DOWNLOAD
BUY DOWNLOAD
RENT DVD
BUY DVD
RENT BLU-RAY
BUY BLU-RAY
RESERVE AT STORE
ADD TO CART
Wire-frame:
Blockbuster Digital
Jef Davis
BLOCKBUSTER.com
Movies | Your Queue | Games | Kids | Gifts | Stores
TM
25
REVIEW SHARE
REVIEW SHARE
REVIEW SHARE
REVIEW SHARE
UPDATE QUEUE
GET IT
GET IT
GET IT
GET IT
DO IT UPDATE QUEUE
GET IT
GET IT
GET IT
GET IT
GET IT
DELETE TITLE
REARRANGE QUEUE
EDIT STAR RATING
UNDO THE LAST 3 ACTIONS
Annotations
Save Search
Hello, King Auteur | My Account | Cart (4) | Help
New Releases What are you looking for? Get It Now

25. Save Search
Hello, King Auteur | My Account | Cart (4) | Help
New Releases What are you looking for? Get It Now
SAVED (4)SHOPPING CART (11)DOWNLOADS (4)YOUR QUEUE (531)
Wire-frame:
Blockbuster Digital
Jef Davis
Shopping Cart
STUFF YOU MIGHT LIKE
FOOD SNACKS DRINKS
RELATED STUFF
OTHER STUFF ITEM WAS MOVED
TO YOUR CART
REMOVE
ITEM WAS MOVED
TO YOUR CART
REMOVE
If you need help or have a question, please contact Customer Service.
3
to “Billing and Shipping”
Your Shopping Carts
Cumulative Sub-Total
DOWNLOADS (2)
In Bruges
4 Months, 3 Weeks, 2 Days
Remove
X
X
Title
Sub-Total
Format Method
Rent
Buy
Total Price
$2.98
$9.99
GAMES (4)
Super Smash Bros. Brawl
Rock Band
Okami
MLB Power Pros 2008
Remove
X
X
X
X
Title Qty
Sub-Total
Format Method
Buy New
Buy UsedPS3
Buy Used
Buy New
Wii
Wii
Unit Price
$39.99
$39.99
$39.99
$39.99
Total Price
$79.98
$39.99
$39.99
$39.99
XBOX 360
OTHER (1)
Wii Nunchuk Controller by Nintendo
Remove
X
Title
Sub-Total
Format Method
Buy
Unit Price
$19.99
Total Price
$39.98
Qty
2
MOVIES/ TV (4)
My Left Foot: Special Edition
Persepolis
The Kingdom
My Name Is Earl: The Complete First Season – Disk 4
Remove
X
X
X
X
Title Qty
Sub-Total
Format Method
Buy New
Buy UsedBlu-ray
Buy Used
Buy New
Blu-ray
DVD
Unit Price
$1.99
$9.99
$5.99
$34.99
Total Price
$3.98
$9.99
$5.99
$34.99
DVD
© 2014 Jef Davis, All Rights Reserved.
Material is Jef Davis/ Client Confidential. All Copy is For Placement Only.
Author
Jef Davis
Filename
davis_portfolio_13.12.16.vsd
Page Number
25 of 66
Client
BlockBuster
Project
Site Redesign
Page
Shopping Cart
1
2
3
4
5
Movies | Your Queue | Games | Kids | Gifts | Stores
BLOCKBUSTER.comTM
PROCEED
$55.95
$199.95
$12.97
$54.95
$322.82
UPDATE
UPDATE
UPDATE
GET IT
GET IT
GET IT
GET IT
1
1
1
2
1
1
1
2
UPDATE
2
CHECK-OUTCART
1 2 3
CONFIRMATION
4
RECEIPT
1
The “Shopping Cart” Page
Content categories are separated into four main
buckets: Movies/ TV, Games, Downloads and Others.
Content can be deleted simply by clicking on the
remove button
Transactional methods and formats are editable by
rollover. If a method is not available, it is not presented
as an option.
Titles are clickable and on-click takes the customer to
the product description page. On-hover calls up cover
art and description with a link to more.
Quantities and subtotals are updated simultaneously
2
3
4
5
Annotations

26. Save Search
Hello, King Auteur | My Account | Cart (4) | Help
New Releases What are you looking for? Get It NowMovies | Your Queue | Games | Kids | Gifts | Stores
BLOCKBUSTER.comTM
Wire-frame:
Blockbuster Digital
Jef Davis
$322.82
$013.97
$000.00
Shopping Cart: Check-out Page
1 The “Check-out” Page
Your Shipping Details: In the case of a first-time
customer, obviously no previously entered address is
available for selection and the “Ship To” is vacant.
Primary / default status can be indicated by selecting an
alternative address (or card), selecting the radio-button,
and then clicking “save.”
Upon completion of a primary shipping address the
customer names and then saves the address. The first
address entered is the default primary address until
otherwise indicated.
“First Class” is the default as is the customer’s primary
shipping option.
2
3
4
5 Payment Methods: visually represented at the top to
give immediate transparency as to the primary payment
options which are available under the drop down.
All edits to the card details are done via direct
manipulation and then saved by clicking the “save”
button.
Adding a new card is simply done by directly entering in
the new card info. The customer may also make any
new additional card their primary card.
Clicking the “save” new card buttons drops down
another field exactly like the one shown above it in this
example.
PayPal is an alternative payment method and the
customer may log onto their PayPal account directly
from this page or sign up for a new account (which will
take them away from this page)
Edit an existing address simply by choosing it from the
drop-down menu, and then clicking the edit button. This
will populate the fields beneath it which may be edited
via direct manipulation and then saved.
Once it has been saved, a feedback flag (of some sort)
indicated the saved state – it could be a flag (as
illustrated) or a button change, et cetera.
The customer may apply a promotional card or apply a
gift card if applicable.
Enters postal code to get shipping amount.
Clicks on “checkout” to proceed to the “confirmation”
screen
6
7
8
9
10
11
12
Pay with existing Credit Card No. Cardholder's Name Expiration Date
Jef Davis***-00001 09 2011
Pay with new card Credit Card No. Cardholder's Name Expiration Date
My AMEX
Card Name
Name This Card
Payment Information
Security Code:
What’s this?
The 3 numbers
on the back of
your card
Shipping & Handling Options
Please select a shipping and handling option for your order.
Merchandise Subtotal: $322.82
First Class (ships in 1-2 business days)
$13.97
Priority (ships the next business day)
$14.99
Ship to my primary address:
Jef Davis
246 Spring Street, New York, NY 10013
United States
Your Shipping Details
Ship to a new address-
Member Log In
Email address
PayPal password
Forgot your email address
or password?
New to PayPal? Sign up.
(NOTE: this will take you away from the
Blockbuster.com site)
name@domain.com
********
Pay with PayPal
Full Name:
Address Line1:
Address Line2:
City:
State/Province/Region:
ZIP/Postal Code:
Country:
Phone Number:
Name This Address:
Street address, P.O. box, company name, c/o
Apartment, suite, unit, building, floor, etc.
E.g., “Mom’s Office”
If you need help or have a question, please contact Customer Service.
Apply Promotional Code
If you have a promotional code, enter it here and click apply. Note:
only one media/promotional code can be used per order/offer.
Promotional Code:
-
- Apply Gift Card
Enter gift card information here and click apply to use it on
this order. The amount of your gift card(s) will be deducted
from your total order. Any remaining balance will be charged
to your credit card.
Gift Card Number:
Pin Number:
what's this?
Check Balance
Note: You may enter up to 3 gift cards, simply enter the first card's information and click
apply, enter next gift card, etc.
Product Total:
Shipping & Handling (Estimate):
Subtotal: $336.79
This takes you to “Confirmation”
Enter delivery ZIP code
Billing Information
Use my shipping address for my billing address.
My billing address is different from my shipping address.-
Full Name:
Address Line1:
Address Line2:
City:
State/Province/Region:
ZIP/Postal Code:
Country:
Phone Number:
Name This Address:
Street address, P.O. box, company name, c/o
Apartment, suite, unit, building, floor, etc.
E.g., “Mom’s Office”
Estimate Tax:
Shipping Help
* Required Fields
*
*
*
*
*
*
* Required Fields
*
*
*
*
*
*
© 2014 Jef Davis, All Rights Reserved.
Material is Jef Davis/ Client Confidential. All Copy is For Placement Only.
Author
Jef Davis
Filename
davis_portfolio_13.12.16.vsd
Page Number
26 of 66
Client
BlockBuster
Project
Site Redesign
Page
COP
1
Default?2
3
4
6
8
5
9
7
1110
12
12
13
14
13
14
SAVED (4)SHOPPING CART (11)DOWNLOADS (4)YOUR QUEUE (531)
CHECK-OUTCART
1 2 3
CONFIRMATION
4
RECEIPT
EDIT
SAVE
SAVE
GO
SAVE
APPLY
APPLY
GO
CHECK OUT
HOME
United States
AMEX
Master Card Mo Year
United States
Annotations

27. Add to Cart + Buy Download
(with data change)
- Customer places cursor over “GET IT” button
- Selection window hover panel
- Customer Selects “Download”
- Customer Selects “Buy Now - $9.99”
- Hover panel fades
- Confirmation hover: Title moved to Cart
- “Got to cart” or “Continue shopping”
- Customer selects “Got to cart”
- Confirmation hover fades
- Cart Screen is updated with new content and pricing
- Customer clicks “Proceed”
- Check-out screen
- Returning customer clicks ship to a new address radio button
- (9 address fields automatically unfurl and render on screen)
- Customer fills in new address details
- Customer makes new address the default by clicking on the “make
default shipping address” check box
- Customer names and saves new address
- New address renders on screen in the exact same manner as the
default address.
- “Ship to a new address” re-renders below address 2
- Customer selects “priority shipping” rather than the default, “first-
class”
- Customer selects “Pay with new card”
- Fills out card information
- Names card
- Saves card
- New card info renders on screen
- “Add a new card” re-renders below card 2 information
- Customer clicks, “My billing address is different from my shipping
address.”
- Form pane dynamically renders on screen
- Fills out new address information
- Names new address
- Saves new address
- New address info renders on screen
- “Add a new address” re-renders below address 2 information
- Customer clicks checkbox: purchase 5 years DL insurance for $2.99.
- Sub-total is dynamically re-calculated and re-rendered
- Customer clicks “Promotional Code”
- “Promo code” dynamically cascades out
- Customer inputs promo number
- Customer clicks “Apply” button
- Customer clicks “Apply Gift Card”
- “Apply Gift Card” field dynamically cascades
- Customer inputs Gift Card number and PIN number
- Customer places cursor over “what’s this” and a rollover appear
indicating what a PIN number is and where it is located.
- Customer clicks on “Check Balance” to check the remaining balance
on their Gift Card
- Customer clicks “Apply”
- Sub-total dynamically updates
- Customer verifies sub-total
- Customer clicks “Check-out”
- Confirmation screen
- Customer clicks “Confirm”
- Receipt screen (30 days to view. 24 hours from download)
- Clicks “Get it Now”
<browser check: if NO then Link/ if YES, then download
User Flow: “Get It” Scenario
Blockbuster Digital
Jef Davis
GET IT
Customer
places cursor
over button
Any Downloadable Content Acquisition Page
Download
Buy Now
$9.99
Title moved
to cart.
Proceed
The Cart (updated with new content and pricing)
GET IT?
Title moved
to cart.
Fills in new
address details
Ship to new
address
The Check-Out Screen
Make default
address
names and
saves new
address
New address
renders on
screen
1
2
3
NO RESPONSE
YES
Customer
selects
“priority
shipping”
ADDRESSSHIPPINGCARD
Pay with
new card
Fills in new
card details
Make default
card
names and
saves new
card
PROMOCODE
Promo code
Inputs
promo code
number
Apply
New address
text insertion
bar renders
on screen
New card
renders on
screen
New card text
insertion bar
renders
on screen
purchase 5
years DL
insurance
GIFTCARD
Gift Card
Inputs Gift Card
number and
PIN number
What’s this? Apply
Check
balance
error
error
error
error
Sub-total
updated
Check-out
The Confirmation Screen
Confirm
The Receipt Screen
Get It Now
4
5
Print Track Order View History
Digital
Content
Title Title TitleTitle Title Title
Lorem
Ipsum
Edit Title Title TitleTitle Title Title
Edit
Browser
check
YESNO
URL
URL URL
TBD
5
Dynamic TBDFile Page Hovererror Click Release
Drag-n-Drop
© 2014 Jef Davis, All Rights Reserved.
Material is Jef Davis/ Client Confidential. All Copy is For Placement Only.
Author
Jef Davis
Filename
davis_portfolio_13.12.16.vsd
Page Number
27 of 66
Client
BlockBuster
Project
Site Redesign
Page
Get_It
3
4
5
2
1
Annotations

28. SITE MAP | HELP | CONTACT US | PRIVACY | ABOUT | COPYRIGHT
PHOTO VIEW LIST/ MAP VIEW SLIDE SHOW
iPad/ Property Locator: 7.76x5.82 | 1024x768 | Portrait
© 2014 Jef Davis, All Rights Reserved.
Material is Jef Davis/ Client Confidential. All Copy is For Placement Only.
Author
Jef Davis
Filename
davis_portfolio_13.12.16.vsd
Page Number
28 of 66
Client
Corcoran
Project
Tablet Design
Page
CR_LM_WF
NEW DEVFOR RENTFOR SALE
New York City: Chelsea
ADDRESS SqFt PRICE TYPE
The Oxford
420 W. 19th
Street, #21B
212-123-4567
Get Directions
MAP
SAVE
CONTACT
09. 687 Houston Street, #45A 1,352 $1,396,000 CONDO
10. 687 Houston Street, #45A 1,352 $1,396,000 CONDO
12. 687 Houston Street, #45A 1,352 $1,396,000 CONDO
13. 687 Houston Street, #45A 1,352 $1,396,000 CONDO
14. 687 Houston Street, #45A 1,352 $1,396,000 CONDO
15. 687 Houston Street, #45A 1,352 $1,396,000 CONDO
04. 687 Houston Street, #45A 1,352 $1,396,000 CONDO
05. 687 Houston Street, #45A 1,352 $1,396,000 CONDO
05. 687 Houston Street, #45A 1,352 $1,396,000 CONDO
06. 687 Houston Street, #45A 1,352 $1,396,000 CONDO
07. 687 Houston Street, #45A 1,352 $1,396,000 CONDO
08. 687 Houston Street, #45A 1,352 $1,396,000 CONDO
01. 687 Houston Street, #45A 1,352 $1,396,000 CONDO
02. 687 Houston Street, #45A 1,352 $1,396,000 CONDO
03. 687 Houston Street, #45A 1,352 $1,396,000 CONDO
11. 420 W. 19th
Street, #21B 1,352 $1,890,000 CONDO
Description
****NEW EXCLUSIVE*** Sleek and modern fully
furnished loft in Chelsea's most desirable FULL SERVICE
LOFT BUILDING, The Oxford. This warm and inviting
space was designed and furnished by a well known
interior designer and is the ideal home for your relocation
client looking…
More
Info | Photos | Floorplan | Open House
Searches Subscriptions Property Matches Saved Properties Toolbox
What do you want to find?
ADVANCED SEARCH
$99
SIZE PRICE RANGE
999 999$1 000 0002BR
New York City
Chelsea
Condo
SAVE SEARCH

29. iPad/ Property Detail View: 7.76x5.82 | 1024x768 | Landscape
© 2014 Jef Davis, All Rights Reserved.
Material is Jef Davis/ Client Confidential. All Copy is For Placement Only.
Author
Jef Davis
Filename
davis_portfolio_13.12.16.vsd
Page Number
29 of 66
Client
Corcoran
Project
Tablet Design
Page
CR_PV_WF
SAVECONTACT
PHOTO VIEW LIST/ MAP VIEW SLIDE SHOW
New York City: Chelsea
$99 999 999$1 000 0002BR New York City ChelseaCondo
Map: New York: New York: Manhattan: Chelsea: The Oxford
420 W. 19th
Street, #21B
See alternate address
For Rent: $5,970/mo
Rent Estimate: $5,975/mo
Deposit & Fees: 0
Bedrooms: 2
Bathrooms: 1
SqFt: 1,146
Lot size: --
Property type: Condo
Year built: 1968
Parking type: --
Availability: Now
Lease term: Contact For Details
Cooling system: --
Days on Corcoran: 2
MLS number: 491400
Description
****NEW EXCLUSIVE*** Sleek and modern fully
furnished loft in Chelsea's most desirable FULL
SERVICE LOFT BUILDING, The Oxford. This warm
and inviting space was designed and furnished by a
well-known interior designer and is the ideal home for
your relocation client looking…
More
Entire Unit
Living / Dining
Room Detail
Bed 1
w/ Bath Detail
Bed 2
w/ Bath Detail
Kitchen Detail
Info Photos Floorplan Open House
Living Room /
Dining Room
12' x 18'
Bedroom
12' x 20'
Alcove
6' x 8'
Bath
Bedroom
12' x 11'
Kitchen
6' x’ 8
Bath

30. Bristol-Myers Squibb: Health Care Finances/ Consumer Segmentation/ Personas
THESIS: I can make informed, timely health finance plans, and carry them out, to ensure I can afford to seek early diagnosis
and sustain optimal treatment.
High Awareness /Low Motivation (Managing life-long condition)
High Awareness /High Motivation (Child has curable but potentially terminal condition)
Low Awareness /High Motivation (Recently diagnosed with terminal condition)
High Awareness
Low Motivation High Motivation
Low Awareness
Page Number
30 of 66
Low Awareness / Intermediate MotivationIntermediate Awareness / Intermediate Motivation
Low Awareness /
High Motivation
High Awareness /
Low Motivation
Intermediate Awareness / High MotivationHigh Awareness / Intermediate Motivation
Low Awareness / Low MotivationIntermediate Awareness / Low Motivation
High Awareness /
High Motivation
Author
Jef Davis
Filename
davis_portfolio_13.12.16.vsd
Client
Bristol-Myers Squibb
Project
CPP Platform
Page
Personae
© 2014 Jef Davis, All Rights Reserved.
Material is Jef Davis/ Client Confidential. All Copy is For Placement Only.

31. Bristol-Myers Squibb: Health Care Finances/ Consumer Segmentation/ Personae
THESIS: I can make informed, timely health finance plans, and carry them out, to ensure I can afford to seek early
diagnosis and sustain optimal treatment.
Low Awareness /High Motivation (Recently diagnosed with terminal condition)
High Awareness
High Motivation
Low Awareness
Low Awareness /
High Motivation
High Awareness /
High Motivation
Author
Jef Davis
Filename
davis_portfolio_13.12.16.vsd
Client
Bristol-Myers Squibb
Project
CPP Platform
Page
Personas
© 2014 Jef Davis, All Rights Reserved.
Material is Jef Davis/ Client Confidential. All Copy is For Placement Only.
Page Number
31 of 66
Natural language data-mining using the Latent Dirichlet Allocation
Best Option
● Managed Care Plan
Managed care plans are known as the HMO, PPO, IPA, or
POS. They differ in small ways by the plan structure but all
utilize the same principals. All managed care plans utilize
networks as a way to keep costs down. Many a patient has
expressed shock upon the realization that a laboratory or
imaging center is out of network and the plan either pays
substantially less or not at all. It is imperative that the consu-
mer be aware of the network status of all of the members of
the healthcare team. In these plans, the beneficiary is usually
limited to network facilities and physicians with substantial
decrease in coverage for using an out of network member.
Some managed care plans also have deductibles and out of
pocket amounts. Typically, the lower the deductible and out of
pocket amounts, the higher the cost for coverage. Many of
these managed care plans allow self-referral to specialists,
however most HMOs do not. Most of these plans cover pre-
scription drugs although some plans have a closed formulary
of which drugs they will cover. Inpatient, outpatient and
rehabilitation services are usually covered. For many people,
managed care plans are a more affordable option for insurance
coverage with low co-payments and deductibles.
● Reasoning
Your plan should cover breast cancer treatments, including
lumpectomy, mastectomy, and radiation, if required, and if
performed at an approved facility. If your health insurance
covers mastectomy, it must also pay for the cost of prostheses,
subsequent breast reconstruction (including surgery to the
opposite breast for symmetry), and treatment for lymphedema
or other complications resulting from mastectomy or
reconstructive surgery.
Having a plan with comprehensive prescription drug coverage
is essential. Most group plans, including Medicare, offer some
type of prescription drug plan and pay for the majority of FDA-
approved prescription drugs. If you need chemotherapy, which
can be quite expensive and last for months, costs can vary,
depending on the type of drugs used, how long you need them
and where you receive them. If you’re responsible for a large
percentage of the retail cost of each medicine or your plan limits
the amount it will pay for medication during a year, you may
want to consider a supplemental prescription drug plan.
Primary Narrative
“When I found out that I had cancer, I decided that I was
going to make cancer the best thing that ever happened
to me, not the worst. At 50 years old I was diagnosed with
stage IIIB breast cancer and had a double mastectomy.
I’d been told the cancer had spread to my lymph nodes
and bloodstream, and I had a 49 percent survival rate. I
was not about to accept those odds!”
Secondary Narrative
Whether they know it or not, one in five women under 65 are
underinsured—because many plans limit payments for services and
pay only a portion of health care costs, their policies won’t cover the
cost of their cancer treatment. For these women and their families,
the portion of breast cancer care for which they are responsible may
be financially devastating. Although you may afford premiums,
deductibles and co-pays while you’re healthy, out-of-pocket expenses
can quickly deplete your financial resources when you need standard
breast cancer care. If your medical expenses exceed your policy’s
financial cap, you may find yourself maxing out your credit cards,
depleting your savings and spending the mortgage payment to pay
for your treatment. If the cost of your treatment exceeds your policy’s
lifetime cap on benefits, you’ll be left with no health insurance at all.
Wish-list
“I just need to know what it is, exactly, that I need to
know. I need to know what questions I need to be asking
and to whom. And I just need it in plain English without all
the pharma-speak.”
Speed-bumps
“I don’t know who to trust. Every resource that I have
seen just seems like a cover to sell me something I
probably don’t even need.”
Significant Insight
“Provide me with a neutral advocate that is impartial and
can guide me toward solutions that that are geared
towards me and my situation specifically and you’ll have a
true believer and convert in me.”
Low Motivation
High Awareness /
Low Motivation
Personals
Age: 51
Sex: Female
Race: Asian
Personals
Height: 5' 3" | 160cm.
Weight: 115 lbs. | 52kg.
BMI: 22
Occupation
Profession: Pianist/ Teacher
Status: Full-Time
Income: $52,500./ yr.
Personals
Exposure to fumes/ solvents: No
Lost time from work: No
Coverage
HMO
Family History
Personal History
● Childhood
Measles, Mumps, Chicken Pox.
● Adult
Diabetes, Blood problems, High blood
pressure, Venereal Disease, Thyroid/
Liver problems.
● Injuries
Car wreck, Concussion, Knocked
unconscious, 2 broken Tibia, Broken
Fibia.
● Medications
Insulin, Herbs/ Supplements/ and
Alternative Medicines, Oral Medications,
Aspirin, Flu and Pneumonia Shots,
Other Injectable Medications.
● Operations
Appendectomy, Ovaries.
● Allergies
Penicillin, Airborne: mold spores.
Stroke
Tuberculosis
Diabetes
Heart trouble
High BP
Cancer
Suicide
Mental illness
Gout /arthritis
Hereditary defects
Hemophilia
Father Mother Brother Sister Children Grandparents
Paternal Maternal
M F M F
Personal History
● Diet
Vegetarian, Asian
Daily Breakdown
● fast food:
● caloric intake:
● sodium intake:
● fat intake:
● sugar intake:
● processed foods:
● coffee/ tea/ cola:
● alcohol usage:
● Social
Relationship Status:
Drug use:
Sexual dysfunction:
Foreign travel in last year:
Tobacco:
Caffeine:
Alcohol usage:
05%
1400
2400g.
45g
10g.
05%
480ml.
120ml.
separated
no
no
no
no
no
socially

32. © 2014 Jef Davis, All Rights Reserved.
Material is Jef Davis/ Client Confidential. All Copy is For Placement Only.
Author
Jef Davis
Filename
davis_portfolio_13.12.16.vsd
Page Number
32 of 66
Client
B-MS
Project
CPP Platform
Page
Mobile IxDesign
BM-S: Mobile Interaction Modeling | Navigator Flow: Template
320 x 480
Vertical Resolution
Quiz Details
Video Details
Character Selector Results AMA
2
swipe a
Sub-level
Sub-level
Sub-level Sub-level
Zoom
Top-level
tap
( (
Details
Sub-level
1
b
Q.
A.
B.
C.
Similar to:
Choose your character
Lorem ipsum onsectetuer adipiscing
elit, sed tation ullamcorper.
Nam liber tempor cum soluta
Congratulations
Score: 5/7
Level: 2
Network Rank: 8
See others’ scores
tap
(
(
Health Finance Expert
Ask me anything
ASK
Save Play Again
Buy More Time Buy a Hint

33. LaunchBasics: News article content Navigator
Top-pageBasics: Latest News
IMAGE
© 2014 Jef Davis, All Rights Reserved.
Material is Jef Davis/ Client Confidential. All Copy is For Placement Only.
Author
Jef Davis
Filename
davis_portfolio_13.12.16.vsd
Page Number
33 of 66
Client
B-MS
Project
CPP Platform
Page
Mobile IxDesign
BMS: Mobile Interaction Modeling
320 x 480
Vertical Resolution
IMAGE Difference between: HMO, PPO, and POS
IMAGE Work employer benefits vs. Cobra
IMAGE Traditional Plans
IMAGE Medicare
IMAGE Latest News
● Feds OK embryonic cell research for rare disease
● Healthcare finance and taxes
● Drug to ease traumatic memories on horizon
● When it comes to finances, men, women differ
IMAGE Difference between: HMO, PPO, and POS
IMAGE Work employer benefits vs. Cobra
IMAGE Traditional Plans
IMAGE Medicare
IMAGE Latest News
● Feds OK embryonic cell research for rare disease
● Healthcare finance and taxes
● Drug to ease traumatic memories on horizon
● When it comes to finances, men, women differ
IMAGE Difference between: HMO, PPO, and POS
IMAGE Work employer benefits vs. Cobra
Traditional Plans
BASICS
Lorem ipsum onsectetuer adipiscing elit,
sed diam nonummy nibh euismod
tincidunt ut laoreet dolore magna
aliquam erat volutpat. Ut wisi enim ad
minim veniam, quis nostrud exerci tation
ullamcorper suscipit lobortis nisl ut
aliquip ex ea commodo consequat.
Duis autem vel eum iriure dolor in
hendrerit in vulputate.
Lorem ipsum onsectetuer adipiscing elit,
sed diam nonummy nibh euismod
tincidunt ut laoreet dolore magna
aliquam erat volutpat. Ut wisi enim ad
minim veniam, quis nostrud exerci tation
ullamcorper suscipit lobortis nisl ut
aliquip ex ea commodo consequat.
Duis autem vel eum iriure dolor in
hendrerit in vulputate.
IMAGE
Welcome, Taylor | Log out
BASICS BENEFITS NAVIGATOR GAME ADVOCATEHOME
? ☺
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euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut
wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper
suscipit lobortis nisl ut aliquip ex ea commodo consequat.
Duis autem vel eum iriure dolor in hendrerit in vulputate velit
esse molestie consequat, vel illum dolore eu feugiat nulla
facilisis at vero eros et accumsan et iusto odio dignissim qui
blandit praesent luptatum.
Ut aliquip ex ea commodo consequat. Duis
autem vel eum iriure dolor in hendrerit in
vulputate velit esse molestie consequat,
vel illum dolore eu feugiat nulla facilisis
at vero eros et accumsan et iusto odio
dignissim qui blandit praesent
luptatum zzril delenit augue
duis dolore te feugait nulla
facilisi. Nam liber
IMAGE December 22nd, 2013
12:41 PM ET
Share | Comments (60 comments)
Healthcare Finance and Taxes
Launch
ACCESS Options
Basics: Healthcare finance and taxes
Launch
Basics NewsBasics
News Navigator
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elit, sed diam nonummy nibh euismod
aliquip ex ea commodo consequat.
Duis autem vel eum iriure dolor in
hendrerit in vulputate.

34. Decisions Scenario Builder Treatment After Retirement
Navigator: Results Navigator: Ask A Public Question IxD Guidelines
© 2014 Jef Davis, All Rights Reserved.
Material is Jef Davis/ Client Confidential. All Copy is For Placement Only.
Author
Jef Davis
Filename
davis_portfolio_13.12.16.vsd
Page Number
34 of 66
Client
B-MS
Project
CPP Platform
Page
Mobile IxDesign
BMS: Mobile Interaction Modeling | Tool Set
320 x 480
Vertical Resolution
Decisions
Launch
Scenario Builder
Condition
Cost
Coverage
Doctor
Future
Treatment
Career
Marriage
Offspring
Disability
Retirem
ent
Divorce/
xxxDeath
TREATMENT AFTER RETIREMENT
Lorem ipsum onsectetuer adipis cing
elit, sed diam nonummy nibh
euismod tincidunt ut laoreet dolore
magna aliquam erat volutpat. quis
nostrud exerci
LEARN MORE
Years: 14
Treatment After Retirement
Condition
Cost
Coverage
Doctor
Future
Treatment
14 years
Ask A Question
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elit, sed diam tincidunt ut laoreet
dolore magna aliquam erat volutpat?
Lorem ipsum onsectetuer adipiscing elit, sed
diam tincidunt ut laoreet dolore magna aliquam
erat volutpat?
Lorem ipsum onsectetuer adipiscing elit, sed
diam tincidunt ut laoreet dolore magna aliquam
erat volutpat?
Answers
LOLcat
LOLdawg
Cooper
X
X
X
üüüüüü
üüüü
Most asked question of the day
Top answer
Results
Congratulations
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Score: 8/10
Level: 2
Network Rank: 8
See others’ scores
Save Play Again
Cooper
8
Answer Ask

35. Wire-frame:
Project: ThumbPlay Site Redesign
Author: Jef Davis
Home Page/ Subscriber
MISSION STATEMENT
To assist the customer in sampling, learning about and making decisions regarding a
particular artist and their works.
© 2014 Jef Davis, All Rights Reserved.
Material is Jef Davis/ Confidential. All Copy is For Placement Only.
Author
Jef Davis
Filename
davis_portfolio_13.12.16.vsd
Page Number
35 of 66
Client
ThumbPlay Internal
Project
Site Redesign
Page
Home Page
Subscriber
Top searches right now...
JFKFC
Missionary
Position
RSVD
Edith Piaf
Friends Feed
Larry Tate Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum
dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent
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suscipit lobortis nisl ut aliquip ex ea commodo consequat.
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Playlists EDIT
Beer Money
Get Your Grunge On
CMT's 2010 Music Awards
On The Move
Ronnie James Dio
Bankhead Rappers
20 Of The Greatest Solos
True Blood
Covering The 20's-30's
Obscure Originals
25 Worst Covers
Top 100 Hip-Hop
Greatest Songs
100 Great Emo
The Best AOR
Fret Boys Take
VH-1 Countdown
Guitar Hero 3
Ambient Death Metal
News EDIT
7.17.2010
Guadalajara And Beyond
Steve will join Michael Rother (of NEU!) and
Aaron Mullan (Tall Firs) to form HALLOGALLO
2010: Michael Rother and Friends perform the
music of NEU! Together they will play music by
NEU! as well as some tracks by Harmonia and
from Michael Rother´s solo albums.
Mexico City and Guadalajara have now been
added to the list of cities that Hallogallo 2010
07.14.2010
High Confessions Release Party
The High Confessions (Steve Shelley, Chris
Connelly, Jeremy Lemos + Sanford Parker) will
celebrate the release of their debut album
"Turning Lead Into Gold With The High
Confessions" on Relapse Records with a DJ
set and record release party at The Burlington
in Chicago, IL. Monday July 19 at 10pm.
Recommendations EDIT
Yeah Yeah Yeahs
Liars
Pussy Galore
Blonde Redhead
Guv'ner
Royal Trux
Thinking Fellers Union Local #282
Boss Hogg
Yo La Tengo
Pavement
Reviews EDIT
Groups EDIT
Ciccone Youth (99 MEMBERS)
sy fan club (8 MEMBERS)
sonic youth gear page (19 MEMBERS)
sonic youth 930 club (10 MEMBERS)
NEW! sonic youth empty page (1 MEMBER)
X
About Us | Terms & Conditions | Privacy Policy | © 2010 Thumbplay, Inc
The Empty Road
2:15
Image
ARTIST: Sonic Youth
RELEASE: Murray Street
SONG: Street Sauce
LENGTH: 7:34
+<
Jaine Farr Lorem ipsum onsectetuer adipiscing elit, sed diam nonummy nibh
euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad
minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip
ex ea commodo consequat.
56 minutes ago · Like
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feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit
praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Nam liber
tempor cum soluta
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1. Bangkok Shocks (4:19)
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2. Saigon Shakes (4:04)
Drake
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3. Hanoi Rocks (4.16)
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Top Songs New Releases Top Albums Genres
5. Low-Fi (4.16)
6. Confessions of a Bedwetter (5:26)
Twista
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Moronic Youth
BY TM
VIEWED BY 100 PEOPLE
Sonic Youth Set-list of the
concert at 9:30 Club
BY DC-9:30
VIEWED BY 7800 PEOPLE
Master of the Pan Flute
BY Lee Ranaldo
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Position
RSVD
ADM
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Whatevs
Baby Claw
Thugnut
Twisted Blister
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July 26, 2010
My Network FriendsGroups
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Author: Jef Davis
TM
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What do you want to listen to?Home Trending Radio Events Reviews Thumbplay
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MISSION STATEMENT
To assist the customer in sampling, learning about and making
decisions regarding a particular artist and their works.
© 2014 Jef Davis, All Rights Reserved.
Material is Jef Davis/ Confidential. All Copy is For Placement Only.
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Jef Davis
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Site Redesign
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Ambient Death Metal
About Us | Terms & Conditions | Privacy Policy | © 2010 Thumbplay, Inc
The Empty Road
2:15
Image
ARTIST: Sonic Youth
RELEASE: Murray Street
SONG: Street Sauce
LENGTH: 7:34
Next Song
+<
TRENDING
1:00 2:00 3:00 4:00 5:00 6:00 7:00 8:00 9:00 10:00 11:00 12:00 13:00 14:00 15:00 16:00 17:00 18:00 19:00 20:00 21:00 22:00 23:00 24:00
JFKFC
Missionary
Position
RSVD
ADM
Pariah Carey
Whatevs
Baby Claw
Thugnut
Twisted Blister
Blown Tweaker
Liars
Pussy Galore
Blonde Redhead
Guv'ner
Royal Trux
Boss Hogg
Yo La Tengo
Pavement
Edith Piaf
July 26, 2011
1 2 3 4 5 6 7
8 9 10 11 12 13 14
15 16 17 18 19 20 21
22 23 24 25 27 28
29 30 31 1 2 3 4
5 6 7 8 9 10 11
26
Su Mo Tu We Th Fr Sa
July 2011<
OR ENTER POSTAL CODE
X
1. Bangkok Shocks (4:19)
2. Saigon Shakes (4:04)
Drake
Mariah Carey
3. Hanoi Rocks (4.16)
4. Glimmer Twins (5:26)
Edith Piaf
Darius Rucker
Top Songs New Releases Top Albums Genres
5. Low-Fi (4.16)
6. Confessions of a Bedwetter (5:26)
Twista
Justin Bieber
Larry Tate Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum
dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent
luptatum.
5 minutes ago · Comment · Like · @jmspool on Twitter
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dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper
suscipit lobortis nisl ut aliquip ex ea commodo consequat.
4 minutes ago · Comment · Like · Share
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Action Swingers
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November 17th
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November 18th
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November 18th
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NEWS EDIT
7.17.2010
Guadalajara And Beyond
Steve will join Michael Rother (of NEU!) and
Aaron Mullan (Tall Firs) to form HALLOGALLO
2010: Michael Rother and Friends perform the
music of NEU! Together they will play music by
NEU! as well as some tracks by Harmonia and
from Michael Rother´s solo albums.
Mexico City and Guadalajara have now been
added to the list of cities that Hallogallo 2010
07.14.2010
High Confessions Release Party
The High Confessions (Steve Shelley, Chris
Connelly, Jeremy Lemos + Sanford Parker) will
celebrate the release of their debut album
"Turning Lead Into Gold With The High
Confessions" on Relapse Records with a DJ
set and record release party at The Burlington
in Chicago, IL. Monday July 19 at 10pm.
Moronic Youth
BY TM
VIEWED BY 100 PEOPLE
Masters of the Pan Flute
BY Lee Ranaldo
VIEWED BY 788 PEOPLE
MORE
REVIEWS EDIT
MORE
MORE
Get Tickets
Get Tickets

37. Wire-frame:
Project: ThumbPlay Site Redesign
Author: Jef Davis
Collections/ Subscriber
MISSION STATEMENT
To assist the customer in sampling, learning about and making
decisions regarding a particular artist and their works.
© 2014 Jef Davis, All Rights Reserved.
Material is Jef Davis/ Confidential. All Copy is For Placement Only.
Author
Jef Davis
Filename
davis_portfolio_13.12.16.vsd
Page Number
37 of 66
Client
ThumbPlay Internal
Project
Site Redesign
Page
Collection Subscriber
Ambient Death Metal
About Us | Terms & Conditions | Privacy Policy | © 2010 Thumbplay, Inc
The Empty Road
2:15
Image
ARTIST: Sonic Youth
RELEASE: Murray Street
SONG: Street Sauce
LENGTH: 7:34
Next Song
+<
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Fred Rutherford Hide
Currently listening to: Foucault-Dependent
Likes: Lurch, Doris Day, The Foreskins
Suggests: AFI, Terence Trent D’Arby, Edith Piaf
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Édith Piaf Hide
Recent release: L'Intégrale Complete: 2007
Our best guess for you
Fun fact: Piaf—a Francilien colloquialism for
"sparrow"—was a nickname she received at age 20
Similar to:
Jeanne Bourgeois Berthe Sylva Josephine Baker
Key words: Les Yeux De Ma Mere
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The Voice of the Sparrow: The Very Best of Édith Piaf
Song Title Time
listen 1. La Vie L'amour 1:49
listen 2. La Vie En Rose 3:07
listen 3. Milord 4:29
listen 4. Comme Moi 2:59
listen 5. Le Vieux Piano 3:13
listen 6. Polichinelle 3:06
listen 7. Toujours Aimer 3:15
listen 8. L'effet Qu'tu M'fais 3:17
listen 9. Mon Manège À Moi 3:03
listen 10. Mon Dieu (My God) 3:26
listen 11. Hymne À L'amour 3:29
listen 12. T'es Beau Tu Sais 4:05
listen 13. Bravo Pour Le Clown ! 3:11
listen 14. C'est L'amour 3:00
listen 15. Non, Je Ne Regrette Rien 2:23
listen 16. Avant Nous 3:02
listen 17. La Goualante Du Pauvre Jean 2:05
listen 18. L'accordéoniste 3:37
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Édith Piaf: 30th Anniversaire, April 1994
Édith Piaf: Her Greatest Recordings 1935–1943, July 1995
The Early Years: 1938–1945, Vol. 3, October 1996
Hymn to Love: All Her Greatest Songs in English, November 1996
Gold Collection, January 1998
The Rare Piaf 1950–1962, April 1998
La Vie en rose, January 1999
Montmartre Sur Seine, September 2000
Éternelle: The Best Of , January 2000
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SONIC YOUTH
ARTIST PHOTO ART
Sonic Youth
An American rock band from New York City, formed in 1981. The current lineup consists of Thurston Moore (vocals
and guitar), Kim Gordon (vocals, bass, guitar), Lee Ranaldo (vocals and guitar), Steve Shelley (drums), Mark Ibold
(bass, guitar).
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Youth, China Shop, The Coachmen,
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Trio, Dustdevils, 8 Eyed Spy, Free
Kitten, Grinderman, Harry Crews,
Lucky Sperms, Mirror/Dash, Mosquito,
Pavement, Pussy Galore, Red
Transistor, I.C.P. & The Ex, Sonic
Youth / Jim O'Rourke, Teenage Jesus
& The Jerks, Tough Terry and the
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SAUCER-LIKE SONIC YOUTH (99 MEMBERS)
sy fan club (8 MEMBERS)
sonic youth gear page (19 MEMBERS)
sonic youth 930 club (10 MEMBERS)
NEW! sonic youth empty page (1 MEMBER)
News
7.17.2010
HALLOGALLO 2010 IN USA, MEXICO
(GUADALAJARA ADDED), AND BEYOND
Steve will join Michael Rother (of NEU!) and Aaron
Mullan (Tall Firs) to form HALLOGALLO 2010:
Michael Rother and Friends perform the music of
NEU! Together they will play music by NEU! as well
as some tracks by Harmonia and from Michael
Rother´s solo albums.
Mexico City and Guadalajara have now been
added to the list of cities that Hallogallo 2010
07.14.2010
HIGH CONFESSIONS RECORD RELEASE
PARTY
The High Confessions (Steve Shelley, Chris
Connelly, Jeremy Lemos + Sanford Parker) will
celebrate the release of their debut album "Turning
Lead Into Gold With The High Confessions" on
Relapse Records with a DJ set and record release
party at The Burlington in Chicago, IL. Monday July
19 at 10pm.
07.13.2010
LEE AT WHITNEY MUSEUM CHRISTIAN
MARCLAY FESTIVAL
Lee has four performances set for the Whitney
Museum in NYC as part of the Christian Marclay:
Festival exhibit. Two performances with Text of
LIght (Alan Licht, Ulrich Krieger) happened (!) July
2 & 3. Lee will play solo with Christian's "music box
guitar' at 1pm on Thursday July 15, and a quartet
with Alan Gersten
Sonic Truth
BY TM
VIEWED BY 100 PEOPLE
Sonic Youth Set-list of the
concert at 9:30 Club
BY DC-9:30
VIEWED BY 7800 PEOPLE
The Expressway to Yr Skull
BY Lee Ranaldo
VIEWED BY 788 PEOPLE
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11217Results for:
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Murray Street
1. The Empty Page
2. Disconnection Notice
3. Rain On Tin
4. Karen Revisited
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Japanese CD bonus track:
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The Eternal
2009
Rather Ripped
2006
Sonic Nurse
2004
View all (17)
Murray Street
2002
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Comments (98)
Sonic Vermouth
Lorem ipsum onsectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut
laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud
exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.
Comment Flag
Harry Connick Youth
Lorem ipsum onsectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut
laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud
exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.
Comment Flag
Released: June 9, 2009
Recorded: Nov–Dec, 2008 in Hoboken, NJ
Genre: Alternative rock
Length: 56:25
Label: Matador Records
Producer: John Agnello
Professional reviews
Allmusic
Clash (8/10)
Drowned In Sound (7/10)
Gigwise.com
NME (8/10)
Pitchfork Media (6.8/10)
PopMatters (7/10)
Robert Christgau (A-)
Rock Sound (8/10)
Rolling Stone
The Skinny
Spin
State
Uncut
Charts
Chart (2009) Peak position
Tastemakers 01
Top Independent Albums (US) 03
Top Modern Rock/Alternative Albums (US) 06
Top Rock Albums (US) 07
Belgian Albums Chart (Flanders) 09
The Billboard 200 18
European Top 100 27
Swedish Albums Chart 28
Finnish Albums Chart 34
New Zealand Albums Chart 38
UK Albums Chart 42
Australian ARIA Albums Chart 52
Dutch Albums Chart 90
Belgian Albums Chart (Wallonia) 92
7
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alive
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rejoicing
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YOU CHOSE: “rejoicing” & “sensitive”
ü
ü
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ARTIST: Sonic Youth
RELEASE: Murray Street
SONG: Street Sauce
LENGTH: 7:34
Next Song The Empty Road
2:15
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Widget (n)
A widget is a stand-alone application that can be embedded into
third party sites by any user on a page where they have rights of
authorship (e.g. a webpage, blog, or profile on a social media site).
Module (n)
(Computer Science) a self-contained unit or item, such as an
assembly of components and associated segment(s) of computer
software, which itself performs a defined task and can be linked
with other such units to form a larger system.
Even more
0.1
Registration
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Invalid PWD
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Registration
Confirmation
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Missing/ Invalid
Submission Info
x
0.0.1x
Forgotten PWD
confirmation
Conditional
branch
Conditional
branch
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set
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39. Wire-frame: Album Page
Project: ThumbPlay Site Redesign
Author: Jef Davis
MISSION STATEMENT
To assist the customer in sampling, learning about and making
decisions regarding a particular artist and their works.
© 2014 Jef Davis, All Rights Reserved.
Material is Jef Davis/ Confidential. All Copy is For Placement Only.
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Page Number
39 of 66
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Get Your Grunge On
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Covering The 20's-30's
Obscure Originals
25 Worst Covers
Top 100 Hip-Hop
Greatest Songs
100 Great Emo
The Best AOR
Fret Boys Take
VH-1 Countdown
Guitar Hero 3
Featured
TBDKitten, Grinderman, Harry Crews,
Lucky Sperms, Mirror/Dash, Mosquito,
Pavement, Pussy Galore, Red
Transistor
Genres
Noise Rock, Alternative Rock,
Experimental Rock, No Wave, Indie
Rock, Noise, Experimental, Modern
Classical, Drone, Film Soundtrack,
Lo-Fi, Free Improvisation, Post-Punk,
Field Recordings
Top Artists: Genre
Yeah Yeah Yeahs, Liars, Pussy Galore
Blonde Redhead, Guv'ner, Royal Trux
Thinking Fellers Union Local #282,
Boss Hogg, Yo La Tengo, Pavement
more...
Related Artists
Action Swingers, Bewitched, Nick
Cave and The Bad Seeds, Ciccone
Youth, China Shop, The Coachmen,
Dim Stars, Diskaholics Anonymous
Trio, Dustdevils, 8 Eyed Spy, Free
Kitten, Grinderman, Harry Crews,
Lucky Sperms, Mirror/Dash, Mosquito,
Pavement, Pussy Galore, Red
Transistor, I.C.P. & The Ex, Sonic
Youth / Jim O'Rourke, Teenage Jesus
& The Jerks, Tough Terry and the
Wombats, Wylde Ratttz
Links
Kitten, Grinderman, Harry Crews,
Lucky Sperms, Mirror/Dash, Mosquito,
Pavement, Pussy Galore, Red
Transistor,
Promos / Offers
ThumbPlay Music Social Info
Groups
SAUCER-LIKE SONIC YOUTH (99 MEMBERS)
sy fan club (8 MEMBERS)
sonic youth gear page (19 MEMBERS)
sonic youth 930 club (10 MEMBERS)
NEW! sonic youth empty page (1 MEMBER)
News
7.17.2010
HALLOGALLO 2010 IN USA, MEXICO
(GUADALAJARA ADDED), AND BEYOND
Steve will join Michael Rother (of NEU!) and Aaron
Mullan (Tall Firs) to form HALLOGALLO 2010:
Michael Rother and Friends perform the music of
NEU! Together they will play music by NEU! as well
as some tracks by Harmonia and from Michael
Rother´s solo albums.
Mexico City and Guadalajara have now been
added to the list of cities that Hallogallo 2010
07.14.2010
HIGH CONFESSIONS RECORD RELEASE
PARTY
The High Confessions (Steve Shelley, Chris
Connelly, Jeremy Lemos + Sanford Parker) will
celebrate the release of their debut album "Turning
Lead Into Gold With The High Confessions" on
Relapse Records with a DJ set and record release
party at The Burlington in Chicago, IL. Monday July
19 at 10pm.
07.13.2010
LEE AT WHITNEY MUSEUM CHRISTIAN
MARCLAY FESTIVAL
Lee has four performances set for the Whitney
Museum in NYC as part of the Christian Marclay:
Festival exhibit. Two performances with Text of
LIght (Alan Licht, Ulrich Krieger) happened (!) July
2 & 3. Lee will play solo with Christian's "music box
guitar' at 1pm on Thursday July 15, and a quartet
with Alan Gersten
Sonic Truth
BY TM
VIEWED BY 100 PEOPLE
Sonic Youth Set-list of the
concert at 9:30 Club
BY DC-9:30
VIEWED BY 7800 PEOPLE
The Expressway to Yr Skull
BY Lee Ranaldo
VIEWED BY 788 PEOPLE
Discography
About Us | Terms & Conditions | Privacy Policy | © 2010 Thumbplay, Inc
average user rating:
See more ratings
Add to a list
Add to Radio Station
Share
Email
Favorite
Recommend
Murray Street
1. The Empty Page
2. Disconnection Notice
3. Rain On Tin
4. Karen Revisited
5. Radical Adults Lick Godhead Style
6. Plastic Sun
7. Sympathy For The Strawberry
Japanese CD bonus track:
8. Street Sauce
Studio Releases Compilations EPs Singles
COVER ART
“MURRAY STREET”
The Eternal
2009
Rather Ripped
2006
Sonic Nurse
2004
View all (17)
Murray Street
2002
Other Studio Releases
Comments (98)
Sonic Vermouth
Lorem ipsum onsectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut
laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud
exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.
Comment Flag
Harry Connick Youth
Lorem ipsum onsectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut
laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud
exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.
Comment Flag
X
Image
ARTIST: Sonic Youth
RELEASE: Murray Street
SONG: Street Sauce
LENGTH: 7:34
Next Song The Empty Road
2:15
+<
Even more
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SYR Series
Official Bootlegs
Videos
Related Articles
SONIC YOUTH
MURRAY STREET COVER ART
Murray Street is the twelfth album by Sonic Youth. It was released on 2002. It was the first album by the group to
feature Jim O'Rourke as an official fifth member. Members of noise improv group Borbetomagus appear on "Radical
Adults Lick Godhead Style." One of the young girls on the album's cover is Coco Hayley Gordon Moore, Thurston
Moore and Kim Gordon's daughter.
Sonic Youth: Murray Street
June 25, 2002
Geffen Records
Released: June 25, 2002
Recorded: August 2001 – March 2002
Genre: Alternative rock
Length: 45:37 - 53:11 (Japan CD)
Label: DGC / Interscope
Producer: Sonic Youth
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40. Annotations
MELT COUNTDOWN
LOGO Bailey’s Shiver Sweepstakes Game
TM
FAQ Contact Us Responsible Drinking Privacy Statement Terms & conditions DrinkIQ 1877Spirits.com theBar.com The Century Council Diageo
ABOUT HOLIDAY FOR TWO
BAILEY’S SHIVER
MINI COOPER HOLIDAY FOR TWOVESPA SCOOTER
DD SSHH MM
33F
DD SSHH MM
MY GUESS
5
GUESSES LEFT
BEHIND THE
SCENES
INVITE YOUR
FRIENDS
ANNOUNCE
ANNOUNCE
ANNOUNCE
1
2
Consumers are accustomed to thinking about the left-hand
column as a navigational space. Though it is actually a passive
mechanism, “Melt Countdown” pane is intuitively associated
with the “Bid Engine” and seems like a logical nearest neighbor
device.
Since this is where the bid starts, this seems a natural
placement. What if I want to change my bid after I have already
submitted it? Am I locked into that one and then need to invited
others to earn more credit? Can I earn “spreads” (entire chunks
of time for doing something deemed worthy enough)?
Now, question about the announcements: in the original
diagram, the announcements are dated. So are they all
available at once or do they reveal with time? If it is the former,
then it doesn’t seem difficult to determine when (at least what
week and by what date) the game designers think the Mini
Cooper will be melted (sometime before 09.12 in the original
spec). Does that matter to us? Given the odds, probably not,
right?
I let the three main prizes absorb a greater pool of light on the
stage – seems like lots of cool slick graphic/ product tie-ins/
interactivity can be exploited with this strategy. Plus, the
consumer is always confronted with a stylie visual cue/
reminder of what is possible.
Of the Three CTA’s listed on the right side, I ordered them
hierarchically based on the L-T-R order from the original doc.
Each element provides something of value with out coming
across as afterthoughts.
This is the main arena where all the action take place. The
users input there time/date selections here and can also see
where other selections have been placed. The bottom scroller
is a relevancy carousel and the input devices flags out on-click
and dissolves after submission confirmation.
3
4
5
6
5
3
2
6
4
1
May June July August
07. 04. 08 – 10: 04: 45
First Name
Last Name
Email Address
(CDS 1,2,3)
10: 04: 45
Instructions: Lorem ipsum onsectetuer
adipiscing elit, sed diam nonummy.
HOME | ABOUT | THE PRIZES | PLAY Welcome Back, PAUL [ Log-out ]
CURRENT TEMPERATURE
10.04.56
AM | PM
Instructions: Lorem ipsum
onsectetuer adipiscing elit,
sed diam nonummy
HELP
AM
Bailey’s: Bid Engine Wire-Frame
10
01
02
03
04
05
06
07
08
09
11
12
© 2014 Jef Davis, All Rights Reserved.
Material is Jef Davis/ Client Confidential. All Copy is For Placement Only.
Author
Jef Davis
Filename
davis_portfolio_13.12.16.vsd
Page Number
40 of 66
Client
Bailey’s
Project
Game
Page
Game UI WireFrame
PLAY
Confirm
PLACE MY GUESS
GET MORE
ABOUT VESPA SCOOTERABOUT MINI COOPER ABOUT HOLIDAY FOR TWO

41. Annotations
User comes to
the site
Reviewing Submissions
The administrator signs in to the admin system.
Approval Queue
Submissions pending approval are listed in chronological
order, oldest first.
Overdue item alert – If a submission has not been
approved or rejected within 24 hours, the system flags it for
immediate attention
Review
The administrator reviews a clip for content unacceptable
according to the site’s terms & conditions and posted
guidelines.
Approval
Approved submissions are moved out of the queue and into
an archive. An email is sent to the user and any friends they
have submitted notifying them that the clip is live
Rejection
Rejected submissions are moved into a rejected
submission archive. An email is sent to the user with the
general reason for rejection and encouragement to remove
the offending material and re-submit. The user may edit and
re-submit within 7 days before the file is deleted from
Corona’s system.
Rejected clips are purged after 7 days if not re-submitted
A record of the rejection is kept for tracking and repeat offenders
may be flagged and eventually have their login revoked
View Clip
A link in the emailed approval notification brings the user to
their clip on Corona.com (no login required to view).
Approved clips can be shared on external websites or
downloaded as screensavers. A “tell a friend” form is also
available.
4a – The “Share” screen will let users sign in to a number
of different services without leaving Corona.com.
1
Enters Age
verification
data
2
Bid 1
reject
! User interaction with the interface
CDS 1/ Enter
data
rejected
(temporary
archive/log)
rejection
notification
error
3
3a
Euro/ Age
verification
NO
Decision/ 24 hours
YES
3b
! Age verification module
3c
Thank you for
bidding page
Bid 2
CDS 2/ Enter
data
error
4
4a
Thank you for
bidding page
YES
Bid 2
CDS 3/ Enter
data
error
5
5a
Thank you for
bidding page
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2.1
Science
Saturdays
2.2
Science
Conversations
2.3
Life’s a Lab
Festival
2.1.1
Photos
5.0
Teachers
Lounge
4.1.1
Map
4.1.2
Buzzboard
4.0
The Lab
(intro)
2.1.2
A/V Archives
Bios
2.2.1
Websites/
Content
URLs
2.2.2
AV supplied
2.2.3
AV conversation
2.3.1
Festival Listing
2.3.1.1
Brief Description
Festival Partners
2.3.1
2.3.1.2
AV supplied
2.3.1.3
Photos
4.1.3
Inspiration
Station
4.1.4
Dr. Niels K Bubo
Blog
4.1.5
Downloadable
Content
4.1.6
“How to”
Experiments
5.8
Member’s
exchange
Links to
Useful Sites
URLs
Pro Dev Links
URLs
AV Links
URLs
4.2
Countdown
Clock
4.3
Insta-poll
Challenges
A. What’s Different
B. Memory Game
C. Find These Symbols
D. Word Jumble
E. Concept ‘Quiz’
F. Word Find
Concurrent
set
Sign-In
Account Mgmnt.
7.0
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EDUCATION SITE
USER_AUTH/ REGISTRATION
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1.0
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1.2
Sponsor Partner(s)
1.1
PDFs
2.1.3
*
PDFs
2.2.4
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PDFs
2.3.4
*
URL *
PROCESS FLOW: (systemic)
SITE MAP
PDFs
1.3
*
3.1
Brief Description
3.2
AV Supplied
3.3
Photos
Websites/
Content
URLs
PDFs
2.4.4
*
Youtube
Videos
URLs
PDFs
4.1.A.1-F.1
*
5.1
Pro Dev
Resources
5.2
Illinois Learning
Standards
5.3
After-school
Opportunities
5.4
Field Trips
5.5
Travelling
Exhibits
5.6
Contact
5.7
Stories from
People Like You
5.9
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Scientist
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4) Biography
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A. Lead hands on experiments
B. Do classroom demos
C. Give career talks
D. Job shadowing
E. Internships
F. Mentoring
G. Career talk Lab tour
H. Equipment loan
I. Hand-outs
J. Audio visual aids
confidential
H. Special Interests
I. Affiliation
J. Education
K. Why a Scientist?
L. Link
M. How to Contact
6.1
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Event: Sea Monkeys!
Date: August 8, 2011
Location: Garfield Park Lagoon
Description: Sea-Monkeys are more than just pure fun.
Ages: All
Fee: Free
Related events: Mermaid Parade
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44. Talk About Exhibits I
Want to See
Choose Exhibit
Time
Look Up
Times (Length)
Choose Center
Showing Exhibit to
See
Postpone an Event
Research Specific
Exhibit Details
Decide on Events
Based on Reviewers
Opinion
Choose Center Close
to Good Restaurants
Choose Theater with
Big Crowd for Energy
Choose Smaller
Science Center
Avoid Certain Events
Look for
Certain Qualities
Go to an Event
to Learn
Share an Event
with Friends
Science Chicago: User Mental Model: Attending a Science Event
Decide to Go to an Event
Age-
appropriate
Read Reviews
When Not
Sure
Read Books
on Subject
Matter
Research
online
Talk to
Scientists/
Professors
Of Interest
Relevancy
Avoid Events
with Bad
Exhibits
Avoid
Mainstream
Exhibits
Avoid Certain
Genres
Interactivity
Wait for
Documentary
Choose Early
Exhibit
Go to exhibit to
See Different
Cultures
Share with
Friends
See an
Exhibit to
Challenge
My Mind
Choose an Event
Go to Events
Regularly
See an Advert
Hear About It
Choose an Event
Because of
Familiarity
Because of a
Book I’ve read
Immersiveness
See a Certain
Genre During Season
Meteors
Hurricanes
Include Random
Exhibit Choices
See Whats
Showing to
Choose Exhibit
Choose a
Variety of
Exhibits
Inherit Interest in an
Exhibit from Family
Inherit Interest
in an Exhibit
from Family
Choose Exhibits
Together.
with Companions
Avoid Certain
Exhibits for
Companion
Learn More About an Event
Choose
Smaller
Museum for
Eclecticism
Choose
Center with
Big Crowd for
Energy
Choose
Smaller
Museum for
Neighborhood
Choose
Smaller
Museum for
Aesthetics
Choose Center
Close
to Good
Restaurants
Decide if I
Agree with
Reviews
Choose Events
Based on
Reviews
Follow the Industry
Get Annoyed by
Commercials
Get Annoyed
by
Commercials
Avoid Science
Projects at
Home
Avoid Science
Projects at
Home
Look Up
Times (Length)
Avoid Early
ExhibitRead Review to Get
an Idea of the Exhibit
Read Review
to Get an Idea
of the Exhibit
Talk About
Exhibits I Want
to See
Choose a Location
Read About Exhibits I
Want to See
Look for Adverts
Online
Look for
Exhibits
Online
Look for
Exhibit
Information
Online
Anticipate an Exhibit
Get Excited
about an
Exhibit
Set
Expectations
Read Reviews
Regularly
Read the
Reviewers I
Respect
Read
Compiled
Reviews
Go to the Event for
the Experience
Go to Exhibit
for a Tie to
History
Read Many
Reviews to Get
a Consensus
Choose
a Time
Choose a
Science Center
Choose Clean
Center
Choose a
Center with
Good Sound
Choose Easy Access
Science Center
Choose
Science
Center for
Familiarity
Choose
Convenient
Center to Meet
Companion
TOOLSANDCONTENTUSER’SMENTALMODEL
Conceptual Group
Normal Task
(2-4 Voices)
Popular Task
(5+ Voices)
Rare Task
(1 Voice)
Added Task
Primary
Location for
Content or
Function
Another Place
for Content or
Function
Manage CAD
Package
External Site
Added Content
Content
Behind Log-in
Encounter an Event
I Have Not Heard of
Take Someone
to an exhibit I
Like
Go to Exhibit
for the
Ambiance
Go to Exhibit
for Energy of
the Audience
Take Family
Dependents
to an Event
Go to an Event To
Avoid Something
Go to an Event
for Pleasure
Because of the
Weather
For
Entertainment
Play Hooky
from Work
Have a Date
Have a Date
Night
Take Family
Dependents to
a Film
Go to an Event to
Achieve a Mood
Relax
Go to Events
Spontaneously
Go to Events
Regularly
Go to Events
Spontaneously
Go to Events
Regularly
Watch My Exhibit
Expenses
Watch My
Exhibit
Expenses
Go to an Event
with a Group
Go to Exhibit
with Family
For Aesthetics
Achieve a
Mood
Cure Mood
Release
Tension
Go to Exhibits
with my
Friends
Read a Book
Search Online
Because of a
Museum I’ve
Visited
Because of a
Country I’ve
Visited
Compromise
on Exhibit
Choice
Avoid Exhibit
to Preserve
Experience
Avoid Non-PC
Exhibits
Avoid Violent
Exhibits
Read Reviews
Out of
Curiosity
Read Science
Festival
Reviews
Read
Newspaper
Reviews
Choose a
Center with
Good
Projection
Choose
Center with
Good Parking
Choose a
Center with
Good Eats
Choose
Center with
Comfortable
Seating
Choose Later
Exhibit
Admire Craft of the
Documentary
Get Job at Science
Center/ Store
Become Serious
about Science
Track Exhibit SalesComment on
Film During
Screening
Research Specific
Project Needs
Ignore Other People/
Immerse Myself
Track
Competition
Recommend an
Exhibit
Discuss the Film
Afterwards
Observe Other
Peoples
Reactions
Attend
Screening
Bring Coat to Cold
Exhibit Hall
Choose Seats
Go to an Event
Avoid
Companions/
Concentrate
Documentary
Get Nitpicky
about
Book
Similarity
Anticipate
Scenes in Doc
Based on a
Book
Observe Other
Peoples
Reactions
Comment on
Film During
Screening
Get Job at
Science
Center/ Store
Bring Coat to
Cold
Exhibit Hall
Choose Seats
with Good
View
Watch The Documentary
Attend a Science
Retrospective
Attend a
Science
Retrospective
Attend Opening Night
Attend
Opening Night
Attend
Screening
Dress in
Costume
Dress in
Costume
Attend Science
Festival
Attend IMAX
Screening
React to the
Documentary
During Screening
Avoid Audible
Reactions
Identify with an Exhibit
Learn Science
from
Discussion of
Unusual Points
Write a Review
Discuss Exhibit
Afterwards
Go
Somewhere
to Sit and
Discuss Exhibit
Track
Competition
Track Exhibition
News
Track
Exhibition
News
Study Science
Stay Abreast of the
Field
Attend
Tradeshows
Read
Magazines/
Publications
Look for Jokes/
References
Look for Jokes/
References
Admire Craft of
the
Documentary
Interact
with People
About the
Event
Collect Exhibit-
Related Stuff
Collect Toys
Collect Exhibit
Artwork
Get the DVD
Get DVDs as
Gifts
Buy Special
DVDs
Rent a Film
Rent a
Documentary if
Don’t Feel Like
Going Out
Go the the Exhibit
Multiple Times
Watch DVD
Watch TV
Special
Write Fan Mail
TOOLSANDCONTENTUSER’SMENTALMODEL
Conceptual Group
Normal Task
(2-4 Voices)
Popular Task
(5+ Voices)
Rare Task
(1 Voice)
Added Task
Primary
Location for
Content or
Function
Another Place
for Content or
Function
Manage CAD
Package
External Site
Added Content
Content
Behind Log-in
Attend a Special Event
Choose Seats
with Good
Sound
Try Renting
through NetFlix
Rent a Film to
Save Money
Buy Snacks
Resolve Group
Logistics
Avoid Being Late
To Exhibit
Buy Tickets in
Advance
Avoid Being
Late
To Exhibit
Get Tickets
For a Group
Buy Tickets
Buy Tickets in
Advance
Buy Snack
Get to Exhibit
Watch a Science Doc
on DirecTV
Watch a Science Doc
on Projector
Watch a
Science Doc
on DirecTV
Watch a
Science Doc
on Projector
Make Popcorn
Make Popcorn
Watch DVD Extras
Watch DVD
With
Commentary
On
Watch Extras
on DVD
Share
Reactions with
a Companion
Read Book
Research
Articles
Meet Group
At Exhibit
Avoid Standing
in Line to Buy
Tickets
Avoid Buying
Tickets Online
Due to
Surcharges
Buy Coffee
Eat
Snacks
Instead of
Dinner
Avoid
Snacks
Choose Seats
Anywhere
Choose Front
Row Seats
Watch a Science Special at Home
Avoid Extras
on DVD
Feel Strong
Emotions
Hide My Eyes
Fall Asleep
During
Screening
Immerse
Myself in the
Documentary
Watch Certain
DVDs Alone
Attend
Screening
Alone
Admire
Thoroughness
of Research
Admire Craft of
the
Special Effects
Respect the
Scientists and
Filmmakers
Respect the
Scientists and
Filmmakers
Respect the
Reactions the
Director Wants
Avoid Leaving
in Middle
Allow an Exhibit to
Permeate My Life
Alter my
Behavior/
Opinion on
Something
Use Quote
from Exhibit
in
Conversation
Let the Exhibit
Linger
Read a Book
Afterwards
Investigate
Findings from
Alternate
Source
Wish that an
Exhibit Could
Change How I
Act
Buy/Listen to
Book on Tape
Save Tickets in
Scrapbook
Avoid
Discussions
Ask Strangers
Their Opinion
After Exhibit
Discuss
Interpretation
of
Book
Recommend
an Exhibit
when
Asked
Write About
Science
What is
showing today
(by popularity)
What is
showing today
(by relevancy)
What is
showing
today?
What is
showing today
(by subject)
Upcoming
Events
What’s
Showing
Today
(by location)
What is
showing today
(by price)
What is
showing today
(by age-level)
Link to
related sites
Similar Events
Events
Archives
What is
showing today
(by popularity)
What is
showing today
(by relevancy)
What is
showing
today?
What is
showing today
(by subject)
Upcoming
Events
What’s
Showing
Today
(by location)
What is
showing today
(by price)
What is
showing today
(by age-level)
Similar Events
What is
showing today
(by popularity)
What is
showing today
(by relevancy)
What is
showing
today?
What is
showing today
(by subject)
Event based
on book
Event based
on country
What is
showing today
(by price)
What is
showing today
(by age-level)
Event based
on museum
List by genre
List by related
What is
showing
today?
(by location)
What is
showing
(by location)
What is
showing
today?
(by title)
What is
showing
(by title)
What is
showing
today?
(by topic)
What is
showing
(by topic)
What is
showing
today?
(by venue)
What is
showing
(by venue)
Exhibit times
List of
exhibitions
showing now
Pick exhibit (by
favorite venue)
What is
showing this
PM
(by title)
What is
showing this
PM
(by topic)
What is
showing this
PM
(by topic)
What is
showing this
PM
(by venue)
How much
longer is the
exhibit?
Run times
What is
showing
today?
(by location)
What is
showing
(by location)
What is
showing
today?
(by title)
What is
showing
(by title)
What is
showing
today?
(by topic)
What is
showing
(by topic)
What is
showing
today?
(by venue)
What is
showing
(by venue)
Exhibit times
List of exhibits
showing now
Is it sold out?
Is there a line?
How much
longer is the
exhibit?
Run times
Exhibitions
(by type)
Exhibitions
(by similarity)
List of exhibits
showing now
Exhibits this
weekend
Exhibition list
(compiled
reviews)
Exhibition list
(by reviewer)
Exhibition list
(peer rating)
Exhibition list
(similarity)
Pick favorite
reviewers
My favorite
reviewers list
Links to other
reviews
Rent a DVD
from a sponsor
Reserve a
DVD from a
sponsor
DVD release
dates
Exhibition list
(compiled
reviews)
Exhibition list
(by reviewer)
Exhibition list
(peer rating)
Exhibition list
(similarity)
Pick favorite
reviewers
My favorite
reviewers list
Links to other
reviews
Links to
science sites
Exhibition Chat
Room
(By Topic)
Exhibition Chat
Room
(By Scientist)
Exhibition Chat
Room
(By Museum)
Exhibition Chat
Room
(By Topic)
Links to
science sites
Link to
science.com
List of
experiments in
exhibit
Links to
science sites
Links to
science
archive sites
Link to
science.com
Link to official
website
Link to
unofficial fan
sites
Links to online
videos
Top requested
videos
Trailers
Links to
unofficial fan
sites
Links to
science
archive sites
List of exhibits
coming soon
Museum
opening dates
List of exhibits
opening this
weekend
IMAX release
dates
DVD release
dates
Links to Exhibit
archives
schedule
Exhibition list
(compiled
reviews)
Exhibit list
(by favorite
reviewer)
Exhibit list
(by peer rating)
Exhibit list
(by related
exhibits)
Favorite
reviewer list
Favorite
reviewer
Links to other
review sites
Links to
science sites
My favorite
museums list
Pick favorite
museum (by
peer rating)
Pick favorite
museum (by
independent
rating)
Rate a
museum
Pick favorite
museum (by
attractions)
Pick favorite
museum (by
location)
Pick favorite
museum (by
parking)
Pick favorite
museum (by
food court)
Local science
festivals
Museums
near me
My favorite
museums list
Pick favorite
museum (by
peer rating)
Rate a
museum
Pick favorite
museum (by
location)
Pick favorite
museum (by
nearby
restaurants)
Map to
museum
My favorite
museums list
Pick favorite
museum (by
peer rating)
Pick favorite
museum (by
independent
rating)
Rate a
museum
Pick favorite
museum (by
location)
Pick favorite
museum (by
nearby
restaurants)
Pick favorite
museum (by
architecture)
Link to
museum
wesite
History of the
museum
Prices at
nearby parking
Map to
museum
Links to
science festival
schedules
Time limits at
nearby parking
Links to
science festival
websites
Links to
interactive
online
experiments
Prices at
nearby parking
Chicago
science festival
list
Links to
museum
website
Map to
museum
My favorite
museums list
Pick favorite
museum (by
peer rating)
Pick favorite
museum (by
independent
rating)
Rate a
museum
Pick favorite
museum (by
location)
Pick favorite
museum (by
nearby
restaurants)
Link to
museum
website
What’s on
exhibit today
(by location)
What’s on
exhibit
(by location)
What’s on
exhibit today
(by subject)
What’s on
exhibit
(by subject)
What’s on
exhibit today
(by favorite
museum)
What’s on
exhibit (by
favorite
museum)
Exhibition
times
IMAX running
time?
How much
longer will the
exhibit run?
Is it sold out?
Is there a line?
My favorite
museums list
Pick favorite
museum (by
peer rating)
Rate a
museum
Link to
museum
website
Museums
near me
My favorite
museums list
Link to
museum
website
Museums near
me
My favorite
museums list
Link to
museum
website
What’s on
exhibit
(by location)
What’s on
exhibit today
(by location)
What’s on
exhibit (by
subject)
Exhibition
times
(by subject)
What’s on
exhibit today
(at favorite
museum)
What’s on
exhibit (at
favorite
museum)
How much
longer will is
be showing?
Exhibit times
Is it sold out?
Is there a line?
IMAX Running
time
Parking
directions for
museum
Driving
directions to
museum
Map to
museum
What’s on
exhibit
(by location)
What’s on
exhibit today
(by location)
Link to
museum
website
Exhibition
times
What’s playing
(at favorite
museum)
What’s playing
today
(at favorite
museum)
Museums
near me
Driving
directions to
museum
Map to
museum
What’s on
exhibit today
(by location)
Link to
museum
website
Parking
directions for
museum
What’s playing
(at favorite
museum)
What’s playing
today
(at favorite
museum)
What’s on
exhibit
(by location)
Parking
directions for
museum
Driving
directions to
museum
Map to
museum
Link to
museum
website
Time limits at
nearby parking
Prices at
nearby parking
What’s on
exhibit (by
location)
How much
longer is the
exhibition?
Run time
Is there a line?
Is it sold out?
Buy tickets
My favorite
museums list
My favorite
museums list
Rent a DVD
from sponsor
Reserve a
DVD from
sponsor
DVD release
dates
Rent a DVD
from sponsor
Reserve a
DVD from
sponsor
Rent a DVD
from sponsor
Reserve a
DVD from
sponsor
Local science
festivals
Chicago
Science
Festival list
Links to
science festival
sites
Links to
Science
Festival
schedules
Links to local
IMAX
screenings
DVD release
dates
Write fan mail
to a scientist or
director
Write fan mail
to the curator
Rate an exhibit
My favorite
exhibits and
why
Rate the
validity of an
exhibit
This exhibit is
like another...
If you like this
exhibit, you will
like...
If you like this
subject, you
will like...
Rate an exhibit
My favorite
exhibits and
why
Rate the
validity of an
exhibit
This exhibit is
like another...
If you like this
exhibit, you will
like...
If you like this
subject, you
will like...
Most popular
exhibits
Links to gross
income
tracking
Links to sales
tickets
websites
Rate an exhibit
My favorite
exhibits and
why
Rate the
validity of an
exhibit
Top sales
performers
Links to
science
websites
Local museum
job listings
Science Chicago
Architecture
User Mental Model Comparison
30-Apr-2008
Copyright 2008
Legend
Conceptual Group
Task or Business Goal
Copy of Task
Widespread Task
Infrequent Task
Separate Site
© 2014 Jef Davis, All Rights Reserved.
Material is Jef Davis/ Client Confidential. All Copy is For Placement Only.
Author
Jef Davis
Filename
davis_portfolio_13.12.16.vsd
Page Number
44 of 66
Client
Science Chicago
Project
Site Design
Page
Sci_Chi_Mental_Model

45. 10. Help Center
10.0 How-to
10.1 FAQ
10.2 Contact Call Center
© 2014 Jef Davis, All Rights Reserved.
Material is Jef Davis/ Client Confidential. All Copy is For Placement Only.
Author
Jef Davis
Filename
davis_portfolio_13.12.16.vsd
Page Number
45 of 66
Client
Natura
Project
Site Design
Page
Site Map
1.0
Our Company
5.0
Your Profile
Language | Store Locator | Browse Catalog | Request Catalog | Contact Us Help Terms and Conditions | Privacy Policy | Copyright 2009 Natura Brasila All Rights Reserved.
1.0.0
About Us
1.0.0.0
Our History
1.0.1
Sustainability
1.0.1.5
Relationships
1.0.6
Ingredients
1.0.0.1
What We Believe
0.0 – 0.8
6.0
View Cart
7.0
Check-out
1.0.1.0
Our Guiding Principles
1.0.1.1
Bio-Diversity
1.0.1.2
Organic Alcohol
1.0.1.3
Packaging
1.0.1.4
Carbon Neutral
1.0.6.0
Andiroba
1.0.6.1
Breu Branco
1.0.6.2
Buriti
1.0.6.3
Castanha
1.0.6.4
Cupuacu
1.0.6.5
Maracuja
1.0.6.6
Mate verde
1.0.6.7
Pitanga
1.0.6.8
Priprioca
0.1
Registration
0.0.2x
Invalid PWD
x
0.1.2x
Registration
Confirmation
0.1.1x
Missing/ Invalid
Submission Info
x
0.0.1x
Forgotten PWD
confirmation
Conditional
branch
Conditional
branch
Concurrent
set
USER_AUTH/ REGISTRATION
Sign-In
One-Step Checkout
- Customer Information
- Billing Information
- Shipping Information
- Payment information
CONFIRMATION
SUBMIT
Review for
errors page
Confirmation
page
YES
Music
Files
BO.0
Media Center (BVPs)
BO.1
Lead Processing/
Management
BO.2
KPI (Managers / BVPs)
BO.3
Goals (Managers / BVPs)
BO.4
Contact Management
(CNs, Mgrs, BVPs)
BO.5
Lead Management
(CNs, Mgrs)
BO.6
Promotions MEC (CNs)
BO.7
Commissions MEC (CNs)
BO.8
Campaigns MEC (CNs)
BO.9
PWP Administration
(CNs)
0
BACKOFFICE
CN’s, Mgrs,
BVPs
1 2
Receipt
page
Tracking
page
5.0.0
Your Shopping Cart
5.0.0.0
Open & Recently
Shipped Orders
5.0.0.1
View/ Edit Orders
POST LOG-IN
email notification
(no validation)
Download
Flash
HTML Page
User entry point
(unrecognized)
Flash
Required
YES
9.0
Wish Garden TBD
!
YOU
PEOPLE
LIKE YOU
PEOPLE
SIMILAR
TO
YOU
Recommendation Engine
Based on…
Ratings
Tags
Reviews
Purchases
Wish List
Skin/ hair type
Friends
People like you
People you like
YOU
email notification
(non-validated)
1.0.0.2
Natura Space
1.0.1.3.0
Recycling
1.0.1.3.1
Refills
1.0.1.3.2
Environmental Table
1.0.1.5.0
Natura Movement
1.0.1.5.0.0
Crer Para Ver
1.0.2
Local Communities
1.0.3
Environment Partnerships
1.0.4
French Initiatives
1.0.5
Link to a group
(your contribution)
1.0.7
Natura in the News
1.0.8
Gallery
1.0.9
Stores (Map)
1.0.9.0
Direction Results
2.0
Our Products
2.0.0
Bath + Body
2.0.0.0
Best Sellers
2.2.0
Hair Care
2.4.0
Fragrance
2.0.0.1
Cleansers & Moisturizers
2.0.0.6
Massage
2.0.0.7
Ekos
2.0.0.7.0
Andiroba
2.0.0.7.1
Beau Branco
2.0.0.7.2
Buriti
2.0.0.7.3
Castanha
2.0.0.1.0
Soft Bath Bar
2.0.0.1.1
Exfoliating Bath Bar
2.0.0.1.2
2-Phase Bath Bar
2.0.0.1.3
Foaming Shower Gel
2.0.0.1.4
Exfoliating Shower Gel
2.0.0.1.5
Creamy Shower Wash
2.0.0.1.6
Aqua de Banho
2.0.0.1
Moisturizers
2.0.0.1.0
Body Lotion
2.0.0.1.1
Body Cream
2.0.0.1.2
Body Milk Mist
2.0.0.1.3
Body Oil Elixer
2.0.0.1.4
See All
2.0.0.2
Body Oils
2.0.0.2.0
Body Oil Elixir
2.0.0.2.1
3-Phase Shower Oil
2.0.0.3
Exfoliators
2.0.0.3.0
Exfoliating Shower Gel
2.0.0.3.1
Exfoliating Oil
2.0.0.3.2
Exfoliating Butter
2.0.0.4
Fragrances
2.0.0.4.0
Essencia
2.0.0.4.1
Frescor
2.0.0.4.2
Perfume
2.0.0.5
Hand & Foot Care
2.0.0.5.0
Hand Wash
2.0.0.5.1
Creamy Hand Balm
2.0.0.5.2
Exfoliating Foot Cream
2.0.0.5.3
Creamy Foot Softener
2.0.0.6.0
Massage Oil
2.0.0.6.1
Massage Cream
2.0.0.6.2
View All
2.0.0.7.4
Cupuaçu
2.0.0.7.5
Maracuja
2.0.0.7.6
Mate Verde
2.0.0.7.7
Pitanga
2.0.0.7.8
Priprioca
2.0.0.8
Todo Dia
2.0.0.8.0
Bar Soap
2.0.0.8.1
Shower Gel
2.0.0.8.2
Moisturizers
2.0.0.8.3
Cream Soap
2.0.0.9
Erva Doce
2.0.0.9.0
Bar Soap
2.0.0.9.1
Moisturizer
2.0.0.9.2
Liquid Soap
2.1.0
Facial Skincare
2.1.0.0
Best Sellers
2.1.0.1
Cleansers
2.1.0.2
Moisturizers
2.1.0.3
Masks & Scrubs
2.1.0.4
Specialized Treatments
2.1.0.6.0
Chronos
2.1.0.6
Collections
2.1.0.6.1
Erva Doce
2.1.0.7.0
Dry
2.1.0.7
Skin Type
2.1.0.7.1
Normal
2.1.0.7.2
Oily
2.1.0.7.3
Skin Profiler
2.1.0.8.0
Acne
2.1.0.8
Concern
2.1.0.8.1
Lines / Wrinkles
2.1.0.8.2
Loss of Firmness
2.1.0.8.3
Miscellany
2.2.0.0
Best Sellers
2.2.0.1
Shampoos
2.2.0.2
Treatment
2.2.0.3
Conditioners
2.2.0.4
Styling products
2.2.0.5
View All
2.3.0
Makeup
2.3.0.0
Best Sellers
2.3.0.1
Face
2.3.0.2
Foundation
2.3.0.3
Powder
2.3.0.4
Concealer
2.3.0.9
View All
2.3.0.5
Blush
2.3.0.6
Eyes
2.3.0.7
Lips
2.3.0.8
Brushes
2.3.0.6.0
Shadow
2.3.0.6.1
Eye Liner
2.3.0.6.2
Mascara
2.3.0.7.0
Gloss
2.3.0.7.1
Lipstick
2.3.0.7.2
Lip Liner
2.4.0.0
Best Sellers
2.4.0.1
Amor America
2.4.0.2
Ekos
2.4.0.3
Mamae e Bebe
2.4.0.4
View All
2.5.0
Kids
2.5.0.0
Best Sellers
2.5.0.1
Cleanser
2.5.0.2
Moisturizer
2.5.0.5
View All
2.6.0
Men
2.6.0.0
Best Sellers
2.6.0.1
View All
2.7.0
Crer Para Ver
2.7.0.0
Gifts
2.7.0.1
Wrapping
2.7.0.2
View All
2.8.0
Gift Ideas
2.8.0.0
Best Sellers
2.8.0.1
View All
2.10.0
Collections
2.10.0.0
Amor America
2.10.0.1
Chronos
2.10.0.2
Ekos
2.9.0
Specials
2.10.0.3
Nature
2.10.0.4
Mamae e Bebe
2.10.0.5
Erva Doce
2.10.0.6
Todo Dia
2.10.0.7
Crer Para Ver
2.10.0.8
Diversa
2.10.0.2.0
9 Ingredients
2.10.0.2.1
View All
*
EVERY PRODUCT DETAIL PAGE CONTAINS
- User Reviews
- User Pictures & Videos
- Directions to Use
- Composition
- 2.x.//Tips & tools
- link to cart/ checkout
- By ZIP/location
- By Name
- By Interests
BEST SELLERS
-cleanse
-moisturizers
-masks & scrubs
-specialized treatments
-view all
SHOP BY BRAND
-Amore America
-Chronos
-Ekos
* andiroba
* beau branco
* buriti
* castanha
* cupuaçu
* maracuja
* mate verde
* pitanga
* priprioca
-Nature
-Mame e Bebe
-Erva Doce
* bar soap
* exfoliating soap
* liquid soap
-Todo Dia
* bar soap
* liquid soap
* moisturizers
* cream soap
* deodorant?
-Crer para Ver
-Diversa
5.0.1
Your Lists
5.0.1.0
Your Wish-list
5.0.1.1
Your Gift-list
5.0.1.2
Your Shopping List
5.0.2
Your Community
5.0.2.0
Your Communities
5.0.2.1
Your Friends
5.0.2.2
Your Interesting People
5.0.2.3
Your Reminders
5.0.3
Your Participation
5.0.3.0
Your Reviews
5.0.3.1
Your Lists
5.0.3.2
Your Search Suggestions
5.0.3.3
Your Tags
5.0.3.4
Your Ratings
5.0.4
Your Account
5.0.4.0
Track Packages
5.0.4.1
Change Name,
PWD, Email
5.0.4.2
Your Email
Notifications
5.0.4.3
Manage Your
Membership
5.0.4.4
Accounts
5.0.4.5
Feeds
5.0.4.6
Notifications
5.0.4.7
Privacy
5.0.4.8
Invite Friends
5.0.4.9
Invite History
5.0.4.10
Top Recruiters
5.0.5
Recommended For You
5.0.5.0
Your Recommendations
5.0.5.1
Recommendations
Based on Your Tags
5.0.5.2
Recommendations based
on your Reviews
5.0.5.3
Write a
Recommendation
5.0.6
Don’t Use For
Recommendation
5.0.6.0
Items You’ve
Purchased
5.0.6.1
Items You’ve
Rated
5.0.7
Shipping & Returns
5.0.7.0
Shipping Rate & Policies
5.0.7.1
Return an Item
(our return policy)
5.0.9
Need Help?
5.0.9.0
Forgot Your Password?
5.0.9.1
Buy Gift Cards
5.0.9.2
Visit Our Help
Department
5.0.8
Hair, Skin, Makeup
Allergy Profile
SHOP BY SKIN TYPE
-dry -normal
-oily
-skin profiler
SHOP BY KEY CONCERN
-acne
-lines / wrinkles
-loss of firmness
-etc.
SHOP BY SOCIAL SIGNIFIERS
-user reviews
-user pictures & videos
-directions of usage
-composition
SHOP BY INGREDIENTS
-andiroba
-beau branco
-buriti
-castanha
-cupuaçu
-maracuja
-mate verde
-pitanga
-priprioca
RECOMMENDED FOR YOU
(customers first create their skin
profile, and then have product
recommendations based on it
automatically generated as sub
categories)
5
6
BROWSE FILTERS
8.0
Acount Settings
8.0.0
Account Settings
8.0.0.0
Notification settings
8.0.0.1
Privacy options
8.0.1
Your Community
8.0.1.0
Your profile
8.0.1.1
wall
8.0.1.2
Profile info
8.0.1.3
blogs
8.0.1.4
friends
8.0.1.5
groups
8.0.1.6
Product reviews
8.0.1.1
Your friends
8.0.1.1.0
Complete list
8.0.1.1.1
Search results
8.0.1.1.2
Invite friends
8.0.1.2
Your groups
8.0.1.1.0
Create new group
8.0.1.1.1
Search results
8.0.1.1.2
Each group
8.0.1.1.2.0
wall
8.0.1.1.2.1
info
8.0.1.1.2.2
members
8.0.1.1.2.0
topics
8.0.1.1.2.1
polls
8.0.1.1.2.2
events
8.0.1.3
Your events
8.0.1.3.0
Create events
8.0.1.3.1
Each event
8.0.1.4
Your blogs
8.0.1.4.0
Create new blog
8.0.1.4.1
Each blog
8.0.1.4.1.0
wall
8.0.1.4.1.1
info
8.0.1.4.1.2
members
8.0.1.4.1.0
topics
8.0.1.4.1.1
polls
8.0.1.4.1.2
events
8.0.1.5
Your messages
8.0.1.5.0
inbox
8.0.1.5.1
compse
8.0.1.5.1
Each mail/ thread
8.0.1.6
Your requests
8.0.2
How-to
8.0.2.0
Create a how-to
8.0.2.1
How-to...
8.0.3
Account Settings
8.0.3.0
people
8.0.3.1
groups
8.0.3.2
products
8.0.3.3
events
8.0.3.4
topics
8.0.3.5
blogs
8.0.3.6
posts
8.0.3.7
How-tos
8.0.3.8
Our company
INTEGRATION POINTS
tags NS integration
- manage tags allows users to remove tags from his/her
personal tag cloud
moderated backend
- allows community moderators to review and manage content
reported by users as abusive NS integration
manage users listing
- of all users and their reputation (reported contents, deleted
contents, reports sent, reports approved, etc. – allows
moderators to suspend, ban and contact users.
homepage
- Globant will develop 2 "widgets" for the modular system on
the homepage: tag cloud and recent activity (marquee
displaying real-time user/group/blogs activity).
product page
- Globant will develop the tag cloud that will be displayed on
each product page.
my consultant
- users will be able to sign-up to a consultant at the checkout
process, while searching at "Find a consultant", or when
visiting a consultant profile at the community section.
2.0.0.7.9
Cacau
2.0.0.7.10
Murmuru
0 x 3
HOMEPAGE
VARIATIONS
NO
YES
NO
PHASE II
PHASE II
8.0.1.1.2.0.0
Create topics
8.0.1.1.2.0.1
Each topics
8.0.1.1.2.0.2
Manage topics
8.0.1.1.2.1.0
Create polls
8.0.1.1.2.1.1
Each polls
8.0.1.1.2.1.2
Manage polls
8.0.1.1.2.3.0
Create group event 1
8.0.1.1.2.3.2
Each event
8.0.1.1.2.3.3
Manage events
8.0.1.1.2.3.1
Create group event 2
PHASE IIAUTHENTICATED
UNAUTHENTICATED
YES
NO
YES
Registered?
Register?YES NO UNREGISTERED
FROM 2.0
Our Products:
continue to
Checkout:
LIGHTBOX
SIGN IN
Products
Page
shopping
continue
Save Cart?
- Customer
- Billing
- Shipping
- Payment
confirm
Your Cart is
Empty
NO YES confirmYES NO
Checkout?
Shopping Cart [ FORM ]
confirm
Your Cart is
Empty
Products
Page
Empty Cart Continue Shopping Proceed to Checkout
Remove
Product(s)
Edit
Product(s)
Open &
Recently
Shipped
Orders
NO
YES
E-COMMERCE LOGIC-FLOW
4
0.0 search results
0.1 search results
0.2 search results
0.3 search results
0.4 search results
0.5 search results
0.6 search results
0.7 search results
0.8 search results
4.0
Our Community
4.0.0
Your Profile
4.0.1
Your Friends
4.0.2
Your Groups
4.0.3
Your events
4.0.5
Your messages
4.0.0.0
Your recent activity feed
4.0.0.1
Wall
4.0.0.2
Profile Info
4.0.0.3
Product Activity
4.0.1.0
Wall
4.0.1.1
Profile Info
4.0.1.2
Friends
4.0.1.3
Groups
4.0.1.4
Events
4.0.1.5
Blogs
4.0.1.6
Product Activity
4.0.1.7
Product Activity
4.0.1.8
Manage friends
4.0.0.4
Manage Tags
4.0.1.9
Invite friends
4.0.1.10
Import addresses
4.0.1.11
Invitation history
4.0.1.12
Top recruiters
4.0.2.0
Individual group
4.0.2.1
Group wall
4.0.2.2
Group info
4.0.2.3
Individual group
members
4.0.2.4
Group topics
4.0.2.5
Individual topics
4.0.2.6
Create topics
4.0.2.7
Manage topics
4.0.2.8
Group polls
4.0.2.9
Individual polls
4.0.2.10
Create polls
4.0.2.11
Manage polls
4.0.2.12
Group events
4.0.2.13
Individual group event
4.0.2.14
Create event
4.0.2.15
Manage event
4.0.2.16
Create new group
4.0.2.17
Manage groups
4.0.3.0
Individual event
4.0.3.1
Create event
4.0.3.2
Manage event
4.0.4
Your blogs
4.0.4.0
Name, desc’n., privacy
4.0.4.1
contributors
4.0.4.2
design
4.0.4.3
Manage posts
4.0.4.4
Create/edit posts
4.0.4.5
Individual post
4.0.4.6
Create New Blog
4.0.5.0
Sent messages
4.0.5.1
Individual message
4.0.5.2
compose
4.0.6
Your requests
4.0.7
How to
4.0.7.0
Individual how to
4.0.7.1
Create a how to
3.0
Our Consultants
3.0.0
Find a Consultant
3.0.1
Become a Consultant
3.0.2
Your Consultant
3.0.6.1
Wall
3.0.6.2
Profile Info
3.0.6.3
Blogs
3.0.6.4
Friends
3.0.6.5
Groups
PHASE II
3.0.6.6
Recent Activity
3.0.0.0
Results page
3.0.1.0
Feedback page
2.1.0.4
Makeup remover
2.1.0.5
View All
2.2.0
Mamae e Bebe
2.2.0.0
Best sellers
2.2.0.1
Cleansers
2.2.0.2
Moisturizers
2.2.0.3
Massages
2.2.0.4
Perfumes
2.2.0.5
Gift Sets
2.5.0.3
Haircare
2.5.0.4
Perfume
2.9.0
Tips & Tools
Natura: Inventory Map/ e-Commerce Architecture
Natura Architectures:
Product
Social Network
Profile
Ecommerce
Recommendation Engine
Back Office
1
2
3
4
5
6
Corporate Admin (CMS)
Consumer Registered
Consumer Unregistered
NC Site (Back Office)
PNP
GVS

46. © 2014 Jef Davis, All Rights Reserved.
Material is Jef Davis/ Client Confidential. All Copy is For Placement Only.
Author
Jef Davis
Filename
davis_portfolio_13.12.16.vsd
Page Number
46 of 66
Client
Natura
Project
Site Design
Page
Registration
Natura Registration/ Error Messaging
REGISTRATION: Membership
This is user name is available
This is user name is unavailable; try another
Password confirmed
Password must be numbers and letters only
Password must be 6 numbers & letters
Passwords do not match
Password strength: AVERAGE
Password strength: VERY STRONG
Password strength: WEAK
REGISTRATION: Member: All System Responses (applicable to both)
System Responses
This does not appear to be a valid address
You need to verify your password
That email is already taken. Please login
J
K
L
Annotations: Sign in
1
2
3
4
5
6
77
8
OVERVIEW
An ultra-lite sign-in that activates on-click and requires minimal effort yet contains a relative high degree of
flexibility. The second example on the right illustrates what happens when a customer goes through the
check-out process without being authenticated. Again, another lite-weight sign-in that lightboxes upon
activation.
Initiation
On-click: hover panel
Text Entry Persistence
Text entry field has persistence and will auto-suggest the last log-in name used.
Password
Passwords may or may not have restrictions such as “no special characters” (TBD). Text is
masked; ex: . In the quickie version, there is no confirmation field.
Remember Me
This is a way to reduce how frequently customers are asked to sign-in to Natura. By checking
this new box, she can stay signed in for up to 2 weeks or until she signs out. She gets easier
access to her stuff, even if she closes her browser or shuts down her computer. It is applied to
one specific computer only. Default status is un-clicked. “Forget me” removes persistance.
Automagic
Clicking on this will allow the customer to sign in without having to enter in her email address
and password everytime.
Remind Me
Clicking on this will call up a screen in which the customer is asked to submit her email address
which is then referenced in the database and an automated email is then sent to that address
with the customers ID and password along with the option to change the pass (via settings)
Sign-up Prompt
Sends the customer to the sign up page which also provides a list of compelling reasons to join
as well as a brief survey of dynamic site activity (“there are over 2 million registered customers
online right now” Product X is the most popular product in your country” [via IP sniff], etc.)
Consultant Registration Page
Links to the “Consultant Registration” page.
Information
Links to the “Information” page.
Sign in
On-hover: edge-glow. On-click: Button Darken. On-release: dynamic status indicator (Signing in
now,” for example)
Help
Sends the customer to the Help page.
Annotations: Consultant
1
2a
3
4
5
6
77
8
9
OVERVIEW
An light weight yet secure registration for new consultants.
Text Field Insertion Functionality
Content insertion requests are inherent to the field. On-click: field edge-glows and interior of field
snaps blank
On-Click
Instruction banner flags right
System Feedback
Once the customer is finished text-insertion, the system provides immediate feedback in the
same X-Y position as the instruction banner flag. Text entry auto-jumps to next field upon
completion. Text field insertion requests in the new field are not diminished until activated input.
Password Confirmation
Standard operating procedure.
Password Strength Indicator
After the customer provides a password, the system provides feedback regarding the strength of
the password submitted. The feedback flag fades to a confirmation flag after X seconds –
therefore a weak password is, nevertheless, validated so that “p-a-s-s-w-o-r-d” as a password is
acceptable.
Email Address
Standard operating procedure. Required for confirmation, identification and communication.
Birth Date
This is actually a legal issue in the US - not sure yet on French law. I will investigate.
CAPTCHA
Anti-robot validation. A type of challenge-response test used in computing to ensure that the
response is not generated by a computer. There are other options, BTW.
Audio Assist
Audio-assist for vision-impaired (also useful for freakishly warped characters – nerd-joke alert!)
Re-loader
Swaps out .gif image for another.
CAPTCHA Text Entry Field
Customer enters the text she sees in the CAPTCHA field above.
Terms of Use and Privacy Policy
Nobody actually reads them but...Standard operating procedure.
Annotations: Member
1
2
3
4
OVERVIEW
An light weight yet secure registration for new members.
Profiling
Same information necessary for the register process – Actually could be the same page.
Geo-Linking the Consultant
Based on the zipcode, Natura will suggest the Relationship Manager whom the new member will
be linked to. At this point the enrollment process will show the Consultant profile and explain
about the her role with the new member. The process will ask if the new consultant was
recommended by a current member, and who this member was.
NOTE: This is the only distinguishing element between the member and consultant registrations
(members do not have RMs)
Terms of Use and Privacy Policy
At this point, the consultant will read, accept and print the Natura Agreement., automatically with
her informations brought in from the personal information section. She can also download the
agreement at this point. Also at this point, the consultant will see the necessaries documents to
be attached to the Natura Agreement and send them to the RM address.
Confirmation
At this point the consultant will see a confirmation that her enrollment process was completed.
An e-mail should be send to her with the Natura Agreement attached and all the contact
information from her new RM. An e-mail should be send to her RM informing that a new
consultant has enrolled and asking her to contact this new consultant. This new consultant
enrollment process should appear on the RM alert section on her webpage, and she must be
able to approve this enrollment on her webpage, after she receive the agreement and the
documents. When the RM approves the new CN enrollment, an e-mail should be send to the
new consultant informing her that she is able to place orders.
Sign up Prompt
Sends the customer to the sign up page which also provides a list of compelling reasons to join
as well as a brief survey of dynamic site activity (“there are over 2 million registered customers
online right now” Product X is the most popular product in your country,” etc.)
You need to enter in the characters above
9
1b
2a
1a
1b
2
10
SIGN IN
SIGN IN: from any page at any time
Welcome back to Natura
Please sign in
Enter in Your Password
Enter in Your Email Address
Remember me | Forget me
Uncheck if on a shared computer
1
2
4
5
9
10
11
6
3
7
Forget your ID or password?
Not a member yet?
SIGN IN: lightboxes during checkout process
Please enter your login information
Enter in Your Password
Enter in Your Email Address
REGISTRATION: Consultant
Sign me in automatically
8
? Remember me | Forget me
Uncheck if on a shared computer
Forget your ID or password?
Not a member yet?
Sign me in automatically
11
5
Find a Consultant
Sign up
Your Consultant
Become a Consultant
Consultant Stories
Consultant Registration
Consultant Page
Consultant Registration
Home > Our Consultants > Registration
Annotations: System Responses
1
2
3
4
OVERVIEW
All of the various system responses that are based on user input that is either authenticated or error-coded.
Profiling
Same information necessary for the register process – Actually culd be the same page.
Geo-Linking the RM
Based on the zipcode, Natura will suggest the Relationship Manager whom the new consultant
will be linked to. At this point the enrollment process will show the RM profile and explain about
the her role with the new consultant. The process will ask if the new consultant was
recommended by a current consultant, and who this consultant was.
NOTE: This is the only distinguishing element between the member and consultant registrations
(members do not have RMs)
Terms of Use and Privacy Policy
At this point, the consultant will read, accept and print the Natura Agreement., automatically with
her informations brought in from the personal information section. She can also download the
agreement at this point. Also at this point, the consultant will see the necessaries documents to
be attached to the Natura Agreement and send them to the RM address.
Confirmation
At this point the consultant will see a confirmation that her enrollment process was completed.
An e-mail should be send to her with the Natura Agreement attached and all the contact
information from her new RM. An e-mail should be send to her RM informing that a new
consultant has enrolled and asking her to contact this new consultant. This new consultant
enrollment process should appear on the RM alert section on her webpage, and she must be
able to approve this enrollment on her webpage, after she receive the agreement and the
documents. When the RM approves the new CN enrollment, an e-mail should be send to the
new consultant informing her that she is able to place orders.
Sign up Prompt
Sends the customer to the sign up page which also provides a list of compelling reasons to join
as well as a brief survey of dynamic site activity (“there are over 2 million registered customers
online right now” Product X is the most popular product in your country,” etc.)
Postal code must contain 5 numbers
This doesn’t seem to be a valid postal code
The characters do not match – try again
Now, please check your email
* You must click on the link in the email we just sent you in order to
complete your registration.
* The email was sent to audrey_tatou@hotmail.co.fr
Never received the email?
* Has it been less that 10 minutes? Hold tight — it sometimes just
takes a bit.
* Check your junk or spam mail folder just in case.
* Try resending your email.
REGISTRATION: Confirmation
Password
Email Address
Last Name (your family name)
First Name (your given name)*
Confirm password
*
*
*
*
*REQUIRED FIELDS
Enter the text in the image above
Can’t read the text? Listen to it
Reload a new image
Complete: please check your email
?
*
Password
Email Address
Last Name (your family name)
First Name (your given name)*
Confirm password
*
*
*
*
Enter the text in the image above
Can’t read the text? Listen to it
Reload a new image
Complete: please check your email
?
*
*REQUIRED FIELDS
SIGN IN
SIGN UP
SIGN IN
SIGN UP

47. © 2014 Jef Davis, All Rights Reserved.
Material is Jef Davis/ Client Confidential. All Copy is For Placement Only.
Author
Jef Davis
Filename
davis_portfolio_13.12.16.vsd
Page Number
47 of 66
Client
Natura
Project
Site Design
Page
Product Description Page IxD
Natura Product Detail IxD Page (1024 x 768)
SITE IDENTIFICATION NUMBER: 2.0.0.1.2
HOME OUR COMPANY OUR COMMUNITY OUR CONSULTANTS
Logo
Annotations
1
2
3
4
5
6
77
8
9
10
Skincare Make-up Mom & Baby Kids Fragrance Men Hair Specials Gifts Tips & Tools Shop By Collection
Language | Store Locator | Browse Catalog | Request Catalog | Contact Us | Help | Terms and Conditions | Privacy Policy | Copyright 2009 Natura Brasila All Rights Reserved
OVERVIEW
Exactly the same as the previous page only the interaction cues are
activated in the view.
Drop down menu
With all product options
Star Rating
Star ratings are a familiar and quickly identifiable ways to show
cumulatively what the customers who have previously
purchased this product and then rated it thought of it.
Shopping cart
A drag-n-drop quick feature that enable the clients to quickly
and easily add items to their shopping cart. Can be drag-
activated or click-activated. The default loading area is at the
top of the list so that all items are loaded chronologically.
Auto-Scrolling Product Shot
A compact way to show multiple images in an attractive
manner. The scroll buttons are hot so the customer always has
control. The images themselves are not clickable.
Share
One level deeper: more specific product options. See also (4a)
Product Details
Size and price info.
Quantity
This can be done via direct-manipulation (entering in a new
amount) or via the rocker tabs to the right.
Add To Cart
A one-click button to add the product, or a refill to the
customer’s cart.
Add To Favorites
Automatically is added to your favorites list
Remove
Click to remove. A warning hover appears to allow the
customer the option of not removing. If no action is taken, it
fades and the product is removed.
See All
On-click: container accordions open to reveal all associated
content.
Sorting
A way to resort the results of the reviews: “top-ranked reviewer”
is the default.
Browse Pyramid
A more interesting and compelling browse experience (as
opposed to sliders which offer very little motivation to actually
move away from the max setting). All axes are variable and
customizable via drop down menu options. Once a variable has
been selected, it cannot be selected from the other 2 axes.
Currently axes are not weighted but could be in future releases.
“Recommended,” “price” and “popular” are the defaults. After
they are changed they do not revert back to the default settings
automatically.
PRODUCT SHOTS
BODY MILK MIST
Bestsellers
Cleansers
soft bath bar
exfoliating bath bar
2 phase bath bar
foaming shower gel
exfoliating shower gel
creamy shower wash
aqua de banho
Moisturizers
body lotion
body cream
body milk mist
body oil elixir
see all
Body oils
body oil elixir
3 phase shower oil
Exfoliators
exfoliating shower gel
exfoliating oil
exfoliating butter
Fragrances
essencia
frescor
perfume
Hand & foot care
hand wash
creamy hand balm
exfoliating foot cream
creamy foot softener
Massage
massage oil
massage cream
View All
SHOP BY COLLECTION
Ekos
Toda Dia
Erva Doce
Bath & Body BODY MILK MIST
Lorem ipsum onsectetuer adipiscing elit, sed diam nonummy nibh
euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.
Ut wisi enim ad minim veniam, quis nostrud exerci tation
ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo
consequat.
Beauty Ritual
Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse
molestie consequat, vel illum dolore eu feugiat nulla facilisis at
vero eros et accumsan et iusto odio dignissim qui blandit praesent
luptatum.
Key Ingredients
Castanha
Lorem ipsum onsectetuer adipiscing elit, sed diam nonummy nibh
euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.
Ut wisi enim ad minim. LEARN MORE
Rating (57 Total) Reviews Write A Review Q & A
Image
Imagebody milk mist
Share
Product Price Quantity
.5 oz/ 14g
Item # 78910
€14 ADD TO YOUR FAVOURITES
ü
Refill
.5 oz/ 14g
Item # 78910
€6 ü ADD TO YOUR FAVOURITES X
TM
Email
RSS
breezy
bright
complete
cleansed
clear
delicate
earthy
elegant
eureka
flawless
fresh
heavenly
graceful
hygienic
immaculate
lovely
natural
pure
radiant
refreshing
sparkling
springtime
vital
wholeness
youthful
TAG words are a fun way to describe your feelings about Natura Products
(and helps us suggest things you may also like).
OR ADD YOUR OWN TAGS
X
NO
THIS CANNOT
BE UNDONE
REMOVE?
NO
THIS CANNOT
BE UNDONE
REMOVE?
Icon
Icon
Icon
Icon
Icon
Icon
Icon
Icon
Icon
Icon
Icon
Icon
Icon
Icon
Icon
Icon
Icon
Icon
Icon
Icon
Icon
Icon
Icon
Icon
Icon
YOU CHOSE: NATURAL, PURE
astute
aware
charitable
concerned
considerate
deliberate
diplomatic
friendly
gracious
helpful
indulgent
insightful
kind
observant
polite
prudent
reasonable
responsive
sensitive
sociable
solicitous
Tactful
thoughtful
wary
witty
TAG words are a fun way to describe your feelings about Natura Product Reviews
(and helps us suggest things you may also like).
OR ADD YOUR OWN TAGS
Icon
Icon
Icon
Icon
Icon
Icon
Icon
Icon
Icon
Icon
Icon
Icon
Icon
Icon
Icon
Icon
Icon
Icon
Icon
Icon
Icon
Icon
Icon
Icon
Icon
YOU CHOSE: REASONABLE, RESPONSIVE
https://account.snap.com
https://addthis.com
EKOS
TODAS DIAS
ERVO DOCE
ANDIROBA
BEAU
BRANCO
BURITI
CASTANHA
CUPUAÇA
MARACUJA
MATE VERDE
PITANGA
PRIPRIOCA
Home > Our Products > Bath & Body > Moisturizer > Body Milk Mist
2 2
3
4
5 6 7 8 9
4a
11
What are you looking for?Welcome back, Angelina
My Account | View Cart | Checkout
SHOPPING CART
COSMETICS (4)
PRODUCTS
Customer Service.
X
Qty
2
€144.95Sub-Total
Unit
€31.99
€29.99
€15.99
€34.99
Total
€63.98
€29.99
€15.99
€34.99
1
1
1
X
X
X
Soft Bath Bar
Foaming Shower Gel
Aqua De Banho
Body Milk Mist
Bath & Body
Image
OUR PRODUCTSOUR PRODUCTS
BY CATEGORY
BATH & BODY
SKINCARE
MAKEUP
FRAGRANCE
KIDS
HAIR
CRER PARA VER
SPECIALS
GIFTS
TIPS & TOOLS
BY COLLECTION
AMOR AMERICA
CHRONOS
CRER PAR VER
DIVERSA
EKOS
ERVA DOCE
MAMAE E BEBE
NATURE
TODO DIA
Audry: Paris, France
“Loves Natura Ingredients”
Skin tone:
Light
Age:
25-34
LOVE THIS PRODUCT
Moisturizing & long-lasting scent. Love this and it works better than other
products I’ve tried but a little too expensive to buy all the time. Lorem ipsum
onsectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet
dolore magna aliquam erat volutpatt. more
Was this review helpful?
YES NO
July 14, 2009
TAG RANK ADD FLAG
Comment?
Pascual: Nice, France
“Un-registered Customer”
Skin tone:
Mediterranean
Age:
35-44
GUYS, THIS IS AWESOME!
Moisturizing & long-lasting scent. Love this and it works better than other
products I’ve tried but a little too expensive to buy all the time. Lorem ipsum
onsectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet
dolore magna aliquam erat volutpatt. more
Was this review helpful?
YES NO
July 11, 2009
TAG RANK ADD FLAG
Comment?
TOP RANKED REVIEWER | MOST ACTIVE | MOST LIKE YOU | MOST RECENT | YOUR FRIENDS | YOUR FAVOURITES
159 REVIEWS
12
You may also like… (based on your current decisions -you can change these)
Product
Image
Product
Image
.5 oz/ 14g
Item # 78910
Product
Image
Product
Image
.5 oz/ 14g .5 oz/ 14g .5 oz/ 14g .5 oz/ 14g
You may also like… (based on your current decisions -you can change these)
Product
Image
.5 oz/ 14g
Product
Image
.5 oz/ 14g
Product
Image
.5 oz/ 14g
SEE ALL (12)
.5 oz/ 14g
Product
Image
Product
Image
.5 oz/ 14g
1
3
12
GO
CHECK OUT
21 43 5
ADD TO CART
ADD TO CART
1
3
SEE ALL (12)
GO
GO
Q&AREAD REVIEW (159) WRITE REVIEW
ADD
ADD

48. Annotations
Natura Shopping Cart Check-out Page (1024 x 768)
© 2014 Jef Davis, All Rights Reserved.
Material is Jef Davis/ Client Confidential. All Copy is For Placement Only.
Author
Jef Davis
Filename
davis_portfolio_13.12.16.vsd
Page Number
48 of 66
Client
Natura
Project
Site Design
Page
Checkout Page
Language | Store Locator | Browse Catalog | Request Catalog | Contact Us | Help | Terms and Conditions | Privacy Policy | Copyright 2009 Natura Brasila All Rights Reserved
HOME OUR COMPANY OUR COMMUNITY OUR CONSULTANTS
Logo
OUR PRODUCTS
TM
Pay with existing Credit Card No. Cardholder's Name Expiration Date
Amelie Tautou***-00001 09 | 2011
Pay with new card Credit Card No. Cardholder's Name Expiration Date
Cardholder’s NameCredit Card Number
My AMEX
Card Name
Name This Card
Payment Information
What’s this?
Security Code
The 3 numbers on the
back of your card
If you need help or have a question, please contact Customer Service.
1
OVERVIEW
The product description page where the most detailed information regarding the
product is presented: various product shots, ingredients, usage, price, products similar
to the specific product highlighted on the current page. Customers may rate the
product and see how it ranks overall by the Natura community, she may also, place it
in her cart.
The “Check-out” Page
Your Shipping Details
In the case of a first-time customer, obviously no previously entered address is
available for selection and the “Ship To” is vacant.
Upon completion of a primary shipping address the customer names and then saves
the address. The first address entered is the default primary address until otherwise
indicated.
Primary / default status can be indicated by selecting an alternative address (or card),
selecting the checkbox, and then clicking “save.”
“Standard Shipping” is the default as is the customer’s primary shipping option.
Payment Methods
visually represented at the top to give immediate transparency as to the primary
payment options which are available under the drop down.
All edits to the card details are done via direct manipulation and then saved by clicking
the “save” button.
Adding a new card is simply done by directly entering in the new card info. The
customer may also make any new additional card their primary card.
Clicking the “add” new card buttons drops down another field exactly like the one
shown above it in this example.
The customer may apply a promotional card or apply a gift card if applicable.
Edit an existing address simply by choosing it from the drop-down menu, and then
clicking the edit button. This will populate the fields beneath it which may be edited via
direct manipulation and then saved.
Once it has been saved, a feedback flag (of some sort) indicated the saved state – it
could be a flag (as illustrated) or a button change, et cetera.
2
3
4
5
6
7
8
10
11
9
Ship to my primary address:
Amelie Tautou
Saint Germain des Prés 7 Rue Guénegaud
Paris, France
75006
Your Shipping Details
Ship to a new address
Given Name
Street address, P.O. box, company name, c/o
Apartment, suite, unit, building, floor, etc.
City
Postal Code
Phone Number
Name this address: E.g., “Mom’s Office”
* Required Fields
*
*
*
*
*
*
Family Name
Shipping & Handling Options
Please select a shipping and handling option for your order.
Merchandise Subtotal: $322.82
First Class (ships in 1-2 business days)
$13.97
Priority (ships the next business day)
$14.99
Billing Information
Use my shipping address for my billing address.
My billing address is different from my shipping address.
* Required Fields
Given Name
Street address, P.O. box, company name, c/o
Apartment, suite, unit, building, floor, etc.
City
Postal Code
Phone Number
Name this address: E.g., “Mom’s Office”
*
*
*
*
*
*
Family Name
€144.95
€013.97
€000.00
Product Total:
Shipping & Handling (Estimate):
Subtotal:
$158.92
This takes you to “Confirmation”
Enter delivery postal code
Estimate Tax:
Shipping Help
PROVINCE DROP DOWN MENU CONTENT
01. Île-de-France (Paris) [DEFAULT]
02. Berry (Bourges)
03. Orléanais (Orléans)
04. Normandy (Rouen)
05. Languedoc (Toulouse)
06. Lyonnais (Lyon)
07. Dauphiné (Grenoble)
08. Champagne (Troyes)
09. Aunis (La Rochelle)
10. Saintonge (Saintes)
11. Poitou (Poitiers)
12. Guyenne and Gascony (Bordeaux)
13. Burgundy (Dijon)
14. Picardy (Amiens)
15. Anjou (Angers)
16. Provence (Aix-en-Provence)
17. Angoumois (Angoulême)
18. Bourbonnais (Moulins)
19. Marche (Guéret)
20. Brittany (Rennes)
21. Maine (Le Mans)
22. Touraine (Tours)
23. Limousin (Limoges)
24. Foix (Foix)
25. Auvergne (Clermont-Ferrand)
26. Béarn (Pau)
27. Alsace (Strasbourg, cons. souv. in Colmar)
28. Artois (Arras)
29. Roussillon (Perpignan)
30. Flanders and Hainaut (Lille, parlement in Douai)
31. Franche-Comté (Besançon)
32. Lorraine (Nancy)
33. Corsica (off map, Ajaccio, cons. souv. in Bastia)
34. Nivernais (Nevers)
35. Comtat Venaissin, a Papal fief
36. Imperial Free City of Mulhouse
37. Savoy, a Sardinian fief
38. Nice, a Sardinian fief
39. Montbéliard, a fief of Württemberg
40. Trois-Évêchés (Metz, Toul and Verdun)
Checkout complete: please check your email
WORK
MOM’S
Check-out Page
Do you have a Consultant?
YES
NO
DO YOU HAVE A CONSULTANT?
YOUR SHIPPING DETAILS
SHIPPING & HANDLING OPTIONS
PAYMENT INFORMATION
BILLING INFORMATION
CHECKOUT
SHIPPING & HANDELING OPTIONS
YOUR SHIPPING DETAILS
DO YOU HAVE A CONSULTANT?
BILLING INFORMATION
PAYMENT INFORMATION
CHECKOUT
CHECK OUT
SAVE
SAVE
SAVE
SAVE
AMEX
Mastercard
HOME
France
Île-de-France
Mo Year
3. CONFIRMATION2. CHECK-OUT PAGE1. CART
What are you looking for?Welcome back, Angelina
My Account | View Cart | Checkout
GO
Île-de-France
France

49. © 2014 Jef Davis, All Rights Reserved.
Material is Jef Davis/ Client Confidential. All Copy is For Placement Only.
Author
TribalDDB
Filename
davis_portfolio_13.12.16.vsd
Page Number
49 of 66
Client
McDonalds
Project
Site Re-Design + Optimization
Page
Delivery Architecture
6.0
Track My Order
2.0
Place Order
Contact Us | T&C | Privacy Policy | First Time Here | Download Our Menu | FAQ
1.0
Menu
1. RETURNING UNAUTHENTICATED MEMBER
Select Menu Items
Account Authentication (Log-in)
[x] Confirm Delivery Details [edit]
[x] Confirm Payment Details [edit]
Place Order
2. NEW MEMBER REGISTRATION
Select Menu Items
Account Registration/Validation (Log-in)
[x] T&C
[x] Confirm Delivery Details [edit]
[x] Confirm Payment Details [edit]
Place Order
This site is optimized for the following browsers: IE7 up, Firefox 3.5 up, Chrome 10 up, Safari 3 up
Shopping Bag
conf
irm
Empty Cart Proceed to Checkout
Remove
Product(s)
Place Your
Order
NO
UCS #5
Unregistered | Unauthenticated
- Enter Location
- Log-in | Sign-up | Forgot Password
Verification Email
- Enter Verification Code
- T&C
- Postal Code | Unit #
- Address Confirmation | T&C
ORDER NOW
- Confirm Location | Add New
- T&C
ADVANCE
- Date | Time
- Confirm Location | Add New
- T&C
5.0
My Account
5.0.0
My Editable Details /
Delivery Address
Order Number
6.0.0
SIDES
BREAKFAST
Apple Dippers
LUNCH/ DINNER/ SUPPER
Apple Dippers
Corn Cup
DESSERTS
BREAKFAST
Cadbury Black Forest McFlurry™
Sundae - Hot Fudge
Sundae - Strawberry
McFlurry™ Oreo
LUNCH/ DINNER/ SUPPER
Cadbury Black Forest McFlurry™
Sundae - Hot Fudge
Sundae - Strawberry
McFlurry™ Oreo
Apple Pie
HAPPY MEALS
BREAKFAST
2pc Breakfast Hotcakes Happy Meal
DRINKS
Hot MILO®
Low-fat, High-Calcium Milk
Coca-Cola® (XS)
Iced MILO® (XS)
LUNCH/ DINNER/ SUPPER
Cheeseburger Happy Meal™
Chicken McNuggets™ 4pc Happy Meal™
SIDES
Apple Dippers
Corn Cup (3oz)
Fries (S)
DRINKS
Hot MILO®
Low-fat, High-Calcium Milk
Coca-Cola® (XS)
Iced MILO® (XS)
BEVERAGES
McCafé™ Cappuccino
McCafé™ Latte
McCafé™ Iced Latte
Coca-Cola®
Coca-Cola® Light
Sprite®
Iced Lemon Tea
Jasmine Green Tea
100% Pure Orange Juice
Iced MILO®
Evian® Mineral Water
Low-fat, High-Calcium Milk
McCafé™ Premium Roast Coffee
Hot Tea
Hot MILO®
BUNDLE MEALS
BREAKFAST
McDelivery™ 24/7 bundle
1 Big Breakfast™
1 Egg McMuffin™ 1 Hotcakes
2 Hashbrowns 1 McCafé™ Cappuccino (S)
1 Iced MILO™ (M)
LUNCH/ DINNER/ SUPPER
McDelivery™ 24/7 bundle
1 McSpicy™
1 Filet-O-Fish™ 1 Chicken McNuggets™ (6pc)
2 French Fries (M) 1 Jasmine Green Tea (M)
1 Iced MILO™ (M)
Menu Order Carousel
Your Cart is
Empty
Edit
Product(s)
Continue Shopping
YES
Open &
Recently
Shipped
Orders
One-Step Checkout
CONFIRMATION
Review for
errors page
Confirmation
page
YES
Receipt
page
Track Order Status
NO
YES
VALID
?
Customer Info
Shipping Info
Payment info
Valid CSP data + minimum purchase requirement
Use Case Scenarios
1. ORDER NOW PROCESS: Registered + Authenticated Return User (I’ve already registered and I am logged in)
2. ORDER NOW PROCESS: Registered + Unauthenticated Return User (I’ve already registered but I am not logged in)
3. ORDER NOW PROCESS: Registered + Authenticated First-time User (I’ve already registered and I am logged in)
4. ORDER NOW PROCESS: Registered + Unauthenticated First-time User (I’ve already registered but I am not logged in)
5. ORDER NOW PROCESS: Unregistered + Unauthenticated First-time User (I’ve not registered but I am not logged in)
Track Order
Status
SUBMIT
SIGN IN / REGISTER
CONFIRM DELIVERY
+ TIME
UCS #1
Registered | Authenticated
ORDER NOW
- Confirm Location | Add New
- T&C
ADVANCE
- Date | Time
- Confirm Location | Add New
- T&C
Author
Jef Davis
Filename
davis_portfolio_13.12.16.vsd
Page Number
49 of 66
Client
McDonalds
Project
Site Re-Design + Optimization
Page
Delivery Architecture
McDelivery Korea Architecture: Registration/ Order/ Checkout
4.0
Track My Order
2.0
Place Order
1.0
Menu
Shopping Bag
conf
irm
Empty Bag Proceed to Checkout
Remove
Product(s)
Place Your
Order
NO
3.0
My Account
3.0.0
My Editable Details /
Delivery Address
Order Number
4.0.0
SIDES
BREAKFAST
Apple Dippers
LUNCH/ DINNER/ SUPPER
Apple Dippers
Corn Cup
DESSERTS
BREAKFAST
Cadbury Black Forest McFlurry™
Sundae - Hot Fudge
Sundae - Strawberry
McFlurry™ Oreo
LUNCH/ DINNER/ SUPPER
Cadbury Black Forest McFlurry™
Sundae - Hot Fudge
Sundae - Strawberry
McFlurry™ Oreo
Apple Pie
HAPPY MEALS
BREAKFAST
2pc Breakfast Hotcakes Happy Meal
DRINKS
Hot MILO®
Low-fat, High-Calcium Milk
Coca-Cola® (XS)
Iced MILO® (XS)
LUNCH/ DINNER/ SUPPER
Cheeseburger Happy Meal™
Chicken McNuggets™ 4pc Happy Meal™
SIDES
Apple Dippers
Corn Cup (3oz)
Fries (S)
DRINKS
Hot MILO®
Low-fat, High-Calcium Milk
Coca-Cola® (XS)
Iced MILO® (XS)
BEVERAGES
McCafé™ Cappuccino
McCafé™ Latte
McCafé™ Iced Latte
Coca-Cola®
Coca-Cola® Light
Sprite®
Iced Lemon Tea
Jasmine Green Tea
100% Pure Orange Juice
Iced MILO®
Evian® Mineral Water
Low-fat, High-Calcium Milk
McCafé™ Premium Roast Coffee
Hot Tea
Hot MILO®
BUNDLE MEALS
BREAKFAST
McDelivery™ 24/7 bundle
1 Big Breakfast™
1 Egg McMuffin™ 1 Hotcakes
2 Hashbrowns 1 McCafé™ Cappuccino (S)
1 Iced MILO™ (M)
LUNCH/ DINNER/ SUPPER
McDelivery™ 24/7 bundle
1 McSpicy™
1 Filet-O-Fish™ 1 Chicken McNuggets™ (6pc)
2 French Fries (M) 1 Jasmine Green Tea (M)
1 Iced MILO™ (M)
Menu Order Carousel
Your Cart
is Empty
Edit
Product(s)
Continue Shopping
YES
Open &
Recently
Shipped
Orders
One-Step Checkout
CONFIRMATION
Review for
errors page
Confirmation
page
YES
Receipt
page
Track Order Status
Email
notification
NO
YES
VALID
?
Customer Info
Shipping Info
Payment info
Valid CSP data + minimum purchase requirement
Track Order
Status
SUBMIT
CONFIRM DELIVERY
ADDRESS | ADD
NEW | T&C
BURGERS
BREAKFAST
Breakfast Deluxe™ Meal
Big Breakfast™ Meal
Hotcakes with Sausage™ Meal
Hotcakes™ Meal
Sausage McGriddles™ Meal
Sausage McGriddles with Egg™ Meal
Filet-O-Fish™ Meal
Sausage McMuffin™ with Egg Meal
Egg McMuffin™ Meal
Hashbrowns™
LUNCH/ DINNER/ SUPPER
Salad Chicken McGrill™ Meal
Teppanyaki Chicken McGrill™ Meal
Quarter Pounder with Cheese™ Meal
Double Quarter Pounder with Cheese™ Meal
Big Mac™ Meal
Double Cheeseburger™ Meal
Filet-O-Fish™ Meal
McSpicy™ Meal
Double McSpicy™ Meal
McChicken™ Meal
Chicken McNuggets™ Meal
McWings™ Meal
Cheeseburger™
Hamburger™
French Fries™
Cinnamon Melts™
ORDER NOW
CONFIRM DELIVERY
ADDRESS + TIME |
ADD NEW | T&C
ADV. ORDER
Menu
PDF
PDF Download
McDonalds.co.kr
HOME
McDelivery
HOME
0.0.2x
Invalid PWD
x
0.1.2x
Registration
Confirmation
0.1.1x
Missing/ Invalid
Submission Info
x
0.0.1x
Forgotten/No
PWD confirmation
Conditional
branch
Conditional
branch
Concurrent
set
Sign-In
email notification
(non-validated)
UNAUTHENTICATED NAV: MENU PLACE ORDER TRACK MY ORDER REGISTER
0.1
AUTHENTICATED NAV. MENU PLACE ORDER MY ACCOUNT TRACK MY ORDER
맥도날드 English
McDonalds.co.kr
HOME
McDelivery
HOME
0.0.2x
Invalid PWD
x
0.1.2x
Registration
Confirmation
0.1.1x
Missing/ Invalid
Submission Info
x
0.0.1x
Forgotten/No
PWD confirmation
Conditional
branch
Conditional
branch
Concurrent
set
USER_AUTH/ REGISTRATION
Sign-In
email notification
(non-validated)
User entry point
(unrecognized)
0.1맥도날드 English
ORDER NOW PROCESS: Registered + Authenticated Return User
Confirm Location | Add New Location
T&C
Place Order
Review Shopping Bag
Payment Method: Cash | Large Cash | Cheque | Credit Card
Confirm Information
Possible Error Messages:
- Session timed-out
- Invalid data
- Missing data
- Item unavailable
ü
- Not valid with this offer / promo code
- Does not meet minimum purchase requirement
- Outside of our delivery area (added new)
ü
This Example
1.0
Menu
1.0
Menu
6.0
Track My Order
Order Number
6.0.0
4.0
Track My Order
Order Number
4.0.0
UNAUTHENTICATED/ UNREGISTERED
2.0
Place Order
0.10.1
Registration
Products PageProducts Page
맥도날드

50. © 2014 Jef Davis, All Rights Reserved.
Material is Jef Davis/ Client Confidential. All Copy is For Placement Only.
Author
Jef Davis
Filename
davis_portfolio_13.12.16.vsd
Page Number
50 of 66
Client
McDonalds
Project
Site Re-Design + Optimization
Page
Make Selections
McDelivery: Wireframe: Make Selections/ View Nutritional Labels
₩4,500
Weekdays Availability
11am onwards
last order for grill items 2:45am
Weekends & Public Holidays Availability
12pm onwards
last order for grill items 2:45am
Included Items
Coca-Cola/Sprite (S) and Fries (M)
(except Salad Chicken McGrill™)
* All menu items are as indicated, subject to
seasonal availability.
REVIEW ORDER
Subtotal ₩45,000
Order Total: ₩50,000
Filet-O-Fish™ Upsize Meal
with Fries (L)
Coca-Cola® (M)
Double McSpicy™ Meal
with Fries(M)
Coca-Cola® (S)
X
X
X
X
ADD
ADD
ADD
ADD
BURGERS SIDES BEVERAGES DESSERTS HAPPY MEALS BUNDLE MEALS
Make Selections
Back
Back
My Order
Annotations: Make Selections/ VNL
1
2
3
4
5
OVERVIEW
Where the magic happens. Selection of 'Breakfast' or 'Lunch/Dinner/Supper'
is under Browse menu, not Place order menu. Menu for place order is
dependent on the time of order or advanced order time
Meal Categories
The primary offerings associated with each category are
listed directly beneath the tabs and are situated in a
horizontal fashion. If there is ever a horizontal spatial
constraint imposed upon this screen, the “My Order” tray
should take the dominant layer with the menu folding under
and converting to a lateral swipe interaction.
Individual Menu Items
Listed individually side-by-side, three to a row minimum with
a liquid layout enabled screen that allows for scalability. IMIs
display a color photograph of the item, its name, any side,
their price, quantities and dynamically calculated price
updates. Clicking “ADD” updates the “cart/bag”
(nomenclature TBD) with all the relevant entered data. It
should also subtly visually modify the IMI to indicated a)
selection confirmation and b) amount included in selection. It
should not grey out or otherwise remove or disable any
functionality from the IMI whatsoever. IMIs are fully editable
throughout the purchase lifecycle.
Back Button
Takes user to the previous “Choose Location” screen. Since
we are not providing customers with the ability to save “carts/
bags” there will need to be some sort of alert warning the
customer that their “carts/ bags” info will be lost in the event
of selecting the “Back” button (NOTE: that jagged line above it
is merely to indicate page continuation)
Meal Items in Cart/Bag
Listed by name, size, quantity with the ability to add more or
remove from the cart with a single click. Total price is
dynamically calculated and displayed.
Review Order
On-click: Takes customer to the “Review Order” page.
1
2
4
5
LOGOUT | MY ACCOUNT | TRACK ORDER
Welcome back, Jihoon
BROWSE MENU
맥도날드 | EnglishMcDelivery 24/7
1 Choose Location 2 Make Selections 3 Review & Place Order 4 Track Order
STOP TAKING GRILL ITEMS
AND CAPPUCCINO, LATTE
AND ICED LATTE
MINUTES LEFT FOR
ORDERING GRILL ITEMS,
CAPPUCCINOS, LATTES
& ICED LATTES:
08:11
X
MINUTES LEFT TO
FULFILL YOUR ODER:
02:28
MINIMUM & MAXIMUM ORDER RANGE
₩7,000 ₩100,000
Bulgogi Burger™
Fries (M)
Upsize
Quantity 1
$7.35
$7.35
ADD
₩4,500
350 Cal. Bulgogi Burger™
Fries (M)
Upsize
Quantity 1
$7.35
$7.35
ADD
₩4,500
350 Cal.Bulgogi Burger™
Fries (M)
Upsize
Quantity 1
$7.35
$7.35
ADD
₩4,500
350 Cal.
Bulgogi Burger™
Fries (M)
Upsize
Quantity 1
$7.35
$7.35
ADD
₩4,500
350 Cal. Bulgogi Burger™
Fries (M)
Upsize
Quantity 1
$7.35
$7.35
ADD
₩4,500
350 Cal.Bulgogi Burger™
Fries (M)
Upsize
Quantity 1
$7.35
$7.35
ADD
₩4,500
350 Cal.
Copyright 2013 All Rights Reserved by McDonaldsTerms & Conditions | About McDelivery | First Time Here | Download Our Menu | FAQ
Nutritional Information: Bulgogi Burger
Serving Size: 5.3 oz (151 g) % Daily Value
350
80
9
13
2
9
0
20
7
590
24
60
20
3
10
14
8
0
0
15
15
Calories
Calories from Fat
Total Fat (g)
% Daily Value**
Saturated Fat (g)
% Daily Value**
Trans Fat (g)
Cholesterol (mg)
% Daily Value**
Sodium (mg)
% Daily Value**
Carbohydrates (g)
% Daily Value**
Dietary Fiber (g)
% Daily Value**
Sugars (g)
Protein (g)
Vitamin A
Vitamin C
Calcium
Iron
PLACE ORDER
4
3
맥도날드

51. © 2014 Jef Davis, All Rights Reserved.
Material is Jef Davis / Client Confidential. All Copy is For Placement Only.
Author
Jef Davis
Filename
Samsung_Loop_Deck
Page Number
51 of 66
Client
Samsung
Project
The Loop
Page
The Loop: Show
Samsung /The Loop /
Client: Samsung
Author: Jef Davis, Senior Interaction Designer
Author
Jef Davis
Filename
Samsung_Loop_Deck
Page Number
51 of 66
Client
Samsung
Project
The Loop
Page
The Loop: Show
Samsung /The Loop /
Client: Samsung
Author: Jef Davis, Senior Interaction Designer
The Loop
M-NCF
Use-case scenario 1
TV
DMP
Home
computer
DMS
DMP
Digital
camera
M-DMU
Digital video
camera
M-DMU
Mobile
phone
M-DMS
M-DMP
M-DMC
M-DMU
M-DMD
Kitchen
terminal
DMP
Mobile
computer
DMS
DMP
Home network devices Mobile network devices
Home stereo
DMP
DMR
MP3 player
DMS
DMP
Wireless
Headphones
DMR
Wireless
speakers
DMR
Additional network devices
Mayumi is streaming live audio and video that she is capturing
with her mobile device to her Loop account and has invited
friends from her “Dir En Grey fans” group to share her feed.
Mayumi’s friends who are in The Loop and are members
of the “Dir En Grey fans” group receive her feed in real-
time, all on different Loop-enabled devices.
NOT IN THE LOOP L
The Show
Customer Wireless
connection
point
Customers’
Social
Network
FOAF

52. © 2014 Jef Davis, All Rights Reserved.
Material is Jef Davis / Client Confidential. All Copy is For Placement Only.
Author
Jef Davis
Filename
Samsung_Loop_Deck
Page Number
52 of 66
Client
Samsung
Project
The Loop
Page
The Loop: Trek
Samsung /The Loop /
Client: Samsung
Author: Jef Davis, Senior Interaction Designer
The Loop
M-NCF
Use-case scenario 2
TV
DMP
Home
computer
DMS
DMP
Digital
camera
M-DMU
Digital video
camera
M-DMU
Mobile
phone
M-DMS
M-DMP
M-DMC
M-DMU
M-DMD
Kitchen
terminal
DMP
Mobile
computer
DMS
DMP
Home network devices Mobile network devices
Home stereo
DMP
DMR
PDA
M-DMS
M-DMP
M-DMC
M-DMU
M-DMD
Wireless
Headphones
DMR
Wireless
speakers
DMR
Additional network devices
A family holiday to Machu Picchu. Machu Picchu is in
The Loop. Our travelers have an opportunity to select
from any number of pre-guided tours that are geared
towards: interests, level-of-interest, available time at
location, special needs, families, seniors, eco, warrior,
comfort, and, of course, language. (“Guided Tours” as
we shall refer to them here, are submitted by the park
service and other travelers – consumers can create their
own and share it with: my network, my friends, specific
groups, travelers currently at Machu Picchu, interested?,
select individuals, and anyone). He selects
“anthropology,” “history,” and “archeology” from the
interests section, indicates a high level-of-interest (which
means he’ll be getting academic-level quality and depth).
He follows the map that is provided on his guided tour.
As he nears certain areas of Machu Picchu, narratives
complete with audio, text, video and animations are
supplied to his device. He also has wall-sized displays
that he can interact with – these displays are not a part
of his “package” per se but they do have channels that
he can navigate independently.
The Trek
Customer Wireless
connection
point
Customers’
Social
Network
FOAF
NOT IN THE LOOP L
1
2
3
4
5
Dad taking a quiz on what he has just
learned from the interactive tour. He
ranked in the 90th
percentile of all time.
Daughter streaming /
uploading video to her BFF.
Mom reading the menu, placing
orders, deciding upon seating
arrangements and making a
reservation at the Inkaterra Hotel
after Geo-locating it via The Loop.
Daughter’s BFF watching
video and making comments.
Their eldest son competes with
his father on the quiz from his
dorm room at grad school.

53. © 2014 Jef Davis, All Rights Reserved.
Material is Jef Davis / Client Confidential. All Copy is For Placement Only.
Author
Jef Davis
Filename
Samsung_Loop_Deck
Page Number
53 of 66
Client
Samsung
Project
The Loop
Page
The Loop: Game
Samsung /The Loop /
Client: Samsung
Author: Jef Davis, Senior Interaction Designer
The Loop
M-NCF
Use-case scenario 3
TV
DMP
Home
computer
DMS
DMP
Digital
camera
M-DMU
Digital video
camera
M-DMU
Mobile
phone
M-DMS
M-DMP
M-DMC
M-DMU
M-DMD
Kitchen
terminal
DMP
Mobile
computer
DMS
DMP
Home network devices Mobile network devices
Gaming
Device
DMP
DMC
DMS
MP3 player
DMS
DMP
Wireless
Headphones
DMR
Wireless
speakers
DMR
Additional network devices
The Game
Customer Wireless
connection
point
Customers’
Social
Network
FOAF
NOT IN THE LOOP L
1
2
3
4
5
Playing in bedroom on wireless, wall-
mounted LED TV
Playing at home on home his
wireless home theater
system.
Playing via her mobile device on the
CalTrans on her way home after
work.
Watching a movie while also
watching others play the game
Uploading a new game to The
Loop
Customer is browsing new games that have been
recommended to him on The Loop based on his activity
and preference settings. There is nothing to download,
install or configure. Customer can see who in his gaming
group is playing or has played the game, who
recommends it and what other games people played
who also played this one. He uploads a link to the game
into his share folder on The Loop and invites people in
his gaming group to play
Mayumi is streaming live audio and video that she is
capturing with her mobile device to her Loop account and
has invited friends from her
“Dir En Grey fans” group to share her feed.

54. © 2014 Jef Davis, All Rights Reserved.
Material is Jef Davis / Client Confidential. All Copy is For Placement Only.
Author
Jef Davis
Filename
Samsung_Loop_Deck
Page Number
54 of 66
Client
Samsung
Project
The Loop
Page
The Loop: Flight
Samsung /The Loop /
Client: Samsung
Author: Jef Davis, Senior Interaction Designer
The Loop
M-NCF
Use-case scenario 4
TV
DMP
Home
computer
DMS
DMP
Digital
camera
M-DMU
Digital video
camera
M-DMU
Mobile
phone
M-DMS
M-DMP
M-DMC
M-DMU
M-DMD
Kitchen
terminal
DMP
Mobile
computer
DMS
DMP
Home network devices Mobile network devices
Framing
Device
DMD
DMP
DMR
MP3 player
DMS
DMP
Wireless
Headphones
DMR
Additional network devices
The Flight
Customer Wireless
connection
point
Customers’
Social
Network
FOAF
NOT IN THE LOOP L
1
2
3
5
Business class passenger accessing
Project Apps and Docs, collaborating on a
presentation with a colleague.
Passenger streaming /uploading
real-time video of the Matterhorn
to his Video Travel Faves.
The airline’s in-flight entertainment
system only had 13 films from which to
choose; on The Loop, there are hun-
dreds of thousands of titles.
Wife receives the video of the
Matterhorn on the framing
device on her desk at work.
Passengers are no longer limited to the confines of the
limited in-flight entertainment options and storage
limitations once they are in The Loop.
Cousin in LA takes a screen grab of the
Matterhorn video accessed from his mobile
device and wirelessly prints it out while also
wirelessly transferring the entire video to the
picture frame on his wife’s desk at work.
Multi-use
Device
DMR
4

55. © 2014 Jef Davis, All Rights Reserved.
Material is Jef Davis / Client Confidential. All Copy is For Placement Only.
Author
Jef Davis
Filename
Samsung_Loop_Deck
Page Number
55 of 66
Client
Samsung
Project
The Loop
Page
The Loop: Home
Samsung /The Loop /
Client: Samsung
Author: Jef Davis, Senior Interaction Designer
The Loop
M-NCF
Use-case scenario 5
The Home
KITCHEN
STUDYBED ROOM
LAUNDRY ROOM
FAMILY ROOM
Wireless
connection
point
DEVICE-TO-DEVICE INTERACTIONS
Kitchen
Net-book and mobile device controls and
monitors kitchen devices.
Bed Room
Mobile device controls bedroom rendering
devices.
Study
Computer controls and monitors peripheral
devices.
Laundry Room
Computers and mobile devices control and
monitor Laundry room devices.
Family Room
Computer controls all rendering devices
and accepts, uploads, downloads,
transfers or stores any digital media type
between any media device.
Mobile Devices
Varying degrees of control and interaction.
Highly versatile.
Generally Speaking
Overall, appliances do not communicate to
one another (the dishwasher is not in a
chat room with the microwave) but, rather,
their controls, settings and alerts are
communicated to and controlled from a
computer-based dashboard.
Fridge Range Microwave Netbook
Flat-screen TV
Picture Frame
Computer Printer /Scanner /Copier /Fax
Mobile PDA MP3 Player WiFi Camera WiFi VideoReader
Air Conditioner
Dish Washer
Clothes Washer & Dryer Surround-Sound Blu Ray Flat-Screen TV DV Projector
Game Controller
Computer
TiVo
1
2 3
4
1
2
3
4
5
FTW: TOTALLY IN THE LOOP J
MOBILE DEVICES
5
6
6

56. © 2013 Jef Davis, All Rights Reserved.
Material is Jef Davis/ Client Confidential. All Copy is For Placement Only.
Author
Jef Davis
Filename
davis_portfolio_13.12.16.vsd
Page Number
56 of 66
Client
PubMatic
Project
Geo-Targeting
Page
PubMatic Geo-Wizard_1
Create Who What When Where How
Campaign Creation Wizard: Geo-Targeting Welcome back, Ty Wright | Log-out
ACTIVE CAMPAIGNS
Tap or Swipe to Select Locations
Campaign Creation Wizard: Geo-Targeting
Scenario
The Account Manager wants to add various locations
to a new or existing campaign.
Main nav of the CCW allowing the AM to create new
campaigns and identify target audiences, locations,
platforms, etc.
Active (and archived) campaigns are easily accessible
from this menu. They may be copied, updated, edited,
shared, exported or merely referenced.
Primary initial Geo-interface: The Globe. Areas are
organized not by continent but by a more regional
taxonomy that is more user friendly and pragmatic.
The interaction model is as such: regions may be
selected by tapping or swiping them into the Locations
Console.
The Locations Console: this is where all of the
locations information associated with a campaign is
collected and stored.
Previously saved locations may be imported from older
campaigns
Annotations
South America
North America
Australia / NZ
East Asia
W. Europe
North Africa
Oceana
South Asia
Scandinavia
Central America
Middle East
North Asia
South Africa
South East Asia
West Africa
South Pacific
BRAND
SAVE
TAP MAP OR
SWIPE MAP
LOCATION
TO ADD TO
THE CONSOLE
Locations Console
Pro-Tip: Spread to Zoom
E. Europe
Import
1
1
2
2
3
3
4
4
5
+
-
5
6
6
PubMatic

57. © 2013 Jef Davis, All Rights Reserved.
Material is Jef Davis/ Client Confidential. All Copy is For Placement Only.
Author
Jef Davis
Filename
davis_portfolio_13.12.16.vsd
Page Number
57 of 66
Client
PubMatic
Project
Geo-Targeting
Page
PubMatic Geo-Wizard_2
SAVE
Campaign Creation Wizard: Geo-Targeting Welcome back, Ty Wright | Log-out
TAP MAP TO
ADD NEW
LOCATION OR
SWIPE TO
ADD ALL
EAST ASIAGLOBAL
ACTIVE CAMPAIGNS
CHINA
HONG KONG
JAPAN
KOREA
TAIWAN
EAST ASIA
GLOBAL
MAP FILTERS
Create Who What When Where How
Campaign Creation Wizard: Geo-Targeting
Scenario
The Account Manager wants to add various locations
to a new or existing campaign.
After having swiped “East Asia” into the Locations
Console,” the CL is immediately populated with
geographical content associate with the selection. It is
presented in a familiar formation that serves not only as
a taxonomical referent but also as a procedural bread-
crumb of sorts.
These content modules have three primary interaction
nodes:
1. categorical storage
2. primary selection, and
3. delete.
The “Save” button is now activated although this is
primarily a visual reinforcement as changes to the data
are being saved dynamically. The primary function of
“Save” is to enable naming, format, and location
variable.
AnnotationsBRAND
Locations Console
CHINA
1
2
3
2
1
3
+
-
East Asia
PubMatic

58. © 2013 Jef Davis, All Rights Reserved.
Material is Jef Davis/ Client Confidential. All Copy is For Placement Only.
Author
Jef Davis
Filename
davis_portfolio_13.12.16.vsd
Page Number
58 of 66
Client
PubMatic
Project
Geo-Targeting
Page
PubMatic Geo-Wizard_3
SAVE
Campaign Creation Wizard: Geo-Targeting Welcome back, Ty Wright | Log-out
TAP MAP TO
ADD NEW
LOCATION OR
SWIPE TO
ADD ALL
EAST ASIA JAPANGLOBAL
JAPAN
ACTIVE CAMPAIGNS
Akita
Aomori
Chiba
Fukishima
Hiroshima
Kyoto
Nagano
Nagasaki
Nagoya
Niigata
Naha (Okinawa)
Niseko
Okinawa
Osaka
Sapporo
Sendai
Tokushina
Tokyo
Yokohama
EAST ASIA
GLOBAL
MAP FILTERS
None (default)
Age Ranges
Consumer Spending
Disposable Income
Population Density
Factor (x) Penetration
Create Who What When Where How
Campaign Creation Wizard: Geo-Targeting
Scenario
The Account Manager wants to add various locations
to a new or existing campaign.
After having clicked on “Japan,” the map is re-oriented
to focus solely upon that country and the other
intermediate data (the other East-Asian countries) has
been replaced with the more-relevant sub-data set of
the names of cities (or locations) within Japan. These
are editable but the default presentation is that of an
entire data set. In this example, the AM is removing
Naha, the capital of Okinawa, from the list.
There is a map-filtering module (perhaps somewhere
down the road) that allows the AM to imbue the
cartographic data with relevant economic, population,
perceptual, and behavioral data (if available). Perhaps
there is even eventually a customizable module that
allows the AM to measure various factors of
penetration within a given geo-zone (ex: number of
households with access to…”X”).
On-tap of , there is an info-balloon that presents
itself over the corresponding location in order to aid the
AM in ascertaining more information about a specific
region to aid in decision-making. This could potentially
be cumbersome so it is an option that can be turned off
in settings.
Clicking “Save” saves the data with the aforementioned
affordances and also presents the Am with the ability to
add more or edit existing geo-location choices,
advance forward, or even review within the CCW.
AnnotationsBRAND
Locations Console
1
2
1
2
3
3
4
4
JAPAN
PubMatic

59. Home | Team Xtreme | TBD | TBD | TBD | TBD | TBD | TBD
GLOBAL NAVIGATION
0.0
team-xtreme
0.2x
Invalid PWD/
User name
x
0.3x
Missing/ Invalid
Submission Info
x
0.1x
Forgotten PWD
confirmation
Conditional
branch
USER_AUTH/ REGISTRATION
1.0
Headquarters
1.1
Videos
1.3
Play Center
1.4
My Favorites
1.5
Most Popular
1.6
New Games
1.7
Suggested Games
1.8
1 Person Games
1.9
2 Person Games
1.10
Group Games
Already a Goldfish member?
Sign in now so you can join
TEAM XTREME.
0.4x
Selected Name
Unavailable
1.0.0
Enter Hours
1.0.1
See Rank/ Leaderboard
Promotion
SIKIDS.com
TOPIC
We’d like Jef (UX) to run his initial thinking of the landing page and
new headquarters user-flow by you prior to flushing out the rest of
the sweepstakes and Pick the New Team Xtreme HQ wireframes
and get your constructive feedback so we are all aligned.
copy this linkSHARE
Membership Card
QR Code
MODAL OVERLAYS
ERROR MESSAGING
0.1
1.0.3
Sweepstakes
1.1.0
Web Cartoons
1.1.1
Press
SYSTEM
DECISION
POINT
1.2
Jumbo-Tron
Game
Maker
1 2 3 4
1.1.2
D Wade Videos
http://www.goldfishfun.com/team-xtreme.aspx
? xx
iTunes | Play Store
GET APP
Classic
Games
46
All
Games
137
Games
w/a Twist
94
PDF
Membership Card
PDF Download
QRC
ACTIVE ALERTS
- Automatically alert me…
- which game(s)
- on what (date)
- at which (time)
- at what (location)
- with which players (member)
UNAUTHENTICATED USER
AUTHENTICATED USER
- Automatically sign me up for…
- which game(s)
- on what (date)
- at which (time)
- at what (location)
VOLUME + SETTINGS
0.1
confirmation
1.0.2
HQ Vote ü
confirmation
confirmation
© 2014 Jef Davis, All Rights Reserved.
Material is Jef Davis/ Client Confidential. All Copy is For Placement Only.
Author
TribalDDB
Filename
davis_portfolio_13.12.16.vsd
Page Number
59 of 66
Client
McDonalds
Project
Site Re-Design + Optimization
Page
Delivery Architecture
Author
Jef Davis
Filename
davis_portfolio_13.12.16.vsd
Page Number
59 of 66
Client
Pepperidge Farms
Project
Tablet Mobile Game Experience
Page
Delivery Architecture
Pepperidge Farms: Desktop Experience Delivery Architecture

60. Tablet: Portrait Orientation
Tablet Brand
ANNOTATIONS
MY STUFFLOG OUT
Privacy Policy | Official Rules | Contact Us
© 2014 Jef Davis, All Rights Reserved.
Material is Jef Davis/ Client Confidential. All Copy is For Placement Only.
Author
TribalDDB
Filename
davis_portfolio_13.12.16.vsd
Page Number
60 of 66
Client
McDonalds
Project
Site Re-Design + Optimization
Page
Delivery Architecture
Author
Jef Davis
Filename
davis_portfolio_13.12.16.vsd
Page Number
60 of 66
Client
Pepperidge Farms
Project
Tablet Mobile Game Experience
Page
Delivery Architecture
Tablet /Mobile Game Experience App
Mobile: Portrait Orientation
Privacy Policy | Official Rules | Contact Us
Great job playing
60 minutes today!
Welcome back, Goldfinch
MY STUFF
MINS MINS MINS HOURSPLAYPICKER
SHAKE TO GET
RANDOM GAME
CHOOSE
A GAME
CREATE
A GAME
[ CONTINUED FROM AUTHENTICATION ]
After she logs in her hours,
she is presented with an
acknowledging message and
the time inputs go away. She
has access to her saved
elements and can choose a
game, create a game or
simply shake the device to
receive a random game. She
also has access to the
sweeps.
Error Message:
“Forgot Password” TBI
All pages with a
sweepstakes callout will
need to have the following
footer elements:
- Privacy Policy
- Official Rules
- Contact Us
SWEEPSTAKES
Play-picker: Create

61. Tablet: Portrait Orientation
Tablet Brand
ANNOTATIONS
MY STUFFLOG OUT
Privacy Policy | Official Rules | Contact Us
© 2014 Jef Davis, All Rights Reserved.
Material is Jef Davis/ Client Confidential. All Copy is For Placement Only.
Author
TribalDDB
Filename
davis_portfolio_13.12.16.vsd
Page Number
61 of 66
Client
McDonalds
Project
Site Re-Design + Optimization
Page
Delivery Architecture
Author
Jef Davis
Filename
davis_portfolio_13.12.16.vsd
Page Number
61 of 66
Client
Pepperidge Farms
Project
Tablet Mobile Game Experience
Page
Delivery Architecture
Tablet /Mobile Game Experience App
Mobile: Portrait Orientation
Privacy Policy | Official Rules | Contact Us
Find out what games you can play with the
following number of players.
CREATE A GAME
1 2 3
SINGLE PLAYER
MULTIPLE PLAYERS
HOME MY STUFF
She decided to create a game
and is presented with a very
simple and intuitive 3- step
widget-type interface along
with a contextualized graphic
showcasing the stages of
creation and her location
within the process.
A “Home” button is now
omnipresent throughout.
This frame represents stage
1/3 where she is indicating the
number of players.
As she makes her selection
she is automatically advanced
to the next frame.If she makes
a mistake or changes her
mind, she can easily revisit
frames with a swipe.
The “Shake” feature is
disabled during this process in
order to prevent accidental
shaking from disturbing the
game creation procedure.
PP: Step 1

62. Tablet: Portrait Orientation
Tablet Brand
ANNOTATIONS
MY STUFFLOG OUT
Privacy Policy | Official Rules | Contact Us
© 2014 Jef Davis, All Rights Reserved.
Material is Jef Davis/ Client Confidential. All Copy is For Placement Only.
Author
TribalDDB
Filename
davis_portfolio_13.12.16.vsd
Page Number
62 of 66
Client
McDonalds
Project
Site Re-Design + Optimization
Page
Delivery Architecture
Author
Jef Davis
Filename
davis_portfolio_13.12.16.vsd
Page Number
62 of 66
Client
Pepperidge Farms
Project
Tablet Mobile Game Experience
Page
Delivery Architecture
Tablet /Mobile Game Experience App
Mobile: Portrait Orientation
Privacy Policy | Official Rules | Contact Us
Find out what games you can play with the
following equipment.
CREATE A GAME
1 2 3
HOME MY STUFF
Stage 2/3 allows her to
choose her equipment. There
are 8 categories from which to
choose.
PP: Step 2

63. Tablet: Portrait Orientation
Tablet Brand
ANNOTATIONS
MY STUFFLOG OUT
Privacy Policy | Official Rules | Contact Us
© 2014 Jef Davis, All Rights Reserved.
Material is Jef Davis/ Client Confidential. All Copy is For Placement Only.
Author
TribalDDB
Filename
davis_portfolio_13.12.16.vsd
Page Number
63 of 66
Client
McDonalds
Project
Site Re-Design + Optimization
Page
Delivery Architecture
Author
Jef Davis
Filename
davis_portfolio_13.12.16.vsd
Page Number
63 of 66
Client
Pepperidge Farms
Project
Tablet Mobile Game Experience
Page
Delivery Architecture
Tablet /Mobile Game Experience App
Mobile: Portrait Orientation
Privacy Policy | Official Rules | Contact Us
Find out what games you can play on the
following surfaces.
CREATE A GAME
1 2 3
HOME MY STUFF
The final step in the process
allows her to select a playing
surface. There are 10
categories from which to
choose.
PP: Step 3

64. Tablet: Portrait Orientation
Tablet Brand
ANNOTATIONS
MY STUFFLOG OUT
Privacy Policy | Official Rules | Contact Us
© 2014 Jef Davis, All Rights Reserved.
Material is Jef Davis/ Client Confidential. All Copy is For Placement Only.
Author
TribalDDB
Filename
davis_portfolio_13.12.16.vsd
Page Number
64 of 66
Client
McDonalds
Project
Site Re-Design + Optimization
Page
Delivery Architecture
Author
Jef Davis
Filename
davis_portfolio_13.12.16.vsd
Page Number
64 of 66
Client
Pepperidge Farms
Project
Tablet Mobile Game Experience
Page
Delivery Architecture
Tablet /Mobile Game Experience App
Mobile: Portrait Orientation
Privacy Policy | Official Rules | Contact Us
Things you will need
Lorem ipsum dolor sit
amet, consectetaur
adipisicing elit, sed do
eiusmod tempor incididunt
ut labore et dolore magna
aliqua. Ut enim ad
minimveniam, quis nostrud
exercitation ullamco
laboris nisi ut aliquip ex ea
commodo consequat.
Hoop Volley
HOME
SAVE
NEW
GAME
MY STUFF1 2 3
FIND A RANDOM GAME
INFO
The results page gives her a
description of the game.
She can save this game in her
favorites. If it is already saved,
the save button will be grayed
with an 'already saved"
message.
The “Info” button will provide
additional information for the
game in a pop up window.
The button will not appear if
no additional info is available.
The “New Game” button takes
her back to the beginning of
the process as would tapping
on the top procedural icon.
SWEEPSTAKES
PP: Results

65. 2008. 05. 18
2008. 08. 25
2008. 12. 15
2009. 05. 20
2010. 01. 04
Date (ISO 8601) Version Editor(s) Change(s)Page(s) Notes
Revision History + Keywords
2005. 10. 31 00.00 Davis All (Re) Creation None
2008. 05. 03 00.01 Davis NA
00.02 Davis All
Consolidated the legends into one page
00.03 Davis 09-12 Blockbuster Instances
Minor upgrades
00.04 Davis 05-07 URule Instances
Keywords:
♥ usability, user-centered design, interaction design, information architecture, user experience, experience architect, lead, architect, senior, ease-of-use, human factors, analysis, analyst, data, labs, research,
field, groups, user interface, interface, UI, IA, IxD, UX, UE, UCD, HCI, CHARM, design, look, feel, quantitative, qualitative, test, observe, analyze, usage, scenarios, sessions, create, research, conduct,
benchmark, framework, card sorting, conceptual design, AB testing, multivariate testing, wire-frames, process flows, contextual inquiry, competitive analysis, heuristic analysis, experience audits, gap analysis,
content matrix, persona, concept model, computer science, cognitive psychology, anthropology, ethnology, ethnographic research, library science, marketing, customer service, quality assurance, product
development, software, web, applications, dashboard, platforms, intranets, extranets, portals, RIA, RIE, gestures, gestural, prototyping, prototype, mobile, handheld, wearable, interactive, touch, feel, touch
screen, artificial intelligence, AI, semantic web, web 2.0, web 3.0, controlled vocabularies, polysemy, synonyms, homographs, information science, semiotic theory, linguistic theory, linguistic, metaphor, symbolic
science, signifier, sign theory, user warrant, literary warrant, structural warrant, SEO, SEM, SOA, Service-Oriented Architecture, search, thesauri, terminology, language, localization, internationalization,
nomenclature testing, index, indexing, 2", 2', 10', error messaging, functional requirements, user guidelines, training materials, content management systems, Drupal, PHP, B2B, B2C, P2P, IDEAS, Google
Analytics, ontology, OWL, taxonomy, meta-data, RDF, RDFS, URI, schema, FOAF, data model, widget model, folksonomies, points, leader boards, level-ups, social exchanges, customization, find-ability, OOD,
508 compliance, iPad, slate, haptic, feed-back, visual, literal, metaphor, simile, Bouygues Télécom, China Mobile, AT&T, KPN, Mobilkom Austria, Orange, SFR, SK Telecom, Telefonica Móviles España, Telenor,
TeliaSonera, Telecom Italia Mobile (TIM), Vodafone, Deutsche Telecom, ISO/IEC 14443, electronic ticketing, electronic money, travel cards, identity documents, mobile commerce, electronic keys, ISO/IEC
14443, proximity-card, near field communication, hash-tag, #, Responsive Design, SDK, Bit-Coin, Ya Mutha, Awesomeness ★
© 2014 Jef Davis, All Rights Reserved.
Material is Jef Davis/ Client Confidential. All Copy is For Placement Only.
Author
Jef Davis
Filename
davis_portfolio_13.12.16.vsd
Page Number
65 of 66
Client
Jef Davis
Project
Portfolio
Page
Revision History
00.05 Davis 36-39 Natura Instances
00.06 Davis 42-46 Samsung: The Loop
2010. 12. 10 00.07 Davis All Removed older pieces
Happy Birthday
None
None
None
None
None
None
For more information about this document please contact:
Jef Davis, Experience Architect, Extraordinaire
e. mister_davis@hotmail.com | preferred contact method
m. +1. 347. 609. 5751 (email first)
2011. 12. 12 00.08 Davis All Layers of Awesomeness None
2012. 08. 25 00.09 Davis 01 Frontiness Stuffs None
User Decision Point
2013. 12. 11 00.10 Davis Various Structural Narrative Realignment Fables of the Reconstruction of the Fables

66. Key Partners
Who are our key partners?
Which key resources are we acquiring from partners?
Which key activities do partners perform?
Key Activities
What key activities do our value propositions require?
Our distribution channels?
Customer relationships?
Revenue streams?
Value Propositions
What value do we deliver to the customer?
What customer problems are we helping to solve?
Which customer needs are we satisfying?
Customer
Relationships
What type of relationship does each of our
customer segments expect us to establish and
maintain with them?
Which ones have we established?
How costly are they?
Customer Segments
For whom are we creating value?
Who are our most important customers?
Channels
Through which channels do our customer segments
want to be reached?
How are we reaching them now?
Which ones work best?
Which ones are most cost efficient?
Key Resources
What key resources do our value proposition require?
Our distribution channels?
Customer relationships?
Revenue streams?
Revenue Streams
For what value are our customers really willing to pay?
For what do they currently pay?
How much would they prefer to pay?
How much does each revenue stream contribute to overall revenues?
Cost Structure
What are the most important costs inherent in our business model?
Which key resources are the most expensive?
Which key activities are the most expensive?
The Business Model Canvas
Designed For: Designed By: Date:
Iteration: