Tereza Vondráková: Online vs. copywriting

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Přednáška Terezy Vondrákové z Marketing a Media na konferenci pro copywritery CopyCamp v Praze 21. 3. 2014.

Marketing

NA PLOŠNÉ KAMPANĚ REAGUJÍ SPOTŘEBITELÉ HŮŘE NEŽ DŘÍV
CHTĚJÍ INFORMACE JEN A JEN PRO SEBE
CONTENT, CONTENT, CONTENT…
A PERSONALIZACE

HRAJTE SI…
A VAŠI KLIENTI A
ZÁKAZNÍCI BUDOU TAKY
HRAVÍ

REAL TIME
SPECIÁLNĚ
VYTVOŘENÝ
OBSAH
NOVÉ FORMÁTY

DĚKUJI ZA POZORNOST
www.mam.cz
@MarketingaMedia
Tereza Vondráková
@vondrakovat

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