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Copyblogger: 10 Rules for Creating Content People Can Trust

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Does your audience trust your content marketing? Discover how to create content that builds authority with these ten essential rules.

Published in: Marketing, Business
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Copyblogger: 10 Rules for Creating Content People Can Trust

  1. 1. 10 rules for 
 creating content people can TRUST
  2. 2. Does your content build trust with your audience? Use these 10 rules to help ensure your audience views you as a trustworthy resource.
  3. 3. Interview experts and seek outside sources to communicate a complete, comprehensive story. 1 Include 
 other
 voices
  4. 4. An assumption is an idea you accept as a fact without proof. 2 Question 
 your assumptions
  5. 5. Any time you wander into absolutes (always, never, all, etc.), question the accuracy of your statement.2 Question 
 your assumptions
  6. 6. Provide the results of experiments, observations, research, and tests. 3 Support your claims
  7. 7. Never go scavenging through 
 your analytics or database 
 looking for patterns. That's 
 called “data pillaging.”4 Approach data with 
 a theory
  8. 8. Instead, drum up a hypothesis, 
 and then discover if your theory 
 is true through existing research 
 or your own.4 Approach data with 
 a theory
  9. 9. You see the “curse of knowledge” when a 
 content marketer accidently assumes his audience knows as much as he does, which leads to confusion. 5 Avoid the “curse of knowledge”
  10. 10. Use clear language, 
 tell simple stories, and assume nothing about 
 your audience.5 Avoid the “curse of knowledge”
  11. 11. Hold your sources accountable so that you produce accurate content.6 Remember you’re the reader’s advocate
  12. 12. Don't fall in love with a source and fail to challenge his assertions, assumptions, 
 and claims. 6 Remember you’re the reader’s advocate
  13. 13. Put yourself in your audience members' shoes and anticipate the questions they will ask. 7 Anticipate questions your audience will ask
  14. 14. When you answer these questions before they’re asked, your audience members will feel like you understand them. 7 Anticipate questions your audience will ask
  15. 15. Paint a complete picture by linking to appropriate articles or sources in your content. 8 Provide context
  16. 16. Resist publishing content until you have performed enough research to present a unique angle — and can move the conversation forward.9 Avoid the obvious
  17. 17. Point out your own weaknesses and encourage discussions with people who have competing opinions. Act against your own 
 self-interest10
  18. 18. Click here to read 
 10 Rules for Creating Content People Can Trust on copyblogger.com/blog Want to know more about this topic?

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