WebRTC allows for high quality secure real-time voice and video communication directly in the browser without plugins. It offers key benefits for users like context-based communication, permission-based access, and security. WebRTC can improve the customer experience for businesses by making communication more seamless across channels. One vision is a "C-Button" that allows instant free audio and video calls directly in the browser. This could be used by websites and social networks to enrich customer service with video. WebRTC creates new opportunities for businesses to improve customer satisfaction through more engaging communication.