Tesco was founded in 1919 in London and has since grown into a global supermarket and online retailer with over 530,000 employees. The document discusses Tesco's competitive factors and position in the market. It notes that while the UK economy has recovered from recession, discount rivals like Aldi have taken customers by offering lower prices. The summary also states that Tesco has effectively used market trends to update its clothing and fashion offerings. Finally, the summary mentions that Tesco has a competitive advantage through its online grocery delivery service, which offers convenience and allows it to compete on price through lower store costs.

1. This journal is © Task 2.1- Blogger J.C.Suddaby
Received 26th February 2015
http://www.tesco.com/ Competitive Factors (Tescos)
Focusing on the competitive factors of the organisation, alongside their structure.
‘Tesco was founded in 1919 by Jack Cohen from a market
stall in London’s East End. Over the years our business has
grown and we now operate in 12 countries around the world,
employ over 530,000 people and serve tens of millions of
customers every week.’
(http://www.tescoplc.com/index.asp?pageid=11)
Tescos has innovated and adapted its stores and is now
recognisable globally, being an equally big supermarket as an
E-tailer.
An organisation uses competitive factors to judge their position
in the market and industry. These factors they use are; the
economy, trends in the market, number of competitors, and
changes in the consumers.
Firstly, the economy currently is lower than the October-
November months, as the Christmas period is over and the
consumers have less disposable incomes than previously.
However, the UK has recently come out of a recession and has
increased since 2012.But other competitors have arisen
recently, such as Aldi and Lidi, offering lower prices, which is
attracting a large number of Tescos customers. Causing a
62.3% (from 75% in 2011) decrease in sales.
Tescos recently released a statement claiming a ‘250m profit
overstatement’, causing employees at managerment level, to
lose faith in the orginsation, as they are no longer considered as
the supermarket gaint.
Secondly, Tescos have used the trends in the market
effectively. Suiting the needs of their customers well, providing
a large quantity of goods, from electrical goods to food
supplies. They have also used the fact they sell clothes to their
advantage. Changing the style and range of this department, to
match the current trends and interests in the fashion industry.
F&F has been signed by Gok Wan, which helps endorse their
range, being a recognisable fashion designer.
Thirdly, Tescos, although they have struggled to maintain their
popularity through competitors, they have a competitive
advantage, as they are offering home delivery of goods and
having their organisation as both a supermarket and a E-tailer.
This of course offers convenience to their customers in
comparison to visiting the stores personally. It is also allows
them to offer lower/competitive prices, as less expense would
be needed on the rent of premises.
Notes and references
 http://www.tescoplc.com/index.asp?pageid=
 https://www.google.co.uk/search?q=tescos&safe=active&espv
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BOruVJ6EGKLP7gawjIGwDw&ved=0CAgQ_AUoAw&dpr=
1#imgdii=_&imgrc=wg0n6ov6UQQ-
GM%253A%3BK2FhdfFKYFDaDM%3Bhttp%253A%252F
%252Fwww.tescoplc.com%252Fwatford%252Fimages%252F
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 http://www.rsc.org/Publishing/Journals/guidelines/Auth
orGuidelines/AuthoringTools/Templates/word.asp