test
•
0 likes•130 views
This document discusses Buddy Meals, a portable dog food product for owners who travel with their dogs. It provides statistics on dog ownership and spending, as well as problems associated with traveling with dogs. Buddy Meals is presented as a solution, containing high-quality kibble, water, treats, and waste bags in a portable package. Intended uses include camping, hiking, fishing, and emergencies. The target market is identified as the over 43,000 dog owners in Anchorage who value convenience, safety, and low costs when traveling with their dogs.
Recommended
More Related Content
Recently uploaded
Recently uploaded (20)
Featured
Featured (20)
test
- 1. Karina Ardon Representative April 18, 2012 Buddy Meals 1
- 2. Buddy Meals April 18, 2012 Buddy Meals 2
- 3. Dogs • Statistics • Problems • Solutions=Buddy Meals April 18, 2012 Buddy Meals 3
- 4. USA Households 38% Own Pet 62% No Pet American Pet Products Association, Copyright ©1998–2011, <http://sbinfocanada.about.com/gi/o.htm?zi=1/XJ&zTi=1&sdn=sbinfocanada&cdn=money&tm=3&gps=396_429_1021_654&f=00&tt=2&bt=1&bts=1&zu=http%3A//www. americanpetproducts.org/press_industrytrends.asp>, accessed on November 21, 2011 April 18, 2012 Buddy Meals 4
- 5. Statistics • Anchorage Dog Owners = 43,424 • Anchorage Dog Population = 73,774 April 18, 2012 Buddy Meals 5
- 6. Statistics • 2011 Food Spent = $19.53 Billion • 2010 Annual Food = $254 • 60% Travel With Pet April 18, 2012 Buddy Meals 6
- 7. Statistics Top 3 Important to Pet Travelers: 1. Safety 2. Costs 3. Convenience April 18, 2012 Buddy Meals 7
- 8. Dogs • Statistics • Problems • Solutions=Buddy Meals April 18, 2012 Buddy Meals 8
- 9. Problems Dog Stays Home Dog Goes on Trip • Friends/Family • Food • Boarding • Water • Sad Dog • Treat • Bowl • Bag April 18, 2012 Buddy Meals 9
- 10. Dogs • Statistics • Problems • Solutions=Buddy Meals April 18, 2012 Buddy Meals 10
- 11. Solution=Buddy Meals • Background • What is it? • Uses • Market April 18, 2012 Buddy Meals 11
- 12. Background • Company Buddy Meals Int’l Inc. • Entrepreneur Alex Meyers • Inspiration Labrador Retriever Oscar • Date January, 2011 • Based Phoenix Arizona April 18, 2012 Buddy Meals 12
- 13. Background • “It became both time and space consuming to pack, serve and store everything necessary for Oscar to properly fed when away from home” • “Buddy Meals solves all of those issues, making it easier and stress free to feed your dog when you’re away from home” April 18, 2012 Buddy Meals 13
- 14. Solution=Buddy Meals • Background • What is it? • Uses • Market April 18, 2012 Buddy Meals 14
- 15. What is it? • “On the go dogs and owners” • High quality kibble resalable bag Chicken/Lamb Meal & Rice 8 oz • Purified Buddy Water 12 oz April 18, 2012 Buddy Meals 15
- 16. What is it? • 2 treats • Scented waste bag • Weight • Biodegradable serving tray • 12 Months April 18, 2012 Buddy Meals 16
- 17. Solution=Buddy Meals • Background • What is it? • Uses • Market April 18, 2012 Buddy Meals 17
- 18. Uses • Camping • Boating • Hiking • Car Rides • Emergency Preparedness • Hunting Earthquakes • Fishing April 18, 2012 Buddy Meals 18
- 19. Solution=Buddy Meals • Background • What is it? • Uses • Market April 18, 2012 Buddy Meals 19
- 20. Market • Need Anchorage Dog Owners = 43,424 • Convenience Travel • Costs $ 4.99 USDA & AAFCO(Association of • Safety American Feed Control) guidelines April 18, 2012 Buddy Meals 20
- 21. Market • Need Dog Owners 43,424 • Costs $2.30-$2.60 • Benefit Perceived value • Competition No Direct April 18, 2012 Buddy Meals 21
- 22. Buddy Meals April 18, 2012 Buddy Meals 22
Editor's Notes
- This slide will be up while the person introducing me is talking.
- A quick video to give you an idea what is Buddy Meals.
- Overview of what the presentation is about.In the statistics section I will show the evidence that there is a need for Buddy Meals.In the problems section I will show what is the problems that Buddy Meals solves.In the solution section I will show how Buddy Meals is the solution to the problems.Statistics will turn green to show the point I will cover next.
- I will cover that 62% USA household own a pet which equates to estimate 72 million homes. This information is from a survey that was conduct by American Pet Products Association called 2011-2012 APPA National Pet Owners Survey.Out of this the number of USA households that own a dog is estimate 46 million households own a dog
- I will cover the statistics of how many people in Anchorage own dogs and the dogs population.
- I will cover the statistics of the money spent on dogs food. I will also cover how many people travel with pets out of a pet survey that was conduct surveying over 10,000 people.
- More statistics: top 3 in rank order of what is important to pet travelers.
- Problems will turn green to show the point I will cover next.
- There are two problems associated when people who own dogs travel.One option is that the dog owner leaves the dog be hide and what is associated with that.The other option is to take the dog with them and what is associated with that.
- Solutions=Buddy Meals will turn green to show the point I will cover next.
- Overview of the next section of my presentation.In this section I will cover the background of Buddy Meals, what is it, the many uses of Buddy Meals, show that there is a market for Buddy Meals, and testimonials from dog owners that have used Buddy Meals.This will cover how Buddy Meals is the solution to the main problem that it solves, which is making it easier and more convenient for dog owners to travel with their dogs.Background will turn green to show the point I will cover next.
- In this section I will cover the background of Buddy Meals. The reason being that Mr. Sink might not have full knowledge of this.
- I will cover some of the things dog Loving Entrepreneur Alex Meyers has said.
- Overview of the next section of my presentation.What is it? will turn green to show the point I will cover next.
- 1st compete dog meal for travel, sports, leisure. Yes you can do on own takes time, space to store. Convenient alternative, faster/easierChicken/Lamb popular; natural/simple ingredients extensively tested & shown alleviate digestive upset &loose stool associated with changing food quickly. During this part I will pass out to everyone the ingredients List of the Chick and Lam meal to show that it has all natural ingredients, therefore, it should not upset the dogs stomach. It has no corn, wheat, soy which have shown to upset the dog’s stomach.
- Weight: The weight for the product it 1.58 lbs. Load adult dog can carry 20%-25% of its weight, therefore, you can see that it is with in that limit.
- Overview of the next section of my presentation.Uses will turn green to show the point I will cover next.
- I will cover the many different uses that dog owners can benefit from using Buddy Meals.
- Overview of the next section of my presentation.Market will turn green to show the point I will cover next.
- I will cover the market/demand for this product for the customers. I will cover that Buddy Meals fits with the top 3 of what is important to dog owners when they travel with their dog.Convenience: eliminating timeCost: Customer 4.99Safety: follows guidelines.
- I will cover the market/demand for this product for Alaska Mill Feed and Garden Center and how they benefit from having this product in their store.Need: unmet demand pet travel convenience; unique & useful; one of it’s kind uses, Benefit: Mill & benefit by selling Buddy Meals as it is a profitable product which provides their customers’ with a product that makes travel with their pet more convenient therefore perceived value it greater than the retail cost.Competition: no direct; complete meal
- I ask you, Mr. Sink, to approve Buddy Meals to be placed in Alaska Mill Feed and Garden Center aisles. Please approve by December 30, 2011, to allow shipping and have Buddy Meals in the store by the beginning of January 2013.