The document discusses the Philippines' healthcare sector and its potential to become an engine for economic growth. It notes the sector currently places a burden on public expenditures but has shown promise. The country has many healthcare resources, including skilled professionals and modern facilities. However, it needs to focus on developing these resources and achieving excellent quality of care. The Philippines is responding to global challenges by exporting healthcare workers while also opening its hospitals to foreign patients. The forum aims to address how the country can transform its healthcare sector from a cost center to a revenue center while equitably providing benefits locally and adapting to changes in global healthcare.

1. OVERVIEW
The Philippines’ healthcare sector is one of the country’s economic burdens. With a
growing population needing medical assistance, the government is faced with the
daunting task of giving every Filipino equal access to quality healthcare.
While these are pressing problems in the Philippines, the developed countries are also
having their own challenges—growing ageing population, rising medical costs, long
waiting line, and poor quality of care are some of the more evident concerns.
However, the Philippines’ resources are different. What they lack in human resources,
this country is abounding. Conversely, they have the facilities and financial resources
that may not be sufficiently available in the Philippines.
The world has indeed turned flat. And with the advent of technology, everything
including healthcare services is now being outsourced and traded. For several years,
the Filipino healthcare professionals have become a growing export providing care to
thousands or even millions of people in over 130 countries. But the trend is changing.
Patients are now also willing to cross beyond their country’s borders in search for the
best healthcare treatment—a phenomenon called Global Healthcare Travel or Cross-
Border Healthcare. The Philippines is recognized as a key emerging destination in Asia
for this growing industry. In fact, some of the Philippine hospitals are seen reaping its
economic benefits.
The Philippines’ healthcare sector is at a trajectory. From being a contributor to public
expenditure, it has shown potential into becoming an engine of economic growth that
will help in generating revenues back to the local healthcare system by harnessing the
country’s best resources – an army of competent and compassionate healthcare
professionals, state-of-the-art healthcare facilities, spas and wellness centers, traditional
alternative medicine, and retirement havens. But before this potential is realized, it
needs to focus on developing these resources that will strive to achieve excellent quality
of care for patients.
How is the Philippines responding to these looming global healthcare challenges? What
opportunities and benefits, risks and barriers do they present to the healthcare
organizations and workers? How can the country transform a “cost center” like the
healthcare sector into a “revenue center” while equitably providing its economic benefits
to the local community? Is the Philippines adapting to these changes?
The 1st Philippine Global Healthcare Forum with the theme “Towards Sustainability and
Global Competitiveness” will seek to address these issues.
Produced by: Organized by:

2. THE 1st PHILIPPINE GLOBAL HEALTHCARE FORUM
Theme: “Towards Sustainability & Global Competitiveness”
(Tentative Program as of 14 October 2011)
11 November 2011, Friday
TIME TOPIC SPEAKER
8:30 – 9:00 AM OPENING CEREMONIES
Welcome Remarks
9:00 – 9:30 AM KEYNOTE ADDRESS:
Charting the Path of the Philippine Healthcare System Secretary Enrique Ona
Towards Global Competitiveness Department of Health
• How do we embrace globalization? Are we able to
create the balance between our local healthcare needs
while exporting our health workers at the same time and
opening the market for foreign patients?
• What are the areas of collaboration that will change
competition to cooperation between Public and Private
Healthcare sectors?
9:30 – 10:15 AM The Global Healthcare Challenges: Dr. Sanjiv Malik
A Snapshot on the Current Status of Healthcare Executive Director,
Systems of the Developed Countries and How it Impacts DM Healthcare Group &
the Philippines EuroHealth Systems, GCC
Hon. Board Member, NABH
International
10:15–10:45 AM TEA BREAK
10:45–11:15 AM Migrant Health as Key to Development Dr. Alfredo R.A. Bengzon
Former Secretary of Health
President & CEO,
The Medical City
11:15–12:00 PM How Accreditation Improves the Healthcare System of a Dr. B.K. Rana
Nation and the Hospital Organization Vice President, Intl. Society for
• Accreditation as a catalyst of quality improvement Quality in Healthcare (ISQuA)
• Who benefits from accreditation? How does it aid in the President, Asian Society for
Quality in Healthcare (ASQua)
development of a country’s healthcare system?
• From integrated national programs to clinical outcomes—
discussion of macrolevel, system-based solutions to Dr. Rey B. Aquino
improving patient safety with a focus on national President & CEO
campaigns and a focus on achieving good patient Philippine Health Insurance Corp.
(Philhealth)
outcomes
Moderator/Reactor: Dr. Tomas Maramba
President, PCAHO
12:00 – 1:00 PM LUNCH
1:00 – 1:30 Choosing and Implementing Effective Quality Dr. Aileen Javier
Management System for an Organization Executive Director
• Comprehensive and systematic approaches to maintain National Kidney & Transplant
and improve quality Institute
• Gathering and analyzing key performance indicators
Dr. Alejandro Dizon
• Steps for effective implementation
Chief Quality Officer
St. Luke’s Medical Center

3. 1:30 – 2:00 Is the Philippines Ready to Serve the International Sec. Ramon Jimenez *
Healthcare Market? Department of Tourism
• How big is the market of international healthcare
travellers and what are the opportunities for the Asec. Elmer Punzalan
Philippines in the global Medical Tourism industry? Office for Special Concerns-
• What will make people travel to the Philippines for Medical Tourism Program
Department of Health
healthcare services? Are we giving them the right
motivation?
Dr. Jade del Mundo
Former Undersecretary,
Moderator/Reactor: Department of Health
Dr. Anthony Calibo
Supervising Health Program Officer-National Center for Joyce Socao-Alumno
Disease Prevention & Control st
Convenor, 1 Phil. Global
Former Project Manager for Medical Tourism Healthcare Forum
Department of Health Founder & Executive Director,
HealthCORE
2:00– 3:00 PM Panel Discussion: Are Filipino Healthcare Professionals Hon. Teresita R. Manzala *
Globally Competitive? Chairperson,
Professional Regulation
Session Chair: Commission
Dr. Sanjiv Malik
Executive Director, DM Healthcare Group & EuroHealth Dr. Oscar Tinio *
Systems, GCC President,
Phil. Medical Association
Hon. Board Member, NABH International
Dr. Roberto Tajonera
President,
Phil. Dental Association
Dr. Teresita Barcelo
President,
Phil. Nurses Association
3:00 – 3:30 PM TEA BREAK
3:30 – 4:00 PM The Social Business of Healthcare Dr. Jaime Galvez Tan
• Creating a sustainable business in healthcare in the Former Secretary of Health
Philippine landscape Professor, UP College of
Medicine
• Presentation of best practices in City of Makati Health
Team Leader, Public Private
Council Partnership in Health Project,
Asian Development Bank
Chairman, Clinic ng Bayan
4:00 – 4:30 PM Empowering the Healthcare Sector through Dr. Portia Marcelo *
Convergence and Technology Director
• The evolving field of Telehealth in the Philippines National Telehealth Center
• Case Study on India’s Telehealth Initiatives in Solving
the Healthcare Problems of a Growing Population Dr. B.K. Rana
Vice President, Intl. Society for
Moderator/Reactor: Quality in Healthcare (ISQuA)
Dr. Anthony Calibo President, Asian Society for
Supervising Health Program Officer-National Center for Quality in Healthcare (ASQua)
Disease Prevention & Control
4:30 – 5:00 PM Making the Philippine Healthcare Industry and Services Sec. Gregory Domingo *
Globally Competitive Dept. of Trade & Industry
• Discussion of the Philippine Development Plan (PDP)
2011-2016 on the Competitiveness of Industry and Mr. Antonio Kalaw
Services—its vision to generate growth and employment President
• Enabling the business environment for the healthcare Development Academy of the
Philippines
sector
• Increasing productivity and efficiency to enhance

4. consumer/patient welfare Dr. Jade del Mundo
Former Undersecretary,
Moderator/Reactor: Department of Health
Prof. Cherry Lyn Rodolfo
Faculty, University of Asia & the Pacific
Economist & Policy Advisor for various projects on Tourism
and Trade services
5:00 – 5:30 PM Stimulating and Driving Healthcare Sector Growth Usec. Teodoro Herbosa
through Public-Private Partnership Department of Health
5:30 – 6:00 PM CLOSING REMARKS: CALL TO ACTION Dr. Juan Flavier
Creating a Culture of People-Centered Care for a Former Senator and Secretary of
Sustainable and Globally Competitive Philippine Health
Healthcare System Hon. Advisor, HealthCORE
*Invited for confirmation
PROGRAM STILL SUBJECT TO CHANGE

5. EXECUTIVE WORKSHOP
12 November 2011, Saturday
Development Academy of the Philippines
Effective Leadership Styles in Healthcare
…Creating Futuristic Leaders…
Healthcare industry is perhaps the most dynamic and complex industry to manage and
more importantly….LEAD. The key challenges faced by the industry today are:
• Growing shortage of qualified manpower
• Variance in the quality of manpower
• Growing cost of healthcare
• Inconsistent quality of care
• Ever changing state of information technology
• Changes from healthcare reforms adding to the regulatory controls and restrictions
• Outdated performance appraisal systems & HR practices
• Increased patient expectations
• Bureaucratic delays
• Resistance to change
Add to this for the private players, the need to ensure a positive return on investment
despite all the financial constraints.
The Global Healthcare scenario in this part of the world is also affected by the
external environment like the poor accessibility to services, inadequate or
inadequately trained staff needing constant supervision and the overall state of
Economy & Governance including regulations, policies on healthcare etc. Operating
in this environment is certainly not an easy experience for any Hospital Leader.
The growing population needs of healthcare, the changing patterns of disease, the
limited resources at command all add up to the complexity and challenges. The job
of a Leader (read CEO) in this scenario is definitely stressful. No wonder, one study
by the American College of Healthcare Executives, found the turnover rate of
Hospital/Healthcare CEOs increase to 18 % last year up from 14% in 2008.
Managing in this rapidly changing environment needs Leaders who are not only
credentialed in the core business, but also know the process, aligned with clinical
governance and have the special skills to embrace this change for improvement.
The skills to lead and prioritize, in the face of conflicting priorities, to be a proactive
leader in building a shared vision and promote shared values go a long way in
building teams which can deliver. There are no easy answers and leaders and
industry have to embrace innovation today more than any other time it had to, just to
be in business. The proactive attributes of a leader in healthcare industry to inspire,
motivate and empower his teams will differentiate him from others. This ability to
manage all stakeholders successfully will mark the true leader from others.

6. In this workshop we will try to analyze the special qualities of an effective leader by
deliberating upon the following:
• Principles of leadership
• Choosing the right leadership style in running a healthcare organization
• Leadership vs. Management
• Levels of leadership
• Delegation
• Creating productive teams
At the end of the workshop you will be able to lead your team or company to
success, motivate your team, respond to the fundamental global challenges and
become a more effective leader who can challenge the status quo in your
organization and take it to the next level.
This workshop will enable you to clarify the distinction between managing and
leading, develop your assertive communication skills and help you to imbibe those
qualities and skills that will set you apart as a leader.
Are you ready for this change? Let’s explore these and many such opportunities and
required skills for the change. This workshop will take you through a series of
experiences and case presentations, which will prepare you to take these challenges
and come up successful. Whether you are part of the government or a private set
up, you need to be a good leader if you want to be successful.
Wishing you a great experience at the workshop!
Dr. Sanjiv Malik, MS, MBA
Dr. Malik is a results-oriented Business and Healthcare Leader with extensive
experience in heading Business Operations in the healthcare and other service
industries. Currently, he is Executive Director for DM Healthcare Group in the
GCC and Executive Director of EuroHealth Systems. Recently, he was
appointed Honorary Board Member in the National Accreditation Board for
Hospitals and Healthcare Providers in India. Prior to this, he worked in India as
President of a top 20 Asia Law Firm specializing in Intellectual Property Rights
and brand protection strategies and Executive Director for MMR Eye Institute.
For six years, he headed Max Healthcare with last designation as Regional
Director.
Dr. Malik is a unique personality that while he is an outstanding ophthalmologist, he is also able to
demonstrate business acumen in leading and managing operations, effectively discharging his functions
and achieving higher rate of organic growth for the organizations he managed. He has extensive
experience in conceptualizing and implementing SOPs, process improvement, resource allocation,
costing and utilization in hospital operations as well as in managing HR activities like manpower planning,
recruitment, performance management, and training and development. He is a gifted communicator with
the ability to relate to people across all hierarchical levels in the organization and motivate them towards
the achievement of organizational objectives.
Please visit www.drsanjivmalik.com to know more about Dr. Malik.