The online destination is a popular Indian website for news and gossip about television shows and stars. It receives over 1 million page views and sends exclusive emailers to 35,000 subscribers. The site has sections with breaking news, lifestyle articles on stars' tastes, interviews with actors, financial information on stars, forums for discussion, slideshows of industry events, and rumors about stars' personal lives. The document promotes various advertising opportunities on the site, including multiple sizes and placements of banners, island banners, and video ads.