TempSleeve Marketing Plan

TempSleeve
! !
Hot and Cold on the Go

By: Adam Lehman, Caroline Ryniec, Ayda Tahmasbi, Eric Yee, Breannah Yeh
TempSleeve is a product that encapsulates beverage containers and allows the user to alter the
temperature of liquids through the use of exothermic and endothermic chemical reactions.

SWOT Analysis
Strengths
Inexpensive to Produce: TempSleeve requires minimal materials and is affordable to produce.
Neoprene costs $1.57 per square foot (Foam Order, 2015) and the chemicals cost $1.18 per
pound for ammonium nitrate (Ammonium Nitrate, 2015) and $1.35 per pound for magnesium
powder (Magnesium Powder, 2015). The total cost of production is about $2 per TempSleeve,
allowing for an affordable purchase price for consumers (See Appendix Calculation #1).
Unique Features: TempSleeve offers the option of heating and cooling bottled liquids, providing
customers with the ability to conveniently adjust the temperature of their bottled liquids. These
elements are the most important to survey respondents (Qualtrics, 2015). The heating element
can even be used to heat soup containers for on-the-go backpackers. Additionally, the neoprene
sleeve protects the water bottle from dents, creates buoyancy, maintains temperature, and
provides a good grip (Neoprene Polychloroprene, 2015).
Weaknesses
Non-Reusable Packets: The inner packet of the sleeve containing the heating and cooling
chemicals cannot be reused once the reaction is activated. It must be replaced after each use.
Inexperienced Management: As undergraduate students, no member of the management team
has experience running a business. Managing a supply chain and working with retailers are
foreign to the team members and will require time and experience for TempSleeve management
to develop these skills.
Opportunities
Sports Retailers: The projected 2.6% annual growth rate of the sporting goods industry from
2010-2015 has led to increased number of sporting good retailers (Sporting Goods, 2015). This
means there will be numerous locations at which the product can be sold.
Outdoor Recreational Events: Outdoor conventions, which each attract about 53,000 attendees
annually, will give TempSleeve exposure and attract outdoor enthusiasts, the target customer
base (Miller, 2015). These events also contain potential company partners. There are numerous
events throughout the year, such as the GoPro Mountain Games. (Exhibitors, 2014).
Social Media: Outlets such as Instagram, Twitter, and Facebook allow for opportunities to gain
customers and increase publicity. TempSleeve could benefit from launching its own campaign,
like REI’s “#REI1440Project”, by utilizing hashtags. Viewers can engage with social media
accounts and raise awareness through their own channels (Lulu Gephart, 2015).
Threats
Competitors: The great number of water bottle companies and products makes it difficult to gain
recognition and stand-out as a new company. The homeware market is a very saturated market
containing well-known water bottle companies such as CamelBak, Hydro Flask and Thermos.
TempSleeve would be competing with Thermos, which alone holds 0.9% of the market share
(Passport, 2015).
Changing Technology: In the early 1900s, Thermos created technology to keep liquids cold for
12 hours (Thermos Technology, 2015) and in 2008, Hydro Flask created new technology that
could keep liquids cold for 24 hours (Hydro Flask, 2015). TempSleeve’s technology can be
outdated with new advancements from competitors in the future.

STP 1
TempSleeve, a unique bottle accessory, quickly heats or cools bottled liquids. It is
primarily targeted towards college-aged outdoor enthusiasts because they are 50% more likely
than all adults to use a product like TempSleeve (MRI, 2013). Additionally, college-educated
individuals are 34% more likely to use beverage containers than all adults (MRI, 2013). While
campers and backpackers generally do not have equipment readily available to cool or heat
their drinks and food, TempSleeve allows customers to significantly alter the temperature of
bottled liquids, like water or soup, almost instantaneously with its chemical reaction technology.
The target market, college-aged outdoor enthusiasts, are young, adventurous adults
between the ages of eighteen and twenty-four. The target user, John, is a twenty-year-old
college student who has an active interest in camping. He considers himself an eco-friendly
outdoorsman and enjoys the luxury of cool water or a can of steaming soup wherever his
adventurous spirit leads him. TempSleeve allows him to heat-up meals in areas of the
wilderness where building a campfire is not an option as well as cool his water after days of
camping when ice and cooling appliances are unavailable. As an environmentalist, John prefers
not to build a campfire to heat food because it is damaging to the environment, so he
appreciates TempSleeve’s eco-friendly alternative.
TempSleeve provides an innovative way of altering the temperature of liquids. While
there are many products in the market, such as those offered by Thermos, that help maintain
the liquid’s temperature, they do not have the ability to alter it as well. TempSleeve will attract
environmentalists because it allows campers to heat bottled liquids while avoiding building
campfires, which burn wood and emit harmful toxins, such as fine particulate matter, carbon
monoxide, formaldehyde, and sulfur dioxide, into the atmosphere (Wood Smoke, 2015). This
eco-friendly attribute is important to highlight for the target market because adults under thirty-
five years old are 53% more inclined to buy a product that is environmentally friendly (Nearly
Half of Adults, 2012).
Initially, TempSleeve will be a relatively unknown brand in the beverage container
industry. To gain consumer awareness, TempSleeve will be placed on endcaps (display sections
at the end of shopping aisles) at major sporting goods stores where it will gain visibility, promote
awareness, and distinguish itself from competing products. Establishing the brand as an
effective, time-saving method of heating and cooling liquids will make TempSleeve an industry
leader.
Positioning Maps (STP 1):

STP 2
TempSleeve plans to attract young-adult, outdoor enthusiasts aged 18-25, who are
looking to cool or heat their liquids on the go. TempSleeve targets males and females who camp
one or more times each year (See Table and Graph #2). This is significant because it means
that TempSleeve will not have to market its product differently to males and females.
TempSleeve is primarily targeted towards college-aged individuals and outdoor enthusiasts
because they are 50% more likely than all adults to use a product like TempSleeve (MRI, 2013).
Fifty percent of the survey respondents identified themselves as both a student and an
outdoorsman, further showing the need to target college-aged outdoor enthusiasts (Qualtrics,
2015) (See Table and Graph #4).
TempSleeve's primary competitor is Thermos. Thermos’ insulating products have the
ability to maintain the temperature of bottled liquids, while TempSleeves’ enable consumers to
alter it. On a five point scale, the mean response from survey respondents showed TempSleeve
to rate 0.9 points higher than Thermos in both heating and cooling abilities. This shows that
TempSleeve provides a greater perceived value on two of the product’s most important
attributes. Over 90% of survey respondents believe the heating and cooling aspect of
TempSleeve is important (Qualtrics, 2015). This interest in the product being able to heat and
cool beverages or food demonstrates the appeal of TempSleeve, which would be the only
product on the market to do this. At $15 per sleeve, 6.3% of survey respondents would buy the
product (Qualtrics, 2015).
Eco-friendliness is important to the TempSleeve company as well as the consumers, as
evidenced by the fact that 93.5% of survey respondents claimed to be concerned about the
environment (Qualtrics, 2015) (See Table and Graph #5). This attribute allows TempSleeve to
market itself as environmentally friendly and promote sustainable practices in the manufacturing
and distribution process. By providing a feature that target customers are concerned about,
TempSleeve creates value.
Convenience is also important to TempSleeve, and 77% of survey respondents reported
they would purchase TempSleeve at sporting goods stores, which sell goods that cater to the
outdoorsman lifestyle (Qualtrics, 2015) (See Table and Graph #9). The target user, Pat, is a 19-
year-old student at Cal Poly who regularly goes camping with his group of male and female
friends. He often goes on these camping trips during spring and summer breaks, and finds the
water to be very warm during the day in the streams he comes across. With Pat's TempSleeve
however, combined with the cooling inserts, he can make his water ice cold after it has been
filtered into his bottle. At night, he can easily heat a can of soup with his TempSleeve without the
hassle or the damaging environmental effects of a campfire. Pat also appreciates that
TempSleeve takes up little room in his day pack so it is convenient to take with him wherever he
may hike to, no matter how many days his trip lasts.
Positioning Map (STP 2):
(Qualtrics, 2015)
Graph #4:
Sample Size Psychographic: Identity

Product Strategy
TempSleeve offers individuals the ability to alter the temperature of a beverage
container’s contents in an efficient and convenient way. TempSleeve’s portability makes it ideal
for college-aged outdoor enthusiasts who are regularly on the go. The product’s heating and
cooling abilities are the most important attributes for the target market (See Table and Graph
#1). Individuals enjoy being able to quickly alter the temperature of their drinks, especially by
heating. Simplicity is another of TempSleeve's key characteristics, which is best demonstrated
by its easy-to-use technology. (Qualtrics, 2015).
TempSleeve will be sold in a small, 3x8x1.5 inch, cardboard box containing the sleeve
and four packets, two for heating and two for cooling. A cardboard box is used because it is
lightweight, weighing only 50 grams (Carton Packaging, 2015). The company logo is a
snowflake on fire, representing TempSleeve’s most attractive features, cooling and heating. The
logo will be printed on the box and the sleeve to clearly identify and distinguish the company
from competitors. Since the product is simple to use, the directions can be printed and
illustrated on the box. Because the contents of the chemical packets contain either an oxidizer
or a fuel they will require typical Hazmat shipping procedures, including special labeling and
mandatory delivery confirmation (Hazardous Material, 2015).
To promote customer satisfaction and loyalty, TempSleeve also comes with a money
back guarantee if returned within 30 days, which is identical to what Thermos offers (What
Matters to Us, 2015). This applies to the sleeve itself, in case it is damaged or ripped while in
use, as well as the packets, if the chemicals fail to activate correctly. This warranty allows
customers to feel confident about their purchase.
The cardboard will be made of 100% recyclable material in order to further
TempSleeve’s environmentally friendly image. This is key because 75% of respondents believe
it is important or very important that a product is eco-friendly (See Appendix Calculation #6)
(Qualtrics, 2015). To appeal to the environmentally-conscious side of the target market, the
color of the box will be brown, which experts claim “can represent anything from peace and
calm to wholesomeness and reliability” and also is considered “the epitome of nature” (Cousins,
2015). The cardboard box will include a small circular cutout on the back through which
customers may feel the neoprene and realize its durability. Its simplicity will be used to attract
consumers, just as many products in the market appeal to the customer through simple
packaging (Hemsworth, 2015).
Graph #1:
Attribute Comparison & Importance

Place Strategy
The TempSleeve distribution process will begin with the production of the neoprene
sleeves at Accurate Products, an Illinois based company specializing in rubber products
(Accurate Products, 2015). Next, Pack Service Co. (PSC), the primary packager and distributor,
will use trucks to ship the sleeves from Accurate Products to the PSC warehouse in Texas. PSC
offers premium products and customized services, like supplying bulk chemicals and providing
quality control, essential for the manufacturing of the heating and cooling chemicals (Services,
2015). PSC will manufacture the insertable heating and cooling packets, and then package the
packets with the sleeves to be sold together as a single product. PSC will also print the name,
logo, and basic instructions onto the package. Once the final product is fully packaged, PSC will
truck the TempSleeves to various retailers on and near college campuses.
Ninety-one percent of survey respondents expect to find TempSleeve in sporting goods
stores (Qualtrics, 2015), and placing the product near universities will provide easy access for
the primary target customer. Additionally, the U.S. personal consumption expenditures for
sporting equipment and supplies is forecasted to grow at an annual compounded rate of of 2.6%
between 2012-2016 (Sporting Goods Stores, 2015). This increasing trend for shopping at
sporting goods stores will improve TempSleeve’s visibility in the market, being sold at well-
known outdoor supply stores that appeal to outdoor enthusiasts, such as Dick’s Sporting Goods.
TempSleeve will operate only within California in the early stages as it is based in San
Luis Obispo and does not have the adequate resources to market across the country. To keep
risk to a minimum, the product will first be distributed to nearby universities in California,
including UC Davis and Cal Poly. These colleges are prime locations for the product’s target
market because they offer clubs and programs, such as UC Davis’s Outdoor Adventures and
Cal Poly’s Poly Escapes, that attract many college-aged outdoor enthusiasts (UC Davis, 2015;
ASI Cal Poly, 2015). From this select group, data will be collected and analyzed to help
determine how the company should proceed. After TempSleeve makes the necessary changes
and has a sizeable market share in California, it will expand and begin marketing in other
regions across the country.
!
Graph #9:
Expected Place of Purchase

Promotion Strategy
TempSleeve’s advertising thrust, “Hot and Cold on the Go,” highlights the product’s
uniqueness, being lightweight, compact and able to heat or cool bottled liquids. Ninety percent
of survey respondents consider TempSleeve’s strongest attribute its ability to change the
temperature of bottled liquids (See Appendix Calculation #7). Furthermore, 72.5% of survey
respondents consider TempSleeve lightweight and compact, or “convenient”, in comparison to
competitors (See Appendix Calculation #8). By focusing on these attributes, consumers will
recognize the product’s value proposition. (Qualtrics, 2015).
A pull promotion strategy will communicate TempSleeve’s advertising thrust directly to
customers, utilizing social media campaigns, college newspapers, and outdoor conventions.
The promotion strategy focuses on college-aged outdoor enthusiasts in California, and once the
product has gained enough recognition, will expand nationally. Since the product’s target market
involves millennials, known for social media activity, utilizing social media will effectively reach
them (Bennett, 2014). Consumers will be asked to use #WearYourSleeve to share different uses
and experiences of TempSleeve. Gamification will be implemented: the company will choose a
best hashtag user and offer a free TempSleeve each month on each social media platform
(Facebook, Twitter, and Instagram). Campus newspapers, such as Mustang News, would also
serve to reach the college-aged demographic. Lastly, using outdoor conventions, such as
GoPro Mountain Games, will reveal TempSleeve as a new, revolutionary product and establish
connections with other outdoor enthusiasts and companies.
A push marketing strategy will conveniently get the product into customer’s hands.
TempSleeve will contact and negotiate with retailers near and on college campuses, such as
Dick’s Sporting Goods and the University Store, to stock the product since 91% of survey
respondents would expect to purchase TempSleeve at these locations (See Appendix
Calculation #9) (Qualtrics, 2015). TempSleeve will also utilize personal selling at outdoor events,
such as festivals and outdoor conventions, establishing more personal relationships with
customers.
The company will gain exposure through publicity by enabling customers to rate the
product and share their experiences over social media. Thirty-five percent of survey
respondents most expected social media as the channel of promotion (See Table and Graph
#10). In order to initiate the product’s social media movement, customers will receive a 10%
discount incentive for uploading demonstration videos of the product on social media and
challenging their friends to do the same.
TempSleeve will also use sales promotions, such as free samples and coupons, to get
the product to more people who may be hesitant to try it. Up to 1,000 free TempSleeves will be
given out at outdoor event and festival campsites popular among college-aged individuals, such
as Coachella, to demonstrate the product’s usefulness. The target age range makes up 57% of
Coachella attendees, so this strategy will be an effective means of reaching potential customers
(Music Festival Study, 2014). Additionally, college students will receive a 20% discount on their
first purchase upon showing their college identification card. Coupons offering 10% off on
chemical packets will be placed in college-campus newspapers, covering the 7.5% California
sales tax (Tax Rate, 2015).
Graph #1:
Graph #10:
Expected Channel of Promotion

Pricing Strategy and Financials
TempSleeve is an inexpensive product to produce, requiring only neoprene to make the
sleeve and small packets of ammonium nitrate and magnesium powder to cool and heat,
respectively. Each packet needs 10 grams of either chemical to heat the liquid from 60 degrees
to 140 degrees, or cool the liquid from 70 degrees to 35 degrees. Each sleeve requires 115
square inches of neoprene. Neoprene material cost $1.57 per square foot (Foam Order, 2015),
or $1.88 per sleeve. The cost of the chemicals will be $1.18 per pound of Ammonium Nitrate
(Ammonium Nitrate Company, 2015) and $1.35 per pound of magnesium powder (Alibaba,
2015). Each pack of chemicals costs an average of $0.03. The total cost of making one
TempSleeve is $2.00. (See Appendix Calculation #1). The estimated cost of shipping from the
manufacturing sites to TempSleeve, located in California, is $4,500 (Services, 2015). Lastly,
$200,000 will go to administrative and salary expenses to fairly compensate employees..
Survey respondents are more likely to purchase TempSleeve for $15 compared to $10,
supporting the perceived quality of TempSleeve (Qualtrics, 2015) (See Table and Graph #8).
Based on calculations, 6.3% of people would buy TempSleeve for $15, compared to only 4.1%
of people for $10 (see Appendix Calculation #2 and #3). The target market is 22,191 people,
since TempSleeve understands it is impossible to reach all college students in California and
therefore plans to intially target 25% of them (Simon, 2015) (See Appendix Calculation #4). In
the second year, TempSleeve plans to reach 70% of all college students in California.
TempSleeve plans to expand outside of California beginning the third year. The price inelasticity
of demand is calculated to be 0.14, meaning customers are not price sensitive and will purchase
the product with little regard to price changes (See Appendix Calculation #5). At this price, there
is an estimated profit margin of $13 per sleeve and a projected revenue of $332,872.
TempSleeve will offer a 20% discount to college students as an incentive to purchase
the product for the first time, since college students, earn an average income of $8,935.30 in the
United States, and are less likely to have a large disposable income (Current Prices, 2015) (See
Table & Graph #14). A tear-out coupon, offering 10% off repurchasing chemical packets, will be
offered in the Mustang News. The use of coupons are proven effective since 49% of shoppers
regularly use coupons (Proquest, 2014).
To launch the product, each group member will invest $2,000 each to cover the cost of
raw materials, transportation, and advertising campaign. To create awareness of the product,
the company plans to purchase advertising spaces in local newspapers and rent booths at
outdoor conventions. The cost of placing ads in the local newspaper and Mustang News’
website will be $350 per banner ad (Mustang News, 2015). Booths will cost around $850 each
(Outdoor Retailer, 2015). TempSleeve will also hand out up to 1,000 free samples at five of
these conventions, which is a promotional expense of $10,000 to the company. The benefit of
getting the product known will outweigh the cost. Subtracting expenses, TempSleeve plans to
earn a net income of $69,790.
Target Market:
704,492 ←(2,817,968 college students in California x 25% expected to reach in year 1)
x 6.3 % that would buy TempSleeve for $15
x 50 % of college-aged outdoor enthusiasts.
22,191

Percentage of people that would buy TempSleeve for $15:
Very likely 4 25% 1
Likely 3 5% .2
Somewhat Likely 4 1% .04
1.19
1.19/19=.063 = 6.3%
Price Inelasticity of Demand:
(1.19-1.11)/1.11 = 0.07
(15-10)/10 = 0.50 0.07/0.50 = .14
Graph #8:
Likelihood of Purchase at Specific Price
!

Appendix
Logo:
!
Slogan: Hot and Cold on the Go
Prototype:
!

Positioning Map (STP 2):
!
(Qualtrics, 2015)
Distribution:
!
Financials:
!

Qualtrics Tables & Graphs
Table & Graph #1:
!
Cooling
liquids
Heating
liquids
Maintaining
liquids'
temperatur
e Customizability
Eco-
friendly
Lightweight &
compact
TempSleeve 3.3 3.4 3.0 3.1 2.8 3.4
Thermos 2.4 2.5 3.4 2.3 2.7 2.4
Importance 3.1 3.3 3.3 2.4 3.0 3.1

Table & Graph #2:
Sample size Demographic: Gender
!
Table & Graph #3:
Sample Size Demographic: Age Range
!
Gender
Male 23
Female 20
Age Range
18-25 yrs. 38
25-34 yrs. 2
34+ yrs. 6

Table & Graph #4:
Sample Size Psychographic: Identity
!
Table & Graph #5:
Sample Size Psychographic: Eco-friendly Concern
!
Identity
Outdoorsman 5
Student 17
Both 23
Neither 1

Table & Graph #6:
Sample Size Behavior: Camping Frequency
!
Table & Graph #7:
Sample Size Behavior: In a Rush
!
Camping
Frequency
(per year)
Never 6
1-5 Outings 28
6+ Outings 12

Table & Graph #8:
Likelihood of Purchase at Specific Price
!
Table & Graph #9:
Expected Place of Purchase
!

Table & Graph #10:
Expected Channel of Promotion
!
Table & Graph #11:
!
Heating
liquids
TempSleeve 3.4
Thermos 2.5
Importance 3.3

Table & Graph #12:
!
Table & Graph #13:
!
Cooling
liquids
TempSleeve 3.3
Thermos 2.4
Importance 3.1
Lightweight &
compact
TempSleeve 3.4
Thermos 2.4
Importance 3.1

Table & Graph #14:
!
Calculations:
1:
!
2: % of people that would buy TempSleeve for $15
!
Very likely 4 25% 1
Likely 3 5% .2
1.19
1.19/19=.063 = 6.3%

3: % of people that would buy TempSleeve for $10
!
Very likely 3 25% .75
Likely 6 5% .3
1.11
1.11/27=.0411 = 4.1%
4: Target Market:
704,492 ←(2,817,968 college students in California x 25% expected to reach in year 1)
x 6.3 % that would buy TempSleeve for $15
x 50 % of college-aged outdoor enthusiasts.
22,191
5: Price Inelasticity of Demand:
(1.19-1.11)/1.11 = 0.07
(15-10)/10 = 0.50 0.07/0.50 = .14
6: Eco-Friendly
Very Concerned: 15
Concerned: 28
43 43/46 = 93.5%
7: Importance of Heating and Cooling Liquids
Important Very Important
Cooling 22 18
Heating 22 20
48 38 86/96= 90%

8: Importance of Lightweight & Compact
Important: 12
Very Important: 17
29 29/40 = 72.5%
9: Place of Purchase
Sporting Goods Stores: 33
University Store: 6
39 39/43= 91%
Qualtrics Survey:
!

Works Cited
Ammonium Nitrate Company. (2015). Retrieved from http://www.ammoniumnitrate.company/
ASI Cal Poly. (2015). Retrieved from http://www.asi.calpoly.edu/poly_escapes
Bennett, S. (2014, November 11). Millennials Love Social Media And User Generated Content
[INFOGRAPHIC]. Retrieved from http://www.adweek.com/socialtimes/millennials-social-
content/502984
Care and Use. (n.d.). Retrieved from http://www.thermos.com/careuseCoolers.aspx
Carton Packaging. (2015). Retrieved from http://www.pyr.fi/eng/forms/packaging-data-
declaration-form/packaging-weight-units.html
Cousins, Carrie. (2015). Color and Emotion: What Does Each Hue Mean? Retrieved from
http://tympanus.net/codrops/2012/04/03/color-and-emotion-what-does-each-hue-mean/
Current Prices. (2015). Global Market Information Database. Retrieved from
http://www.portal.euromonitor.com/portal/dashboard/Statistics
Exhibitors. (2014). Retrieved from
http://www.greatamericanoutdoorshow.org/exhibitors/exhibitor-info.aspx
Hazardous Materials. (2015). Retrieved from http://www.fmcsa.dot.gov/regulations/
hazardous-materials/how-comply-federal-hazardous-materials-regulations
Hemsworth, M. (2015). How a Simple Packaging Design Can Catch Eyes in a Cluttered
Market. Retrieved from http://www.trendreports.com/article/simple-packaging-design
Hydro Flask. (2015). Retrieved from http://www.hydroflask.com/pages/hydro-flask-technology
Leonidou, L. C., Katsikeas, C. S., Fotiadis, T. A., & Christodoulides, P. (2013).
Antecedents and Consequences of an Eco-Friendly Export Marketing Strategy:
The Moderating Role of Foreign Public Concern and Competitive Intensity. Journal
Of International Marketing, 21(3), 22-46.
Simon, L. (2015, June 3). Personal interview.
Lulu Gephart on How REI Created a Sustainable User-Generated Content Resource -
SocialMedia.org. (2015, January 13). Retrieved from http://www.socialmedia.org/blog/
lulu-gephart-rei-created-sustainable-user-generated-content-resource/
Magnesium Powder. (2015). Retrieved from
http://www.alibaba.com/product-detail/pure-magnesium-powder-20-80um-
for_60113520170.html

Miller, Scott. (2015). Mountain Games Post Large Gains. Retrieved from
http://www.vaildaily.com/news/7998503-113/games-events-gopro.
MRI Reporter. (2013). Retrieved from http://ureporter.mriplusonline.com/
selectdemo.asp
Music Festival Study. (2014). Retrieved from
http://eventbrite-s3.s3.amazonaws.com/marketing/MusicFestivalResearch/
EventbriteStudyMusicFestivals8_25_14.pdf
Mustang News. (2015). Retrieved April 30, 2015 from
http://mustangdaily.net/media/2014/04/MediaKitWeb.pdf
Neoprene Polychloroprene. (2015). Retrieved from
http://www.dupont.com/products-and-services/plastics-polymers-resins/elastomers/
brands/neoprene-polychloroprene.html
Neoprene Sheets, Neoprene Rubber, Neoprene Fabric. (2015). Retrieved from
http://www.foamorder.com/neoprene.html
Outdoor Life. (2015). Retrieved from
http://auditedmedia.ca/media/14388/outdoorlifecmr_1211.pdf
Passport. (2015, May 21). Retrieved from
http://www.portal.euromonitor.com/portal/analysis/relatedtab
Qualtrics. (2015). Survey Results Report. Retrieved from https://
calpolymarketing.co1.qualtrics.com/ControlPanel/?
ClientAction=setActiveReport&Section=RP_0uJ9tYFFNDzKMkt&SubSection=&SubSubS
ection=&PageActionOptions=&TransactionID=3&Repeatable=0&T=167vCyX9t7wRYIuK5
SUgON
Qualtrics. (2015). Survey Results Report. [Do you consider yourself an outdoorsman,
student, both, or neither?] Retrived from https://calpolymarketing.co1.qualtrics.com/
ControlPanel/?
ection=&PageActionOptions=&TransactionID=1&Repeatable=0&T=5Anhzr0fsD0OBVsVt
m9OhS
Qualtrics. (2015). Survey Results Report. [How concerned are you with being eco-
friendly?] Retrived from https://calpolymarketing.co1.qualtrics.com/ControlPanel/?
m9OhS
Qualtrics. (2015). Survey Results Report. [How do you think Thermos is doing?]
Retrieved from https://calpolymarketing.co1.qualtrics.com/ControlPanel/?

m9OhS
Qualtrics. (2015). Survey Results Report. [How important is this attribute to you?]
Retrived from https://calpolymarketing.co1.qualtrics.com/ControlPanel/?
m9OhS
Qualtrics. (2015). Survey Results Report. [How is TempSleeve doing (based on what you
read above)?] Retrived from https://co1.qualtrics.com/ControlPanel/?
ection=&PageActionOptions=&TransactionID=2&Repeatable=0&T=5qTWIiaU7jxATvEI0Y
4udh
Qualtrics. (2015). Survey Results Report. [How likely would you be to buy TempSleeve
for $10?] Retrived from https://calpolymarketing.co1.qualtrics.com/ControlPanel/?
m9OhS
Qualtrics. (2015). Survey Results Report. [How likely would you be to buy TempSleeve
for $15?] Retrived from https://calpolymarketing.co1.qualtrics.com/ControlPanel/?
m9OhS
Qualtrics. (2015). Survey Results Report. [How often do you go camping per year?]
Retrived from https://calpolymarketing.co1.qualtrics.com/ControlPanel/?
m9OhS
Qualtrics. (2015). Survey Results Report. [What is your age range?] Retrived from
https://calpolymarketing.co1.qualtrics.com/ControlPanel/?
m9OhS
Qualtrics. (2015). Survey Results Report. [What is your gender?] Retrived from https://
calpolymarketing.co1.qualtrics.com/ControlPanel/?
m9OhS

Qualtrics. (2015). Survey Results Report. [Which of the following ways do you expect to
hear about TempSleeve?] Retrived from https://calpolymarketing.co1.qualtrics.com/
ControlPanel/?
m9OhS
Qualtrics. (2015). Survey Results Report. [Which of the following ways do you expect to
purchase TempSleeve?] Retrived from https://calpolymarketing.co1.qualtrics.com/
ControlPanel/?
m9OhS
RetailMeNot releases shoppers trend report. (2014). Wireless News, Retrieved from
http://ezproxy.lib.calpoly.edu/login?url=http://search.proquest.com/docview/
1561168807?accountid=10362
Services. (2015). Retrieved May 10, 2015 from http://www.packserv.com/services1/
Social Media Use by Age Group Over Time. (2015). Retrieved from
http://www.pewinternet.org/data-trend/social-media/social-media-use-by-age-group/
Sporting Goods Stores Market Research Report. (March 2015). Retrieved from
http://www.ibisworld.com/industry/default.aspx?indid=1079
Tax Rate. (2015). Retrieved from http://www.taxrates.com/state-rates/california/
Thermos Technology. (2015). Retrieved from http://www.thermos.com/
UC Davis Outdoor Adventures. (2015). Retrieved from
http://cru.ucdavis.edu/outdooradventures
What Matters to Us. (2015). Retrieved from http://www.thermos.com/itmatters.aspx?t=1
Wood Smoke. (2015). Retrieved from http://www.ehhi.org/woodsmoke/health_effects.shtml

TempSleeve Marketing Plan

Recommended

Recommended

More Related Content

What's hot

What's hot (20)

Similar to TempSleeve Marketing Plan

Similar to TempSleeve Marketing Plan (20)

TempSleeve Marketing Plan