This document provides 10 tips for asset managers to grow their business through inbound marketing. It discusses optimizing a website, building a blog, creating calls to action and landing pages, managing email marketing, promoting pay per click advertising, and creating pitch books and fact sheets. The tips are part of an e-book series on inbound marketing best practices for financial services firms. Inbound marketing focuses on creating useful content to attract prospects rather than interrupting them with ads.
Pitch Deck To Raise Series C Funding From Private Equity Firms Powerpoint Pre...SlideTeam
Series C Funding, also known as Venture Capital Funding Round, is one of the most important stages in the capital-raising process. In this round, investors are putting capital into the successful firms to get back two times the amount invested. This presentation is helpful for investors who are looking for greater market, business acquisitions and develop more products and services. The current scenario is that the company wants to raise Series C Funding with a focus to scale the company, grow as fast and as efficiently as possible and reinforce the existing success. This presentation initially provides a brief company overview. some of the other details this presentation covers includes vision and mission of the company, history of the company, product categories offered by the company, current scenario and market potential, companys business and revenue model, team structure details, target market segmentation, marketing strategies, competitive analysis, product sales forecast, swot analysis, use of series c funds and some company related financial such as income statement, valuation tables and capitalization tables. The objective behind this Series C Funding presentation is to influence the investors to invest in our business so that the company can expand its operations and get profitable over time. The proceeds from this funding round are mostly used to enter new, research, and development markets. After analyzing the current scenario, the company need to find out the sources of Series C Funding. Some of the potential Series C Investors are late stage VCs private equity firms, hedge funds and banks. https://bit.ly/2QP29TL
Business Acceleration Workshop: Fundamentals of Taking Your Business to the N...Surefire Local
Are you ready to grow your business and break through the barriers to sustainable growth? There are a few critical decisions that you must get right to maximize revenue, profit, and time. Join us for a free online workshop led by Mark G. Richardson, a recognized speaker, author, and business advisor, who will help you think through important questions like what are the keys to success, what is the right rate of growth, and how can you position your business today for the future?
Some of the things you’ll learn during this workshop are how to:
-- Achieve the right results with less effort by developing organizational processes
-- Create a strategic advantage over your competitors and position your business as a market leader
-- Grow your reputation and revenue as you consistently deliver world-class customer experiences
This workshop is perfect for anyone interested in magnifying their success and scaling up their business with a proven growth framework.
Point Pricing: An Inside Look at PR 20/20's Value-Based Pricing Model (#INBOU...PR 20/20
In his 2012 book, The Marketing Agency Blueprint, Roetzer advocated for the end to billable hours, and the need for agencies to move to value-based pricing that directly ties activities to outcomes. This session is an inside look at his efforts the last four years to discover PR 20/20's "value metric," and build an entirely new pricing system. Roetzer will share origins of the concept, challenges faced in constructing the model, lessons learned in rolling it out to clients, and tips for how agencies can reimagine their own pricing models to drive growth and unlock profits.
A Smarter Approach To Building And RemodelingWyatt Knight
This document outlines key components for a successful building or remodeling company. It discusses 10 components for success: marketing, design, estimating, sales, hand-off, production, retention, personnel, legal, and financial. It then provides details on services offered related to each component, including marketing automation, sales enablement, design build methods, accurate estimating systems, and sales meeting protocols. The overall message is that implementing systems and processes across these 10 components can help boost business performance.
How Allocadia Squeezed More Demand Gen, Sales Enablement & ABM Juice Out of O...Uberflip
This document discusses how Allocadia used Uberflip to squeeze more demand generation, sales enablement, and account-based marketing juice out of their marketing content by overcoming issues with their previous content management processes. It outlines the business pains they aimed to address, including friction in landing page creation and management and challenges serving content internally and externally. It then details how Uberflip helped provide a centralized content hub and sales enablement tool to organize content, create customized experiences, and integrate with their systems like Marketo. The results after six months included significant increases in metrics like page views, customized sales streams, and pipeline generation.
The Smarketers are growth catalysts for B2B Organizations helping them generate leads and new business by using a strategic mix of Inbound Marketing, content and best practices of sales and lead generation.
Account Based Marketing is a zero waste approach when you're targeting the right accounts. President and Cofounder of EverStirng, J.J. Kardwell explains account selection, the critical first step to implementing an ABM strategy, and how to use predictive marketing to optimize this step.
Pitch Deck To Raise Series C Funding From Private Equity Firms Powerpoint Pre...SlideTeam
Series C Funding, also known as Venture Capital Funding Round, is one of the most important stages in the capital-raising process. In this round, investors are putting capital into the successful firms to get back two times the amount invested. This presentation is helpful for investors who are looking for greater market, business acquisitions and develop more products and services. The current scenario is that the company wants to raise Series C Funding with a focus to scale the company, grow as fast and as efficiently as possible and reinforce the existing success. This presentation initially provides a brief company overview. some of the other details this presentation covers includes vision and mission of the company, history of the company, product categories offered by the company, current scenario and market potential, companys business and revenue model, team structure details, target market segmentation, marketing strategies, competitive analysis, product sales forecast, swot analysis, use of series c funds and some company related financial such as income statement, valuation tables and capitalization tables. The objective behind this Series C Funding presentation is to influence the investors to invest in our business so that the company can expand its operations and get profitable over time. The proceeds from this funding round are mostly used to enter new, research, and development markets. After analyzing the current scenario, the company need to find out the sources of Series C Funding. Some of the potential Series C Investors are late stage VCs private equity firms, hedge funds and banks. https://bit.ly/2QP29TL
Business Acceleration Workshop: Fundamentals of Taking Your Business to the N...Surefire Local
Are you ready to grow your business and break through the barriers to sustainable growth? There are a few critical decisions that you must get right to maximize revenue, profit, and time. Join us for a free online workshop led by Mark G. Richardson, a recognized speaker, author, and business advisor, who will help you think through important questions like what are the keys to success, what is the right rate of growth, and how can you position your business today for the future?
Some of the things you’ll learn during this workshop are how to:
-- Achieve the right results with less effort by developing organizational processes
-- Create a strategic advantage over your competitors and position your business as a market leader
-- Grow your reputation and revenue as you consistently deliver world-class customer experiences
This workshop is perfect for anyone interested in magnifying their success and scaling up their business with a proven growth framework.
Point Pricing: An Inside Look at PR 20/20's Value-Based Pricing Model (#INBOU...PR 20/20
In his 2012 book, The Marketing Agency Blueprint, Roetzer advocated for the end to billable hours, and the need for agencies to move to value-based pricing that directly ties activities to outcomes. This session is an inside look at his efforts the last four years to discover PR 20/20's "value metric," and build an entirely new pricing system. Roetzer will share origins of the concept, challenges faced in constructing the model, lessons learned in rolling it out to clients, and tips for how agencies can reimagine their own pricing models to drive growth and unlock profits.
A Smarter Approach To Building And RemodelingWyatt Knight
This document outlines key components for a successful building or remodeling company. It discusses 10 components for success: marketing, design, estimating, sales, hand-off, production, retention, personnel, legal, and financial. It then provides details on services offered related to each component, including marketing automation, sales enablement, design build methods, accurate estimating systems, and sales meeting protocols. The overall message is that implementing systems and processes across these 10 components can help boost business performance.
How Allocadia Squeezed More Demand Gen, Sales Enablement & ABM Juice Out of O...Uberflip
This document discusses how Allocadia used Uberflip to squeeze more demand generation, sales enablement, and account-based marketing juice out of their marketing content by overcoming issues with their previous content management processes. It outlines the business pains they aimed to address, including friction in landing page creation and management and challenges serving content internally and externally. It then details how Uberflip helped provide a centralized content hub and sales enablement tool to organize content, create customized experiences, and integrate with their systems like Marketo. The results after six months included significant increases in metrics like page views, customized sales streams, and pipeline generation.
The Smarketers are growth catalysts for B2B Organizations helping them generate leads and new business by using a strategic mix of Inbound Marketing, content and best practices of sales and lead generation.
Account Based Marketing is a zero waste approach when you're targeting the right accounts. President and Cofounder of EverStirng, J.J. Kardwell explains account selection, the critical first step to implementing an ABM strategy, and how to use predictive marketing to optimize this step.
Strategic Marketing Services is a 360 degree marketing agency and outsourcing expert that offers various marketing services including content marketing, web solutions, creative solutions, data-driven marketing, search engine optimization, social media marketing, marketing automation, market research, and application development. The company has over 1800 employees across the US and India and has experience serving over 1500 SMBs and Fortune 500 companies.
10 Reasons Internet Marketing is important for your businessWebConnect Pvt Ltd
Internet marketing is one of the best strategy you can invest in for your business. Learn here about the importance of online marketing and its relevance in today's scenario. A website is a good advertising and marketing tool and a good online presence is vital for its effectiveness. Online marketing presence is an important aspect for driving customers that is often overlooked. With an ever increasing number of Internet users using Google to find the products or services they require, it is essential to ensure a high online presence. Here are top 10 reasons why Internet Marketing is of utmost importance for your business.
Account Based Marketing Success Path - Infrastructure and Campaign SecretsJosh Hill
Need to jumpstart your ABM efforts yesterday? Don’t struggle with your martech stack and database to support your ambitious efforts. Join this session to learn how two Marketo Champions do Account Based Marketing, including:
The Segmentation Framework you didn’t know you needed for targeting Accounts and Personas How to measure the performance of your ABM tactics in Marketo Real-life ABM campaigns you can deploy immediately. (May 2016).
Opportunities beyond the funnel - Introducing the "sales robot"Avaus
1) The document discusses a new approach to marketing called sales-driven marketing that focuses on customer lifecycle management through engagement tactics like nurturing, triggering, and identifying customers.
2) It proposes creating hundreds of ongoing marketing programs instead of individual campaigns to achieve scalability and outlines the skillset like marketing, analytics, technology, and testing needed to implement this approach.
3) The goal is to manage customers through each stage from suspect to lead to customer and drive growth through tactics like content, advertising, and data-driven personalization across the lifecycle.
Digital Marketing for High-End Real EstateupGrowth
The high-end of the real estate market is driven by savvy, affluent consumers. To promote your Real Estate you need to use Digital Marketing for your Business.
Here’s your digital marketing playbook for the real estate industry in 2021Jeremy Mays
It is true that people will make a final decision after seeing the property in person. But investors, buyers and even sellers are likely to conduct thorough research online before stepping through the doors and viewing the properties. That said, it is ideal that you, as a realtor, broker and agency have a strong online presence and active digital marketing activities to attract customers, boost your brand exposure and increase your revenue.
We’ve built a digital marketing strategy playbook for the real estate industry to give you the tools and techniques to grow your brand.
Launching and Scaling an Account Based Marketing Strategy: Implementing the R...Uberflip
This document discusses launching and scaling an account-based marketing strategy. It recommends starting with a small pilot that engages one sales partner and focuses on a small target account list. The pilot should customize touchpoints like digital ads, landing pages, and emails for each account and measure the impact on key metrics. To scale the strategy, the document suggests expanding the target account list and sales partnerships, building an ABM leadership team, and optimizing budgets and technologies to support the strategy. Customizing engagement by account tier and stage is also recommended based on account value, effort invested, and strategic initiatives.
The world’s fastest growing companies are using chatbots to generate leads 24/7/365–but much of Conversational Marketing is still a myth to the majority
of marketers. This session will shatter the myth and provide practical insights that can turn your website into a world-class showroom that provides every visitor with an experience that leaves them feeling like a VIP.
The way people research and buy products has fundamentally shifted.
These days, people prefer having conversations over filling out lead capture forms (81% don't fill out the form when they encounter gated content).
And 66% prefer real-time messaging for talking to businesses over any other communication channel.
To help you better understand what this new marketing and sales landscape looks like, we teamed up with our friends at Clearbit to create the first-ever State of Conversational Marketing report.
2021 digital marketing playbook home servicesJeremy Mays
Home service businesses need sales to survive and need to maximize their return on marketing spend in order to thrive, grow, and own your market as a leader customers turn to over and over again. For the home services industry, the digital marketing game has changed. Today, digital advertising and marketing are leveling the playing field for local home service companies to compete on a larger scale.
Online marketing strategies to attract, engage, and convert customers have grown to dominate the market, meeting customers where they already are. But when you consider the digital landscape, the competition can be fierce and be hard to keep up if you’re not a marketing expert or have a full time marketer on staff.
We’ve built a digital marketing strategy playbook for the home services industry to give you the tools and techniques to grow your brand.
Here’s your digital marketing playbook for the restaurant industry in 2021Jeremy Mays
Since the restaurant industry has been decimated by Covid-19 and lock-down restrictions around the world, coupled with the rapid growth of technology to level the playing field, marketing in today’s highly competitive restaurant industry requires accurate, reliable and comprehensive digital marketing strategies strategies.
We’ve built a digital marketing strategy playbook for the restaurant industry to give you the tools and techniques to grow your brand.
Mikado is a demand generation agency based in Toronto that helps early-stage SaaS startups build and execute demand generation strategies. The agency's founder, Angelica, will personally manage each client's strategy and act as the main point of contact. Mikado works with clients in two ways - developing a customized demand generation strategy and then executing it, or providing on-demand marketing services like paid ads, content creation, and marketing automation. Services are tailored to each client's goals and can include building out the strategy, auditing current efforts, analyzing competitors, and setting KPIs.
Digital Marketing = Results. Buyers are changing. Buyers are more educated and more self-reliant than ever. Marketers roles are changing. They must do more with less. With digital marketing, you can maximize your ROI and stop wasting time. You can reduce expenses in marketing and sales and generate qualified sales leads to increase revenue.
10 Lessons from Account-Based Marketing SuccessSangram Vajre
Account-based marketing (ABM) might sound easy but it's hard to operationalize it. Here are the 10 lessons I have learned from doing and seeing others do ABM at scale.
Here’s your digital marketing playbook for the professional service industry ...Jeremy Mays
Modern-day Main Street looks quite different from the storefronts and sidewalk sales of old. Phone and business directories no longer lay on your doorsteps. Current trends show that most clients do their buying research on the internet. In lieu of print ads and bold street signs, professional services firms and consultants are flocking to the digital realm to perfect their online presence and find new customers.
Professional services companies face a unique challenge in the new digital world. Because the marketing efforts of attorneys, accountants, architects, and similar professions have relied so long on personal connections, they must find a way to translate that trust through digital messaging and that’s why we’ve built a digital marketing strategy playbook for professional services firms to give you the tools and techniques to grow your brand.
How to Leverage Workflow Rules and Formulas to Empower Your MarketingCharlie Liang
How robust business logic via CRM workflow rules helps you get the most out of your Marketo instance.
April 9, 2014 @ Marketo Summit 2014 by Charlie Liang.
This document provides an overview of Cloudline Agency, an innovative brand development and marketing agency. It summarizes Cloudline's services which include strategic marketing, graphic design, media design, web design. It describes how Cloudline forges partnerships with clients to help make complex decisions and find simple solutions. Cloudline prides itself on innovation and revolutionizing how businesses connect through new ideas and collaboration. The agency aims to capture a brand's true essence and help grow awareness, recognition and loyalty.
The document discusses keys to success with an internet business. It states that passion and determination are essential, and lists important steps as developing your own product, building a professional website designed to sell, creating quality content, driving targeted traffic, building an opt-in list, writing killer sales copy, accepting credit cards, and gaining credibility. The true secret is to never give up and keep trying as most people fail just before success.
Despite a steady stream of changes and often volatile shifts in ranking/position, the state of the search marketing industry remains strong. According to the Search Engine Marketing Professional Organization’s (SEMPO) 10th State of the Industry report, which surveyed more than 500 digital marketers and agencies about their online marketing activities across
digital channels, search engine optimization (SEO) is the most prevalent marketing activity for 94 percent of individual marketers/clients and 92 percent of agencies – significantly higher than when the survey was conducted in 2013 http://withDrDavid.com Search-based advertising is also top of mind with today’s enterprises, with 84 percent of agencies/consultants and 83 percent of marketers/clients indicating they run paid campaigns.
Strategic Marketing Services is a 360 degree marketing agency and outsourcing expert that offers various marketing services including content marketing, web solutions, creative solutions, data-driven marketing, search engine optimization, social media marketing, marketing automation, market research, and application development. The company has over 1800 employees across the US and India and has experience serving over 1500 SMBs and Fortune 500 companies.
10 Reasons Internet Marketing is important for your businessWebConnect Pvt Ltd
Internet marketing is one of the best strategy you can invest in for your business. Learn here about the importance of online marketing and its relevance in today's scenario. A website is a good advertising and marketing tool and a good online presence is vital for its effectiveness. Online marketing presence is an important aspect for driving customers that is often overlooked. With an ever increasing number of Internet users using Google to find the products or services they require, it is essential to ensure a high online presence. Here are top 10 reasons why Internet Marketing is of utmost importance for your business.
Account Based Marketing Success Path - Infrastructure and Campaign SecretsJosh Hill
Need to jumpstart your ABM efforts yesterday? Don’t struggle with your martech stack and database to support your ambitious efforts. Join this session to learn how two Marketo Champions do Account Based Marketing, including:
The Segmentation Framework you didn’t know you needed for targeting Accounts and Personas How to measure the performance of your ABM tactics in Marketo Real-life ABM campaigns you can deploy immediately. (May 2016).
Opportunities beyond the funnel - Introducing the "sales robot"Avaus
1) The document discusses a new approach to marketing called sales-driven marketing that focuses on customer lifecycle management through engagement tactics like nurturing, triggering, and identifying customers.
2) It proposes creating hundreds of ongoing marketing programs instead of individual campaigns to achieve scalability and outlines the skillset like marketing, analytics, technology, and testing needed to implement this approach.
3) The goal is to manage customers through each stage from suspect to lead to customer and drive growth through tactics like content, advertising, and data-driven personalization across the lifecycle.
Digital Marketing for High-End Real EstateupGrowth
The high-end of the real estate market is driven by savvy, affluent consumers. To promote your Real Estate you need to use Digital Marketing for your Business.
Here’s your digital marketing playbook for the real estate industry in 2021Jeremy Mays
It is true that people will make a final decision after seeing the property in person. But investors, buyers and even sellers are likely to conduct thorough research online before stepping through the doors and viewing the properties. That said, it is ideal that you, as a realtor, broker and agency have a strong online presence and active digital marketing activities to attract customers, boost your brand exposure and increase your revenue.
We’ve built a digital marketing strategy playbook for the real estate industry to give you the tools and techniques to grow your brand.
Launching and Scaling an Account Based Marketing Strategy: Implementing the R...Uberflip
This document discusses launching and scaling an account-based marketing strategy. It recommends starting with a small pilot that engages one sales partner and focuses on a small target account list. The pilot should customize touchpoints like digital ads, landing pages, and emails for each account and measure the impact on key metrics. To scale the strategy, the document suggests expanding the target account list and sales partnerships, building an ABM leadership team, and optimizing budgets and technologies to support the strategy. Customizing engagement by account tier and stage is also recommended based on account value, effort invested, and strategic initiatives.
The world’s fastest growing companies are using chatbots to generate leads 24/7/365–but much of Conversational Marketing is still a myth to the majority
of marketers. This session will shatter the myth and provide practical insights that can turn your website into a world-class showroom that provides every visitor with an experience that leaves them feeling like a VIP.
The way people research and buy products has fundamentally shifted.
These days, people prefer having conversations over filling out lead capture forms (81% don't fill out the form when they encounter gated content).
And 66% prefer real-time messaging for talking to businesses over any other communication channel.
To help you better understand what this new marketing and sales landscape looks like, we teamed up with our friends at Clearbit to create the first-ever State of Conversational Marketing report.
2021 digital marketing playbook home servicesJeremy Mays
Home service businesses need sales to survive and need to maximize their return on marketing spend in order to thrive, grow, and own your market as a leader customers turn to over and over again. For the home services industry, the digital marketing game has changed. Today, digital advertising and marketing are leveling the playing field for local home service companies to compete on a larger scale.
Online marketing strategies to attract, engage, and convert customers have grown to dominate the market, meeting customers where they already are. But when you consider the digital landscape, the competition can be fierce and be hard to keep up if you’re not a marketing expert or have a full time marketer on staff.
We’ve built a digital marketing strategy playbook for the home services industry to give you the tools and techniques to grow your brand.
Here’s your digital marketing playbook for the restaurant industry in 2021Jeremy Mays
Since the restaurant industry has been decimated by Covid-19 and lock-down restrictions around the world, coupled with the rapid growth of technology to level the playing field, marketing in today’s highly competitive restaurant industry requires accurate, reliable and comprehensive digital marketing strategies strategies.
We’ve built a digital marketing strategy playbook for the restaurant industry to give you the tools and techniques to grow your brand.
Mikado is a demand generation agency based in Toronto that helps early-stage SaaS startups build and execute demand generation strategies. The agency's founder, Angelica, will personally manage each client's strategy and act as the main point of contact. Mikado works with clients in two ways - developing a customized demand generation strategy and then executing it, or providing on-demand marketing services like paid ads, content creation, and marketing automation. Services are tailored to each client's goals and can include building out the strategy, auditing current efforts, analyzing competitors, and setting KPIs.
Digital Marketing = Results. Buyers are changing. Buyers are more educated and more self-reliant than ever. Marketers roles are changing. They must do more with less. With digital marketing, you can maximize your ROI and stop wasting time. You can reduce expenses in marketing and sales and generate qualified sales leads to increase revenue.
10 Lessons from Account-Based Marketing SuccessSangram Vajre
Account-based marketing (ABM) might sound easy but it's hard to operationalize it. Here are the 10 lessons I have learned from doing and seeing others do ABM at scale.
Here’s your digital marketing playbook for the professional service industry ...Jeremy Mays
Modern-day Main Street looks quite different from the storefronts and sidewalk sales of old. Phone and business directories no longer lay on your doorsteps. Current trends show that most clients do their buying research on the internet. In lieu of print ads and bold street signs, professional services firms and consultants are flocking to the digital realm to perfect their online presence and find new customers.
Professional services companies face a unique challenge in the new digital world. Because the marketing efforts of attorneys, accountants, architects, and similar professions have relied so long on personal connections, they must find a way to translate that trust through digital messaging and that’s why we’ve built a digital marketing strategy playbook for professional services firms to give you the tools and techniques to grow your brand.
How to Leverage Workflow Rules and Formulas to Empower Your MarketingCharlie Liang
How robust business logic via CRM workflow rules helps you get the most out of your Marketo instance.
April 9, 2014 @ Marketo Summit 2014 by Charlie Liang.
This document provides an overview of Cloudline Agency, an innovative brand development and marketing agency. It summarizes Cloudline's services which include strategic marketing, graphic design, media design, web design. It describes how Cloudline forges partnerships with clients to help make complex decisions and find simple solutions. Cloudline prides itself on innovation and revolutionizing how businesses connect through new ideas and collaboration. The agency aims to capture a brand's true essence and help grow awareness, recognition and loyalty.
The document discusses keys to success with an internet business. It states that passion and determination are essential, and lists important steps as developing your own product, building a professional website designed to sell, creating quality content, driving targeted traffic, building an opt-in list, writing killer sales copy, accepting credit cards, and gaining credibility. The true secret is to never give up and keep trying as most people fail just before success.
Despite a steady stream of changes and often volatile shifts in ranking/position, the state of the search marketing industry remains strong. According to the Search Engine Marketing Professional Organization’s (SEMPO) 10th State of the Industry report, which surveyed more than 500 digital marketers and agencies about their online marketing activities across
digital channels, search engine optimization (SEO) is the most prevalent marketing activity for 94 percent of individual marketers/clients and 92 percent of agencies – significantly higher than when the survey was conducted in 2013 http://withDrDavid.com Search-based advertising is also top of mind with today’s enterprises, with 84 percent of agencies/consultants and 83 percent of marketers/clients indicating they run paid campaigns.
How to grow your marketing contribution to sales through growth optimization ...Eduardo Esparza
Maximizing Your Marketing Contribution to Sales -
Unpack the 6-step growth-driven marketing process that rapidly growing SaaS, enterprise software, and high-value B2C companies are using to blow past their competitors.
Microsoft Office Live is a suite of internet-based services for small businesses that allows them to create a professional online presence without the expense of buying servers or hiring technical staff. Office Live provides everything needed to create a professional website, including free web hosting, easy site design tools, company email accounts, online marketing tools, and an intranet site to store documents and customer information. Most services are free, allowing small businesses to get online quickly and easily.
Effective tips by Denver web design companyJemmicacolie
The document outlines 5 essential ways to increase a website's revenue: 1) Publish fresh, relevant content regularly to engage users and drive traffic. 2) Focus on user experience by optimizing navigation and ensuring a responsive design. 3) Retarget existing customers through ads and email to encourage repeat visits. 4) Perform search engine optimization to improve page rankings and visibility. Implementing these strategies around content, user experience, retargeting, and SEO can help generate more leads, sales, and a higher conversion rate.
Leon Rossouw is a freelance digital marketer offering strategic skills, creative content capabilities, and IT technical expertise. The presentation provides an overview of Leon's skills and experience in digital marketing and how those skills could benefit agencies and their clients. Specifically, Leon highlights how their combination of strategic, creative, and technical skills could help agencies attract large clients, improve search engine optimization, and generate new business leads. Leon also discusses how their skills and services could help meet clients' needs through content creation, AI automation, and reliable digital marketing support.
Leon Rossouw is a freelance digital marketer offering strategic skills, creative content capabilities, and IT technical expertise. The presentation provides an overview of Leon's skills and experience in digital marketing and how those skills could benefit agencies and their clients. Specifically, Leon highlights how their combination of strategic, creative, and technical skills could help agencies attract large clients, improve search engine optimization, and generate new business leads. Leon also discusses how their skills and services could help meet clients' needs through content creation, AI automation, and reliable digital marketing support.
71 places to find new clients for your accounting firm or bookkeeping busines...Sandi Smith Leyva
This document provides 71 suggestions for finding new clients for an accounting or bookkeeping business. It recommends optimizing profiles on platforms like LinkedIn, Google, and QuickBooks Partner profiles. It also suggests claiming business listings on directories, setting up social media accounts, running paid ads on platforms like Google and Facebook, and participating in communities to gain exposure and potential new clients. Maintaining an online presence through websites, blogs and videos is emphasized as a way to demonstrate expertise to prospective clients.
This document appears to be a presentation given by Jake Aull of Zen Fires Digital Marketing on analyzing competitors' digital marketing strategies. The presentation discusses analyzing competitors' keyword competitiveness, paid search spending, website size and backlinks, social media presence, and differentiating one's own strategy. As an example, it analyzes the industrial supplies company Grainger, noting that 42% of its traffic is branded searches, leaving opportunities for non-branded keyword optimization. The presentation recommends competitors analyze each other on tools like SEMrush, KeywordSpy and Alexa to identify strengths and weaknesses to improve their own digital strategy.
Leveraging Client Case Studies to Close the SaleClear Digital
The document discusses how to write an effective client case study for B2B marketing. It recommends demonstrating a deep understanding of the client's pain points and problems solved. Case studies should show the work done and why prospects need the product or solution, not just talk about the product itself. The case study should be directed to target prospects and appeal to C-suite decision makers. Many companies already have much of the needed content, which just needs to be better organized and leveraged in case studies.
The document provides an overview of the key steps involved in implementing a closed loop lead generation process for small businesses. It discusses setting objectives, choosing lead generation vehicles, capturing leads, integrating with CRM software, and following up on leads. The goal of a closed loop process is to generate, qualify, nurture and ultimately convert sales leads at each stage of the customer lifecycle.
Unlocking the Power of Systeme.io_ A Comprehensive Guide.pdfmake money online
Welcome to the ultimate guide that will revolutionize your online business journey — 'Mastering Systeme.io: Your Gateway to Digital Triumph!' In this comprehensive guide, we dive deep into the dynamic world of Systeme.io, an all-encompassing platform designed to propel your online ventures to unprecedented heights.
Discover the art of seamless website creation as we navigate the user-friendly dashboard, where you'll unlock the potential to craft visually stunning websites tailored to your brand. From designing impactful landing pages to constructing high-converting sales funnels, each chapter is a roadmap to elevate your online presence strategically.
Unleash the power of email marketing with Systeme.io's intuitive features. Learn to build and manage targeted email lists, craft compelling campaigns, and automate sequences that nurture leads and drive conversions. Explore the intricacies of selling products and services through your online store, complete with payment gateway integration for secure transactions.
As we delve into advanced features, you'll harness the potential of webinars and membership sites to engage and retain your audience. Unearth the analytical goldmine within Systeme.io, using data to optimize your strategies for unparalleled success.
Troubleshooting hiccups becomes a breeze with our comprehensive FAQs and common issues solutions. Whether you're a seasoned entrepreneur or a budding startup, Systeme.io's versatility caters to all skill levels, making it the go-to solution for businesses worldwide.
data will become a valuable asset across the organization.
1. Web analytics data has value for many teams if shared properly. Share analytics data across teams to maximize its value for the
2. Data can help product managers, designers, executives, and organization. Focus each team on the relevant metrics to improve
developers improve their work. their work. When people can access useful insights, analytics
3. To maximize value, focus each team on relevant metrics and help data becomes a valuable asset.
them access insights for their roles. Sharing data in this way makes
it a valuable asset.
E book 38 essential quick cash strategiesmimosaPLANET
The document provides 38 strategies and tactics for improving cash flow and profitability. Some of the key strategies include increasing prices by 10% across the board, completing a profit model review to identify areas for improvement, increasing sales conversion rates through training and implementing sales processes, and increasing the average sale amount by upselling and cross-selling additional products and services. Additional tactics focus on improving cash flow by shortening credit terms, enforcing credit policies, and negotiating longer supplier payment terms.
Marketing On A Shoestring Budget 5 14 09 FinalTomHume
The document provides marketing tips and strategies for companies with limited marketing budgets during an economic downturn. It recommends focusing on proven low-cost tactics like referral marketing, public relations, social media, search engine optimization, and networking. Specific tips include claiming business listings, building links, capturing leads from webinars, and using tools like Jigsaw and Zift Solutions to update websites affordably.
The document highlights about the profile of Identity Brand Consultants and the services offered by the company. The company over the period has earned great insights in the MSME sector, through its clientele.
Feel free to connect with us, to know more about us.
Running a business can be challenging due to responsibilities like chasing new business, retaining talent, and managing changing dynamics. Organizations are looking for easy solutions to organize operations while focusing on growth. A dynamic website is one solution that can organize a business by creating a virtual office, managing careers and hiring online, maintaining product/service information, publishing news, and facilitating customer feedback. It allows businesses to maximize performance with a single integrated view of data.
This document provides guidance for agencies on driving website leads for clients through lead generation. It discusses proving value by generating leads within 30 days, driving the right leads by aligning with sales processes and buyer personas. It also reviews whether agencies have the necessary skills for premium content creation, landing page optimization, call-to-action buttons, blogging promotion, and social media promotion. Additional resources from HubSpot are also mentioned.
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
Yes, It's Your Fault Book Launch WebinarDemandbase
From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.
Tired of the perpetual tug-of-war between your sales and marketing teams? Come hear Demandbase Chief Marketing Officer, Kelly Hopping and Chief Sales Officer, John Eitel discuss key insights from their new book, “Yes, It’s Your Fault! From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.”
They’ll share their no-nonsense approach to bridging the sales and marketing divide to drive true collaboration — once and for all.
In this webinar, you’ll discover:
The underlying dynamics fueling sales and marketing misalignment
How to implement practical solutions without disrupting day-to-day operations
How to cultivate a culture of collaboration and unity for long-term success
How to align on metrics that matter
Why it’s essential to break down technology and data silos
How ABM can be a powerful unifier
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
Efficient Website Management for Digital Marketing Pros
Ten Tips for Asset Managers to Grow Your Business Through Inbound Marketing
1. Ten Tips
to Grow Your Business
Through
Inbound
Marketing
FOR ASSET MANAGERS
WWW.INCAPITALMARKETING.COM
__________________________________________________________________________________
Financial
Services
Inbound
MarkeBng
713-‐249-‐2071
E
BOOK
SERIES
2. WWW.INCAPITALMARKETING.COM
____________________________________________________________________________
Financial
Services
Inbound
MarkeBng
713-‐249-‐2071
2
E
BOOK
SERIES
Ten
Tips
for
Asset
Growth
Table
of
Contents
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
1. What
is
Inbound
Marke=ng?
3
2. How
to
Op=mize
Your
Website
5
3. Build
Your
Blog
7
4.
Create
a
Call
to
Ac=on
(CTA)
9
5.
Land
Your
Landing
Page
11
6.
Don’t
Forget
to
Say
Thank
You
13
7.
Build
an
Inventory
of
eBooks
15
8.
Manage
Your
eMail
Marke=ng
Campaign
17
9. Promote
Your
Pay
Per
Click
Adver=sing
19
10. Powerful
Pitch
Books
and
Fabulous
Fact
Sheets
23
11. Measure,
Test,
and
Comply
25
12. About
InCapital
Marke=ng
29
3. WWW.INCAPITALMARKETING.COM
____________________________________________________________________________
Financial
Services
Inbound
MarkeBng
713-‐249-‐2071
3
E
BOOK
SERIES
The
Wealth
Manager’s
Investors
Guide
to
Building
Powerful
Pitch
Books
What
is
Inbound
Marke=ng?
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
Inbound
marke=ng
is
about
being
part
of
the
conversa=on.
It’s
about
genera=ng
leads
that
turn
into
delighted
clients.
Being
part
of
that
conversa=on
means
sharing
helpful,
relevant
content.
By
crea=ng
content
specifically
designed
to
appeal
to
your
ideal
customers,
your
best
prospects
will
come
to
you.
TradiBonal
markeBng
is
marketer
centric
–
usually
consis=ng
of
cold
calls,
cold
emails
to
those
who
have
not
given
their
permission
for
you
to
contact
them,
and
ads
that
generally
interrupt.
Inbound
markeBng,
on
the
other
hand,
is
customer-‐centric
–
meant
to
a]ract
and
inform
via
remarkable
content
–
blogs,
whitepapers,
videos.
Inbound
marke=ng
is
based
on
knowing
your
customers
(their
“personas”)
and
crea=ng
and
leveraging
content
just
for
them.
Your
content
should
act
like
a
magnet,
to
capture
your
prospect's
a]en=on
-‐
so
they
come
bounding
in
to
your
for
more
helpful
informa=on.
In
the
pages
that
follow,
we’ll
discuss
the
steps
needed
to
bring
prospects
in
to
you,
to
build
leads,
conversions,
delighted
clients,
and
assets
under
management.
85%
of
business
decision
makers
prefer
to
get
company
informaBon
in
a
series
of
arBcles
versus
an
adverBsement.
(HubSpot)
E
BOOK
SERIES
Ten
Tips
for
RIA
Asset
Growth
E
BOOK
SERIES
Ten
Tips
for
Asset
Growth
4. OPTIMIZE
YOUR
WEBSITE
. . . . . . . . . . . . . . . . . .
4
E
BOOK
SERIES
Ten
Tips
for
Asset
Growth
Is
your
site
op=mized
for
searches
by
people
more
than
search
engines?
1
WWW.INCAPITALMARKETING.COM
____________________________________________________________________________
Financial
Services
Inbound
MarkeBng
713-‐249-‐2071
5. 5
E
BOOK
SERIES
Ten
Tips
for
Asset
Growth
Your
Website
is
Your
Hub
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
Your
website
should
be
the
hub
of
all
inbound
marke=ng
and
lead
genera=on
ac=vity.
Websites
should
evolve
–
they
should
not
be
sta=c.
If
you
are
a
start-‐up
and
currently
don’t
have
a
website,
or
are
evalua=ng
your
current
site,
please
keep
these
in
mind:
Relevant,
Helpful
Content.
Content
publishing
is
the
most
powerful
strategy
available
to
increase
inbound
links,
boost
search
engine
rankings,
and
generate
leads.
Clean
Design
.
An
easy
to
understand
format,
relevant
and
consistent
look,
color
scheme,
font
hierarchy,
images,
short
sentences
and
paragraphs,
bullets,
and
boldface
all
mater.
Streamlined
Next
Steps.
What
would
you
like
your
site
visitors
do
to
next?
Ask
for
a
product
demo?
Call
for
more
informa=on?
Download
an
eBook?
Subscribe
to
your
blog?
Produce
calls
to
ac=on
so
that
poten=al
investors
will
be
able
to
engage
and
ask
for
addi=onal
informa=on.
WWW.INCAPITALMARKETING.COM
____________________________________________________________________________
Financial
Services
Inbound
MarkeBng
713-‐249-‐2071
6. BUILD YOUR
BLOG
. . . . . . . . . . . . . . . . .
6
E
BOOK
SERIES
Ten
Tips
for
Asset
Growth
43%
of
businesses
acquired
a
customer
through
their
blog
in
2013.
(HubSpot)
2
WWW.INCAPITALMARKETING.COM
____________________________________________________________________________
Financial
Services
Inbound
MarkeBng
713-‐249-‐2071
7. 7
E
BOOK
SERIES
The
Wealth
Manager’s
Investors
Guide
to
Building
Powerful
Pitch
Books
A
Blog
–
Your
Lead
Builder
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
A
blog
is
a
collec=on
of
ar=cles
that
provide
helpful,
valuable,
educa=onal
content
for
your
poten=al
investors.
It
is
a
fundamental
way
to
easily
and
effec=vely
draw
prospects
to
your
site.
But
blogging
can
be
challenging.
If
you
are
currently
blog-‐free,
what
do
you
write
about?
How
ohen?
Successful
blog
elements
–
which
we
can
help
you
create
and
manage
-‐
include:
Relevant
Content.
What
do
your
poten=al
clients
want
to
know
more
about?
Each
blog
post
and
bylined
ar=cle
is
an
opportunity.
The
more
indexed
pages
you
have
on
search
sites,
the
more
opportuni=es
you
have
to
get
found
online.
Keywords.
Ranking
for
the
right
keywords
can
make
or
break
how
many
leads
you
get.
Responsiveness.
Your
blogs
should
be
op=mized
for
viewing
on
smartphones
and
laptops.
Sociability.
Each
post
should
display
in
your
LinkedIn
and
other
sites
at
the
same
=me.
Meta
DescripBons.
A
meta
descrip=on
is
the
snippet
of
informa=on
when
you
pull
up
a
search
that
describes
the
page
content
below.
Be]er
metas
can
increase
clicks.
ConnecBvity.
Your
post
should
be
connected
to
a
specific
marke=ng
campaign.
E
BOOK
SERIES
Ten
Tips
for
Asset
Growth
WWW.INCAPITALMARKETING.COM
____________________________________________________________________________
Financial
Services
Inbound
MarkeBng
713-‐249-‐2071
8. CREATE
A CALL
TO ACTION (CTA)
. . . . . . . . . . . . . . . . . . .
8
E
BOOK
SERIES
Ten
Tips
for
Asset
Growth
The
CTA
is
a
link,
bu]on
or
image
that
prompts
your
visitors
to
take
ac=on.
3
WWW.INCAPITALMARKETING.COM
____________________________________________________________________________
Financial
Services
Inbound
MarkeBng
713-‐249-‐2071
9. 9
A
Call
to
Ac=on
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
Calls
to
Ac=on
are
the
forms
and
links
on
your
site,
blogs,
emails,
eBooks,
and
landing
pages
where
you
ask
leads
to
go
for
more
informa=on.
Here’s
what
they
look
like;
we’ll
customize
your
CTAs:
E
BOOK
SERIES
Ten
Tips
for
Asset
Growth
WWW.INCAPITALMARKETING.COM
____________________________________________________________________________
Financial
Services
Inbound
MarkeBng
713-‐249-‐2071
10. LAND YOUR
LANDING PAGE
. . . . . . . . . . . . . . . . . . .
10
E
BOOK
SERIES
Ten
Tips
for
Asset
Growth
The
landing
page
is
where
your
leads
click
when
they
ask
for
your
free,
educa=onal,
and
informa=ve
offer.
4
WWW.INCAPITALMARKETING.COM
____________________________________________________________________________
Financial
Services
Inbound
MarkeBng
713-‐249-‐2071
11. 11
E
BOOK
SERIES
The
Wealth
Manager’s
Investors
Guide
to
Building
Powerful
Pitch
Books
The
Landing
Page
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
Landing
pages
are,
quite
simply,
the
pages
where
your
prospec=ve
new
clients
“land”
when
they
respond
to
your
free
eBook,
white
paper,
demo,
or
request
for
phone
consulta=on.
Each
offer
should
have
its
own
landing
page.
E
BOOK
SERIES
Ten
Tips
for
Asset
Growth
WWW.INCAPITALMARKETING.COM
____________________________________________________________________________
Financial
Services
Inbound
MarkeBng
713-‐249-‐2071
12. DON’T FORGET
TO SAY
THANK YOU
. . . . . . . . . . . . . . . . . . .
12
E
BOOK
SERIES
Ten
Tips
for
Asset
Growth
It’s
what
your
leads
see
aher
they
fill
out
the
form
on
your
landing
page.
5
WWW.INCAPITALMARKETING.COM
____________________________________________________________________________
Financial
Services
Inbound
MarkeBng
713-‐249-‐2071
13. 13
Thank
You
Pages
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
The
thank
you
page
is
what
your
leads
–
your
poten=al
new
customers
-‐
see
aher
they
fill
out
the
form
on
your
landing
page.
Here
you
can
restate
the
value
of
the
offer,
and
help
guide
your
lead
through
the
sales
process.
You
can
also
provide
more
value
by
adding
a
link
to
a
blog,
or
to
your
site,
or
for
a
consulta=on
call.
E
BOOK
SERIES
Ten
Tips
for
Asset
Growth
WWW.INCAPITALMARKETING.COM
____________________________________________________________________________
Financial
Services
Inbound
MarkeBng
713-‐249-‐2071
14. BUILD AN
INVENTORY OF
EBOOKS
. . . . . . . . . . . . . . . . . . .
14
E
BOOK
SERIES
Ten
Tips
for
Asset
Growth
The
eBook
is
your
free
digital
offer.
6
WWW.INCAPITALMARKETING.COM
____________________________________________________________________________
Financial
Services
Inbound
MarkeBng
713-‐249-‐2071
15. 15
EBooks
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
EBooks
are
the
informa=ve,
educa=onal
free
offer
that
your
prospects
see
on
your
landing
page.
Along
with
blogging,
eBooks
–
or
their
cousins,
the
whitepaper,
case
study,
podcast,
and
research
report
-‐
can
help
make
you
an
industry
leader
through
educa=on.
Through
educa=on,
you
can
build
authority
and
trust
with
prospec=ve
clients.
We
typically
create
one
or
two
new
eBooks
per
month
for
clients;
your
mileage
my
vary.
E
BOOK
SERIES
Ten
Tips
for
Asset
Growth
WWW.INCAPITALMARKETING.COM
____________________________________________________________________________
Financial
Services
Inbound
MarkeBng
713-‐249-‐2071
16. MANAGE YOUR
EMAIL
MARKETING
CAMPAIGN
. . . . . . . . . . . . . . . . . . . .
Email
is
alive
and
well.
16
E
BOOK
SERIES
Ten
Tips
For
Asset
Growth
7
WWW.INCAPITALMARKETING.COM
____________________________________________________________________________
Financial
Services
Inbound
MarkeBng
713-‐249-‐2071
17. 17
Email
Marke=ng
Campaigns
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
Email
marke=ng
seeks
to
nurture
your
list
of
exis=ng
leads
further
through
the
sales
funnel,
and
ul=mately,
into
delighted
clients.
What’s
more,
email
has
a
longer
lifespan
than
social
marke=ng.
We’ll
seek
to
help
you:
Create
EducaBonal
Content
that
matches
the
unique
interests
of
the
investors
in
your
target
markets.
Determine
a
Schedule
to
maximize
click-‐though
rates
and
open
rates.
Once
or
twice
a
week
is
ohen
best,
daily
is
too
much,
and
monthly
not
quite
ohen
enough.
Build
and
Segment
Your
List
.Your
prospects
may
have
different
goals,
or
come
to
you
from
different
channels.
You
can
create
lists
based
on
your
client’s
personas
and
ac=ons.
We’ll
also
monitor
all
email
campaigns
to
ensure
they
are
compliant
with
CAN-‐SPAM
and
privacy
policy
regula=ons.
E
BOOK
SERIES
Ten
Tips
for
Asset
Growth
WWW.INCAPITALMARKETING.COM
____________________________________________________________________________
Financial
Services
Inbound
MarkeBng
713-‐249-‐2071
18. PAY PER CLICK
ADVERTISING
. . . . . . . . . . . . . . . . . .
Targeted
ads
on
LinkedIn
and
Google
can
help
build
visibility,
clicks,
leads,
and
clients.
18
E
BOOK
SERIES
Ten
Tips
for
Asset
Growth
8
WWW.INCAPITALMARKETING.COM
____________________________________________________________________________
Financial
Services
Inbound
MarkeBng
713-‐249-‐2071
19. 19
Pay
Per
Click
Adver=sing:
LinkedIn
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
LinkedIn
provides
two
different
ways
to
reach
poten=al
clients
–
through
Targeted
Ads
and
Sponsored
Ads.
With
both,
you
pick
your
target
audience
by
profession,
LinkedIn
Group
(such
as
Family
Offices,
Hedge
Fund
Managers,
RIA
Wealth
Managers)
job
=tle,
loca=on,
or
other
cri=cal
demographic
factor.
You
can
start
and
stop
your
ads
at
any
=me,
set
your
budget,
with
no
commitment
or
long-‐term
contract.
Campaigns
start
with
as
li]le
as
$10
per
day.
And
you’ll
receive
email
no=fica=on
of
a
new
lead
the
moment
a
visitor
clicks
on
your
ad.
Targeted
Ads.
like
the
examples
below,
targeted
ads
are
text
and
image
placements
that
can
help
you
precisely
target
your
professional
audience.
Sponsored
Updates.
Sponsored
Updates
allow
you
to
promote
any
post
from
your
LinkedIn
Company
Page
to
a
specific
audience
to
help
increase
the
visibility
and
reach
of
that
post.
Our
job
is
to
help
you
determine
whether
pay
per
click
adver=sing
is
right
for
you,
and
if
so,
to
help
you
create
the
headlines,
text,
images;
manage
A/B
tes=ng,
and
supervise
the
bidding
process;
and
provide
the
analysis
for
click
though
rates,
cost
per
click,
and
cost
per
lead.
E
BOOK
SERIES
Ten
Tips
for
Asset
Growth
WWW.INCAPITALMARKETING.COM
____________________________________________________________________________
Financial
Services
Inbound
MarkeBng
713-‐249-‐2071
20. 20
Pay
Per
Click
Adver=sing:
Google
AdWords
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
Adver=sing
on
Google,
while
more
expensive
than
in
the
past,
may
be
an
important
pay
per
click
adver=sing
tool
for
many
financial
services
firms.
We’ll
help
you
decide
if
Google
is
the
place
for
you
to
be.
E
BOOK
SERIES
Ten
Tips
for
Asset
Growth
WWW.INCAPITALMARKETING.COM
____________________________________________________________________________
Financial
Services
Inbound
MarkeBng
713-‐249-‐2071
21. PERSUASIVE
PITCH BOOKS,
FACT SHEETS, AND
MULTI-MEDIA
. . . . . . . . . . . . . . . . . . .
21
E
BOOK
SERIES
Ten
Tips
for
Asset
Growth
The
pitch
book
and
fact
sheet
are
your
calling
cards
for
success.
9
WWW.INCAPITALMARKETING.COM
____________________________________________________________________________
Financial
Services
Inbound
MarkeBng
713-‐249-‐2071
22. 22
The
Pitch
Book
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
A
persuasive
pitch
book
can
be
the
key
to
promo=ng
your
fund’s
investment
story,
style,
and
pedigree.
The
basic
elements
of
a
powerful
sales
deck
include
these
simple
sec=ons:
the
execu=ve
summary,
why
you,
why
now,
performance
history,
management
biography,
service
providers,
legal
disclaimers,
and
contact
informa=on.
And
of
course,
you
should
strive
to:
Be
Transparent.
Poten=al
investors
ohen
see
hundreds
of
pitch
books,
many
with
investment
processes
as
clear
as
a
a
black
box.
Be
Comprehensive.
A
comprehensive
pitch
should
define
the
principals
of
the
firm,
the
minimum
investment,
historical
returns,
redemp=on
process,
service
providers,
and
disclosures.
Be
Direct.
Can
you
tell
a
compelling
investment
story
with
approximately
20
slides
in
20
minutes?
Short
is
ohen
best.
The 3 Dimensional Fund: A Managed Futures Fund of Funds1
CONFIDENTIAL: THIS IS NOT AN OFFER OR A SOLICITATION OF AN OFFER TO PURCHASE SECURITIES. AN OFFER MAY ONLY BE
MADE BY MEANS OF A CONFIDENTIAL PRIVATE PLACEMENT MEMORANDUM, WHICH DESCRIBES IN GREATER DETAIL THE
POTENTIAL RISKS OF MAKING AN INVESTMENT. THIS PRESENTATION MAY NOT BE REPRODUCED.
3 Dimensional Fund, LP
AN ALTERNATIVE INVESTMENT OPPORTUNITY
Buzz Bartholomew, Founder, Managing Member
E
BOOK
SERIES
Ten
Tips
for
Asset
Growth
WWW.INCAPITALMARKETING.COM
____________________________________________________________________________
Financial
Services
Inbound
MarkeBng
713-‐249-‐2071
23. 23
The
Fact
Sheet
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
A
fact
sheet
–
ohen
referred
to
as
a
flyer
or
throw-‐down
by
brokers,
and
as
a
tear
sheet
in
the
hedge
fund
world
–
is
your
opportunity
to
present
your
case.
An
effec=ve
fact
sheet
does
more
than
tell
the
facts
–
it
sells
your
story.
.
855-249-ORSO (6776) www.orsocapital.com
1.81
Portfolio Statistics (as of 12/31/13)
Administrator
Auditor
Custodian
Legal Counsel
Prime Broker
Service Providers
-
-
doing so you also acknowledge, represent, warrant and agree that you are an authorized recipient of this document who is permit-
use to any other person.
-
ployees, makes any representation or warranty as to the accuracy or completeness of the information contained herein or assumes
constitute an offer to sell securities in any issuer or the solicitation of an offer to purchase any such securities by any person, and may
-
person as a result of relying on any statement in or omission from the information contained or alleged to be contained in this presen-
-
and expenses will reduce any gross rates of return.
-
Orso Quadrant Plus Partners
A technically driven equity hedge fund.
Fact Sheet: December 31, 2013
Page 2 of 2
2.5%
5.0%
8.0%
20%
50/50
Risk Management
The Four Investment Quadrants
Very Healthy
Healthy
Neutral
Technically Positive
Unhealthy
Very Unhealthy
LONG
SHORT
-
-
-
The Fund seeks to keep losses small - to protect assets - with ac-
E
BOOK
SERIES
Ten
Tips
for
Asset
Growth
WWW.INCAPITALMARKETING.COM
____________________________________________________________________________
Financial
Services
Inbound
MarkeBng
713-‐249-‐2071
24. 24
Mul=
Media
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
Mul=-‐media
plaqorms
may
also
part
of
your
content
marke=ng
mix.
Are
the
following
appropriate
for
your
marke=ng
and
lead
genera=on
efforts?
We’ll
help
you
decide
and
provide:
MoBon
Graphics.
Mo=on
graphics
are
PowerPoint
presenta=ons
on
steroids.
Anima=on,
voice-‐over,
music
all
add
power
to
the
presenta=on.
Videos.
Whether
posted
on
your
website,
on
your
YouTube
channel,
or
both,
a
suite
of
videos
on
your
firm,
investment
strategy,
management
style
can
also
help
generate
interest
and
provide
another
avenue
for
your
prospects
to
learn
about
what
is
important
to
them.
Podcasts.
Do
you
have
or
are
you
considering
a
radio
program?
The
podcast
is
pre-‐recorded
audio
on
the
web,
and
another
way
to
reach
your
audience,
whether
you
are
on
the
radio
or
not.
Webcasts.
Webcasts
are
live
(and
can
recorded
for
future
playback).
E
BOOK
SERIES
Ten
Tips
for
Asset
Growth
WWW.INCAPITALMARKETING.COM
____________________________________________________________________________
Financial
Services
Inbound
MarkeBng
713-‐249-‐2071
25. MEASURE,
TEST, AND
COMPLIANCE
. . . . . . . . . . . . . . . . . .
Always
test
your
lead
genera=on
efforts.
And
compliance,
always.
25
E
BOOK
SERIES
Ten
Tips
for
Asset
Growth
10
WWW.INCAPITALMARKETING.COM
____________________________________________________________________________
Financial
Services
Inbound
MarkeBng
713-‐249-‐2071
26. 26
Measure
and
Test
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
How
are
we
doing?
Here
are
key
metrics
and
reports
you
should
track,
and
we’ll
provide:
Blog
Post
Views.
What
do
your
poten=al
clients
want
to
know
more
about?
Each
blog
post
is
an
opportunity.
The
more
indexed
page
you
have
on
search
sites,
the
more
opportuni=es
you
have
to
get
found
online.
CTA
Click
Through
Rates.
How
many
of
your
visitors
are
clicking
on
your
ad?
Email
Click
Through
Rates.
Do
your
posts
display
in
your
LinkedIn
and
other
sites
at
the
same
=me?
Landing
Page
Conversion
Rates.
It’s
the
ra=o
of
those
who
click
to
those
who
fill
our
your
form.
Traffic
Sources.
Sales
calls,
conferences,
and
events
should
not
be
the
only
source
of
traffic.
The
key
to
inbound
marke=ng
is
to
increase
the
avenues
in
which
your
leads
come
from,
including
organic
search,
paid
search,
referrals,
and
offline
and
online
campaigns.
Phone
Calls.
How
many
phone
call
appointments
are
you
making?
What
is
the
ra=o
of
clicks
to
calls?
Clients.
The
most
obvious
metric
is
how
many
prospects
turn
into
clients.
E
BOOK
SERIES
Ten
Tips
for
Asset
Growth
WWW.INCAPITALMARKETING.COM
____________________________________________________________________________
Financial
Services
Inbound
MarkeBng
713-‐249-‐2071
27. 27
Compliance
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
The
rules
for
social
engagement
for
financial
services
firms
is
of
course,
ever
evolving.
The
requirements
for
RIAS,
separately
managed
accounts,
private
equity,
and
mutual
funds
may
be
somewhat
less
restric=ve
in
general
solicita=ons
than
that
for
hedge
fund
managers.
RIAs,
Separately
Managed
Accounts,
Private
Equity,
and
Mutual
Funds
The
majority
of
social
media
usage
–
on
LinkedIn,
Facebook,
Twi]er,
Google+,
YouTube,
and
blogs
are
considered
interac=ve
content
by
FINRA.
Current
guidance
for
RIAs,
SMAs,
and
private
equity
firms
in
social
media
holds
that
the
use
of
internet-‐based
social
media
communica=ons
must
be
viewed
and
monitored
in
the
very
same
way
as
wri]en
communica=ons
and
in-‐person
conversa=ons.
Regula=ons
and
suitability
requirements
also
apply
to
any
forms
of
adver=sement,
sales
literature
and
correspondence
when
used
in
social
media
situa=ons.
Hedge
Fund
Managers
The
JOBS
Act
may
provide
an
opportunity
for
smaller
firms
that
are
less
well
known
to
get
no=ced
by
investors,
which
otherwise
may
have
been
inaccessible.
For
these
firms,
new
opportuni=es
to
build
a
brand,
which
allows
them
to
communicate
their
core
values
to
a
wider
audience,
may
have
posi=ve
implica=ons
on
fundraising
in
the
future.
We’ll
work
with
you
legal
and
compliance
departments
to
ensure
that
communica=ons
are
in
accord
with
the
appropriate
guidelines
and
requirements.
Past
performance
is
not
necessarily
indica=ve
of
future
results.
We’ve
seen
in
it
a
million
=mes.
It’s
true,
and
a
necessary
component
of
all
your
marke=ng
communica=ons.
E
BOOK
SERIES
Ten
Tips
for
Asset
Growth
WWW.INCAPITALMARKETING.COM
____________________________________________________________________________
Financial
Services
Inbound
MarkeBng
713-‐249-‐2071
28. 28
E
BOOK
SERIES
Ten
Tips
for
Asset
Growth
About
InCapital
Marke=ng
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
Our
clients
are
wealth
managers,
hedge
fund
managers,
bou=que
and
global
investment
firms,
re=rement
plan
providers,
RIAs,
and
real
estate
private
equity
companies.
We
have
more
than
a
decade
of
experience
working
closely
with
asset
managers
in
crea=ng
marke=ng
communica=ons
on
the
basis
of
each
firm’s
unique
investment
strategy
and
target
investor
profile.
We
provide
you
with
highly
compe==ve
flat
fee
pricing
for
bundled
services
tailored
to
your
specific
needs.
Serebrin
Capital
Marke=ng
offers
the
sophis=ca=on
of
a
large
marke=ng
and
communica=ons
firm
combined
with
the
responsiveness,
in-‐depth
knowledge
and
con=nuity
of
a
small
team
of
inbound
marketers
focused
exclusively
on
your
business.
1
3
2
WWW.INCAPITALMARKETING.COM
____________________________________________________________________________
Financial
Services
Inbound
MarkeBng
713-‐249-‐2071
29. 29
Representa=ve
Clients
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
Here’s
a
par=al
list
of
investment
management
clients
we
have
worked
with:
Able
Capital
Management
Ameristock
Funds
AmeriFunds
Diversified
Funding
Ar=fex
Financial
Advisors
Bullington
Capital
Management
Charles
Schwab
CNBS,
LLC
Commonwealth
Funds
HGT
Capital
Innova=ve
Fund
Management
JLCC
Capital
Management
Granite
Orion
Lake
Aus=n
Advisors
Morgan
Stanley
Mullally
Capital
Management
Mul=-‐Funds
Group
NS
Capital
Management
Orso
Capital
Management
Pardo
Capital
Management
Responsible
Emerging
Markets
Fund
SMS
Capital
Management
SpringView
Capital
Tai-‐Pan
Investments
United
Management
Group
Vallenta
Capital
Management
E
BOOK
SERIES
Ten
Tips
for
Asset
Growth
WWW.INCAPITALMARKETING.COM
____________________________________________________________________________
Financial
Services
Inbound
MarkeBng
713-‐249-‐2071
30. 30
E
BOOK
SERIES
Ten
Tips
for
Asset
Growth
The
Author
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
Frank
Serebrin
is
founder
and
President
of
InCapital
Marke=ng.
Frank
oversees
a
professional
team
of
writers,
designers,
and
project
managers
who
create
inbound
marke=ng
content
for
clients
who
run
hedge
funds,
mutual
funds,
RIAs,
and
real
estate
private
equity
funds.
We
have
helped
create
marke=ng
launches
and
tools
that
have
helped
raise
millions
in
assets
over
the
past
decade.
Previously,
Frank
was
Senior
Vice
President
and
Director
of
Marke=ng
for
ING
Investment
Management;
Vice
President
of
Marke=ng
Communica=ons
for
AIM
Investments;
head
of
Ins=tu=onal
Marke=ng
for
William
O’Neil
+
Company;
and
Assistant
Vice
President
of
Marke=ng
for
Dean
Wi]er
Funds.
Frank
is
a
graduate
of
Northeastern
University
in
Boston,
Massachuse]s,
with
an
MBA
in
Marke=ng,
and
a
graduate
of
the
University
of
Minnesota
in
Minneapolis,
with
a
BA
in
Journalism.
WWW.INCAPITALMARKETING.COM
____________________________________________________________________________
Financial
Services
Inbound
MarkeBng
713-‐249-‐2071
31. 31
Schedule
a
Free
Call
Today!
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
713-‐249-‐2071
.
.
.
Take
the
first
step
toward
raising
more
capital!
E
BOOK
SERIES
Ten
Tips
for
Asset
Growth
WWW.INCAPITALMARKETING.COM
____________________________________________________________________________
Financial
Services
Inbound
MarkeBng
713-‐249-‐2071
32. E
BOOK
SERIES
Ten
Tips
for
Asset
Growth
Addi=onal
Resources
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
Our
objec=ve
is
to
inform
and
educate
investment
managers
on
how
inbound
marke=ng
can
help
raise
capital.
eBooks
in
the
series
include:
• Five
Ways
to
Build
a
Fact
Sheet
That
Sells
• How
to
Op=mize
Your
Pitch
Book
for
Raising
Capital
• Nine
Reasons
Wealth
Managers
Must
Master
Email
Marke=ng
• Six
Inbound
Marke=ng
Tips
for
Wealth
Advisory
Firms
And
RIA’s
• 10
Tips
for
Asset
Growth
(That’s
this
eBook)
• The
RIA’s
Guide
to
Winsome
Websites
WWW.INCAPITALMARKETING.COM
____________________________________________________________________________
Financial
Services
Inbound
MarkeBng
713-‐249-‐2071