SlideShare a Scribd company logo
Marketing in  recessionary times The 10  commandments S Shyam Sunder [email_address]
1.Thou shalt add  value beyond mere  adve rtising
2. Thou shalt a ttempt to convert  “wants” i nto “needs”
3. Thou shalt con tinue to invest, not   cut
4. Thou  shalt treat your brand as  a long term  investment, than a short t erm  expense
5. Thou  shalt invest time in unders tanding  consumer behaviour and insig hts
6. Thou shalt not  cut price and  compromis e value
7. Thou shalt ke ep communicating
8.  Thou shalt realise the pr ice/value  equation in the down turn
9. Thou  shalt resort to guerilla   marketing
10. Thou  shalt retain a core mar keting  team

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Ten Commandments of Recessionary Marketing

  • 1. Marketing in recessionary times The 10 commandments S Shyam Sunder [email_address]
  • 2. 1.Thou shalt add value beyond mere adve rtising
  • 3. 2. Thou shalt a ttempt to convert “wants” i nto “needs”
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  • 5. 4. Thou shalt treat your brand as a long term investment, than a short t erm expense
  • 6. 5. Thou shalt invest time in unders tanding consumer behaviour and insig hts
  • 7. 6. Thou shalt not cut price and compromis e value
  • 8. 7. Thou shalt ke ep communicating
  • 9. 8. Thou shalt realise the pr ice/value equation in the down turn
  • 10. 9. Thou shalt resort to guerilla marketing
  • 11. 10. Thou shalt retain a core mar keting team